• Title/Summary/Keyword: spa area

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An Analysis of Consumer's Buying Behaviors and the Importance of Store Attributes in SPA Brand - Focused on Female College Student in Seoul Metropolitan Area and Gyeongi-Do Area - (SPA 브랜드의 소비자 구매 행동 및 점포 속성 중요도 분석 - 서울, 경기지역 여대생을 중심으로 -)

  • Kim, Hyeon-Ju;Lee, Seo-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.369-382
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    • 2007
  • The purpose of this study was to propose the strategy for increasing the merchandising power of the SPA brand to improve the competitiveness of domestic fashion industry. A questionnaire survey was administered to 270 SPA brand customer who live in Seoul Metropolitan area and Gyeongi-do area. 240 data were analyzed by factor analysis, t-test, crosstabs analysis, and one-way ANOVA using SPSSWIN 12.0 program. The result were as follows: Importance of store attributes were categorized in five factors: store environment, service, product sales promotion, and convenience. A consumer's the importance of store attributes was significantly different depending on that consumer's demographic characteristics(major, grade etc..) and general product purchasing characteristics(purchasing expense). This result should not be interpreted by expanding to the whole group of the consumer in SPA brand, as the sample used in this study is limited to those in Seoul and GyeongGi area.

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Quantity Evaluation of Hot Spring at Onyang Spa Area (온양온천지구에서의 온천수 수량평가)

  • Lee, Chol-Woo
    • 한국신재생에너지학회:학술대회논문집
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    • 2006.06a
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    • pp.438-441
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    • 2006
  • The groundwater level was originally above the surface at the Onyang spa area. However, it is now 98-138m depth below the surface deu to the artificial pumping from boreholes. The fluctuations of the piezometric head were observed in 4 boreholes. Transmissivity estimated from the pumping rate and the drawdown is about $577.51 m^2/day$ The transmissivity of Onyang spa area is much larger than common values of fractured aqui for the drawdown of the piezometric head by artificial pumping is widely spreaded out in that area. The drawdown related to each pumping rate was analyzed and the formula between drawdown and pumping rate was made by a regression analysis. The formula can be applied for the condition of enough groundwater flowing into the Onyang spa area

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Modified SPaC Algorithm Using the Community Computing Network in huge area Community Computing Environment (광범위 Community Computing 환경에서의 Community Computing Network를 이용한 수정된 패킷 결합 알고리즘)

  • Song, Jwa-Hee;Choi, Jung-Dae;Chang, Hoon;Kim, Seok-Yoon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2008.06a
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    • pp.163-167
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    • 2008
  • 본 논문에서는 광범위 Community Computing 환경에서의 Community Computing Network의 에너지 효율과 신뢰성을 높이기 위한 수정된 SPaC(Simple Packet Combining)를 제안한다. 제안하는 수정된 SPaC는 같은 패킷을 두 개 이상의 오류가 있는 패킷을 이용하여 에러를 복구하는 기존의 SPaC를 수정하여 특정 threshold 값을 사용하여 감청 시 CPU의 처리량을 줄이고 패리티 패킷을 이용하여 높은 신뢰성과 보다 향상된 에너지 효율을 가진다.

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A Study on the Recognition of Massage Therapist About the Spa-therapy (스파테라피에 대한 피부관리사의 인식에 관한 조사)

  • Heo, Eun-Young;Hong, Ran-Hi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.3 s.3
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    • pp.64-70
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    • 2005
  • The purpose of this study was to give help for more activation to the area of spa industry appropriate to the emotion of our country based on the spa of recognition of massage specialist. Aroma Essencial oil bath was the first favorite of the customers when they're going to have bath in Hydro-therapy or with some other material in their bathtub according to the general results of the previous study. The most high voice of discontent of customers was the high price and the main customer's ages on the spa-therapy were the ages 30s and 40s. The method for activation for future spa-therapy were showed as the better facilities and advertising, reasonable price, systematic education programs, professionalists as an order. The proper care hours for spa-therapy that customers like most was 1:30-2:30 and the resonable price of one time care of that was shown as 100,000-200,000 won. The priority actions for the competition with foreigners on this area of spa-therapy will be the various and nation-wide advertisement of the effectiveness on spa-therapy to the customers to use easily and to be made being generalized on their lives. And the our inland spa-therapy must have main position at the center of cities, the various programs to satisfy the Korean traditional culture of them should be studied and introduced. And at that time future inland spa-therapy industry will have power for the competitions with similar foreign industries.

