• 제목/요약/키워드: strategic groups

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Ecological Analysis of Strategic Groups: An Interactive Perspective between Organizational Ecology and Strategic Management

  • Moon, Changho
    • 산업융합연구
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    • 제2권1호
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    • pp.73-89
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    • 2004
  • This study uses theoretical perspectives and models from organizational ecology to examine the dynamics and viability of strategic groups. Integrating the ecological perspective and the contingency theoretical view of strategic management, this study developed propositions demonstrating the impact of environmental density and variation on the effectiveness of strategic groups. Justifications for linking ecological perspectives to strategic management theory are discussed and the importance of the integrative approach to strategic management is highlighted.

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전략군간 진입특성, 환경인식 및 성과 차이 : 우리나라 건강보조 식품 산업에 대한 탐색적 연구 (Difference in Entry Mode, Environmental Perception, and Peromance among Strategic Groups : An Exploratory Study in the Korean Health Food Industry)

  • 김영배;김형욱;이병헌
    • 한국경영과학회지
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    • 제19권2호
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    • pp.85-105
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    • 1994
  • As an exploratory attempt, this study examined the correlates of different strategic groups in the Korean health food industry. Many prior studies believe that different entry mode such as entry timing and patterns, and different cognitive structure of top managers lead to the formation of different strategic groups in the same industry. Different strategic groups with different sources or mobility barriers are also expected to produce different level of economic performance. Multivariate statistical analyses of data from 32 firms in the Korean health food industry revealed the following results. i) There are four different strategic groups with different levels of mobility barriers in terms of firm size, scope of product/market domain, degree of forward and backward integration. ii) Differences in both entry timing and environmental perception of top managers are associated with different stratetic groups. However, the patterns of entry are not significantly different among four strategic groups. iii) Four strategic groups exhibit different level of economic performance in terms of sales growth rate and return on investment. Finally, this study tried to identify commonalities and differences among various strategic groups found in several industries in Korea. The results offered some implications to search for developing a useful theory of strategic groups in Korea.

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이동장벽으로써 인사관리변수와 경영전략군 유형과의 관계에 대한 실증연구 (An Empirical Study of The Relationship Between Personnel Variables and Strategic Groups)

  • 양화섭;유병남
    • 산업경영시스템학회지
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    • 제16권28호
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    • pp.59-67
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    • 1993
  • Recently, The concept of strategic groups is recognized as a basic unit of understanding framework in strategic management research. Researchers have consistently approached the relationship between strategic groups and organizational variables(organization structure vs strategies, management process vs strategies, management systems vs strategies, environment vs strategies, strategies vs performance). However the relationship between strategic groups and human resources has been neglected in theortical approach and empirical approach. Therefore this study explores the relationship between strategic groups and human resources management.

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국내 방송채널사용사업자(PP)의 전략집단과 성과에 관한 연구 (A Study on Strategic Groups of Program Providers(PP) and the Performance in Korea)

  • 여현철;김재범;이상식
    • 한국언론정보학보
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    • 제46권
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    • pp.387-419
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    • 2009
  • 유사한 자원을 가지고 유사한 전략을 사용하는 기업들의 집합체로 정의되는 '전략 집단 (strategic group)' 개념은 기업과 산업의 중간에 위치하여 산업조직론과 전략경영의 접점이 되고 있다. 본 연구는 경영학 분야에서 주로 적용되었던 '전략 집단'의 개념을 방송채널사용 사업자(Program Provider) 산업에 적용하였다. 본 연구는 국내 PP시장에는 몇 개의 전략 집단이 존재하며, 집단 간 전략적 변수의 차이는 무엇이며, 전략 집단별 PP의 성과는 어떤 차이가 있는지를 살펴보고자 하였다. 이러한 목적을 위하여 40개 상업 PP를 분석하였다. 전략 집단 분류 변수를 이용, 군집 분석을 실시한 결과 9개의 군집으로 분류되었다. 전략 집단 구분시 군집 형성에 상대적으로 기여도가 큰 변수는 운영 효율성(4.05), 가격(3.83), 규모, 즉 SO 송출수(3.56), 수신료 의존도(2.58), 수평 결합(2.16) 등의 순이었다. 전략 집단간 재무성과 간의 관계를 조사하기 위해서, 성과 변수 간에 분산 분석을 실시한 결과, 전략 집단 간에 가입자당 매출액은 유의적 차이가 있었지만, 매출액 영업 이익률, 현금흐름 비율은 통계적으로 유의미하지 않았다. 기존 연구에서는 역사가 오래된 PP가 성과가 높거나 전략 집단 형성에 크게 기여한다고 하였다. 그러나 이번 연구에서는 역사 변수 역시 집단 구분이나 성과에 큰 영향을 미치지는 않는 것으로 나타났다.

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중국 화장품 산업의 전략집단 분류와 성과에 관한 연구 - 인지적 접근법을 중심으로 - (Strategic Group Classification and Performance of the Chinese Cosmetic Industry - A Cognitive Approach -)

  • 량최정;방호열
    • 무역학회지
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    • 제44권4호
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    • pp.189-203
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    • 2019
  • In recent years, most companies are making strategic strides to respond to changes in the competitive landscape. This trend is proceeding independently from industry to industry, and the Chinese cosmetics industry, which is at its peak, is no exception. In the meantime, the question of whether the concept of strategy group and related theories are suitable for advanced markets and whether they are applicable to emerging markets such as China is an interesting subject of inquiry. The purpose of this study is to classify strategic groups based on the cognitive approach of CEO's in the Chinese cosmetics industry. Some of the existing studies on strategic groups have raised limitations on the theoretical validity of the classification and criteria of strategic groups. However, since the concept of the strategic group becomes a middle level analysis unit between the enterprise and the industry, applying this concept to the Chinese cosmetic industry will help identify the strategic group existing in the industry and grasp the composition of the entire industry.

