• 전기학회논문지
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• 제61권2호
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• pp.187-193
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• 2012

Nash Equilibrium (NE) is as useful tool for investigating a participant's strategic generation quantity in a competitive electricity market. Cournot model may give a mixed strategy NE instead of a pure strategy when transmission constraints are considered. A mixed strategy is difficult to compute, complicated to understand conceptually, and hard to implement in an electricity market practically. This paper presents that a mixed strategy does not appear in Stackelberg leader-follower model even under a transmission congestion. A solution method is proposed for the leader-follower model under a nondifferentiable space of a strategy variable. Based on the pure strategy NE with a transmission line congested, the merit of leader-follower model is shown from a social welfare point of view.

• 유공압시스템학회:학술대회논문집
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• 유공압시스템학회 2010년도 춘계학술대회
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• pp.49-55
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• 2010

A series hydraulic hybrid vehicle(SHHV) concept has been explored as a potential pathway to an ultra-efficient city vehicle. Improvements in SHHV fuel economy with reduced emissions strongly depend on their supervisory control strategy. Thermostatic control is simple and reliable but it's cause of frequent engine on-off. Therefore, power follower strategy is presented. In this paper, thermostatic control strategy and power follower strategy is compared for the SHHV model developed using AMESim.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.39-56
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• 2013

There have been many studies that open innovation activities have positive effects on firm performance. However, the previous studies have shown conflicting results, depending on the characteristics of companies or the timing of the product launch. This study empirically compares open innovation performance of first-mover companies and follower companies. The analyses are performed on the samples of the Korean Innovation Survey 2010 companies that explored external information and performed R&D cooperation. The results indicate that open innovation activities can have different effects depending on a company's status in the market. For the first-mover companies, the intensity of utilizing external information has greater impact on the firm's performance than the diversity of it. By contrast, for the follower companies, the diversity of utilizing external information has greater impact on the firm's performance than the intensity of it. In terms of R&D cooperation, the external cooperation is found not to have significant effects on a first-mover company's performance. However, external R&D cooperation of a follower company is showing positive impact on the firm's performance. The implication of the study is to analyze the firm's Open-Innovation performance by comparing first-mover companies with follower companies. Therefore, companies need to execute the Open-Innovation strategy by considering firm characteristics or the timing of the product launch.

• Journal of Electrical Engineering and Technology
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• 제9권1호
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• pp.90-97
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• 2014

Nash Cournot Equilibrium (NCE) has been widely used in a competitive electricity market to analyze generation firms' strategic production quantities. Congestion on a transmission network may lead to a mixed strategy NCE. Mixed strategy is complicated to understand, difficult to compute, and hard to implement in practical market. However, Stackelberg model based equilibrium does not have any mixed strategy, even under congestion in a transmission line. A guide to understanding mixed strategy equilibrium is given by analyzing a cycling phenomenon in the players' best choices. This paper connects the concept of leader-follower in Stackelberg model with relations between generation firms on both sides of the congested line. From the viewpoint of social welfare, the surplus analysis is presented for comparison between the NCE and the Stackelberg equilibrium (SE).

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제13권3호
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• pp.154-163
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• 2013

In this paper, we propose a formation control algorithm for underactuated autonomous underwater vehicles (AUVs) with parametric uncertainties using the approach angle. The approach angle is used to solve the underactuated problem for AUVs, and the leader-follower strategy is used for the formation control. The proposed controller considers the nonzero off-diagonal terms of the mass matrix of the AUV model and the associated parametric uncertainties. Using the state transformation, the mass matrix, which has nonzero off-diagonal terms, is transformed into a diagonal matrix to simplify designing the control. To deal with the parametric uncertainties of the AUV model, a self-recurrent wavelet neural network is used. The proposed formation controller is designed based on the dynamic surface control technique. Some simulation results are presented to demonstrate the performance of the proposed control method.

