• 한국경영과학회지
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• 제34권4호
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• pp.57-72
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• 2009

As development of information technologies, customer retention has been an important issue in the competing environment. A lot of researches focus on prediction of the churning customers and seeking their characteristics. However, relationships among customers or products have not been considered in existing researches. In this study, product networks are proposed and analyzed to investigate the differences of network characteristics of products purchased by potential churning customers and those of loyal customers. The product networks are constructed from real product purchase data collected from a Korean department store. We investigated the characteristic differences, such as the degree centrality, degree centralization, and density, of two product networks constructed by potential churning customers and the loyal customers. The results indicate that degree centrality, density and degree centralization of the product network of the loyal customers are higher than those of the potential churning customers. And the promotional products of the department store are resulted to be effective in attracting the loyal customers.

• Asia pacific journal of information systems
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• 제18권3호
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• pp.21-43
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• 2008

The task network which is formed of different individuals can be recognized as a social network. Therefore, the way to communicate with people inside or outside the network has considerable influence on their outcome. Moreover, the position on which a member stands in a network shows the different effects of the information systems supporting communication with others. In this paper, it is to be studied how personal CMC (computer-mediated communication) tools affect the mission that those who work for a network perform through diverse task networks. Especially, we focused on synchronicity of CMC. On this score, the perspective of Media Synchronicity Theory was taken that had been suggested by criticizing Media Richness Theory. It is the objective, from this perspective, to find which characteristics of networks make the value of IT supporting synchronicity high. In the research trends of social networks, there have been two traditional perspectives to explain the effect of network: embeddedness and diversity ones. These differ from the aspect which type of social network can provide much more economic benefits. As similar studies have been reported by various researchers, these are also divided into the bonding and bridging views which are based on internal and external tie, respectively, Size, density, and centrality were measured as the characteristics of personal task networks. Size means the level of relationship between members. It is the total number of other colleagues who work with a specific member for a certain project. It means, the larger the size of task network, the more the number of coworkers who interact each other through the job. Density is the ratio of the number of relationships arranged actually to the total number of available ones. In an ego-centered network, it is defined as the ratio of the number of relationship made really to the total number of possible ones between members who are actually involved each other. The higher the level of density, the larger the number of projects on which the members collaborate. Centrality means that his/her position is on the exact center of whole network. There are several methods to measure it. In this research, betweenness centrality was adopted among them. It is measured by the position on which one member stands between others in a network. The determinant to raise its level is the shortest geodesic that represents the shortest distance between members. Centrality also indicates the level of role as a broker among others. To verify the hypotheses, we interviewed and surveyed a group of employees of a nationwide financial organization in which a groupware system is used. They were questioned about two CMC applications: MSN with a higher level of synchronicity and email with a lower one. As a result, the larger the size of his/her own task network, the smaller its density and the higher the level of his/her centrality, the higher the level of the effect using the task network with CMC tools. Above all, this positive effect is verified to be much more produced while using CMC applications with higher-level synchronicity. Among the a variety of situations under which the use of CMC gives more benefits, this research is considered as one of rare cases regarding the characteristics of task network as moderators by focusing ITs for the operation of his/her own task network. It is another contribution of this research to prove empirically that the values of information system depend on the social, or comparative, characteristic of time. Though the same amount of time is shared, the social characteristics of users change its value. In addition, it is significant to examine empirically that the ITs with higher-level synchronicity have the positive effect on productivity. Many businesses are worried about the negative effect of synchronous ITs, for their employees are likely to use them for personal social activities. However. this research can help to dismiss the concern against CMC tools.

• 지식경영연구
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• 제14권5호
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• pp.101-120
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• 2013

The effective management of knowledge has become one of the critical success factors in current organizations. In spite of the extensive use of Knowledge Management System (KMS), useful information and knowledge resources are still transmitted through personal networks among people in organizations. Thus, social network theory which focuses on social relationships in organization can be a fruitful theoretical resource for enhancing Knowledge Management (KM) performances. In this study, we investigate the effects of intra-team network characteristics (i.e., group density and degree of centralization) and external boundary spanning activities on knowledge management performances of a team. We also acknowledge that all group members do not necessarily agree on the team goal and actively disseminate useful information and knowledge. Drawing on the political perspective on KM which emphasizes the role of trust among group members, we examine the mediating effects of team trust between internal/external network characteristics and KM performances. From the data of 220 teams in financial companies in Korea, we found that: (1) group density had positive effects on KM performances (i.e., knowledge creation, sharing, and use). (2) However, centralization was not significantly associated with KM performances. (3) Team trust was found to be an important factor mediating the relationship between intra-team network characteristics, boundary spanning activities, and KM performances. Based on these results, we discuss and suggest possible implications of the findings when designing and implementing KM practices.

