• Archives of design research
• /
• v.14
• /
• pp.63-74
• /
• 1996

By study the basic elements and the development process of the visual identity design, We have the aims in this study to help the design study groups in the country to develop a VI design system with a high degree of efficiency. We clarified the strategic position which the individual basic elements occupy in the visual communication process, by studying the individual function and the character of the basic elements which construct the keynote of VI design system, and the mutual relations among them. Also, we presented in this study the systematic and resonable approaching means in the design development process for the VI system with a high degree of efficiency.

• Korean Institute of Interior Design Journal
• /
• v.23 no.1
• /
• pp.172-180
• /
• 2014

A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.

• Korean Journal of Materials Research
• /
• v.25 no.11
• /
• pp.642-646
• /
• 2015

Super alloys, which can be divided into three categories, i.e. Ni-base, Co-base, and Fe-base alloys, are widely used for high temperature applications. Since superalloys contain many alloying elements and precipitates, their chemistry and processing parameters need to be carefully designed. In this study, we designed a new Ni alloy to prevent corrosion due to water vapor and gases at high temperatures. The new alloy was designed using the theoretical value of the resulting energy electronic state calculation($DV-X{\alpha}$ method). The components that were finally used were Cr, Mo, and Ti, with Ni as a base. For these alloys, elements were selected in order to compare their values with that of the average theoretical basis for an Inconel 625 alloy. Finally, two kinds of Ni alloy were designed: Ni-28Cr-4Mo-2Ti and Ni-20Cr-10Mo-1Ti.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.8
• /
• pp.2758-2765
• /
• 2010

A technology transfer from public research centers or national universities to a company is an increasing phenomenon. The purpose of this study is thus to identify the major evaluation criteria of technology transfer from a company viewpoint and establish the importance weights of criteria through 2 level AHP analysis. First, 12 critical elements are extracted from previous studies and professional interview and these elements are tied into 4 factors; technological factor, organizational factor, environmental factor, and strategic factor. The results of AHP analysis show that strategic factor is more important and 'the growth of the technology' in the strategic factor is the most important element. This study will be used usefully when researchers in public research centers or national universities try to develop a technology considering a technology transfer to the other company.

• Journal of the Korean Society of Costume
• /
• v.59 no.7
• /
• pp.100-113
• /
• 2009

The purpose of this study is to investigate how VMD structural elements affect fashion brand attitude and intention of store revisiting. For the research, we surveyed 200 females in their 20's and 30's, who are target consumers of SPA brands from April 10th to 15th in 2009. With SPSS 12.0 program, the data was analysed by frequency analysis, reliability analysis, factor analysis and multiple regression analysis. The results are as follows: First, regarding to the results of factor analysis, VMD structural elements were divided into the space layout and information factor, display and aesthetic factor, and store atmosphere factor. Second, intention of store revisiting was statically affected by fashion brand attitude and VMD structural elements, especially space layout and information factor. Third, we found differences in the path effects of VMD structural elements - brand attitude - store revisiting according to the familiarity of SPA stores. The results revealed that VMD structural elements are important marketing strategic tools affecting consumer's preference and store behavior on fashion brands.

• Journal of Information Technology Services
• /
• v.19 no.4
• /
• pp.1-11
• /
• 2020

Through text mining, sentiment analysis, and semiotics analysis, this study aims to reinterpret the meaning of user emotional words and related words to derive strategic elements of brand and design. After selecting a local car manufacturer whose user opinion on the brand is a clear topic, web-crawl the car comments of the manufacturer directly created by the users online. Then, analyze the extracted morphology and its associated words and convert them to fit the marketing mix theory. Through this process, propose a methodology that allows consumers to supplement and improve brand elements with negative sensibilities, and to inherit elements with positive sensibilities and manage brands reasonably. In particular, the Map presented in this study are considered to be fully utilized as information for overall brand management.

• Journal of Mechanical Science and Technology
• /
• v.19 no.3
• /
• pp.743-755
• /
• 2005

Human Sensibility Engineering System (HSES) has been applied to product development for customer's satisfaction based on ergonomic technology. The system is composed of three parts such as human sensibility analysis, inference mechanism, and presentation technologies. Inference mechanism translating human sensibility into design elements plays an important role in the HSES. In this paper, we propose a rule-based inference model for HSES. The rule-based inference model is composed of five rules and two inference approaches. Each of these rules reasons the design elements for selected human sensibility words with the decision variables from regression analysis in terms of forward inference. These results are evaluated by means of backward inference. By comparing the evaluation results, the inference model decides on product design elements which are closer to the customer's feeling and emotion. Finally, simulation results are tested statistically in order to ascertain the validity of the model.

• Journal of the HCI Society of Korea
• /
• v.7 no.2
• /
• pp.11-16
• /
• 2012

R&D Strategic Planning plays a crucial role in determining success or failure of R&D. However, current automatic services for supporting the purpose merely provide fragmentary quantitative/qualitative analytics, and force domain experts to carry out further manual analysis by themselves. Thus, this study aims at automatically supporting R&D strategic planning with efficiency and effectiveness. To achieve the goal, we design major services in the viewpoint of the relationship between technology and R&D actor, which are essential elements in R&D. 'Trends and Predictions', 'Technology Levels', 'Relationship Paths', 'Roadmaps', and 'Competitors and Collaborators' services were designed and implemented on about 15 millions papers and patents. Future works will include the support of higher level in the hierarchy of strategic intelligence.

• The Journal of Society for e-Business Studies
• /
• v.23 no.1
• /
• pp.23-36
• /
• 2018

This study analyzed the causal relationship between cooperation elements and the performance of joint R&D and verified the mediating effect of collaborative efforts. Cooperation elements consist of strategic agreement, complementation of resources, trust and absorption capacity, and influence the intention to participate in the joint R&D. The purpose of this study is to identify the effects of the cooperation elements and collaborative efforts on the short-term and long-term performance of the joint R&D. The results are summarized as follows: First, it is verified that strategic agreement, complementation of resources, trust and absorption capacity constitute the second order factor of cooperation elements, which positively affects the joint R&D performance. Second, it is verified that collaborative effort play a role as a mediating factor in the relationship between joint R&D performance and cooperation elements. Specifically, it was confirmed that positive effects on short-term performance of the joint R&D can be increased through cooperative efforts. However, in the case of long-term performance, the effects of collaborative efforts could not be confirmed.

• Journal of Environmental Science International
• /
• v.22 no.9
• /
• pp.1171-1180
• /
• 2013

Recent climate change has led to fluctuations in agricultural production, and as a result national food supply has become an important strategic factor in economic policy. As such, in this study, panel data was collected to analyze the effects of seven meteorological elements and using the Lagrange multipliers method, the fixed-effects model for the production of five types of food crop and the seven meteorological elements were analyzed. Results showed that the key factors effecting increases in production of rice grains were average temperature, average relative humidity and average ground surface temperature, while wheat and barley were found to have positive correlations with average temperature and average humidity. The implications of this study are as follow. First, it was confirmed that the meteorological elements have profound effects on the production of food crops. Second, when compared to existing studies, the study was not limited to one food crop but encompassed all five types, and went beyond other studies that were limited to temperature and rainfall to include various meterological elements.