• Journal of the Korean Home Economics Association
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• v.40 no.11
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• pp.157-170
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• 2002

This study is an attempt to establish an aesthetic and fashion sense of the heroine's image and fashion according to the social environment which is related to fashion transformation. Also, this study modem society's need for specific social occupational roles through fashion and clothing in cinema. first, individual people are estimating their social position and ability by his/her fashion style. Modem fashion styles are changing into various, complicated, gorgeous and attractive styles; however, the needs of professional women's clothing styles are fairly conservative. Second, classical, closed, and unobtrusive fashion styles are appearing in modem cinema's clothing depending on professional women's expertise in fashion styles. Third, changes of styles are varied by their colors and clothing design. Colors had not changed very much during the last 30 years; however, in the 1980's, white and grey colors, in the 1990's black and achromatic colors, and in the beginning of this century dark green and brown and also diverse colors have been used. But the brightness is so light and expressed by a quiet and cold style. Furthermore, the inner images are judged by their forms which is determined by how people choose their clothing styles. Consequently, women's clothing styles easily appear as a result of their preconceived ideas formed by their professional knowledge and ability.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.931-941
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• 1998

The purpose of this study were 1) to identify the effects of the self-efficacy, sensation seeking and delinquency on female adolescents' clothing behavior, and 2) to identify the differences in self-efficacy, sensation seeking, deliquency and clothing behavior in relation to the demographic variables. The data were collected from 435 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Peason's correlation, multiple regression, one-way ANOVA and SNK test. The result of this study were as follows: As the result of analyzing the effects of self-efficacy, efficacy, sensating seeking and delinquency on each of clothing behavior variables, fashion leadership was explained by the factors such as social self-efficacy, delinquency and boredom susceptibility, and psychological clothing dependence by boredom susceptibility, social self-efficacy, and thrill and adventure, clothing exhibition by boredom susceptibility, delinquency, and general self-efficacy, social approval by boredom susceptibility, and general self-efficacy, preference for up-to-data style by delinquency, boredom susceptibility by delinquency, boredom susceptibility. There were significant differences between the two types of school in general self-efficacy, thrill and adventure, experience seeking, delinquency, preference for up-to-data style, and appearance related delinquency. Location of school had the effects on experience seeking, delinquency, fashion leadership, and appearance related delinquency, and socioeconomic status on fashion leadership.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.69-69
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• 2003

In the late 1970s, Punk style that appeared according to the social reaction among labor class youngsters has reappeared till now, and also the emotion and mode are working on fashion greatly. In addition to that, as it pervades to young generation more freely, it's becoming a kind of origin in creative fashion. Especially, Punk style leather jacket has spread to high fashion and settled down as an essential item through popularization of leather jacket.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.101-118
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• 2003

This paper describes pop stars' fashion style by the changes of pop music from the 1950's of the formative Period of a rock-n-roll to the 1990's. The author could examine the features of pop music as follows : the 1950's rock-n-roll, the 1960's rock and Psychedelic rock. the 1970's punk rock, the 1980's new wave and the 1990's reggae·hip-hop. Based on the examination, the author could do sampling of the fashion style, on which current pop music had influence, by rock style, new wave style, and reggae hip-hop style. The rock style makes appearance again as a new style when it is recently accepted to be a fashion. The 1960's hippie, which contains long-cherished desire of antiwar and peace after September 11, 2001 Attack on America and the Afghan War. reappeared as luxurious hippie, and the hybrid punk has been made because barriers between cultures have been collapsed to mix items and combine contradicting components at fashion field. The new wave style destroys sex difference of clothes. and men's clothes style has introduced women's dress style, so that androgynous style, which has handsome boy image with womanlike hair style and makeup, and the lingerie style without distinction of underwear and outer garment has made appearance through new cloth wearing ways and overexposure. The reggae and hip-hop style makes appearance to overcome social strata, groups, ages, regions and gender, etc and become one of the 21s1 century culture codes. In conclusion, pop music have played very important roles until expansion and popularity of new fashion style, and has been quickly expanded by mass media development. When the pop music fashion styles are introduced to high fashion, fashion styles have become more polished and high-qualify to expand them at main fashion world again.

