• Journal of Smart Tourism
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• v.2 no.4
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.786-793
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• 2008

This research is carried out being divided into a first evaluation and second evaluation. A Study is carried out on first, the accessibility compliance level of Korea government department websites and second, whether the site which complies well with web accessibility increases web usability for users through a web usability evaluation. The evaluation result, web sites which comply well with the web accessibility guidelines were observed to increase web usability for both normal and disabled people but web sites which do not comply well were observed to lower the web usability making the web sites unavailable or inconvenient to use. Therefore, it can be concluded that there is a very close interrelationship between web accessibility and usability and thus compliance with web accessibility is not an option but a mandatory requirement.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.1-31
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• 2009

This paper empirically examines factors that potentially influence the success of a Web-based semantic search engine. A research model has been proposed that shows the impact of quality-related factors upon the effectiveness of a semantic search engine, based on DeLone and McLean's(2003) information systems success model. An empirical study has been conducted to test hypotheses formulated around the research model, and statistical methods were applied to analyze gathered data and draw conclusions. Implications for academics and practitioners are offered based on the findings of the study. The proposed model includes three quality dimensions of a Web-based semantic search engine-namely, information quality, system quality and service quality. These three dimensions each have measures designed to collectively assess the respective dimension. The model is intended to examine the relationship between measures of these quality dimensions and measures of two dependent constructs, including individuals' net benefit and user satisfaction. Individuals' net benefit was measured by the extent to which the user's information needs were adequately met, whereas user satisfaction was measured by a combination of the perceived satisfaction with search results and the perceived satisfaction with the overall system. A total of 23 hypotheses have been formulated around the model, and a questionnaire survey has been conducted using a functional semantic search website created by KT and Hakia, so as to collect data to validate the model. Copies of a questionnaire form were handed out in person to 160 research associates and employees working in the area of designing and developing semantic search engines. Those who received the form, 148 respondents returned valid responses. The survey form asked respondents to use the given website to answer questions concerning the system. The results of the empirical study have indicated that, of the three quality dimensions, information quality was found to have the strongest association with the effectiveness of a Web-based semantic search engine. This finding is consistent with the observation in the literature that the aspects of the information quality should serve as a basis for evaluating the search outcomes from a semantic search engine. Measures under the information quality dimension that have a positive effect on informational gratification and user satisfaction were found to be recall and currency. Under the system quality dimension, response time and interactivity, were positively related to informational gratification. On the other hand, only one measure under the service quality dimension, reliability was found to have a positive relationship with user satisfaction. The results were based on the seven hypotheses that have been accepted. One may wonder why 15 out of the 23 hypotheses have been rejected and question the theoretical soundness of the model. However, the correlations between independent variables and dependent variables came out to be fairly high. This suggests that the structural equation model yielded results inconsistent with those of coefficient analysis, because the structural equation model intends to examine the relationship among independent variables as well as the relationship between independent variables and dependent variables. The findings offer some useful implications for owners of a semantic search engine, as far as the design and maintenance of the website is concerned. First, the system should be designed to respond to the user's query as fast as possible. Also it should be designed to support the search process by recommending, revising, and choosing a search query, so as to maximize users' interactions with the system. Second, the system should present search results with maximum recall and currency to effectively meet the users' expectations. Third, it should be capable of providing online services in a reliable and trustworthy manner. Finally, effective increase in user satisfaction requires the improvement of quality factors associated with a semantic search engine, which would in turn help increase the informational gratification for users. The proposed model can serve as a useful framework for measuring the success of a Web-based semantic search engine. Applying the search engine success framework to the measurement of search engine effectiveness has the potential to provide an outline of what areas of a semantic search engine needs improvement, in order to better meet information needs of users. Further research will be needed to make this idea a reality.

