• International Journal of Computer Science & Network Security
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• v.23 no.12
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• pp.137-144
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• 2023

The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

• Korean journal of communication and information
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• v.53
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• pp.100-120
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• 2011

The inauguration of President Lee Myung-bak symbolizes the success of the "Lost 10 Years" election strategy. This study investigated the meaning of the "Lost 10 Years" strategy and compared this strategy to other traditional propaganda strategies. Although the "Lost 10 Years" is a Grand National Party (GNP) election strategy, it also functions as a conservative propaganda strategy by conservative political groups and media. Thus, this study intends to compare the rhetoric of the GNP with conservative media and find any similarities between the two entities in the context of the "Lost 10 Years" propaganda strategies. This study gathered data from various conservative sources such as the GNP homepage and conservative newspapers to uncover common conservative propaganda messages. The results showed that the first-level propaganda strategies are very similar to the second-level traditional Lasswell strategies. This implies that the "Lost 10 Years" strategy benchmarked traditional propaganda strategies and the GNP won the presidential election because the effectiveness of traditional propaganda strategies was culminated with the support of the conservative media. With these research findings, the study discussed the implications of the propaganda strategies used by conservatives and future research prospects about the subject.

• Journal of the Korean earth science society
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• v.41 no.5
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• pp.437-446
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• 2020

The rapid demand for electric vehicles and energy storage systems has increased interest in energy storage devices worldwide. New technological alternatives are needed to reliably supply energy storage mineral resources such as lithium and vanadium, which are key materials for energy storage devices. Already, research and development activities are taking place in various countries on technologies that can directly secure lithium and vanadium. Accordingly, it is very important to analyze each country's technological trends through patent and paper analysis to establish effective research and development strategies and to set future technological development directions. This study analyzed trends in the development of new technologies and the current status of research and development at home and abroad through patent data from Korea, the United States, Europe, and Japan that were disclosed or registered from 1970 to October 2019, and the data searched for papers from January 2000 to October 2019. According to the analysis, the current growth stage of the technology related to energy storage minerals is in the beginning stage. Therefore, it is believed that a strategy to rapidly upgrade technology by combining the development of new technologies and demonstration of developed technologies is needed in order to lead the technology market and strengthen the competitiveness of technologies.

• Strategy21
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• s.43
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• pp.5-28
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• 2018

The tensions between the U.S and China, which form the two pillars of the G2 era, seem to have persisted even after the Trump administration inaugurated. The strong confrontation between the two in recent foreign security issues may drive to develop an inadvertent military conflict, and it is high likely to occur in the maritime are. The purpose of this study is not only to analyze the balance of modernized naval forces in the PLAN through naval strategy changes and weapons system modernization trend, but also to predict the impact of the geographical proximity difference on the balance of naval forces in the disputed areas. It examined the impact of distance and geography on naval power by assessing the modernization pattern of the PLAN and capabilities in the context of two scenarios at different distances from China by 2020: one centered on Taiwan and the other on the Spratly Islands. The PLAN's strategy had impact on operational concept and forces construction. First, from the viewpoint of operation operational concept, it can be seen that the passive defense is changing into active defense. Second, in terms of power construction, it can threaten the surface and submarines of U.S power from a distance. And they generated follow three features; The ocean is not the focus of Chinese submarines, Horizontal and vertical expansion of Chinese naval vessels, The improvement of the suppression ability as the Chinese naval modernization ratio increases. The strength of the PLAN is dominant over the U.S in terms of reserves, and it can complement the qualitative deterioration by utilizing nearby bases in the vicinity of the mainland, such as the Taiwan Strait. However, due to the shortage of aircraft carriers, there is a possibility that it will take some time to secure the advantage of air and ocean in the amphibious operation. Therefore, as the dispute is prolonged, China may fail to achieve its original goal. In addition, the lack of cutting edge Commanding Ships may bring to weaken the C2 capabilities. At results, it is expected that PLAN will not be able to have a superiority in the short term due to lagging behind U.S advanced technology. Nevertheless, PLAN has strengthened its naval power through modernization sufficiently and it is highly likely to use force. Especially, it is more likely in the region where the naval power operation like the Taiwan Strait is possible with the almost equality to that of the United States. China will continue to use its naval forces to achieve a rapid and decisive victory over U.S in the close area from the land.