• Journal of the Korean Home Economics Association
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• v.48 no.1
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• pp.27-40
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• 2010

The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.281-289
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• 2023

The purpose of this study was to objectively explore and discuss the effect of trainer's communication style on rehabilitation ability and rehabilitation satisfaction of elite athletes. we observed the relationship between rehabilitation trainers and injured athletes and found that communication between them plays an important role. In this study, we criticized that most of the studies related to rehabilitation were conducted from the point of view of natural science. The results of this study emphasized that rehabilitation-related research should broadly accept social science positions such as business administration. The main research findings are as follows. As a result of analyzing the relationship between trainer's communication style and rehabilitation ability, first, the trainer's cooperative and professional communication style affects emotional factors of injured players. Second, the trainer's cooperative and controlled communication style affects the cognitive factors of injured players. Third, the trainer's cooperative and professional communication style affects the behavioral factors of injured players. Fourth, the trainer's cooperative and professional communication style affects the rehabilitation satisfaction of injured players. Based on these results, this study was conducted to validate the necessity of discussing the trainer's communication style preference according to the individual background such as the injured player's gender, personality, and injury level, and the classification and composition of communication styles that match Korean culture and sentiment. As suggestions for follow-up research, active sharing of problems with adjacent disciplines such as sports sociology, sports education, and sports marketing, and parallel qualitative research centered on individual cases were suggested

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.200-207
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• 2011

This study aims to understand the unique housing culture and decoration style in traditional Thai houses. Literature review and site visit were applied for the research method. A steep gable roof, a lifted floor structure on the pillars, a semi-enclosed central flatform(charn) and a outdoor staircase are important plastic elements of exterior decoration in Thai traditional houses. 'Panlom(windbreak on gable)' and 'fa loog fak(wall panel)' are the most unique elements which determine Thai traditional style. In Thai traditional style decoration, the beautifully carved wooden panels and decorations are also the most important factors. The decorations can be analyzed in the aspect of following perspectives. ; The characteristics of Thai traditional house decorations have been developed and evolved as result of influences from regional climate and local material. And also the social-cultural factors such as religion, social and family relationship and life style controlled the forms and culture of traditional housing form and culture. As a result, this study summarises and defines the outstanding and unique meaning and definition of the decoration in Thai traditional houses focused on central region in Thailand.

• The Research Journal of the Costume Culture
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• v.12 no.2
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• pp.211-223
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• 2004

The purpose of this study is to examine aspects of education, social activity, and sense of values in new women, categorizing the clothing habits into hair style, new modes and accessories on the basis of those. and to find out the influences of new women's attirement on clothing habit of general women, centering of 「Beol Geon Gon」 which made its first appearance in November 1926 and issued till June, 1934. First, new education became good opportunity to face and adopt new style of clothes. The school uniform of western style worn under the education system operated missionaries and clothes of returning students from studying abroad became a chance for general people to meet western clothes. Second, various style of western clothing was shown by enlargement of social activity area of new women. In the educational world and active careers such as doctor, journalist. women's libber, convenient clothing was required. The appearance of airwoman and driver showed trends that women's clothing was changing similar to men's clothing. Third, even general women started to adopt western clothes not to be old-fashioned as being threatened and weakened by the vision about marriage and love among new women, and participated in the trends.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.103-108
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• 2011

This study aims to understand the unique housing culture and decoration style in traditional Thai houses. Literature review and site visit were applied for the research method. A steep gable roof, a lifted floor structure on the pillars, a semi-enclosed central flatform(charn) and a outdoor staircase are important plastic elements of exterior decoration in Thai traditional houses. 'Panlom(windbreak on gable)' and 'fa loog fak(wall panel)' are the most unique elements which determine Thai traditional style. In Thai traditional style decoration, the beautifully carved wooden panels and decorations are also the most important factors. The decorations can be analyzed in the aspect of following perspectives. ; The characteristics of Thai traditional house decorations have been developed and evolved as result of influences from regional climate and local material. And also the social-cultural factors such as religion, social and family relationship and life style controlled the forms and culture of traditional housing form and culture. As a result, this study summarises and defines the outstanding and unique meaning and definition of the decoration in Thai traditional houses focused on central region in Thailand.

• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.340-351
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• 2003

The purpose of this study was to examine the effect of clothing type and hair style on men’s impression formation. The experimental design was 4×2×2×2 (clothing type×hair style×perceiver’s age×perceiver’s role) factorial design with between-subjects design. The stimuli of color photographs of male in his 20's model and semantic differential scale were used. The data were obtained from questionnaires completed by 881 men and women in the metropolitan area of Seoul. The SPSS package was used for data analysis which includes factor analysis, t-test, and Cronbach’s a to measure the reliability. This study showed the following results. Four factors were derived to account for the dimensions of impression formation. These were dignity, activity, individual character, and social intercourse. Men evaluated individual character factor higher than women did. Dignity factor was evaluated higher by students, while social intercourse factor was evaluated higher by office workers. The clothing type of shirts/pants was evaluated to be more active and more sociable than of jacket/pants. Men wanted to exhibit natty image and women did elegant image through clothes.