• 부모자녀건강학회지
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• 제19권1호
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• pp.25-32
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• 2016

Purpose: The purpose of this study was to use the social network analysis to verify the relationship between the interpersonal disposition and interactive characteristics of nursing college students. Five classes, a total of 117 nursing students were included in the study. Methods: The study interaction network centralization, density and in-degree & out-degree centrality were used as indicators for measuring students' study interaction. Also, the students' interpersonal disposition was measured using verified tool. Results: The results indicated that the ordinary type which gave and took the information generally showed the highest proportions in the study interaction network. Also, the empathic-acceptable tendency of social relation domain showed the highest proportions in the interpersonal disposition. Moreover, the students who play the isolate and the carrier role in the study interaction network had no relation with the expression tendency, and the transmitter role play students had no relation with the role tendency. Conclusion: Based on the results, the tutors should consider the students' interpersonal relationship disposition when implementing the instructional strategy in PBL curriculum.

• Journal of Information Science Theory and Practice
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• 제11권3호
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• pp.29-42
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• 2023

This study explored issues related to the library in the COVID-19 era in YouTube videos in Korea. This study performed social network analysis and topic modeling analysis by collecting 479 YouTube videos, 20,545 words, and 8,379 channels related to COVID-19 and the library from 2019 to 2020. The study results confirmed that YouTube, a social media platform, was used as an important medium to connect users and physical libraries and provide/promote online library services. In the study, major topics and keywords such as quarantine, vlog, and library identity during the COVID-19 pandemic, library services and functions, and introductions and user guides of libraries were derived. Additionally, it was identified that videos about COVID-19 and the library are being produced by various actors (news and media channels, libraries, government agencies, librarians, and individual users). However, the study also identified that the actor network is fragmented through the channel network, showing a low density or weak linkage, and that the centrality of the library in the actor network is weak.

• 수산해양교육연구
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• 제28권3호
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• pp.872-880
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• 2016

The purpose of this study is to find the research trends relating to flipped learning through keyword network analysis. For investigating this topic, final 100 papers (removed due to overlap in all 205 papers) were selected as subjects from the result of research databases such as RISS, DBPIA, and KISS. After keyword extraction, coding, and data cleaning, we made a 2-mode network with final 202 keywords. In order to find out the research trends, frequency analysis, social network structural property analysis based on co-keyword network modeling, and social network centrality analysis were used. Followings were the results of the research: (a) Achievement, writing, blended learning, teaching and learning model, learner centered education, cooperative leaning, and learning motivation, and self-regulated learning were found to be the most common keywords except flipped learning. (b) Density was .088, and geodesic distance was 3.150 based on keyword network type 2. (c) Teaching and learning model, blended learning, and satisfaction were centrally located and closed related to other keywords. Satisfaction, teaching and learning model blended learning, motivation, writing, communication, and achievement were playing an intermediary role among other keywords.

• 인터넷정보학회논문지
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• 제25권4호
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• pp.73-86
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• 2024

With the acceleration of regional economic integration, the agricultural trade network within the RCEP region presents new opportunities and challenges for member countries. This study focuses on agricultural trade among RCEP members from 2011 to 2020, utilizing social network analysis to explore the structural characteristics and evolutionary trends of the trade network. Additionally, an extended gravity model is employed to empirically analyze the key factors influencing South Korea's agricultural trade with other member countries. The findings reveal that: (1) Agricultural trade relationships within the RCEP region are stable and mature, with high interconnectivity in the trade network, indicating a trend towards balanced development. (2) The positions of member countries within the agricultural trade network are characterized by both high density and heterogeneity. (3) South Korea's agricultural trade with RCEP member countries is positively influenced by the economic size, population size, and governance level of its trading partners, while South Korea's own indicators show no significant effect. The trade distance between South Korea and member countries also has a positive impact on agricultural trade. By combining social network analysis with an extended gravity model, this study provides a multi-faceted quantitative analysis of the RCEP agricultural trade network, offering new insights into regional agricultural trade. It also provides empirical evidence for agricultural trade cooperation between South Korea and other RCEP countries.

