• Title/Summary/Keyword: start-up strategy

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A Study on Success Factors of Successful Start-up by Step: Focus on ERIS Model (창업기업의 성장단계별 성공요인 연구: ERIS모델을 중심으로)

  • Ko Kyung Sun;Nam Jung Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.71-86
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    • 2023
  • Although starting a business plays a key role in strengthening national competitiveness and creating jobs, it is recognized as a risky choice. Failure to start a business can result in a wide range of negative effects, such as loss of personal wealth as well as deterioration of national competitiveness. This study considers startups that have reached a level of sustainable growth by achieving performance above the minimum profitability and sales standards for KOSDAQ listing, or achieved EXIT through sale or listing, as successful startups. based on the practical experiences of 23 successful entrepreneurs and Based on perception, the importance and priorities of startup success factors were derived through stratification analysis (Analytic Hierarchy Process, AHP), and interviews were conducted. In particular, using the ERIS model, we comprehensively analyze various variables of a start-up by considering the four elements of the entrepreneur, resources, industry, and strategy, and examine the changes and importance of success factors according to the characteristics of each growth stage of the start-up. As a goal, we specifically identified the challenges and opportunities faced by entrepreneurs at each stage. As a result of the study, the order of importance of the top factors of success factors in the start-up period was found to be the entrepreneur, resources, industry, and strategy. In particular, the importance of the entrepreneur's entrepreneurship spirit, special capabilities, general capabilities, and human resources was emphasized. The order of importance of the top factors of success factors during the growth period was found in the following order: entrepreneur, resources, industry, and strategy. In particular, the importance of general capabilities, entrepreneurship, and human and organizational resources was emphasized. This study is significant in that it analyzes startup success factors from the perspective of successful entrepreneurs and provides useful insights and directions to entrepreneurs and policy makers.

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The Effect of Global Marketing Capabilities on Export Outcomes of Korean Startup Firms (스타트업 기업의 국제마케팅역량이 수출성과에 미치는 영향)

  • Kim, Soo Kyung;Kim, Mun Young
    • Journal of the Korean Society of Costume
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    • v.66 no.8
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    • pp.109-122
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    • 2016
  • This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

The Impacts of Startups Entrepreneurship on Business Performance: Focused on the Mediating Effect of Dynamic Capabilities (창업기업의 기업가정신이 경영성과에 미치는 영향: 동적역량 매개효과 중심으로)

  • Ahn, Tae-Uk;Kang, Tae-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.39-49
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    • 2019
  • The government is actively implementing a start-up infrastructure and start-up support policy for successful start-up companies. However, the actual success rate of start-up companies is not high. In order to improve the performance of a start-up company, it is necessary to have a strategy that has the right entrepreneurship and efficiently utilizes its resources. In particular, opportunity exploration, resource acquisition and resource reorganization are dynamic capabilities that are very necessary for the growth of a start-up company. Therefore, the purpose of this study is to verify the effects and relationships of entrepreneurship and dynamic competence of business startups on management performance. For this study, a survey was conducted on CEOs of start-up companies less than seven years old, and 361 final samples were used to analyze data. The results of this study are as follows. The innovation, risk-taking and initiative of entrepreneurship were found to have a positive effect on dynamic capabilities. Second, the innovation and risk-taking of entrepreneurship had a significant positive effect on management performance, but initiative was found to have no significant effect. Third, it was found that dynamic capabilities had a significant positive effect on management performance. Lastly, the verification of the mediated effect of dynamic capabilities showed that there was a mediated effect between initiative and management performance. In other words, this study found a significant research result that effective management of the resources of a start-up company had an effect on management performance and growth when forwardness did not directly affect management performance. This suggests that dynamic capabilities are an important factor in the management performance of start-up companies.

Establishment of a Platform for Supporting the Start-Ups of Outstanding Ideas under the Creative Economy: 6-Month Challenge Platform Program for the Creative Economy

  • Seo, Jun Seok
    • World Technopolis Review
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    • v.4 no.4
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    • pp.238-246
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    • 2015
  • This paper reviews the 6-Month Challenge Platform Program, a short-term intensive start-up supporting program in Korea, which will be launched late 2015 to promote economic growth by taking new ideas and transforming them into new products and start-ups in connection with the Creative Economy Town and the Creative Economy Innovation Centers under the Creative Economy Policy.

A Study on the Start-Up Scheme of Direct Vector Controlled Induction Motor System (유도전동기의 직접 벡터제어 시스템에서 기동기법에 관한 연구)

  • 전태원;최명규;유우종
    • The Transactions of the Korean Institute of Power Electronics
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    • v.5 no.5
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    • pp.427-434
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    • 2000
  • The paper proposes a zero speed start-up scheme of direct rector controlled induction motor drive without any torque jerk. At standstill condition, a method is derived to calculate a stator flux with only stator current. The programmable 3-stage low pass filters with programmable time constants is used in order to solute the problem of integration for stator flux estimation in the direct vector control mode. Due to the time delay of 3-stage low pass filter, the status flux decreases rapidly and also the torque jerk occurs during the transition from standstill mode to the direct rector control mode. A feedforward control strategy of the stator flux is suggested to prevent the torque jerk at start-up. Through results of simulation and experiment with 32 bit DSP, the performance of the start-up scheme is verified.

