• Journal of Fisheries and Marine Sciences Education
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• v.22 no.1
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• pp.1-10
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• 2010

The use of Japanese stylish terms in the Korean fishing vessels has been overdoing. It becomes a reason of preventing the communications between crews who have been working for many years and the beginners who newly work for the ships. Also the experienced crews cannot easily understand the contents of the texts and manuals for marine ship's machinery because the terms explained in the books are very different from those they always speak in the ships. It is reasonable to expel Japanese stylish terms from the vessel if possible to enable free communications to each other. I inspected and examined about 122 Japanese stylish terms that is spoken in the engineering part of the fishing vessels. So, I expect this paper is a basic research for the eradication of the Japanese stylish terms in the Korean fishing vessels.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.49-58
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• 2011

This study is the one on space image and preference of stylish hotels. And in addition to them, it is the one to verify the minimal style arrangement in the survey results about verbal image and color image of stylish according to gender and age which are the precedent studies. The research result has found that there was no any meaningful difference in gender and age. And the result which extracted the representative languages to investigate correlationship between space image and verbal image of stylish has done that you feel that space image is stylish recognizing individual, sensuous, simple and urban characteristics. Also, space image and preference has done that there are B Hotel of Robby space, C Hotel of food and drink space and A Hotel of room space and color image and preference has done that there are respectively high brightness and low chroma, high brightness and low chroma and low brightness and low chroma. They are the same result with the minimal style arrangement which was recognized as the most stylish things in the precedent studies. It has found that the respondents recognize space image of Stylish hotels as refined, sensuous and individual one linguistically and space of high brightness and low chroma, low brightness and low chroma and low brightness and low chroma as the stylish things. The purpose of the study is to suggest the new design directions for stylish space display and design marketing.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.81-95
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• 2023

The purpose of this study is to analyze the newtro fashion style and extract key descriptive terms for visual image evaluation based on the style. To achieve this, a literature review, case study, and survey were conducted. The results are as follows: 1) Newtro fashion exhibited a variety of styles depending on the items being considered. In particular, the windbreaker style is composed of windbreakers, sweatshirts, and training pants, the blazer style consists of blazers, sweatshirts, and denim pants, and the padding style is characterized by short padding, sweatshirts, and jogger pants. 2) A total of 28 terms were identified as vocabulary to represent the visual images of newtro fashion. Among these, 17 terms appeared with a frequency of 30 or more times across the three styles. Commonly used terms included 'emotional', 'desirable', 'empathetic', 'unique', 'moody', 'retro', 'sophisticated', 'stylish', 'vintage', 'confident', 'youthful', 'trendy', and 'modern'. 3) By examining terms with a frequency of 50 times or more, the visual images associated with each style were compared. For the windbreaker style, the newtro fashion image was predominantly described as 'desirable', 'youthful', 'modern', 'stylish', and 'emotional'. The blazer style was associated with 'retro', 'unconventional', 'stylish', 'trendy', 'empathetic', 'modern', 'intricate', and 'unique'. In the padding style, the newtro fashion image was characterized as 'youthful', 'intricate', 'cute', 'stylish', 'modern', 'unique', and 'confident'.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1334-1346
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• 2011

This study focused on the beoseon, traditional Korean socks that are a fashion item showcasing the beauty of the round hanbok shape. The study utilized the beoseon as an influential design motif and suggested 24 cultural fashion items to which the beoseon can be applied, including neckties, scarves, and T-shirts. For the purposes of this study, Adobe Illustrator CS3 and Adobe Photoshop CS3 were used for the motif design as well as the literature review on traditional beoseon socks. For the basic design motif, two basic forms were taken from the collection of the National Folk Museum of Korea. The key point of the motif development is that it maintains the basic shape of the beoseon but highlights the attractiveness of the Korean image by using repetition, rotation, symmetry and overlap into a new image pattern so that modern and chic images were taken into consideration for each cultural product. For the necktie, the mixed or repeated patterns for each motif were used as is. Alternatively, an oblique line pattern was adopted to express a stable and stylish image. For the T-shirt, a round-neck sleeveless type was designed. T-shirts were unified in the white color to highlight the image from the pattern. For the scarf, two shapes were displayed, square and rectangle. Through mixture of two repeated variation unit patterns for each motif, a splendid and stylish image was revealed along with various layouts.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.633-640
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• 2005

The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

• Journal of the Korean Home Economics Association
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• v.29 no.4
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• pp.1-12
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• 1991

The purpose of this study was to identify the relationship between the modern architecture and the works of Claire McCardell in respect to Modernism. Data decribed in this article are selected from costume books-time-New York Times-Reports and art books. Modernism of modern architecture stimulate Claire McCardell to use simplication practicality and funtionality. The Claire McCardell's works represented the liberation of the modern american woman in her capability to be collegiate but stylish, functiional and fashionable, sport-minded but elegant.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.29-39
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• 2011

The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and "graceful and feminine" image that seek to pursue an image that showed the highest response, "simple and stylish", "cute and vivid" image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work I is a target of the early 20s, the concept "simple and stylish", and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work II is a target of the late 20s, the concept "cut and vivid", and fit-and-flare made of many folded tulle mesh material. The work ill is a target of the 30s overall, the concept "graceful and feminine", and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.251-265
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• 2014

China is the biggest market for the Korean fashion industry. However, China is still difficult in regards to market entry and market success in China despite the geographical proximity. This study investigated the image of Korea and its impact on brand identity, brand attitude and intention to purchase with a focus on Chinese consumers in order to identify the variables of a country's image that affect a consumer's intention to purchase. The results of this survey targeted 214 Chinese consumers who were used for the final analysis. The survey subjects were female consumers in their 20s and 30s, living in metropolitan cities in China. Exploratory factor, reliability and frequency analyses were conducted using SPSS 19.0; in addition, confirmatory factor and path analyses were administered with AMOS 18.0. We identified two general images of Korea (economy and culture), two images of Korean (stylish and friendly) and three Korean fashion-product related images (quality, design and prestige). The results of the structural equation model were as follows. 1) Economy factor exerted significant effect on quality and prestige. 2) Stylish factor exerted a significant effect on all of the Korean fashion product images (quality, design and prestige). Friendly factor exerted positive impact on prestige. 3) All of the Korean fashion product images significantly influenced brand identity. 4) Brand identity exerted a significant effect on brand attitude. Lastly, brand attitude significantly affected intention to purchase.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.337-347
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• 2010

The purpose of this study was to figure out consumer's recognition on brand's peculiar style on Korean contemporary women's apparel brand. The contemporary women's apparel brands show advanced and stylish merchandise at better price points. This segment of the Korean ready-to-wear market has been growing fast in last decades. Four contemporary women's apparel brands(I, K, M, and T) were participated in this study. The data(n=216) were collected with questionnaire survey at 24 apparel retail shops in metro Seoul area. The questionnaire measured the consumers' recognition on each brand's peculiar style. The subjects evaluated each brand's typical silhouette, materials, and style image. The results of the survey showed that the style image factors were 'stylish', 'simple', 'casual', 'feminine', and 'classic'. The style image of each brand was differentiated from others. The brand T had classic image, the brand K had simple and casual image, brand M had stylistic image, and the brand I had feminine image. The features of materials that used at the four brands were not very different by the brands. They used the high valued materials. The common features of the materials were 'smooth', 'thin' and 'light weight.'

• Journal of Fashion Business
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• v.20 no.4
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• pp.141-152
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• 2016

This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.