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http://dx.doi.org/10.17703/JCCT.2021.7.1.17

Why are we addicted to SNS? - the Mediation effect of SNS Stress  

Goo, Hye Kyoung (School of Business Administration(International Trade Major), Seowon University)
Publication Information
The Journal of the Convergence on Culture Technology / v.7, no.1, 2021 , pp. 17-23 More about this Journal
Abstract
Social media users are an important part of our lives as they spend a lot of time and actively use them. However, it is known that there are many users who feel the psychological stress of SNS stress or fall into addiction due to SNS use. SNS stress negatively affects not only the user's mind but also the body. This study investigates the associations between SNS stress and addiction. To test the hypotheses, the study performed structural equation modeling using Amos. We collected 210 data from SNS users. The empirical results showed that SNS overuse had a significant effect on SNS stress. Second, SNS stress had a significant relationship with SNS addiction. Third, it was found that SNS overuse did not directly affect SNS addiction. This study suggests that it is necessary to recognize the importance of the relationship between SNS addiction and SNS stress.
Keywords
Social Networking Site; SNS stress; SNS addiction; SNS characteristic; SNS overuse;
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