• Korean Journal of Social Welfare
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• v.65 no.2
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• pp.357-384
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• 2013

In this study I've analyzed the strategy and techniques of the welfare discourses of korean conservative newspapers based on the discourse theory. Emphasizing the political and social characteristics of the discourse, It is investigated the way that the conservative newspapers criticize against assertions for welfare increase and universal welfare and the way that produce social meaning on welfare. The study is focused on the discourse techniques like symmetrical contrasts, making new contexts, and formation of identity. The critical welfare discourses are structured according to symmetrical contrasts of welfare to the rationality, the morality, and the prospects for future. The elements of the discourses are reinforced by one another and were recontextualized to the new stories on welfare. The conservative newspapers had emphasized secession welfare from the politics, solving the problem of inefficiency of welfare administration. Regarding the technique of identification, the newspapers had treated people as owners and victims of welfare on the role of financing welfare expenditure. It is noteworthy the newspapers have began to call people separately according to generations and income class using finance.

• Korean Security Journal
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• no.17
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• pp.173-193
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• 2008

This paper discusses how the strategies for crime prevention are interrelated to sustainable urban development. The sustainable urban development for healthy and safe cities implies regulations or legal, lawful control to reduce fear of crime and prevent substantial threats to health and safety of individual persons as well as of the community. City planners attempt to apply to the strategies for crime prevention their perception of what the sustainable urban development should be with respect to urban environment. Many planners have studied on the possibility of reduction in fear of crime and actual crimes through environmental improvement. The results of their preliminary studies provide specific suggestions to reduce crimes and fear of crime by application of CPTED. This study proposes alternatives in policy necessary for CPTED, which is one of the strategies for crime prevention, to take its place as a useful strategy for making the urban societies safe and sustainable.

• Journal of Radiation Protection and Research
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• v.30 no.3
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• pp.149-159
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• 2005

The purpose of this paper is to present the general attributes of the current IAEA programs and their prospects in the arena of protection of the marine and terrestrial environment, thus responding to a need to attain a consolidated understanding of the Agency's programs for an effective and efficient deployment of the respective national R&D projects in Korea. In addition, the considerable and beneficial benefits from a participation in the IAEA programs have been analyzed and their immediate relevance has been emphasized. A strategy for the enhancement of an active participation in the program and its efficient implementation has also been established. It is expected that the suggested recommendations such as the long term strategy and the relevant guidelines will be helpful in establishing a nuclear policy for the further development of the international cooperative projects in the future.

• Journal of Radiation Protection and Research
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• v.30 no.4
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• pp.247-252
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• 2005

The main idea of this paper is to present the general attributes of the current IAEA programs and their prospects in the arena of occupational radiation protection, thus responding to a need to attain a consolidated understanding of the Agency's programs for an effective and efficient deployment of the respective national R&D projects in Korea. In addition, the considerable and beneficial benefits from a participation in the IAEA programs have been analyzed and their immediate relevance has been emphasized. A strategy for the enhancement of an active participation in the program and its efficient implementation has also been established. It is expected that the suggested recommendations such as the long term strategy and the relevant guidelines will be helpful in establishing a nuclear policy for the further development of the international cooperative projects in the future.

• Ceramist
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• v.23 no.2
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• pp.184-199
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• 2020

The solid oxide fuel cells (SOFCs) are the one of the most promising energy conversion devices which can directly convert chemical energy into electric power with high efficiency and low emission. The lowering operating temperature below 800 ℃ has been considered as the mostly considerable research and development for commercialization. The major issue is to maintain reasonably high performance of SOFCs at reduced temperatures due to increment of polarization resistance of electrodes and electrolyte. Thus, the alternative materials with high catalytic activities and fast oxygen ion conductivity are required. For recent advances in electrolyte materials and technology, newly designed, highly conductive electrolyte materials and structural engineering of them provide a new path for further reduction in ohmic polarization resistance from electrolytes. Here, a powerful strategy of the bilayer concept with various oxide electrolytes of SOFCs are briefly reviewed. These recent developments also highlight the need for electrolytes with greater conductivity to achieve a high performance, thus providing a useful guidance for the rational design of cell structures for SOFCs. Moreover, cell design, materials compatibility, processing methods, are discussed, along with their role in determining cell performance. Results from state-of-the-art SOFCs are presented, and future prospects are discussed.

• Journal of Information Technology Applications and Management
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• v.17 no.2
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• pp.207-223
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• 2010

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Especially from current year when Carriers in domestic plans to provide the services using 2.5G networks the service providers choose wireless e-commerce as the main parts of wireless internet strategy and will provide a various of services. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.