• Title/Summary/Keyword: static design

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A study on the growth mechanism of Burger King based on dynamic models of success and failure of businesses

  • Lee, Sang-Youn
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.4
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    • pp.39-49
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    • 2017
  • Purpose - This study is to propose a creative idea for constant business growth and development by examining characteristics of business outcomes by phase, which are "growth" and "erosion and stagnation," respectively. Research design, data, methodology - It is necessary to identify an occurrence of crisis and its diffusion with a dynamic model in order to identify a success and failure of businesses in an organic way, not on a binary structure. The static perspective is to understand a crisis as a simply one-time event or as a linear causation. Thus, it has a limited understanding of the overall situation and has limits to investigating a foundational cause and developing long-term countermeasures. On the contrary, the dynamic perspective is to understand the crisis as circulation process of the overall system. Thus, it divides elements of the crisis as external and internal ones to understand it as the causal relationship of each element. Results - During the growth period of Burger King, the company promoted its brand very successfully with aggressive and creative marketing activities. However, due to the founder's disposal of management rights and the following changes in the management, the company had no choice but to lose focus on its business philosophy and brand management, and eventually it had to face the big crisis (resonance) which was delisting from the stock market because of the external threat; well-being trend. However, Burger King resumed lifting on the stock exchange by making great efforts to clearly identify the current issues and seek solutions. Under the spirit of "perseverance" and its slogan "Have it your way" the company is now going head to head with McDonald's in the North American region and emerging countries. Conclusions - Then, what is the most crucial factor in the success and failure of businesses? Answers may vary, however, as learned from the case study of Burger King, corporations should inspect the present and focus on developing a long-term strategy for the future and actively fulfill the actions. McDonald's may not be able to innovate by itself in the future as it may become routinized to the growth. There will be chances of winning if we change conditions of individuals or organizations to an organic system in terms of being creative. There is a hopeful message here that an individual or small business may have more advantages in the era of the idea and innovation.

A Study on the Design of Amplifier for Source Driver IC applicable to the large TFT-LCD TV (대형 TFT-LCD TV에 적용 가능한 Source Driver IC 감마보정전압 구동용 앰프설계에 관한 연구)

  • Son, Sang-Hee
    • Journal of IKEEE
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    • v.14 no.2
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    • pp.51-57
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    • 2010
  • A CMOS rail-to-rail high voltage buffer amplifier is proposed to drive the gamma correction reference voltage of large TFT LCD panels. It is operating by a single supply and only shows current consumption of 0.5mA at 18V power supply voltage. The circuit is designed to drive the gamma correction voltage of 8-bit or 10-bit high resolution TFT LCD panels. The buffer has high slew rate, 0.5mA static current and 1k$\Omega$ resistive and capacitive load driving capability. Also, it offers wide supply range, offset voltages below 50mV at 5mA constant output current, and below 2.5mV input referred offset voltage. To achieve wide-swing input and output dynamic range, current mirrored n-channel differential amplifier, p-channel differential amplifier, a class-AB push-pull output stage and a input level detector using hysteresis comparator are applied. The proposed circuit is realized in a high voltage 0.18um 18V CMOS process technology for display driver IC. The circuit operates at supply voltages from 8V to 18V.

Expression of image contents based on property of digital signage - Focuses on the Digital Signage in Public Transport (디지털 사이니지의 특성에 따른 영상콘텐츠의 변화 -버스와 지하철 내 디지털 사이니지를 중심으로)

  • Kong, Soo-Kyung
    • Journal of Digital Contents Society
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    • v.16 no.5
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    • pp.783-793
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    • 2015
  • TV display which existed only in house started to show up out of house around us and now it found naturally its place in everywhere like street, bus, subway and elevator. It is called digital signage which showed up through digitalization of sign, that is, sign board and bulletin board. The distinction of digital sign from existing signs is that the latter one should go through physical process like removal after installation every time its contents are changed but the former one can produce its various outputs flexibly once it is installed. Also existing sign may be static image or 2 or 3 pieces of image to express simple motion while digital sign can contain multi media contents luxurious in design and motion. This paper confined the range of contents in digital signage in bus and subway. It needs to analyze characteristics of mass transportation-people of use, consumer by place and time, accommodation environment for consumer etc and arrange planned contents along with time and place. Developments of dedicated contents suitable to those digital signages will harmonize with place and time and promote the realm of digital signage which provides variety of experience to consumer and with which communication is possible and which is distinctive. Furthermore we may expect the birth of smart signage as a new media, in which fun and art are combined.

