A Study on the factors of SNS information influencing consumers' purchasing intention: focusing on Chinese Weibo |
Lee, Ook
(Department of Information Systems, Hanyang University)
Li, Jian-Bin (Department of Information Systems, Hanyang University) Jee, Myung-Keun (Department of Information Systems, Hanyang University) Ahn, Jong-Chang (Department of Information Systems, Hanyang University) |
1 | Gilber A. Churchill, A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, pp. 64-73, 1979. |
2 | D. M. Boyd, N. B. Ellison, "Social Network Sites: Definition, History, and Scholarship," Journal of Computer Mediated Communication, vol. 13, no. 1, pp. 210-230, 2007. DOI: https://doi.org/10.1111/j.1083-6101.2007.00393.x DOI |
3 | S. Y. Han, Y. W. Kim, B. G. Lee, "The Effects of Characteristics of Social Commerce on Purchase Intention - Focusing on the Moderating Effect of Social Network Service", Journal of Internet Computing and Services, vol. 12, no. 6, pp. 171-187, 2011. |
4 | F. D. Davis, R. P. Bagozzi, P. R. Warshaw, "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly, vol. 13, no. 3, pp. 319-340, 1989. DOI: https://doi.org/10.2307/249008 DOI |
5 | G. Y. Kwak, Social network analysis, Cheongram publisher, Feb. 2014. |
6 | Nielsen KoreanClick, 2010 KNP survey result report, 2010. |
7 | P. Kotler and G. Armstrong, Principles of Marketing, 14ed. Pearson, 2011. |
8 | G. H. Ahn, Y. W. Ha, H. S. Park, Principles of Marketing, Hak-hyeon publisher, 6th ed., pp. 150-155, 2014. |
9 | China Internet Network Information Center, "China Internet Network Development State Statistic Report", 2013. |
10 | Tom M. Y. Lin, Pin Luarn, Y. K. Huang, "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study", The Journal of Academic Librarianship, vol. 31, no. 5, pp. 461-468, 2005. DOI: https://doi.org/10.1016/j.acalib.2005.05.008 DOI |
11 | J. C. Ahn, K. R. Ma, O. Lee, S. Sura, "Do big data support TV viewing rate forecasting? A case study of a Korean TV drama," Information Systems Frontiers, vol. 19, no. 2, pp. 411-420, 2017. DOI: https://doi.org/10.1007/s10796-016-9659-5 DOI |
12 | B. S. Kang and G. S. Kim, Statistical analysis of social science (SPSS 17.0), Hannarae Academy, 2009. |