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The Analysis of Similarity in Image and Selection Factor Recognition for Spa Touristy Places in Chungcheong Area (충청지역 온천관광지 이미지 유사성 및 선택요인 인식도 분석)

  • Kim, Si Joong
    • Journal of the Korean association of regional geographers
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    • v.21 no.3
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    • pp.569-582
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    • 2015
  • This study deals with six spa touristy places to analyze the similarity in image and selection factor recognition through multidimensional scaling method. The result is as following. First, as a result of analysis in the similarity in Image of the 6 touristy Spa places, each "Asan and Onyang" and "Suanbo and Ducksan" form different similar image groups. However, Yoosung does not share the similarity in Image that other Spa places own. Second, as a result of analysis of selection factors in the six touristy spa places, it is found out that there is no big difference in selection factors such as 'spa facility', 'a fee to use', and 'quality of service' in the six spa places. Yet, Onyang, Yoosung, Ducksan, and Suanbo spa reflect high selection factor as 'a recognized spa place' different from Asan and Dogo where the reflection of selection factor is low. Onyang, Yoosung, and Dogo regions reflect high selection factor as a 'Touristy destination' while Asan reflects low selection factor.

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Inhibitory Effect of SPA0355, a Thiourea Analogue, on Inflammation and Alveolar Bone Loss in Rats with Ligature-Induced Periodontitis

  • Bak, Eun-Jung;Kim, Ji-Hye;Lee, Dong-Eun;Park, Byung-Hyun;Ryu, Jae-Ha;Cha, Jeong-Heon;Jeon, Ra-Ok;Yoo, Yun-Jung
    • International Journal of Oral Biology
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    • v.37 no.2
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    • pp.63-68
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    • 2012
  • It has been documented that SPA0355 exerts antiinflammatory effects via the inhibition of nuclear factor-kappaB activation. In present study, we investigated the inhibitory effects of SPA0355 on periodontitis in an animal model. Periodontitis was induced by ligation of the cervix of the 1st molar in the left mandible in rats. After ligature, the rats were randomly divided into four groups and topically applied with SPA0355 (0.5, 1, and 2%) or the vehicle alone once daily for 10 days. Body weight and food intake were measured daily throughout the experimental period. At day 10 post-ligature, the infiltration of inflammatory cells and distance of the cementoenamel junction (CEJ) to the alveolar bone crest (ABC) in the distal area of ligatured tooth were estimated histopathologically. No changes in body weight or food intake were found between the control and SPA0355 groups. The degree of inflammation was decreased in all three SPA0355 application groups. A decrease CEJ-ABC distance was observed in the 0.5% and 1% SPA0355 groups. These results indicate that SPA0355 inhibits the infiltration of inflammatory cells and alveolar bone resorption and suggests its potential as a therapeutic agent for periodontitis.

Exact Modeling and Performance Analysis of Paging Schemes Using Paging Agents (페이징 에이전트를 이용한 페이징 방법의 정확한 모델링 및 성능 분석)

  • Moon, Yu-Ri;Lee, Tae-Han;Baek, Jang-Hyun
    • IE interfaces
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    • v.24 no.1
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    • pp.15-23
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    • 2011
  • This study considers paging schemes that can page some cells or only one cell within the location area to reduce paging cost by using PAs (Paging Agents) and compares their performances by using a new analytic method. There are three ways of paging schemes using PAs; BSPA (Base Staton Paging Agent), 2SPA (2-Step Paging Agent), LAPA (Location Area Paging Agent). This study proposes exact performance of BSPA and 2SPA using a new analytic method based on Markov chain modeling to find the most efficient paging scheme. Numerical results for various circumstances are presented by using proposed analytic method to select a proper paging scheme in mobile communication networks.