Comparison between Numerical Results of 1D Beam and 2D Plane Stress Finite Element Analyses Considering Aspect Ratio of Cantilever Beams (캔틸레버보의 형상비에 따른 1차원 보와 2차원 평면응력 유한요소해석 결과의 비교)

  • Kang, Yoo-Jin;Sim, Ji-Soo;Cho, Hae-Sung;Shin, Sang-Joon
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.28 no.5
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    • pp.459-465
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    • 2015
  • There exist different kinds of aircrafts, such as conventional airplane, rotorcraft, fighter, and unmanned aerial vehicle. Their shape and feature are dependent upon their own assigned mission. One of the fundamental analyses performed during the aircraft design is the structural analysis. It becomes more complicated and requires severe computations because of the recent complex trends in aircraft structure. In order for efficiency in the structural analysis, a simplified approach, such as equivalent beam or plate model, is preferred. However, it is not clear which analysis will be appropriate to analyze the realistic configuration, such as an aircraft wing, i.e., between an equivalent beam and plate analysis. It is necessary to assess the limitation for both the one-dimensional beam analysis and the two-dimensional plate theory. Thus, in this paper, the static structural analysis results obtained by EDISON solvers were compared with the three-dimensional results obtained from MSC NASTRAN. Before that, EDISON program was verified by comparing the results with those from MSC NASTRAN program and other analytic solutions.

A Study on Creep Effect of Synthetic Fiber Rope Mooring System on Motion Response of Vessel and Tension of Mooring Line (섬유로프 계류시스템의 크리프 효과가 부유체의 운동응답 및 계류선의 장력 변화에 미치는 영향에 관한 연구)

  • Park, Sung Min;Lee, Seung Jae;Kang, Soo Won
    • Journal of the Society of Naval Architects of Korea
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    • v.54 no.2
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    • pp.151-160
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    • 2017
  • Growing demand and rapid development of the synthetic fiber rope in mooring system have taken place since it has been used in deep water platform lately. Unlike a chain mooring, synthetic fiber rope composed of lightweight materials such as Polyester(polyethylene terephthalate), HMPE(high modulus polyethylene) and Aramid(aromatic polyamide). Non-linear stiffness and another failure mode are distinct characteristics of synthetic fiber rope when compared to mooring chain. When these ropes are exposed to environmental load for a long time, the length of rope will be increased permanently. This is called 'the creep phenomenon'. Due to the phenomenon, The initial characteristics of mooring systems would be changed because the length and stiffness of the rope have been changed as time goes on. The changed characteristics of fiber rope cause different mooring tension and vessel offset compared to the initial design condition. Commercial mooring analysis software that widely used in industries is unable to take into account this phenomenon automatically. Even though the American Petroleum Institute (API) or other classification rules present some standard or criteria with respect to length and stiffness of a mooring line, simulation guide considers the mechanical properties that is not mentioned in such rules. In this paper, the effect of creep phenomenon in the fiber rope mooring system under specific environment condition is investigated. Desiged mooring system for a Mobile Offshore Drilling Unit(MODU) with HMPE rope which has the highest creep is analyzed in a time domain in order to investigate the effects creep phenomenon to vessel offset and mooring tension. We have developed a new procedure to an analysis of mooring system reflecting the creep phenomenon and it is validated through a time domain simulation using non-linear mooring analysis software, OrcaFlex. The result shows that the creep phenomenon should be considered in analysis procedure because it affects the length and stiffness of synthetic fiber rope in case of high water temperature and permanent mooring system.

