• Title/Summary/Keyword: strategy direction

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A Study on the Development Direction of MFTZ (마산자유무역지역 발전방안에 관한 연구)

  • 최해범
    • Journal of Korea Port Economic Association
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    • v.19 no.1
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    • pp.69-88
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    • 2003
  • The purpose of this study is to propose the need of Masan Free Trade Zone and the strategy of successful implementation. MFTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, it can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, d) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

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A study on standard implementation method of defense CALS system (국방 CALS체계의 표준 적용방안에 관한 연구)

  • 김철환;송인출
    • Proceedings of the CALSEC Conference
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    • 1999.11a
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    • pp.75-84
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    • 1999
  • CALS is a strategy to share integrated product data through a set of standards to achieve efficiencies in business and operational mission areas. In this research, we first studied current status for CALS standard and then analyzed the case of US DoD. The results can be summarized as implementing for two major standard in defense CALS system. They are STEP and XML. Our recommendations can be used to set direction for CALS standard implementation and standard selection process.

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A Software Quality Assurance Methodology and a Direction for Its Usage (SQA 활동 지원을 위한 방법론 및 그 활용방향)

  • 김성근;편완주
    • The Journal of Information Technology and Database
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    • v.7 no.1
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    • pp.113-130
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    • 2000
  • As software projects become larger and more complex, we need to take a more systematic approach to quality assurance. One plausible approach is the use of SQA (software quality assurance) methodology. Since this SQA methodology was not available, our study presents a SQA methodology. This methodology has a repository in which a set of quality assurance tasks with their related techniques and deliverables is defined and from which one can select only appropriate tasks based upon characteristics of project. This study further suggests a rule-based approach for supporting task selection process.

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Competitiveness Benchmarking of Overseas Construction through a SWOT analysis of leading construction firms in Spain and France

  • Han, Jae-Goo;Park, Hwan-Pyo;Jang, Hyoun-Seung
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.721-722
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    • 2015
  • The aim of this research is to provide a direction to benchmark advanced construction companies from Spain and France by deriving business strategies through SWOT analysis in order to strengthen overseas expansion and competitiveness of domestic construction companies.

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Revitalization through a Marketing Research Foundation of the Disabled (장애인 창업의 마케팅전략을 통한 활성화 방안 연구)

  • Jeong, Eun-Hye
    • Journal of Distribution Science
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    • v.13 no.2
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

Design Development of Variable Interior Lighting Applying the Concept of Module (모듈개념을 적용한 가변형 실내조명 디자인개발)

  • Lee, Seungheon;Kim, KieSu
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.28-37
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    • 2018
  • It is necessary to produce and maintain interior lighting design reasonably and actively. Based on the lighting design applicable to interior design, the purpose of this study is to take into consideration the public design of public facilities installed in neighborhood parks and thereby to suggest a module-type variable interior lighting product design for reasonable use. To achieve that, relevant studies were reviewed to find the basic concepts of a module and the best cases of interior lighting applicable to interior design. To draw a new concept of the lighting design to which the concept of a module is applied, this study suggested the design direction for practical product development and a module-type design featuring easy process, product storage, assembly, and management, analyzed the reasonable maintenance direction for the development of lighting design, and proposed a case of design development applicable to the development of a new product design. Through cognitive strategy process, the design was made. This process, as a conceptual strategy, included the step of interior environment analysis, the step of lighting maintenance, the step of variable mechanism, and the step of emotional activation. These steps were connected with formative beauty of design so as to suggest a MLD(Module Lamp Design) strategy. In this way, this study tried to connect humans' free application for a space to a module product and to apply humans' visual approach and free conceptual value to MLD cognitive strategy design process for development.

