• 한국IT서비스학회지
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• 제14권2호
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• pp.15-31
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• 2015

Software piracy is widespread throughout the world. It has negative effects on the software industry and the intellectual property market. Despite various deterrent policies, the phenomenon has been getting severe. The current study investigated the antecedents of software piracy attitudes and intention. In order to identify factors and their relationship, a research model for illegal piracy behavior was developed and empirically examined through a path analysis using structural equation model. Also, this study employed a multiple group structural equation model to investigate differences in structural weights across PC software user group and smartphone application user group. It was revealed that perceived benefit, habit, social factor, self-efficacy had positive effect on attitude toward software piracy, whereas perceived risk had a decreasing influence on attitude. Relationships between piracy attitudes and intentions were significant as well. Furthermore, the cross validation between two groups showed the path coefficients of habit to attitude and attitude to intention were significantly different. Implications for research and practice are discussed.

• 아동학회지
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• 제14권2호
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• pp.149-168
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• 1993

The purpose of this study was to develop a theoretical model from which to test the influence of family background and work experience on the level of rural high school students' (N=381) occupational aspirations. In the basic model, mother's occupation directly influenced occupational aspirations. Father's education influenced occupational aspirations directly and also indirectly through students' academic achievement. The number of working hours per week had a direct and negative influence on academic achievement. In a different path, working hours had an indirect positive influence on academic achievement through parents' different treatment which especially focused on the fact that parents gave students more freedom compared to the relationship they shared before the students began to work. Enjoying school, studying homework, and extra reading were influenced by students' number of working hours. Two variables, extra reading and job characteristics, predict the social acceptance work attitudes which are a direct predictor of occupational aspirations. Academic achievement had a greater total effect on the level of occupational aspirations than any other variables.

• 한국생활과학회지
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• 제21권2호
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• pp.269-284
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• 2012

The main purpose of this study was to investigate factors affecting performance of casual wear franchise stores including franchiser support and social network between owners/managers. The study included the franchise stores of 55 casual wear brands located in Seoul, Incheon and Gyeonggi-do. In each store, one manager, owner or staff member with management responsibility was asked to fill out a questionnaire. A total of 184 questionnaires were collected with 165 used in the final analysis. The results showed that franchiser support consisted of educational support, marketing support and customer support. Path analysis indicated that only the educational support had a significant influence on the franchiser-franchise relationship, and in turn, the franchiser-franchise relationship positively influenced customer performance. Marketing support did not have a significant influence on the franchiser-franchise relationship, but did demonstrate a direct influence on customer performance. Social networks positively influenced customer performance, and there was significant a correlation between regions and social networks on customer performance. Sales performance was significantly influenced by customer performance.

• 한국의류학회지
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• 제37권6호
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• Journal of Preventive Medicine and Public Health
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• 제47권1호
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• pp.64-71
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• 2014

Objectives: Physical activity behavior begins to decline during adolescence and continues to decrease throughout young adulthood. This study aims to explain factors that influence physical activity behavior in a sample of female adolescents using a health promotion model framework. Methods: This cross-sectional survey was used to explore physical activity behavior among a sample of female adolescents. Participants completed measures of physical activity, perceived self-efficacy, self-esteem, social support, perceived barriers, and perceived affect. Interactions among the variables were examined using path analysis within a covariance modeling framework. Results: The final model accounted for an $R^2$ value of 0.52 for physical activity and offered a good model-data fit. The results indicated that physical activity was predicted by self-esteem (${\beta}$=0.46, p<0.001), perceived self-efficacy (${\beta}$=0.40, p<0.001), social support (${\beta}$=0.24, p<0.001), perceived barriers (${\beta}$=-0.19, p<0.001), and perceived affect (${\beta}$=0.17, p<0.001). Conclusions: The findings of this study showed that the health promotion model was useful to predict physical activity behavior among the Iranian female adolescents. Information related to the predictors of physical activity behavior will help researchers plan more tailored culturally relevant health promotion interventions for this population.

• 한국환경교육학회지:환경교육
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• 제14권1호
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• pp.92-106
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• 2001

The main goal of this paper is to suggest a new path to new ecological paradigm in social environmental education. The old paradigm of environmental education consists of two elements. The first element is emphasis on the seriousness and urgency of environmental problems while the second one is the presentation of concrete action programs as solutions of environmental problems. The missing point of this paradigm is the internal process of meaning construction of actors. Any kind of social action must be based on the meaning which the actors gives to their own action. Becoming an environmentally conscious actor, therefore, actor himself needs to interpret the world from the new perspective. In this paper, we call the change of worldview in the deepest sense 'conversion'. Ecological conversion means shift from anthropocentrism to ecocentrism. In the following sections, main characteristics of ecological world view are specified and some examples of ecological confessions which reveal ecological world view are presented. In this last section, 7 ways of lifestyle change which can facilitate ecological conversion are suggested: 1) trying to be alone for a while everyday; 2) making peaceful state of mind; 3) sharpening the 'green sensitivity'; 4) creating slow way of life; 5) choosing voluntary simplicity; 6)raising spirituality; 7) practicing sharing and caring. Social environmental education in the new ecological paradigm could be considered as a starting point towards a civilizational shift from the dominant materialist civilization to the post-material ecological civilization.

• 유통과학연구
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• 제18권10호
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• pp.25-38
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• 2020

Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

• 디지털산업정보학회논문지
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• 제12권4호
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• pp.163-169
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• 2016

This study is to analyze factors affecting a growth of online community with perspectives of social network. Particularly this study tries to explore structural phenomenon built by interactions between users in a certain of free board belonging to the online community, in which focuses on one's writing a comments responding on those of others. With using SNA(Social Network Analysis), the social network data calculated from users' interaction shown as their comments were collected to draw out each individual's centrality value representing the structure of the online community and also we estimated duration time and the number of each comments as a proxy variable representing growth of the online community. And then cause-and-effect relationship between individual's centrality value and the duration time and the number of each comment were analyzed. As a result of the analysis, Core-Periphery, Centralization and Reciprocity have significant effects on the duration time and the number of each comment, therefore those significant values representing online structure will give an implication to manage, to promote the online community, to forecast its evolution path and to build critical policies.

• 농촌계획
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• 제15권1호
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• pp.47-59
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• 2009

The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권5호
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• pp.2211-2232
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• 2018

The unstructured and semi-structured big data in social network poses new challenges in query retrieval. This requirement needs to be met by introducing quality retrieval time measures like indexing. Due to the huge volume of data storage, there originate the need for efficient index algorithms to promote query processing. However, conventional algorithms fail to index the huge amount of frequently obtained information in real time and fall short of providing scalable indexing service. In this paper, a new LIndex algorithm, which is a heuristic on Lucene is built on Neo4jHA architecture that holds the social network Big data. LIndex is a flexible and simplified adaptive indexing scheme that ascendancy decomposed shortest paths around term neighbors as basic indexing unit. This newfangled index proves to be effectual in query space pruning of graph database Neo4j, scalable in index construction and deployment. A graph query is processed and optimized beyond the traditional Lucene in a time-based manner to a more efficient path method in LIndex. This advanced algorithm significantly reduces query fetch without compromising the quality of results in time. The experiments are conducted to confirm the efficiency of the proposed query retrieval in Neo4j graph NoSQL database.