• Asia Marketing Journal
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• 제6권3호
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• pp.83-98
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• 2004

본 사례는 신용카드업계에서 시장추종자의 지위에 있던 현대카드가 기존의 현대 [M] 카드의 문제점 분석을 토대로 하여 「현대카드 M」의 재출범을 필두로 하여 새롭게 추진해오고 있는 라이프스타일을 토대로 한 시장세분화 및 차별적 마케팅 전략을 분석한다. 기존의 현대 [M] 카드는 경쟁 신용카드에 비하여 서비스매력의 열세, 상품의 강점을 효과적으로 전달하지 못한 취약한 커뮤니케이션 활동, 비효율적 채널전략 및 그에 따른 브랜드 인지도의 저조 등의 문제점을 안고 있었다. 동사는 이러한 문제점을 해결하기 위하여 「현대카드 M」으로 재탄생시킨 후 현대카드 S, 현대카드 T, 현대카드 U, 현대카드 A, 현대카드 K를 잇달아 출시함으로써 고객의 라이프스타일에 따라 시장을 세분화하고, 라이프스타일을 상징하는 알파벳별로 카드상품을 차별화하여 제공하는 차별화 마케팅전략의 하나인 소위 알파벳 마케팅을 효과적으로 추진해오고 있다.

• Asian Journal of Innovation and Policy
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• 제5권1호
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• pp.1-18
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• 2016

Catch-up is a well-known and familiar terminology for innovation scholars in developing countries such as Taiwan, Korea and China. The strategy, however, is too difficult to perform in each industry. This study looks into a catch-up strategy that Apple and Xiaomi used and examines the results on the creative imitation of business model in the smartphone industry. It is quite surprising that even Apple is based on catch-up strategy. They wanted to catch-up Nokia. Our case study shows that these two companies quickly caught up with the leaders, and the common feature of their strategy is characterized as creative imitation of business model. Creative imitation of business model is different from creative imitation of innovation. Furthermore, this research confirms that the creative imitation of business model leads to aggressive creative innovation.

• Asia Marketing Journal
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• 제15권4호
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• pp.187-200
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• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

• International Journal of Naval Architecture and Ocean Engineering
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• 제12권1호
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• pp.943-956
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• 2020

In this study, the motion control problem of the vessel towed by a towing ship (tugboat) is considered. The non-powered towed ship is dragged by the towing ship. Even though the towed ship is equipped with propulsion systems, they cannot be used at low or constant speeds due to safety issues. In narrow canals, rivers, and busy harbor areas especially, where extreme tension is required during towing operation, the course stability of the towed vessel depends on the towing ship. Therefore, the authors propose a new control strategy in which the rudder system of the towed vessel is activated to provide its maneuverability. Based on the leader-follower system configuration, a nonlinear mathematical model is derived and a back-stepping control is designed. By simulation and experiment results with a comparison study, the usefulness and effectiveness of the proposed strategy are validated.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2003년도 춘계종합학술대회
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• pp.804-807
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• 2003

최근 정보통신 산업에서 일어나고 있는 기술 및 제품 경쟁은 표준화 경쟁이라고 해도 과언이 아닐 정도로 표준 획득은 시장을 선점하기 위하여 핵심 요소로 정보통신기술 변화의 흐름은 표준화를 지향하고 있다. 더욱이 WTO TBT(Technical Barries to Trade)의 발효는 범세계적으로 하나의 표준을 지향해 나아감에 따라 국제표준(Global Standards)의 중요성은 크게 증대되고 있다. 이에 기업은 물론 각 국가는 표준을 핵심 전략으로 인식하고, 다양한 전략적 접근을 통하여 시장선점 나아가 표준획득을 위해 치열한 경쟁을 하고 있다. 본 고에서는 게임이론 중 상대 경기자의 유형(type)을 알 수 없는 동적 불비정보게임(Dynamic Incomplete Information Game)을 이용하여, 정보통신 산업 내 먼저 네트워크를 형성한 선도기업과 이에 대하여 선도기업의 기술과의 호환을 추구하고자 진입한 추종기업간의 경쟁을 분석하고, 이를 통하여 선도기업과 추종기업 간 표준화 경쟁에 있어서 최선의 경쟁 전략을 분석해 보고자 한다.