• 기술혁신학회지
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• 제10권4호
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• pp.605-628
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• 2007

본 논문은 사회네트워크분석 방법론을 이용하여 연구자간의 관계구조를 분석한 것이다. 분석대상은 기술혁신 분야의 두 학술저널인 ${\ulcorner}$기술혁신연구(JTI)와 ${\ulcorner}$기술혁신학회지(KTIS)${\lrcorner}$ 에 발표된 모든 논문의 저자들이다. 우리나라의 기술혁신 연구자 네트워크인 KTIS와 JTI의 일반적 특성은 네트워크의 분절화가 심하여 링크 밀도가 낮으나 KTIS는 네트워크의 중심에 131명의 연구자 그룹으로 형성된 큰 컴포넌트를 형성하고 있어 공동연구망이 견실하다. 연구분야별로는 기술정책분야가 가장 낮고, KTIS의 기술경영분야의 밀도가 가장 높게 나타났다. 또한 연구자의 소속을 대학과 대학외로 나누어 분석한 결과, 두 그룹의 평균 링크 수에 대한 차이는 통계적 유의성이 없었다. 구조적 틈새와 클러스터링계수의 피인용횟수에 대한 설명력은 구조적 틈새는 유효하나 클러스터링계수는 유의하지 않아 기존의 경영정보 분야에 대한 연구와 동일한 결과를 보였다.

• 한국사회복지학
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• 제64권2호
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• pp.159-183
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• 2012

본 연구는 결혼이주여성의 사회적 연결망이 어떤 구조적 특성을 지니며, 이런 특성에 따라 사회적 연결망이 제공하는 사회적 지지의 유형이 다르게 나타나는지를 분석하고자 하였다. 또한 결혼이주여성을 사회적 지지를 받는 대상으로서 뿐만 아니라, 지지를 제공하는 주체로서 인식하고 도움을 받는 연결망과 주는 연결망이 차이를 보이는지를 살펴보았다. 본 연구는 눈덩이표집방식을 통해 표집한 결혼 이주여성 53명의 자아중심적 연결망 분석을 수행하였다. 분석결과 결혼이주여성은 사회적 연결망을 통해 사회적 지지를 주고받았으며, 연결망내에 중복되지 않는 다양한 연계를 갖는 경우 사회적 지지를 더 많이 받았다. 본 연구는 결혼이주여성의 사회적 연결망의 구조적 특성과 사회적 지지 유형간의 관계에 대한 분석기반을 마련하였다는데 의의가 있다.

• 대한지리학회지
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• 제43권4호
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• pp.526-543
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• 2008

본 연구는 고령친화산업의 제조부문과 관련된 행위주체 네트워크를 사회 네트워크 분석 방법을 이용하여 구조적, 공간적 특성을 분석한 것이다. 기존의 경제지리학 연구들이 네트워크 거버넌스 측면에 강조를 둔 것에 비해 본 연구는 네트워크 구조 분석에 초점을 두었다. 행위주체를 기업과 조직으로 나누어 네트워크 매트릭스 자료를 구축하고, 중심성 지수를 이용하여 네트워크의 위상구조적 특성을 분석하였다. 또한 공간구조적 분석을 위해서 행위주체의 지역별 비율을 비교하고, 중심성 지수와 거리 지표들의 상관관계를 분석하였다. 블록모델링을 이용하여 행위주체간 네트워크를 지역간 네트워크로 변환하여 공간적 분석을 실시하였다. 분석 결과, 초기 제도구축 과정에 있는 고령친화산업은 정부의 산업진흥 정책으로 비수도권 지역에 위치한 조직들이 네트워크에서의 영향력이 높게 나타났으며, 비수도권 간의 네트워크 역시 활발한 것으로 나타났다.