• Journal of Distribution Science
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• v.18 no.4
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• pp.61-72
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• 2020

Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

• Journal of Agricultural Extension & Community Development
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• v.24 no.2
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• pp.117-125
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• 2017

The service quality and image are a central factor in understanding tourists destination choice. Existing literature suggests that sport event and destination image could interact to influence tourism behaviours. The purpose of this study w as to identify the factors influencing local image and re-visit intention in the 68th Chungcheongnam-do Provincial Sport Event held in Yesan city. The results of the study are as follows; First, as a result of factor analysis on the satisfaction with the sports event composed of 17 items, three factors were categorized, which were 'event management', 'event facility' and 'supporting facilities'. Second, satisfaction with local event had a positive effect on local image. Especially, satisfaction with event management had greater effect on local image than event facilities and supporting facilities. Third, as satisfaction with local event had positive effect on re-visitation intention, satisfaction with sports event had positive effect on the success of the sport event itself and re-visitation intention for the region. Fourth, as local image had a positive effect on re-visitation intention, strategic approaches to linking factors of tourism are required to attract visitors in addition to sports events.

• Journal of Sport and Applied Science
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• v.3 no.1
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• pp.1-14
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• 2019

Numerous types of sporting events have been hosted in Korea during the last decades. Sport events produce various types of data, and there is a clear necessity of storing and utilizing this information. From this background, the purpose of this study is to draw complex sports categories from international sport events life cycles in order to categorize standards of knowledges management system. This study utilized qualitative methods: expert groups discussion for overall life cycle steps and in-depth interviews for detail life cycle steps. The results show that there are several life cycle steps: bidding, preparation, operation, evaluation, post management steps. To be more specific, for the bidding step, there are check, plan, implementing detail phase; and the preparation step is based on event preparation Basis Build, event preparation implementation, test and supplementation phases. For the operation step, event operation system switch, event operation during the period, finish operation phases are deducted. Evaluation and post management step do not have detail phases. Efforts to store and utilize knowledge can be one of the starting points to make the operation of sport events efficiently.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.1
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• pp.815-824
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• 2019

It is not easy to present a generalized operating model because the operating environment of a sport event is composed of a complex matrix structure. In this study, we propose 'standardization' which provides guidance of concept and process of sport event management to solve this sports event management problem. To purpose complete of this study, the frame was developed by the international standard ISO 9001: 2015 is applied. The standards framework for sports event process management system structure proposed in this study consists of scope of application, citing standard, Terms and definitions, organizational situation, leadership, planning, support, operation, performance evaluation, and improvement. This sport event process management system standard can be applied to any organization that wants to host, prepare, and operate sport events regardless of the form or scale of the sport event. In addition, this standard was focused on process management of life-cycle stages of sporting events, therefor it was possible to manage interrelationships and dependencies between processes and processes.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.425-431
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• 2009

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisiting intention according to winning at the global sport event. The intercollegiate students attending in Korea were selected for the sample of this study. The data were analyzed through t-test, Regression Analysis, Reliability Analysis, Frequency Analysis, Confirmatory Factor Analysis using SPSS 12.0. The conclusions of this research are following; First, there would be significant differences of factors - the Korean image, product image, purchase intention and revisit intention - before and after the global sport events. Second, there would be significant differences of factors before and after the global sport events due to the event involvements.

• The Journal of the Korea Contents Association
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• v.6 no.5
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• pp.161-169
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• 2006

This study is based on the sport event(mountains marathon race 2005 in Jecheon) of social and cultural impact. The results were as fallows: Factor analysis of 19 positive impact items produced five dimensions and factor analysis of 9 negative impact items produced two dimensions. As an example of results, younger generations (those in 20s and 30s) and service employees tended to perceive the impacts of the sport event more positively than other age or occupation groups. Thus, the results indicated that attitudes toward the event are likely to differ across socio-demographic characteristics.

