• 한국멀티미디어학회논문지
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• 제19권2호
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• pp.520-529
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• 2016

Recent use of digital video contents increases visual fatigue of users. As a result, it has been difficult that the existing video methods make users focus on the content with interest and deliver stories intended by contents producers. Parallax scrolling is getting the spotlight as a new way which are keeping the fluent visual advantages of video and help users maintaining their attention with simple maneuver. In this study, based on a survey, it would compare the user experience in an existing video in Web contents and parallax scrolling Web contents. As a result, it showed that using the parallax scrolling Web sites improve user sensibilities such as aesthetic, novelty and pleasure of user experiences. A remarkable thing is that users replied parallax scrolling is not much comfortable to use. According to the result, researchers suggest that using parallax scrolling in Web site needs thoughtful decision in making and managing of Web contents.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2007년도 추계 종합학술대회 논문집
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• pp.777-780
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• 2007

오늘날 관광콘텐츠개발은 온라인 콘텐츠 세대의 등장과 문화콘텐츠산업의 발달, 여가생활의 대중화에 힘입어 지속적으로 증가추세에 있으며 앞으로 관광상품의 다양성과 차별성을 위하여 다각도로 검토되어야할 대상이다. 특히 관광대상을 관광객에게 보여주는 과정에서 스토리텔링은 관광자원에 대한 안내자의 설명이나 해설을 의미하며 관광객의 유인역할을 하여 관광객의 기대감을 충족시켜 관광객의 이미지를 결정짓는 중요한 요소로 작용한다. 관광지는 관광객이 추구하는 관광지만의 특별한 내용으로 방문하는 대중에게 색다른 의미를 부여하여 관광지의 정체성을 깨닫게 하는 역할을 한다. 본 연구에서는 스토리텔링을 활용한 관광콘텐츠 활용사례를 통하여 궁극적으로 관광콘텐츠에서의 스토리텔링의 의의를 살펴보고자 한다.

• 감성과학
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• 제23권1호
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• pp.57-68
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• 2020

This research investigates how digital design agencies and client companies incorporate design thinking-a human-centered approach to solving difficult problems-into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).

• 복식
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• 제62권1호
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• pp.137-151
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• 2012

The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

• 한국컴퓨터정보학회논문지
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• 제22권11호
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• pp.125-133
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• 2017

Recently, as the programming education has become essential in school, discussion of how to teach programming has been important. This study performed a meta-analysis of the effect size depending on the teaching and learning method for the programming education. 78 research data selected from 45 papers were analyzed from cognitive and affective aspects according to dependent variables. The analysis from the cognitive aspect showed that there was no statistically significant difference in the effect size depending on whether or not the teaching and learning method was specified in the research paper. Meta-analysis of the research data where the teaching and learning method was designated displayed significances in CPS, PBL and Storytelling. Unlike the cognitive aspect, the analysis from the affective aspect showed that the effect size of the research data without the specified teaching and learning method was larger than those with specified teaching and learning method with a statistical significance. Meta-analysis of the data according to the teaching and learning method displayed no statistical significance. Based upon these research results, this study suggested implications for the effective programming education.

• 한국보육지원학회지
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• 제17권2호
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• pp.29-46
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• 2021

Objective: The purpose of this study is to examine young children's social experiences during COVID-19. In this study, social experiences are defined as children's social interactions and relationships, their educational experiences, and their daily life experiences in child care centers. Methods: Participants include nine child care teachers and fifteen young children. Data were collected through semi-structured interviews with individual teachers, interviews with young children, and small group storytelling activities with young children. Results: The main findings in exploring meanings and implications of childcare consulting were as follows. First, childcare consulting was recognized as a process of learning about changes through mutual relationships. Second, the different ways to practice childcare consulting, the formation of the learning culture of an organization to help experience collective intelligence, the process of finding various solutions through mutual communication, and the improvement of childcare teachers' professional capabilities while reflecting the current times and context were all investigated. Conclusion/Implications: Given the findings of the study, the importance of childcare consulting, and the ways to establish its systems were discussed.

• 한국정보기술학회논문지
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• 제16권11호
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• pp.123-132
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• 2018

최근 들어 지역 문화콘텐츠 산업을 발전시키기 위한 다양한 방법들이 연구 개발되고 있다. 본 연구는 새로 유입되는 관광객들과 지역민이 같이 즐길 수 있는 콘텐츠개발로 누구나 쉽게 다가갈 수 있는 모바일 AR 증강현실 게임을 제작했다. 조선 왕조의 발상지'라는 전주의 상징 등을 활용한 새로운 스토리텔링 기반의 증강현실(AR) 게임 개발로 1천만 관광객을 주변 관광지로 확산시키기 위함이며, 지역 관광 문화 활성화 및 인근 상권의 소비 활동을 촉진시켜 높은 경제적 부가가치 창출한다. GPS 기술과 AR 마커 기반의 액션 증강현실 게임은 새로운 지역의 시나리오를 바탕으로 다양한 문화콘텐츠로 새롭게 자리매김을 할 수 있을 것이다. 시각적 자원을 결합한 증강현실 게임은 전주 관광명소의 게임으로 지역의 브랜드 가치를 높이고 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.63-69
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• 2022

We develop a smart tourism information system that provides smart tourism services to free independent tourists (FITs) through various content distribution channels such as mobile apps, Instagram, YouTube, and chatbots. The smart tourism information system provides location and storytelling-based tourism information, accommodation, restaurant information, and recommended travel products so that tourists can create a travel itinerary based on personalized situation awareness. The smart tourism information system also provides smart tourism services using commercial maps, navigation, and weather forecast APIs from the Korea Meteorological Administration to provide smart tour guide services to tourists who travel according to the travel itinerary. In this paper, we develop the React Native app that provides smart tourism services provided by the smart tourism information system. The smart tourism React Native app has implemented two methods: a method that directly connects to the smart tourism information system, and a method that provides services by interworking through the GraphQL Query Language developed by META (Facebook). The smart tourism React Native app implements OSMU (One Source Multi-use) by providing tourism information from mobile apps, photos from Instagram, and drone videos from YouTube as an integrated UI.

• 패션비즈니스
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• 제28권1호
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.154-163
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• 2018

중국 북쪽의 산서성 대동시는 오랜 역사문화와 지역적 특색을 가지고 있는 고도(古都)이다. 특히 화엄사 주변의 화엄거리는 예로부터 종교 문화와 상업 문화가 혼재하는 문화적으로 융성한 곳이었다. 본 연구에서는 이러한 화엄거리의 역사 문화적 전통을 회복하고 지역의 경제를 활성화하기 위한 공공디자인의 새로운 개념의 제안을 목적으로 한다. 특히 지역문화에 존재하는 역사문화적 스토리를 반영하여 화엄거리의 공공디자인에 적용하는 연구를 진행했다. 먼저 화엄거리의 발전과정을 소개하였고 그 역사 문화 이야기에 대해 수집과 발굴 작업을 진행하였다. 그리고 화엄거리 공공 디자인의 현황에 대해 분석을 진행하여 이 거리의 부족한 점과 사람들의 이목을 끌지 못하는 원인 등을 찾았다. 이어서 스토리텔링에서 이야기를 구성하는 서술 방법인 '기승전결', 네 부분의 플롯을 구성하여 이 지역의 역사와 문화가 담긴 스토리에 근거한 새로운 디자인을 제안하였다. 화엄거리가 가지고 있는 역사문화적인 스토리를 발굴하여 스토리텔링에 기반한 전체적인 이미지 개선에 초점을 두고, 인문학적인 색채를 더한 거리의 공공 디자인 개념을 제시하도록 한다.