• Korean Institute of Interior Design Journal
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• no.15
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• pp.31-38
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• 1998

The purpose of this study was to analyze the tendency of the current diversified apartment planning. This study was examined by 13 newspapers from January 1th 1995 to 30th 1997. The major findings in this study were summarized as follows: 1. The strategy of major apartment construction co. was diversified into space planning interior image facilities and utilities and outdoor space design. 2. The trend of space planning was diversified into apartment for 3 generation apartment with its own inside gardeen apartment with kitchen facing south multi-story apartment, apartment with round shape room irregular shaped apartment 3. The trend of interior image was diversified into Korean style natural style casual elegantstyle modern style and classical style.

• Journal of the Korean Society of Costume
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• v.57 no.4 s.113
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• pp.110-125
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• 2007

The purpose of this study is to analyze efforts of the mesa trends on the modern fashion design. For the study documentary research and qualitative content analysis have been carried out. Articles in magazines, seminar reports, and news related to trends were collected and analyzed to develop mega trends nowadays. As results, $2002{\sim}2006$ mega trends were extracted to Co-divergence, Emotional tech, Bi-dentity, Private+One and $2002{\sim}2006$ design trends extracted to Camouflage, Transformation, Modular system, Blur, Ease. The influences of mega trends and design trends on the modern fashion design have been proved. Those were expressed as eclectic style, deconstructionist style, reductive style and functionalist style in fashion design. The present era could be defined as cultural pluralism blended with various cultures and styles. Fashion as the essential display of contemporary culture and society has been successfully confirmed in this study.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.

• Journal of Fashion Business
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• v.14 no.4
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• pp.146-160
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• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.111-121
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• 2004

The influence of the 'well-being' trend on the every day life of our society can be found by recent books, articles, and magazines. The purpose of this study is to analyze the well-being trend and its effect on the current knitwear fashion. The results of this study can be summarized as follows; (1) The 'well-being' trend is very different from the past life style and it will be a preceding life style in 21st century. (2) The preference for organic food and the promotion of 'colorful menu' came from the 'well-being' trend. And, the yoga, zen, meditation, aroma-therapy, spa, and massage are also under the influence of 'well-being' trend. (3) The Neo-Hippie look and Neo-Vintage look are connected with the 'well-being' trend. (4) The influences of 'well-being' trend on the current knitwear fashion are shown in the hand knitting (bulky knit & crochet), twin sets including cardigans, hand crafted details, natural colors, and natural materials.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.222-239
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• 2021

In this study, six mainland Chinese designer brands-Xander Zhou, Sankuanz, Sean Suen, Feng Chen Wang, Pronounce, and Angel Chen-were selected that had their works presented at both Chinese and global fashion shows between 2016 and 2021. By analyzing the design characteristics of each brand, it is possible to understand the style characteristics and trends of Chinese menswear designs. A case study approach was adopted utilizing literature data, whereby 1663 photos were collected from the fashion information website POP (www.pop-fashion.com). Changes in Chinese men's image and the menswear market were identified. The design characteristics of modern Chinese menswear are as follows. First, the results from analyzing the target brands show that each brand has a distinct personality. Compared with the traditional or formal style, urban casual and sports styles (based on street style) account for a larger proportion. Second, the boundaries between different styles are becoming ambiguous, and contrasting styles are harmoniously expressed by breaking down boundaries through changes and combinations of colors, materials, and details. Third, after examining the overall trend, 2018 was a watershed point, after which the design trend has changed from either conservative or exaggerated to a practical and everyday style, demonstrating a genderless trend.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.137-147
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• 2019

The purpose of this study, I investigate the new trend, 'new-tro', through the music video costumes of young generations, and analyze the meaning and characteristics of 'new-tro'. The research method is, select 30 music video with new-tro fashion style on the music sites, and the fashion styles were analyzed in 11 music videos checked and selected by 100 students. As a definition of the term, 'retro' refers to a phenomenon in which the past reappears in modern time, and 'new-tro' is a new retro trend, a social phenomenon that enjoys the old with a modern sense, and is a compound word of 'new' and 'retro'. 'new-tro' is a modern reinterpretation and rebirth of the past style, and 'fu-tro' is a style of coexistence between the past and the future. In the music video, fashion is a media language and cultural code, and it creates trend or new fashion, that communicates with the public, stimulating emotions. As a result of the research, the common trend phenomenon expressed in the music video costume of 'new-tro' trend which appeared in 2000s is as follows. 1. New-tro style starts with items that were famous in the past. 2. It is one of postmodern marketing using color, print and logo. 3. It spreads quickly by the influence of culture that is characteristic of the Internet and SNS world. 4. It is bottom up propagation phenomenon of street fashion. 5. It is a time game where modern people connect the past with the present. 6. "new-tro" continues to evolve for that time, based on 'retro'. New-tro, an evolutionary version of the 21st century retro wave. and it is a key to marketing effectiveness as a sympathetic elements of 1020 generations with the reproduction of memories.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.134-146
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• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.60-61
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• 1998

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1253-1264
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• 2005

The background, concept, and design characteristics of the Caports style, which comes into new domestic fashion trend of sportism, are discussed in this article. Analysis are performed with utilizing pictures, advertizements of fashion magazine such as Vogue Korea, Fashionbiz, Ceci, etc., and photographs from internet sites, domestic papers since 2002. The result of this study is as followings: New life style, arose from the change of social and cultural environment, such as increase in leisure time, fusion and well-being trend, begins to be reflected in caports style in the form of stress on utility and functionality. The caports style is a fusion style based on sports wear with character and fashion. And, it can be adapted as a sports wear and daytime wear. With respect to the form, it emphasizes healthy body line, and as for the material, it strikingly utilizes various and functional materials. It also shows active and cheerful image using bright color, and utilizes functional and decorative details such as line-tape, zipper, hood. The most important characteristic of the caports style is to present a new liberal style by mix & match, layering, and exposing