• Journal of Sport and Applied Science
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• v.8 no.1
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• pp.11-17
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• 2024

Purpose: The purpose of the study was to understand a trend of esports in terms of gamers' and fans' perceptions toward esports using social big data. Research design, data, and methodology: In this study, researchers first selected keywords related to esports. Then a total of 10,138 buzz data created at twitter, Facebook, news media, blogs, café and community between November 10, 2022 and November 19, 2023 were collected and analyzed with 'Textom', a big data solution. Results: The results of this study were as follows. Firstly, the news data's main articles were about competitions hosted by local governments and policies to revitalize the gaming industry. Secondly, As a result of esports analysis using Textom, there was a lot of interest in the adoption of the Hangzhou Asian Games as an official event and various esports competitions. As a result of the sentiment analysis, the positive content was related to the development potential of the esports industry, and the negative content was a discussion about the fundamental problem of whether esports is truly a sport. Thirdly, As a result of analyzing social big data on esports and the Olympics, there was hope that it would be adopted as an official event in the Olympics due to its adoption as an official event in the Hangzhou Asian Games. Conclusions: There was a positive opinion that the adoption of esports as an official Olympic event had positive content that could improve the quality of the game, and a negative opinion that games with actions that violate the Olympic spirit, such as murder and assault, should not be adopted as an official Olympic event. Further implications were discussed.

• Journal of Navigation and Port Research
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• v.37 no.1
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• pp.91-100
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• 2013

The purpose of this study was to examine the levels of sustainability of marine sport events by types of events and thus to provide fundamental information that helps developing sustainable marine sport events. In order to accomplish such the purpose, this study employed survey methodology with a total of 285 visitors to marine sport events. Questionnaires were developed based on Tripple Bottom Line theory suggested by previous research and validated throughout a panel of experts to check out content validity. Data collected were analyzed using descriptive statistics and ANOVA with Scheffe post hoc tests. Accordingly following findings were derived from current study. First, among 12 positive sustainability variables, marine space improvement had the highest mean score(M=3.82) but creation of jobs had the lowest mean score(M=3.46). Among 11 negative sustainability variables, traffic jab had the highest mean score(M=3.16) but conflict between participants and residents had the lowest mean score(M=2.73). Second, a festival typed marine sport event had the significantly high mean scores in all positive sustainability index including economic sustainability(M=3.79), social sustainability(M=3.84) and environmental sustainability(M=3.80). Third, a business typed marine sport event had the relatively higher mean scores in all negative sustainability index including economic sustainability(M=3.22), social sustainability(M=3.26) and environmental sustainability(M=3.25). In conclusion, these findings suggest that marine sport event organizers concentrate on marine sport event with more sustainability potentials.

• Asian Journal of Innovation and Policy
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• v.10 no.1
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• pp.132-154
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• 2021

A mega sport event as the globalization phenomenon is not only the symbol of the process of modernization but also the vehicle to upgrade global power and hold a dominant position in the world competition under the post-industrial era. This study notifies the role of mega sport events as a strategy for urban innovation in the context of global and local. Comparing the different roles of mega sport events between developing countries and developed countries, we intend to answer two questions: 1) what explains the nature and role of mega sport event, and 2) what are the major evidences of the transition in the globalization era. The conceptual framework, based on the temporal and spatial perspective, provides the mechanism through which the strategy for urban innovation has been changed from 'motivation for modernization' to 'rethinking of localization.' Focusing on the case of Seoul, we also compare major issues between two phases: role of agent, urban form, and urban development. Finally, this study sheds light on the concept of 'glocalization' which means the convergence of globalization and localization; and suggests the roles of (local) agent for hosting mega sport events.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.449-456
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• 2011

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisit intention after successful results in the global sport event. A group of intercollegiate students were selected using the purposive sampling method for the study. Statistical methods were used for enhancing validity and reliability for this paper such as t-test, regression analysis, reliability analysis, frequency analysis, descriptive analysis and confirmatory factor analysis. The statistical package programs for this research were SPSS(ver. 12.0) and AMOS (ver. 7.0). The conclusion of this research were; (1) There are significant differences in factors such as Korean image, product image, purchase intention and revisit intention before and after the global sport events. (2) There are significant differences in factors before and after the global sport events when two groups were separated in terms of event involvements.