• Title/Summary/Keyword: social media data

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Adolescents' Information-seeking Behavior for Gender Identity in a Community-driven Knowledge Site (청소년들의 성 정체성에 관한 지식검색 커뮤니티 정보탐색행태)

  • Yi, Da Jeong;Yi, Yong Jeong
    • Journal of the Korean Society for information Management
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    • v.36 no.4
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    • pp.161-181
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    • 2019
  • People begin to recognize sexual orientation or gender identity in adolescence, and adolescents frequently use an accessible and anonymous anonymity knowledge retrieval community to explore sensitive health information about gender. This study attempted to observe their information search behavior based on questions and answers about adolescents' gender identity in the knowledge retrieval community. First, we wanted to examine their information needs and to investigate what factors they preferred to answer by comparing the characteristics of the answers adopted with the non-adopted answers among the answers provided in the questions they shared. To this end, Naver, Korea's representative knowledge search community. In Knowledge-iN, a total of 358 sets of data were analyzed, consisting of responses adopted over three years from January 2016 to December 2018. As a result, adolescents with concerns about gender identity demanded information about definition or confusion about gender identity. In the responses adopted by the users, the factors that gave empathy and positive feelings were higher than those that were not adopted, whereas the negative responses were higher in the unaccepted answers. This study is meaningful in that it analyzes the information needs and information search behaviors of adolescents with no established gender identity, expands the discussion in the information search field, and confirms cognitive and emotional models for information evaluation of health information users. Also, based on the research results, we propose practical implications for effective information services on gender identity that social media should provide to young people.

The Effect of SNS's Characteristic on Attitude Formation toward Jewelry Product and Jewelry Online Shopping Mall (SNS 기능적 속성이 주얼리 제품 및 온라인 쇼핑몰에 대한 태도형성에 미치는 영향에 관한 연구)

  • Cha, JinKyeng;Jin, ChangHyun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.741-753
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    • 2014
  • The objective of the study is to explore how to influence SNS's characteristics on attitude formation toward jewelry product and online shopping mall. SNS's characteristics are contextuality, responsiveness, social presence, and interaction as independent variables. Consumer satisfaction, worth of mouth and purchase intention are considered as dependent variables. Data were collected from a survey of 317 consumers who have experience to purchase jewelry product to examine their attitude toward SNSs, jewelry product, and online shopping mall from November 1 to November 15 2013. In order to test hypotheses, CFA analysis with covariance structure analysis was conducted using EQS6b. SNS's users have a tendency to perceive SNSs as bridge to connect other people and to get new information as well as they are willing to feel familiarity on SNSs. Users, who have a higher contextuality, responsiveness, social presence, and interaction of SNS's characteristics, are willing to have word of mouth intention of jewelry product as well as have high satisfaction. The study found that interaction is not effect on consumer satisfaction because interaction factor is to evaluate SNSs as one of the media.

The Role of Merchandiser Feedback Comments and Performance Profiles in Building Trust in Group Buying Sites (공동구매형 소셜커머스에서 신뢰메커니즘형성을 위한 머천다이저의 피드백코멘트와 성과프로파일의 역할)

  • Park, Jongpil;Lim, Heami;Son, Jai-Yeol
    • Information Systems Review
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    • v.16 no.1
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    • pp.1-15
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    • 2014
  • Despite the sizable growth of the group buying market, consumer complaints have recently raised skepticism about the future of these sites. Thus, building a trustworthy transaction environment has become a critical issue. In exploring a trust-building mechanism, we pay particular attention to the role of merchandisers who specialize in finding products or services and marketing them to potential buyers on group buying sites. The purpose of this study is to examine whether providing merchandiser feedback comments and performance profiles on group buying sites leads consumers to evaluate the community of merchandisers more favorably and makes them more likely to purchase products or services. Research hypotheses were tested with data obtained from 124 subjects who participated in a laboratory experiment. The results empirically demonstrate that merchandiser feedback comments and performance profiles enhance buyers' trust in the community of merchandisers participating in a group buying site. This enhanced trust, in turn, increased buyers' intention to purchase products or services through the group buying site.

The Effect of the University Student's Club Culture on their Daily Lives and Bodies (대학생들의 클럽문화가 일상생활 및 인체에 미치는 영향)