Evaluation of Yield Load in Pile Load Tests on Driven Piles (관입말뚝에 대한 연직재하시험시 항복하중의 판정법)

  • 홍원표;심기석
    • Geotechnical Engineering
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    • v.5 no.1
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    • pp.7-18
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    • 1989
  • In pile load tests on end bearing piles, generally, it is not possible to continue loading to the ultimate load. Thus, the concept of yield load has been introduced for determining design loads Iron the pile load test records. The conventional rules to determine the yield load were not available for evaluation on pile load test records obtained in 6 fields nearby westers 8r Southern Coasts in Korea. A new rule 9.as presented to determine easily the yield load, based on investigations on the pile load test records. The yield load of piles is determined at the infiection point on semi-logarithmic coordinates (P-logS), in which load is plotted in normal scale and settlement is plotted in logarithmic scale. This method may not only save much costs and times but also present safe luorking circumstances for pile load tests in field. It was found that the yield load represented the elastic limit of the pile load-settlement behalf.iota. The ultimate load, which is given at 25.4mm settlement on pile head, was 1.5 times of the yield load. The allowable long-term and short-term load capacities were, respectively, 50% and 75% of the yield load. The safety factors to get the allowable pile capacity were obtained as 2.0~4.0 for the equations to predict the static pile capacity.

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Seismic Performance of Reinforced Concrete Shear Wall Buildings with Piloti (필로티를 갖는 철근콘크리트 전단벽식 건물의 내진성능)

  • Kwon Young-Wung;Kim Min-Su
    • Journal of the Korea Concrete Institute
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    • v.17 no.4 s.88
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    • pp.587-594
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    • 2005
  • The purpose of seismic design is to ensure the serviceability of buildings against earthquake, which might be occurred during the service life of buildings, and to minimize the loss of life by preventing their failure under strong earthquake. The lack resistance of walls resulting from a tendency toward high-rise apartment buildings with shear walls and use of piloti would lead to a concentration of inelastic behaviors in their weak story. In this study, the seismic performance of reinforced concrete shear wall buildings haying piloti was analyzed by using the evaluation techniques which was proposed by FEMA 273 and ATC-40. The results from comparison with these two techniques are summarized as follows.; The results of elastic analysis method for seismic performance evaluation show that the effect of piloti and building height decrease performance index. In case of shear wall building, the state of insufficient shear stress governs their overall performance and it becomes evident in the case of the buildings with more than 25 stories. For the buildings of piloti, the change of mass, weak story, as well as insufficient shear stress, decrease the performance index rapidly compared with the performance index of the buildings without piloti. The results, obtained from the nonlinear static analysis using capacity spectrum method, indicate that the performance Point increases for the structure having Piloti and high story. Also, deformation limits of buildings satisfy the allowable criteria at the life safety level, but the immediate occupancy level is exceeded in buildings which have more than 25 stories.

Smart Camera Technology to Support High Speed Video Processing in Vehicular Network (차량 네트워크에서 고속 영상처리 기반 스마트 카메라 기술)

  • Son, Sanghyun;Kim, Taewook;Jeon, Yongsu;Baek, Yunju
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.1
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    • pp.152-164
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    • 2015
  • A rapid development of semiconductors, sensors and mobile network technologies has enable that the embedded device includes high sensitivity sensors, wireless communication modules and a video processing module for vehicular environment, and many researchers have been actively studying the smart car technology combined on the high performance embedded devices. The vehicle is increased as the development of society, and the risk of accidents is increasing gradually. Thus, the advanced driver assistance system providing the vehicular status and the surrounding environment of the vehicle to the driver using various sensor data is actively studied. In this paper, we design and implement the smart vehicular camera device providing the V2X communication and gathering environment information. And we studied the method to create the metadata from a received video data and sensor data using video analysis algorithm. In addition, we invent S-ROI, D-ROI methods that set a region of interest in a video frame to improve calculation performance. We performed the performance evaluation for two ROI methods. As the result, we confirmed the video processing speed that S-ROI is 3.0 times and D-ROI is 4.8 times better than a full frame analysis.