A Study on the Image, Attributes & Preference of Spa Destination (온천관광지 이미지, 속성 및 선호도 분석)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.11 no.4
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    • pp.497-510
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    • 2005
  • The purpose of this study was to examine the image similarity, preference, and the attribute recognition using multidimensional scaling. The analyses were carried out by 5 spa destinations located in Choongchung area. The results were as followings: first, considering the image similarity, the image of Suanbo & Onyang and Dogo & Asan were similar except for the Yusung. Second, considering the attribute recognition, Yusung had a stronger attribute reflecting spa tradition when compared to other competitive spa destinations. Onyang showed a strong attribute of facilities. Dogo had a stronger point about use cost. Suanbo had relatively strong attributes in terms of facilities, customer service, and accessability. However, the water quality of spa destination and activities were not reflected in attribute recognition because these two attributes was farthest from the spa destination. Third, considering the preference of selecting spa destinations, package tourists had a strong preference about Yusung, individual tourists, family, incentive tourists prefer Suanbo, followed by Dogo and Yusung. Group tourists had a strong preference about Dogo.

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The influence of sustainability management fit of SPA brand on consumer purchase intention (SPA 브랜드의 지속가능경영 활동 적합성이 구매의도에 미치는 영향)

  • Lee, Jimin;Kim, Sunhee
    • The Research Journal of the Costume Culture
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    • v.23 no.2
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    • pp.161-175
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    • 2015
  • The purpose of this study is to examine the impact of perceived sustainability management fit of SPA brands on consumer purchase intention. A survey was conducted targeting women in their 20s and 30s from April 27th to May 6th 2013, and a total of 350 questionnaires were used in the final analysis. Frequency analysis, reliability analysis, factor analysis, ANOVA, simple regression analysis and multiple regression analysis were carried out using SPSS ver 21.0. The results of this study are as follows. First, fit of all three areas- economic, ecological and social-of sustainability management activities have a significant impact on consumer perception on sustainability activities. Second, perceived sustainability activities by SPA brands are found to have a positive effect on brand attitude, brand trust and consumer satisfaction. Third, brand attitude and consumer satisfaction forged by perceived sustainability activities by SPA brands have a positive impact on consumers' purchase intention. Based on the result of this study, the following marketing implications can be suggested. First, SPA brands need to be more active in all three area of sustainability activities while coming up with measures for differentiated social sustainability activities. Second, SPA brands need to meet their primary obligation by providing consumers with quality products at a reasonable price. Third, SPA brands need to recognize the potential value of sustainability activities as a driver of a longstanding relationship with consumers as well as long-term profit and value creation, leading to a great financial performance.

A Study on Brand Loyalty and Repurchase Intention of SPA Clothing Brand Related to Lifestyles of Female College Students (여대생의 라이프스타일과 SPA 의류상표의 상표충성도 및 재구매의도에 관한 연구)

  • Shin, Ji-Su;Lee, Myoung-Hee
    • Journal of the Korean Society of Costume
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    • v.62 no.5
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    • pp.31-43
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    • 2012
  • The purposes of this study were to investigate the differences of post-purchase satisfaction, brand loyalty, and repurchase intention of SPA clothing brand according to lifestyles, and to disclose how lifestyles, post-purchase satisfaction, and brand loyalty influence the repurchase intention. The research method was a survey method using questionnaires. The subjects were 304 female college students residing in Seoul metropolitan area. The lifestyles were classified into six factors including pursuit of challenges, proactive interpersonal relationship, interest in sports, self-centeredness, interest in IT, and achievement orientation. Three female groups were derived by cluster analysis of the 6 lifestyle factors: active-activity type, passive-activity type, and achievement-pursuit type. Brand loyalty was classified into two factors including continuing loyalty and convenient loyalty. First, the active-activity group showed higher convenient loyalty than the other groups. The achievement-pursuit group showed higher post-purchase satisfaction than the other groups in appearance of clothing, while the passive-activity group showed lower satisfaction in every factor, in particular, its price satisfaction was very low. Second, senior students showed higher continuing loyalty than freshmen, sophomores, and juniors. Students with more clothing expenses showed higher continuing loyalty as well as convenient loyalty than those with less clothing expenses. Their price satisfaction with SPA clothing brand as well as repurchase intention was higher. Third, repurchase intention was influenced by brand loyalty the most, and the next in the order by satisfaction level with brand, satisfaction with price, satisfaction level with appearance, and proactive interpersonal relationship. The brand loyalty was influenced by satisfaction level with price the most, and the next by satisfaction level with appearance.