• The Korean Journal of Food And Nutrition
• /
• v.25 no.3
• /
• pp.650-655
• /
• 2012

This purposes of this study were to explain consumer attitudes and purchasing behaviors towards agricultural products using a social network service and to determine the influencing factors such as experience, technology ability, innovation, self-efficacy, perception of usefulness, perception of trust, attitude, purpose of purchase and individual characteristics on them. We analyzed the survey data set, using the 'logit model', 'simultaneous equation model', and 'LISREL-Type model' In this study, the results obtained are summarized as follows. The result for the comprehensive statement of "Trust" was the biggest influence on the purchase agricultural products using the social network service. Therefore, in order to expand agricultural e-commerce using SNS, trust should be to the fore of marketing and publicity campaigns, in order to promote and stabilize the market.

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.289-297
• /
• 2014

The purpose of this study was to investigate the relation between smartphone addiction and interpersonal competence of college students using social network service(SNS) through smartphones. This study used a descriptive study design. The convenience sample consisted of 502 college students in six cities. The data were collected from May to June in 2012 using Korean Smartphone Addiction Proneness Scale and Interpersonal Competence Questionnaire. Descriptive statistics, ${\chi}^2$-test, t-test, analysis of variance, and Pearson correlation coefficient were used to analyze the data. The results showed that 24.8% of SNS users were considered as a risk group, while 75.2% were normal user group. There were no significant differences of interpersonal competence between risk group and normal user group in the SNS users. However, risk group had higher self-disclosure scores than normal user group. The subjects who had higher scores for virtual life, one of smartphone addiction subdomains, had lower interpersonal competence and those with higher smartphone addiction scores showed lower score of managing interpersonal conflict in subdomains of interpersonal competence. These findings would contribute in development of preventive interventions for smartphone addiction and improvement program for interpersonal competence in college students.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.211-222
• /
• 2014

This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

• Journal of Internet Computing and Services
• /
• v.19 no.4
• /
• pp.15-26
• /
• 2018

This study focused on the difference of the volume of sanitory pad issue and The aim of this study is to explore the relationship between the characteristics of SNS and the diffusion of issue in the process of crisis issue. SNS is categorized into communication diffusion, communication restriction,, diffusion, restriction base on the media interactivity and the user interactivity, In case of Twitter, media interactivity is low and user interactivity is low. In case of Youtube, media interactivity and user interactivity are all high. Crisiss issue is interactively diffused via Youtube compared to via Twitter. There was a negative public opinion in social media even if the government and the manufacturer said that there was no harm in the sanitary goods. In conclusion, this study highlights the importance of social media environment in the diffusion of information. The government prepared for the use of SNS in crisis because there was a negative opinion on the government and the manufacturer via SNS.

• Management & Information Systems Review
• /
• v.31 no.2
• /
• pp.21-39
• /
• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

• The Journal of the Korea Contents Association
• /
• v.10 no.8
• /
• pp.32-37
• /
• 2010

We classify SNS into two categories and describe the merits and demerits of them. In order to combine the merits of each kind of SNS, we propose the social information sharing system for social network service using social content channel. It makes user share information faster and gather information more effectively. In this paper, we present AskMyFriend. It opens a channel aggregating users' interaction and recommends person who is most likely to know about topic of the question.

• Journal of Internet Computing and Services
• /
• v.14 no.2
• /
• pp.35-43
• /
• 2013

As the number of podcast users consistently increases which is rising as a new media along with the generalization of SNS and smart devices, the necessity for advanced search service is on the rise. This study designed and implemented a system which recommends a podcast to the users who search podcast by using their social network information. Suggested social network-based podcast search system (PODSSO) collects necessary podcast information only, analyzes social network of the users and makes the users have reliable and interested podcast search results.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.10 no.12
• /
• pp.1381-1388
• /
• 2015

The smartwork is future-oriented working environment that allows us to engage in work anytime, anywhere conveniently and efficiently by utilizing information and communication technologies in a variety of locations and mobile environments. We proposed a smartwork platform to support the efficient housing management for small housing management companies. Our systems interwork in real time with smart mobile devices and SNS to support high quality housing service for tenants and rental operators. In this paper, we describe real-time complaint handling service using SNS which is a part of smartwork platform for the efficient housing management.

• Journal of the Korean Society for information Management
• /
• v.33 no.2
• /
• pp.135-156
• /
• 2016

Recently, as the importance of user-oriented archives management is becoming increasingly, government archives try to serve interactive services using social network service (SNS) beyond one-way approaches. This study aims to analyze usage of government archives service in social media and examine users' interestedness. We especially select "National Archives of Korea" and "Presidential Archives" as target government archives and collect tweets from 2010 to 15th April 2016. Our study adopts informetric approaches and social media analysis including buzz analysis, time series analysis. We differentiate between the tweet collection posted by government archives themselves and the other collection generated by general users. Furthermore we conduct correlation analysis of tweet and social issues and propose application plan for government archives services in social media environment.

• Journal of Advanced Navigation Technology
• /
• v.16 no.4
• /
• pp.717-722
• /
• 2012

Disaster management system can prepare enough for a social disaster. In addition, it is measures to reduce damage. When, where and how to prepare for a disaster will happen we can not expect an appropriate sense of crisis, disaster response and is the right choice early. In this paper, the next national disaster safety sector effective use SNS will find ways. To do this successfully in the field of international disaster safety use cases and measures are derived that can be applied to our country. As a result, comprehensive and systematic introduction of disaster management system to minimize the damage will contribute effectively to the rapid disaster recovery.