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http://dx.doi.org/10.9717/kmms.2016.19.2.520

Comparison of User Experience from Parallax Scrolling and Video Use on the Web Contents  

Kim, Hee Won (Dept. of Contents Design, Seoul Women's University)
Ko, Hye Young (Dept. of Contents Design, Seoul Women's University)
Publication Information
Journal of Korea Multimedia Society / v.19, no.2, 2016 , pp. 520-529 More about this Journal
Abstract
Recent use of digital video contents increases visual fatigue of users. As a result, it has been difficult that the existing video methods make users focus on the content with interest and deliver stories intended by contents producers. Parallax scrolling is getting the spotlight as a new way which are keeping the fluent visual advantages of video and help users maintaining their attention with simple maneuver. In this study, based on a survey, it would compare the user experience in an existing video in Web contents and parallax scrolling Web contents. As a result, it showed that using the parallax scrolling Web sites improve user sensibilities such as aesthetic, novelty and pleasure of user experiences. A remarkable thing is that users replied parallax scrolling is not much comfortable to use. According to the result, researchers suggest that using parallax scrolling in Web site needs thoughtful decision in making and managing of Web contents.
Keywords
Parallax Scrolling; User Experience; Web Interface; Web Interactive; Web Storytelling;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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