기술군집분석을 활용한 전략적 연구영역 도출

  • 이용길;이세준;박성배;원유형
    • 기술혁신연구
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    • 제10권1호
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    • pp.22-37
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    • 2002
  • The importance of selecting the strategic research field is increasingly emphasized by research manager and technology policy-maker in perspective of the strategic allocation of R&D resources, employing the R&D personnel, and formulating technology policy. Among various methods for selecting the strategic research field, it is, however, very difficult to find the method that involves the path-dependant trend, and interdisciplinary nature of technology development. This study suggests modified technology cluster analysis (TCA) as a method for selecting strategic research field in order to include the recent technology trend in quantitative approach. TCA is the method that groups the near technologies of which the innovation pattern is similar. TCA model can be a very necessary method for multidisciplinary government research institutes (GRIs) which conduct multi research field with forward oriented positioning. It is more difficult for them to select the strategic research field mainly due to their diversity and intangibility of research scope. In this study, we applied this method to Korea Institute of Science and Technology (KIST) which represents the most adequate research institute in terms of research diversity and forwardness. As a result of the application, we found that seven main technology groups come from TCA analysis, coincide with the technology topics of KIST's recent R&D planning. Even though this method designed for multidisciplinary research institutes, but it also can be used for establishing the research strategy of other (private or public) Research Institute which have the similar mission and scope of research.

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Aspergillus kawacchii 코지를 이용한 홍게(Chionoecetes japonicus) 어간장의 제조 및 품질변화 (Quality Changes and Processing of Fermented Red Snow Crab Chionoecetes japonicus Sauce using Aspergillus kawachii koji)

  • 김병목;임지훈;정지희;정민정;김동수;이광표;전준영;정인학
    • 한국수산과학회지
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    • 제48권5호
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    • pp.644-654
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    • 2015
  • This study investigated changes in the quality of fermented red snow crab Chionoecetes japonicus sauce with or without Aspergillus kawachii koji and added salt. Samples were divided into four groups depending on whether koji was added and the amount of salt: RC15, 15% added salt, no koji; RC20, 20% added salt, no koji; RK15, 15% salt plus 10% koji; and RK20, 20% salt plus 10% koji. The samples were fermented at 20±2℃ for 4 months. During the fermentation period, the moisture contents of the four types of sauce decreased while the crude ash and protein contents increased. The pH of the RK groups decreased and was lower than in the RC groups. The acidity of the RK groups increased and was higher than in the RC groups. Both the total nitrogen (TN) and amino nitrogen (AN) levels increased continuously and were higher in the RK groups than in the RC groups. The volatile basic nitrogen (VBN) content increased rapidly and was higher in the RC groups than in the RK groups. The color did not differ significantly among the four groups. The viable cell counts in the four groups increased and no coliforms were detected. The total free amino acid and glutamic acid contents were highest in the RK15 group and the main amino acids in RK15 were aspartic acid, glutamic acid, alanine, leucine, phenylalanine, and lysine. Overall acceptance was significantly higher for the RK groups than the RC groups and RK15 ranked highest among the four sauces. These results suggest that Aspergillus kawachii koji is beneficial for processing fish sauce made using red snow crab.

항공사 제휴의 법적 규제 (Legal Constraint of Airline Alliance)

  • 서명선
    • 항공우주정책ㆍ법학회지
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    • 제21권2호
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    • pp.181-205
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    • 2006
  • 1980년대 도입된 항공사 상용고객우대제도는 항공운송산업에서 가장 성공적인 마케팅 도구였으며, 법적인 규제에도 불구하고 오늘날 항공사들 간 전략적 제휴의 주요수단이 되었다. 또한 세계항공운송시장의 극심한 경쟁으로 항공사들의 제휴 형태가 양자 간 제휴에서 그룹 간 범세계적 제휴로 변모해나가고 있다. 이에 본 연구는 범세계적 제휴 그룹들의 추세와 특성을 살펴보면서 항공사 상용고객우대제도의 제휴 유형을 분석하였다. 그리고 이를 통해 급변하는 경영환경에 처한 국내 양항공사들에게 상용고객우대제도 제휴의 이점과 함께 경영시사점을 제시하고자 한다.

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Does Partner Volatility Have Firm Value Relevance? An Empirical Analysis of Strategic Alliances

  • Yang, Hang-Jin;Kim, Si-Hyun;Kim, Se-Won;Kang, Dal-Won
    • Journal of Korea Trade
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    • 제23권6호
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    • pp.145-158
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    • 2019
  • Purpose - Alliance members have constantly revised market strategies over time by withdrawing membership from a current alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose of this study is to analyze the impacts of partner volatility (new member, old member, and new group) on firm value. Design/methodology - To analyze the impact of partner volatility on firm value, companies in strategic alliances are classified into the three groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event study and the signaling effect analysis. Findings - This study proved that new partners and newly formed strategic alliances have higher expectation effects than old partner company groups, and have a more positive effect on the relevant firms' stock prices. In addition, the result of the study showed the same valid results as the alliance levels, and showed that investors' expectations were higher with new partners and new alliances than with old partners. Research Implications - A new perspective on the signaling effects of strategic alliances among shipping lines was presented in this study by grouping alliance types including new member, old member, and new group. The results provide useful insights for selecting partners and firm values of alliance announcement times. Originality/value - This study analyzed partner volatility on relevant companies' stock prices from the perspective of investors from the global shipping conference reorganization in 2017. Strategic alliances were classified into the three categories of new partner, old partner, and new alliance, and the effects on firm value were verified.