  • Ku, Minji;Kim, Sungmi;Park, Hanule;Son, Myunghee;Im, Nayoun;Bae, Wonsik;Lee, Geoncheol
    • Journal of The Korean Society of Integrative Medicine
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    • v.1 no.4
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    • pp.37-47
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    • 2013
  • PURPOSE : Club dance is one of the most popular cultures worldwide and is getting popular in Korea over time. However, club still has negative awareness in the country due to the media spreading only harmful aspects of club culture. At any rate, nowadays many young aged people can easily have chances to experience clubs so we tried to find out the bad effects caused by clubs. METHOD : We conducted a survey and the number of participants who agreed to participate in this survey was 500, including both men and women. There are a total of 50 questions in the questionnaire form used by this study and the questions were divided into three categories: general(18), psychologic-related(7), social-cultural(9), and physical-related(16) questions. Data collected for this study was analyzed via frequency analysis using SPSS. RESULT : In our survey, most students who had already experienced the club culture tend to go to club once or twice a month, and they answered that they would feel bored if they were nor able to do so. In terms of social life, most respondents said that they had lower efficiency in working and studying the next day after going to clubs because of fatigue. In physical aspect, club users use then pelvis and lower back a lot while dancing. The respondents answered that they experienced muscle soreness, a loss in weight, and changes in their body as a consequence of intense dancing. They complaint pain mostly in lower limbs, so we could find out the fact that legs were primarily used for the club dance. CONCLUSION : To sum up, the club culture in undergraduate students affects on their daily living and body, and also has good effects as well as bad ones. Therefore, we need to look at the club culture positively and to improve bad effects of club culture.

A Study on Analysis of R&D Intensity based on Patent Citation Information: Case Study on Self-driving Car of Google (특허인용정보 기반의 연구집중도 분석에 관한 연구: 구글의 자율주행자동차 기술 중심으로)

  • Lee, Junseok;Kim, Jongchan;Lee, Joonhyuck;Park, Sangsung;Jang, Dongsik
    • Journal of the Korean Institute of Intelligent Systems
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    • v.26 no.4
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    • pp.327-333
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    • 2016
  • An autonomous vehicle is a convergence of artificial intelligence and a vehicle which can drive itself while analyzing the real-time situation on a road without a driver. A lot of research achievements have been revealed through the media and Google is considered to be the best leading company in this field. The use of patent information which contains various information such as bibliographic data and information about technologies is a good way to find out the R&D direction of a company and develop a reasonable strategy. This study is aimed at investigating the direction to which Google focuses its R&D capabilities and establishing strategies for technology development. Google's patents about autonomous vehicles were collected and the degree of research bias was analyzed using Social Network Analysis based on citations indicating the quality of a patent. Based on the results, the strategies for technology development was eventually proposed. As a result, it was revealed that Google focused its R&D capabilities on the part of hardware control to make up for its lack of hardware-oriented technologies. As of now, Google obtained remarkable achievements, so it seems reasonable that last-movers consider cooperative research with Google.

A Study on the Role of the Local Newspaper for Community Development (지역사회발전을 위한 지역신문의 역할)

  • Nam, Bu-Hyun;Kim, Sung-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.3 no.1
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    • pp.141-155
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    • 1996
  • The purpose of this study was to investigate the sole of local newspaper for community development in Korea. Specific objectives of the study were : 1) to identify the role of local newspaper in community development, 2) to analyze problems and situations on local newspapers in Korea, and 3) to suggest desirable roles of local newspaper for the community development. To attain the above objectives, this study was carried out through literature review, contest analysis of selected local newspapers, and the questionnaire survey of selected readers of local newspaper. The data were collected from 267 readers of local newspaper who participated in the farmers` training session in the Rural Development Administration, by using questionnaires developed by the researcher, and total of 263 questionnaires were analyzed. The statistical techniques used for the study were frequence, percentile, standard deviation utilizing the $SPSS/PC^+$. The major findings of the study were as follows : 1. The major roles of functions of local newspapers identified in this study were summarized as to reinforce the community consciousness, to form community opinion, to watch and to monitor community environment, to provide education and entertainment, and to contribute to the conveyance and promotion of community culture. 2. The general characteristic of local newspaper readers surveyed were; a) average distance from town to their village was 9.3 Km, b) average age was 29 years, c) about 75% of them were senior high school graduates, and d) about 96% of them participated in group activities. 3. About 45% of the respondents used television or radio for their moor sources of local news were TV or radio, while about 31% respondents used immunity newspaper for their moor sources of local news. About 67% of the respondents kept their readership over two years, and about 40% of them read community newspaper regularly at their home. 4. The results of content analysis showed drat the local newspapers were dealing with articles on cultural affairs, community consciousness, administrative and civic affairs, however, there were not enough educational news, and various kinds of general news in the community. 5. Survey also showed the most needed news were ; 1) political news including administrative and civic affairs, 2) economic news including sales and distribution, 3) social news including social problems on environmental pollution and community development works, 4) educational news including technology and information, 5) cultural news including guide to cultural and historical sites and local brief news. 6. In the evaluation of local newspaper, the readers were generally positive in valued roles of local newspaper in community relations, community development, promoting community cohesion and understanding of community members, and about 40% of the respondents were positive in predicting the bright future perspectives of local newspapers. 7. In the readers` evaluation of local newspaper, readers responded that local newspapers were very closely related to the community and residents, reflecting the current concerns of local population and recognizing the value of community media, and the contents of local newspaper were positively related to daily lives of community residents and opinions of overall community.