Design and Implementation of PS-Block Timing Model Using PS-Block Structue (PS-Block 구조를 사용한 PS-Block Timing Model의 설계 및 구현)

  • Kim Yun-Kwan;Shin Won;Chang Chun-Hyon;Kim Tae-Wan
    • The KIPS Transactions:PartD
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    • v.13D no.3 s.106
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    • pp.399-404
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    • 2006
  • A real-time system is used for various systems from small embedded systems to distributed enterprise systems. Because it has a characteristic that provides a service on time, developers should make efforts to keep this property about time when developing real-time applications. As the result of research about real-time system indicates, TMO model supports various functions for time processing according to the real-time concept. And it guarantees response time which developers defined. So developers need a point of reference to define deadline and check the correctness of time. This paper proposes an improved PS-Block as an infrastructure of analysis tools for TMO to present a point of reference. There is a problem that the existing PS-Block has overhead caused by a policy making duplicated blocks. As such, this paper implements a PS-Block Timing Model to reduce the overhead due to block duplication, and defines a base class for searching in PS-Block. The PS-Block Timing Model, using an improved PS-Block structure, offers a point of reference of deadline and an infrastructure of execution time analysis according to the PS-Block configuration policy. Therefore, TMO developers can easily verify deadline of real-time methods, and improve reliability, and reduce development terms.

Design and Safety Performance Evaluation of the Riding Three-Wheeled Two-Row Soybean Reaper

  • Jun, Hyeon-Jong;Choi, Il-Su;Kang, Tae-Gyoung;Kim, Young-Keun;Lee, Sang-Hee;Kim, Sung-Woo;Choi, Yong;Choi, Duck-Kyu;Lee, Choung-Keun
    • Journal of Biosystems Engineering
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    • v.41 no.4
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    • pp.288-293
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    • 2016
  • Purpose: The purpose of this study was to investigate the key factors in designing a three-wheeled two-row soybean reaper (riding type) that is suitable for soybean production, and ensure worker safety by proposing optimal work conditions for the prototype of the designed machine in relation to the slope of the road. Methods: A three-wheeled two-row soybean reaper (riding type) was designed and its prototype was fabricated based on the local soybean-production approach. This approach was considered to be closely related to the prototype-designing of the cutter and the wheel driving system of the reaper. Load distribution on the wheels of the prototype, its minimum turning radius, static lateral overturning angle, tilt angle during driving, and The working and rear overturning (back flip) angle were measured. Based on the gathered information, investigations were conducted regarding optimal work conditions for the prototype. The investigations took into account driving stability and worker safety. Results: The minimum ground clearance of the prototype was 0.5 m. The blade height of the prototype was adjusted such that the cutter was operated in line with the height of the ridges. The load distribution on the prototype's wheels was found to be 1 (front wheel: F): 1.35 (rear-left wheel: RL): 1.43 (rear-right wheel: RR). With the ratio of load distribution between the RL and RR wheels being 1: 1.05, the left-to-right lateral loads were found to be well-balanced. The minimum turning radius of the prototype was 2.0 m. Such a small turning radius was considered to be beneficial for cutting work on small-scale fields. The sliding of the prototype started at $25^{\circ}$, and its lateral overturning started at $39.3^{\circ}$. Further, the critical slope angle for the worker to drive the prototype in the direction of the contour line on an incline was found to be $12.8^{\circ}$, and the safe angle of slope for the cutting was measured to be less than $6^{\circ}$. The critical angle of slope that allowed for work was found to be $10^{\circ}$, at which point the prototype would overturn backward when given impact forces of 1,060 N on its front wheel. Conclusions: It was determined that farmers using the prototype would be able to work safely in most soybean production areas, provided that they complied with safe working conditions during driving and cutting.