A Study on the Attracting Strategy of FDI in Gwangju and Jeonnam Region (외국인직접투자 유치전략에 관한 연구 -광주.전남지역을 중심으로-)

  • Shim, Jae-Hee;Baek, Hyung-Yeop
    • International Commerce and Information Review
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    • v.13 no.1
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    • pp.145-175
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    • 2011
  • This paper suggests the strategy for attracting FDI in Gwangju and Jeonnam region using the secondary data collected by homepage of Ministry of Knowledge Economy, Gwangju City, and Jeollanam-do. The strategy for attracting FDI in Gwangju and Jeonnam region is as follows: First, the local governments of Gwangju and Jeonnam must progressively attract FDI by adjusting to the Korean government's regional industry policy direction. Second, in order to attract FDI consistently, the local governments of Gwangju and Jeonnam must enhance the ability of local officials to attract FDI. Third, in order to attract FDI effectively, the local governments of Gwangju and Jeonnam must build a complete system to support FDI. Fourth, in order to attract FDI effectively, the local governments of Gwangju and Jeonnam have to apply different investment incentives according to FDI effectiveness. Fifth, the local governments of Gwangju and Jeonnam must consistently support foreign companies in order to induce FDI expansion by foreign companies which have already invested in the Gwangju and Jeonnam regions. Finally, in order to attract FDI consistently, the local governments of Gwangju and Jeonnam must improve the negative images and living environments of the Gwangju and Jeonnam regions.

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Load balancing Direction strategies in star network configurations (스타형 컴퓨터 네트워크의 부하균형방향 정책)

  • Im, Gyeong-Su;Kim, Su-Jeong;Kim, Jong-Geun
    • The Transactions of the Korea Information Processing Society
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    • v.1 no.4
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    • pp.427-437
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    • 1994
  • Optimal static load balancing in star network configurations is considered. Three kinds of load balancing direction strategies are considered. First, a job arriving at the peripheral nodes may be processed either where it arrived(origin node) or transferred directly to central node Second, a job arriving at the central node may be processed there, or transferred to lightly loaded peripheral nodes. A nonlinear optimization problem is formulated. Using the optimal solution, an optimal load balancing algorithm is derived for the second load balancing strategy. Third a job arriving at the central node or a peripheral node may be processed either at origin node or transferred to another lightly loaded node (central or peripheral). A load balancing algorithm is derived for the third load balancing strategy. The effects of these three load balancing strategies are compared by numerical experiments. During the conduct of these in numerical experiments, several interesting phenomena were observed. The third load balancing strategy improved performance more than the first two other strategies. The second load balancing strategy, as a whole, resulted in only slightly improved performance. Finally, of the central node has larger processing power than the peripheral nodes, the first and third load balancing strategies produce equal performance improvement.

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Consulting Method and Its Applied Case to Improve Management Capability of Agricultural Firms Based on the Multi-contingency Organization Theory (다중조직이론 기반의 농업경영체 경영관리능력 향상을 위한 컨설팅 기법과 사례)

  • Jang, Ikhoon;Moon, Junghoon;Choe, Young Chan
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.4
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    • pp.1149-1189
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    • 2014
  • Nowadays, many farmers use online management diagnosis tool developed by Rural development agency(RDA) for the purpose of self-diagnosis of their farm management. Database(DB) was created using the diagnosis results and has been used for agri-firm management consulting. However, the amount of diagnosis data in the DB has been decreasing year by year. This means that the diagnosis tool of RDA did not reach farmers' expectation. Therefore it is necessary to develop a practical consulting tool which is applicable for various types of agri-firm management. This study introduces a management diagnosis tool and consulting method based on multi-contingency organization theory and value chain model for the purpose of improving existing tools and methods. The consulting method based on multi-contingency organization theory shows the core strategy of agri-firms by two different ways such as "efficiency-oriented" direction and "effectiveness-orientated" direction. Also, this method emphasizes that the performance of firm can be achieved when subelements of firm activities follow the same direction with the orientation of core strategy. The important thing is the right firm management activity fitted to its strategic direction. Through this action, limited firm resources can be optimized. In order to make itself understand, this study shows a practical example applied by this method from actual agri-firms.

Customer-Centric CRM Implementation Case Study (고객중심의 CRM 구축비교 사례연구)

  • Lee, Ho-Seoub
    • Management & Information Systems Review
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    • v.23
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    • pp.25-40
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    • 2007
  • In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

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