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Librarians' Intention and Behaviors for Providing Podcasts and YouTube Services: An Application of Extended Technology Acceptance Model (도서관 팟캐스트와 유튜브 서비스에 대한 사서의 제공 의도와 제공 행위 연구 - 확장된 기술수용모델의 적용 -)

  • Ahn, EunJi;Oh, Sanghee
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.4
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    • pp.187-217
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    • 2021
  • This study investigated the perceptions of librarians about Podcast and YouTube services in libraries. The study was designed by applying the Extended Technology Acceptance Model. Librarian's personal, organizational, and social awareness of library Podcast or YouTube services and the degree of understanding of users and their needs on services were mediated by perceived usefulness or ease of services= and influenced to having intentions and providing the services. First, we investigated the types of Podcast and YouTueb services provided by 39 libraries in Korea. Also, we collected data using an online survey method from 181 librarians and conducted hierarchical multiple regression analysis. Findings showed that libraries are using Podcast and YouTube appropriately considering features and functions of media, mainly for library event information/promotion, library programs, book recommendations, and author (librarian) lectures or interviews. Organizational or social awareness of librarians, i.e., library educational support, human resource supports, librarian recognition, job-related features, and understanding of user perceptions and needs, influenced the intention to provide library services. Also, there was a difference in perceived usefulness and ease of services between librarians who provided Podcast and YouTube services and those who did not. We expect that findings could be used as references to understand and support various aspects of librarians in charge of developing and providing Podcast or YouTube services in libraries.

Why are we addicted to SNS? - the Mediation effect of SNS Stress (왜 우리는 SNS에 중독되는가? - SNS 스트레스의 매개효과를 중심으로)

  • Goo, Hye Kyoung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.17-23
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    • 2021
  • Social media users are an important part of our lives as they spend a lot of time and actively use them. However, it is known that there are many users who feel the psychological stress of SNS stress or fall into addiction due to SNS use. SNS stress negatively affects not only the user's mind but also the body. This study investigates the associations between SNS stress and addiction. To test the hypotheses, the study performed structural equation modeling using Amos. We collected 210 data from SNS users. The empirical results showed that SNS overuse had a significant effect on SNS stress. Second, SNS stress had a significant relationship with SNS addiction. Third, it was found that SNS overuse did not directly affect SNS addiction. This study suggests that it is necessary to recognize the importance of the relationship between SNS addiction and SNS stress.

Analysis of usage decision factors based on the satisfaction of smart seniors using smartphone delivery applications (스마트 시니어의 스마트폰 배달 애플리케이션 만족도 기반 이용결정요인 분석)

  • Choi, Bu-Heon;Moon, Su-Ji
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.199-209
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    • 2021
  • The purpose of this study was to analyze the factors that affect the satisfaction of smart seniors using smartphone delivery applications. We established the hypothesis by dividing the factors that will affect the satisfaction of smart seniors using smartphone delivery applications into the characteristics of the delivery app and the personal characteristics of the smart senior. In order to verify the hypothesis, we surveyed adult men and women aged 50 to 65 years old who had experience using delivery apps, and we performed confirmatory factor analysis, correlation analysis, and path analysis to perform statistical processing for data analysis. The analysis results are as follows. First, we found that usefulness among the characteristics of delivery app had a statistically significant positive effect on the delivery app satisfaction of smart seniors. Second, we found that social empathy among the personal characteristics of smart seniors had a statistically significant positive effect on the delivery app satisfaction of smart seniors. Third, we found that delivery app satisfaction had a statistically significant positive effect on reuse intention. Based on research result, we suggested that in order to improve the satisfaction and use of delivery app by smart seniors, it is necessary to develop delivery app that can be usefully used by smart seniors and focus on social empathy.

The Survey on the Degree of Link with Internet Space and a Internet Addiction Disposition of Adolescents (청소년의 인터넷 접촉 정도와 중독성향에 대한 조사)

  • Sang-chul Han
    • Korean Journal of Culture and Social Issue
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    • v.9 no.2
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    • pp.19-39
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    • 2003
  • The purpose of this study was to investigate the degree of link with internet media and a internet addiction disposition of adolescents. The subjects were 500 students attending to middle and high schools consisted of male and female. The instruments were "the questionnaire on the present conditions of internet use" consisted of 14 items(Cronbach's α=.71) and "the internet addiction rating scale" consisted of 20 items(Cronbach's α=.73). These questionnaire were revised by this researcher. For data analysis, chisqure and ANOVA were used. The main results were as follows. First, a boy students and the vocational high school and the middle school each have more negative response than a girl students and the humanistic high schools in the present conditions of internet use and the judgement on a harmful object of internet space. Second, a boy students have higher than a girl students in an internet addiction disposition. Third, an internet addiction related with the times link with internet, the type of internet game, and the content of internet space(a lustful and violent objects). The various methods for the prevent with the internet addiction of adolescents discussed with based on the previous studies.

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