• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.170-171
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• 2021

Experts predict that even after the COVID-19 virus is completely over, it will be difficult to return to the pre-COVID state. As the non-face-to-face trend continued due to the prolonged COVID-19 crisis, sports activities were contracted and the amount of exercise of the people decreased. Demand for non-face-to-face services is increasing as the use of multi-use facilities is gradually restricted due to the higher level of social distancing. This study examines the actual conditions of participation in life sports and considers ways to revitalize sports for life suitable for the post-corona.

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.5
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• pp.2269-2277
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• 2012

Background: Health risks associated with unhealthy behaviours in adolescent and university students contribute to the development of health problems in later life. During the past twenty years, there has been a dramatic increase in public, private, and professional interest in preventing disability and death through changes in lifestyle and participation in screening programs. The aim of the study was to evaluate university students' health-promoting lifestyle behaviour for cancer prevention. Method: This study was carried out on university students who had education in sports, health and social areas in Celal Bayar University, Manisa, Turkey. The health-promoting lifestyles of university students were measured with the "health-promoting lifestyle profile (HPLP)" The survey was conducted from March 2011 to July 2011 and the study sample consisted of 1007 university students. T-test, ANOVA and multiple regression analyses were used for statistical analyses. Results: In the univariate analyses, the overall HPLP score was significantly related to students' school, sex, age, school grades, their status of received health education lessons, place of birth, longest place of residence, current place of residence, health insurance, family income, alcohol use, their status in sports, and self-perceived health status. Healthier behaviour was found in those students whose parents had higher secondary degrees, and in students who had no siblings. In the multiple regression model, healthier behaviour was observed in Physical Education and Sports students, fourth-year students, those who exercised regularly, had a good self-perceived health status, who lived with their family, and who had received health education lessons. Conclusion: In general, in order to ensure cancer prevention and a healthy life style, social, cultural and sportive activities should be encouraged and educational programmes supporting these goals should be designed and applied in all stages of life from childhood through adulthood.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.712-721
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• 2016

This study analyzes important urban characteristics according to location of large-scaled professional sports facilities based on a binary logistic regression model and t-test. For the empirical analysis, this study uses 24 urban characteristics within social, economic, cultural, traffic, and spatial categories in 228 cities. The results show that economic condition can be the main decision factor for the differential feature of the location as well as social and traffic conditions. Concretely, more the number of young adults and middle-aged people who have considerable purchasing power, and available land are more the beneficial to the presence of the sports facilities. Recently local governments focus on location of the facilities due to their impacts on regional economics as well as residents' quality of life. In this point of vies, this study gives good understanding why it is a great option for location of the facilities.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.543-550
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• 2017

The purpose of this study is to investigate the change of the type and characteristics of Korean sports star TV commercials and to deeply investigate the relationship with social contexts and backgrounds. In order to solve the purpose of this study, This study collected data of 38,517 TV advertisements from 1970 to 2009, and analyzed data of 146 media contents. The results obtained are as follows. First, Korean sports star TV commercials showed a steady increase with the economic growth and media development of Korea, and the percentage of total TV advertisements was low. Second, sports star TV advertising plays a role of expanding the sports industry, but it shows that the efficiency of relationship persistence decreases without social situation and public recognition.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.325-330
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• 2019

The purpose of this study was to verify the physical activity planning behavior theory model of rehabilitation center users. For this purpose, a questionnaire survey was conducted for sports athletes who visited the sports rehabilitation hospital and rehabilitation center in the metropolitan area. A total of 203 questionnaires were used for the actual analysis. The collected data were analyzed using SPSS 18.0 and AMOS 18.0. In this way, we confirmed that intention has a significant direct effect on the behavior in the application of the physical activity planning theoretical model based on the social cognitive theory of rehabilitation center participants.

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.87-92
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• 2020

Recently, several sporting events have been canceled or postponed due to the influence of COVID-19's imposed social distancing in life, or are being played without spectators. As a result, the market for sports products has been stagnant, and many are experiencing difficulties. To get over it, sports market players are exploring various new markets such as online fan services and online sales. Therefore, this study proposed a way to manage the authenticity of sports-related products. The block structure, system flow, and network model were designed and prototypes were developed accordingly. Experts were invited through the derived method to conduct a target group interview (FGI) to evaluate the reliability and stability of the transaction process, the reliability and stability of payment, the tracking of accidents, and the reliability and stability of the system. Through this study, consumers can have reliability when trading sports-related products such as goods, favorite items, and sign balls.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1222-1228
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• 2009

Recently, industrialization of sports is consisting rapidly as social part of sports is magnified by diffusion of domestic sports market and sport consumer's increase. Sports sponsorship has property of a communication policy too and contributes to climb general communication effect of corporation. The purpose of this study is that we are to review relationship among the sports sponsorship, product attitude and purchase Intention. The results of research hypotheses are that sports players, events sponsorship have effect on product attitude except teams sponsorship, then product attitude has an effect on purchase intention.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.5
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• pp.1165-1174
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• 2014

The research was conducted on 238 marine sports participants by clarifying the relationship among self-efficacy, sociality, and organization culture, to eliminate the organizational(home, school, club, workplace, etc.) culture maladjustment phenomenon which is caused by personal stress, the lack of physical activity, and the lack of sociality due to the rapid change of modern society and enhance sociality, adjustment to society and the lack of creativity due to the rigid hierarchy and contribute to organization culture through marine sports among sports which we enjoy with nature. Firstly, according to general self-efficacy, and social characteristics of the organizational culture and the gender differences in higher than women in all sub-variables of the sub-factors of self-efficacy and self-regulation, sociability, organizational culture, sub-culture and develop cultural factors agreed man showed that in the sub-factors of organization culture showed that the development of high culture and hierarchical culture in the age of 20s. Secondly, in terms of the effect of self-efficacy of marine sports participants on sociality, it is found that self-regulation and level of difficulty positively influence on the culture of agreement, the culture of development and the culture of hierarchy. Lastly, in terms of the effect of self-efficacy of marine sports participants on organizational culture, it is shown that self-regulation has positive influence on the culture of agreement, the culture of development and the culture of hierarchy.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.203-211
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• 2021

The purpose of this study is to analyze the effects of disturbance factors of exercise on leisure satisfaction and health-related quality of life in the era of COVID-19 in club members participating in sports for all and use for basic data for continuous exercise to keep and improve health. 353 sports for all club members who consented to the study participated in the study after the purposes and methods of the study were explained. The following conclusions were drawn. The disturbance factors of exercise had significant effects on leisure satisfaction and health-related quality of life in sports for all club members. Moreover, leisure satisfaction had significant effects on health-related quality of life. Although we hope to end COVID-19, we should prepare with Corona. Sports facilities should strive for quarantine and personal hygiene to help sports for all club members' continuous participation in exercise for their healthy life.