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An Empirical Study on Factors that determine on Success Factors of Total Quality Management Implementation (지속적인 종합적 품질경영(TQM) 실행의 결정요인에 관한 연구)

  • 서창적;김재환
    • Journal of Korean Society for Quality Management
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    • v.27 no.3
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    • pp.1-16
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    • 1999
  • According to the study of TQM implementations, the odds that an organization will successfully implement total quality management are two to one-against it. Based on the Brown's study, two thirds of all TQM implementations are dropped or fail altogether. However, organizations armed with knowledge of the factors that have the biggest impact on their success can take steps to influence or change those factors. In this paper, we studied on the degree of influence between those factors and successful start up and alignment factors. Based on extensive literature reviews those factors, threat, commitment, plan, progress and strategy are determined. Also we determine the successful start up and alignment factors. A framework of research including above factors is developed and tested statistically The Perceived data are collected from managers of quality departments of 141 Korean firms through survey. The results show that the rating of those factors which determine success of implementing TQM is progress, commitment, strategy and progress. But the factor of threat shows negative influence for the success of implementing TQM.

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A Study on Cases and Policy for the Venture Business Based on Space Technology (국내 우주기술 기반 벤처창업 사례 및 지원정책 연구)

  • Kim, Iltae;Chun, Yongsik
    • Journal of Aerospace System Engineering
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    • v.9 no.2
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    • pp.47-50
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    • 2015
  • MSIP(Ministry of Science, ICT and Future Plaaning) established the 'space technology commercialization plan' at 2012. According to this plan, MSIP and KARI(Korea Aerospace Research Institute) are nuturing space-related venture companies so that those companies are increasing from 2013. In addition, MSIP and KARI held space-related idea festivals last two years, and will run start-up program (STAR-Exploration) this year.

Success Factors of Internet-based Business in the Start-up Phase (창업단계의 인터넷 비즈니스 성공요인에 관한 탐색적 연구)

  • 김승운
    • Journal of Information Technology Applications and Management
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    • v.10 no.4
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    • pp.65-84
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    • 2003
  • The Purpose of this study is to Identify and analyze the factors that determine the survival or success of internet-based companies in the start-up phase. The reason why we focus on companies which are in the early stage of development is because internet business is still at its early stage, and statistics indicate that many internet businesses have failed during the start-up phase. Using the model of new product outcomes proposed by Cooper(1979), we have formulated a conceptual model for more successful internet business ventures. On the basis of this model, the relationship between the financial and non-financial performance and various variables in the model is analyzed. For collecting empirical data, a web-based survey questionnaire was designed. A total of 97 usable questionnaires were gathered from internet companies nationwide. The results showed that controllable variables such as the commercial entity and information acquired during the new business process are related to the non-financial performance, while environment variables such as the compatibility of the resource base of the firm with the business, including a few controllable variables, are related to the financial performance. Future research needs to explore more precisely how the success factors are different according to the types of internet businesses and/or the stages of growth of the business.

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The Effects of Regulatory Focus and Psychological Distance on Entrepreneurial Intention (자기규제초점과 심리적 거리가 창업태도 및 창업의도에 미치는 영향)

  • Ha, Hwan Ho;Byun, Chung Gyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.1-8
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    • 2016
  • Self Regulatory Focus Theory explained two different self-regulatory systems(promotion focus and prevention focus) to achieve a goal. According to this theory, people have different type of goal(approach pleasure and avoid pain) and use different type of strategy to achieve the goal. Promotion focus targets their attention to positive outcomes and the achievement of gains. On the other hand, prevention focus targets attention more to negative outcomes and the avoidance of losses. Also, promotion focus tends to use approach and eager strategy to achieve the goal and prevention focus tends to use avoidance and vigilant strategy. This study examined the effects of self regulation focus on attitude and intention toward business start-up. We proposed that promotion focused people will respond more positively to the attitude and intention toward business start-up than prevention focused people. This likely because promotion focused people tend to focus more ideals and gains, where prevention focused people tend to focus more safety and risk. And also we proposed that these effect will be influenced by psychological distance. This study investigated these relationships using 186 under graduate students. The result of analysis indicated that promotion focused people responded more positively on the intention toward business start-up than prevention focused people. But it had not any effect on the attitude toward business start-up than prevention focused people. Self regulation focus and psychological distance turns out to be a significant factors that influence attitude and intention toward business start-up. Finally, we concluded with a discussion of the implications of the research findings and directions for future research.

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LOW FUEL CONSUMPTION AND LOW EMISSIONS - ELECTROMECHANICAL VALVE TRAIN IN VEHICLE OPERATION

  • Pischinger, M.;Salber, W.;Staay, F.V.D.;Baumgarten, H.;Kemper, H.
    • International Journal of Automotive Technology
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    • v.1 no.1
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    • pp.17-25
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    • 2000
  • The electromechanical valve train (EMV) technology allows for a reduction in fuel consumption while operating under a stoichiometric air-fuel-ratio and preserves the ability to use conventional exhaust gas aftertreatment technology with a 3-way-catalyst. Compared with an engine with a camshaft-driven valve train, the variable valve timing concept makes possible an additional optimization of cold start, warm-up and transient operation. In contrast with the conventionally throttled engine, optimized control of load and in-cylinder gas movement can be used for each individual cylinder and engine cycle. A load control strategy using a "Late Intake Valve Open" (LIO) provides a reduction in start-up HC emissions of approximately 60%. Due to reduced wall-wetting, the LIO control strategy improves the transition from start to idle. "Late Exhaust Valve Open" (LEO) timing during the exhaust stroke leads to exhaust gas afterburning and, thereby, results in high exhaust gas temperatures and low HC emissions. Vehicle investigations have demonstrated an improved accuracy of the air-fuel-ratio during transient operation. Results in the New European Driving Cycle have confirmed a reduction in fuel consumption of more than 15% while meeting EURO IV emission limits.

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