• Asia pacific journal of information systems
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• v.25 no.3
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.4
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• pp.82-93
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• 2003

With the development of the Internet, the behavioral manner of offline world has been introduced into online sites. One of representative areas is the Internet banking. The number of the Internet banking users has continually increased. But researches on the characteristics of online users are not enough to prevent any mistakes in online world. They haven't studied any rules that guarantee safety in the Internet. This paper studies the design of main homepage of banks. It tries to study the web design colors in the homepages of banks and give reliable color system that can be used in homepage design

• Interdisciplinary Bio Central
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• v.2 no.2
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• pp.2.1-2.4
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• 2010

Complex diseases, such as stroke and cancer, have two or more genetic influences and are affected by environmental factors, which complicate them. Due to the complex characteristics of these diseases, we must search and study comprehensive literature-based article resources. Some disease-related literature databases have been developed through specialized journal issues or major websites. Most of them, however, are scattered throughout a website, and users encounter difficulties in finding accurate and comprehensive information easily and quickly. We developed StrokeMed, an integrated literature database for stroke and the differentiation of stroke syndrome. The system allows users to explore PubMed search results, categorized by MeSH (Medical Subject Headings), and the differentiation of stroke syndrome in Oriental medicine. StrokeMed collects data from important sites, such as PubMed, Scirus, and Scopus, automatically to maintain higher-quality and updated content. Currently, the system indexes more than 20,000 PubMed abstracts that are related to stroke, stroke etiology, and Oriental medicine. The system provides valuable literature information to the scientific and medical fields in stroke.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.1
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• pp.53-59
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• 2019

As the number of harmful sites increases, many social problems are occurring. Therefore, in order to solve this problem, the government is carrying out activities to block access to web sites to harmful sites based on the law. However, due to the change from HTTP to HTTPS protocol, it has become difficult to block the harmful sites in the existing method. In the existing HTTP protocol, a method of blocking the site corresponding to the harmful site domain list by utilizing the DNS information was used. However, due to the generalization of HTTPS, it is difficult to block the harmful sites in the existing method. Therefore, the ISP uses the method of blocking the website using the SNI field in the TLS (Transport Layer Security) Handshake protocol used for HTTPS. However, since the method using SNI field raises the concern of monitoring Internet users or exposing information about connected sites, in this paper, we proposed method which can support anonymity to Internet users while blocking harmful sites. The suggested method also can support integrity and source authentication to the transmitted data.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.1
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• pp.329-343
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• 2014

This research investigated the effects of university library users' use patterns and their recognition of service benefits on the magnitude of service value assessments derived from users' statements using contingent valuation method (CVM). Library users' use patterns were operationalized by the number of library visits, library website visit counts and the degree of dependence on their own libraries. User benefits variables were measured by the level of satisfaction on the benefits of library use for teaching & instruction, research & writings, and employment & external activities. University library services were divided into circulation, journal articles (domestic & foreign), reference service, user education, reading room service and WTPs for each service were measured. The results from hypotheses testing show that the number of library visits affect WTP amounts for circulation, foreign article use, reference service and user education. The degree of library dependence seems to affect WTP amounts for circulation and user education. With regards to the hypotheses related to the recognition of library service benefits, the degree of satisfaction for teaching & instruction benefits seems to affect WTP amounts for reading room use.

• The Korean Journal of Applied Statistics
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• v.34 no.1
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• pp.57-74
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• 2021

The proliferation of smart devices (such as smart phones and tablet PCs) has led to a marked increase in the use of mobile-based internet. As a result, the influence of the mobile internet has become important to make opinions on social issues. This study explores the effects of mobile internet news users' characteristics on formation of opinions about major political, economic and social issues. We used the data from the media audience awareness survey by the Korean Press Foundation in 2016 and 2017 in this analysis. The characteristics of the news users are gender, age, education, income, news usage days, news usage hours, media application usage days, news gathering application usage days, portal usage days, and media official website usage days. These characteristics are known as possible explanatory variables for the mobile internet news users. Multiple logistic regressions were done with interpretation to know which covariates affect on formation of major opinion.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.92-101
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• 2017

The SNS website can take full advantage of the characteristics of users to conduct e-commerce. The e-commerce website's organizing ability will be greatly strengthened by SNS and creates greater value for consumers. This article examined the Chinese largest SNS (Weibo) users as research objects, and combined the development status of SNS in China. This article focuses on the influence to consumer's purchase intention in three aspects: number of comments, consumer involvement level, and consumer appealing method and examines how the interaction of the number of comments and consumer appealing method affects the purchase intention. An investigation was conducted on 400 users of SNS and using valid questionnaires to perform reliability analysis, validity analysis, independent sample t-test, and double factor variance analysis using SPSS21. The research results indicated that the number of comments and rational appealing method had significant effect on the purchase intention. The mediating or controlling the purchase involvement level will disturb the influence of the number of comments but will have no effect on the information appealing method.