• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.229-237
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• 2021

This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

• Knowledge Management Research
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• v.20 no.1
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• pp.45-75
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• 2019

Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

• Korean Journal of Child Care and Education Policy
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• v.12 no.3
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• pp.55-76
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• 2018

The study aims to investigate nocturnal sleep duration in 4-year-olds and relative effects of various factors including the personal factor (temperament), the familial factor (mother's employment status), the time-use factors (hours spent in childhood educare institutions, on napping in the institutions, and on using electronic media). The data of 937 4-year-olds collected by the Korea Children and Youth Panel Survey in 2012 was analyzed. Using SPSS 21.0 program, frequency analysis, descriptive statistics, Pearson's correlation analysis and hierarchical regression were conducted. The results are as follows. First, there were significant negative correlations among the personal factor, familial factor and time-use factors. Finally, the time-use factors showed largest explanatory power on variance of children's nocturnal sleep duration, followed by the familial factor. But the personal factor was not statistically significant. These results suggested that parents and childhood educare institutions need to cooperate in order for children to sleep well. It is also necessary to implement and spread the social systems to support healthy development of children.

• Journal of dental hygiene science
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• v.21 no.2
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• pp.79-85
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• 2021

Background: This study examines the relationship between the emotional labor and compassion competence of clinical dental hygienists. It attempted to provide basic data to establish a plan to increase the dental hygiene performance of clinical dental hygienists in the future by identifying the factors influencing the dental hygiene work performance. Methods: This study is aimed at clinical dental hygienists working at the Jeollabuk-do Dental Clinic from April to June 2020 by the Convenience Sampling Method. An online survey site program was used to explain the purpose and purpose of the study on social media including the dental hygienist community, and distribute a URL that allows you to participate in the survey only if you agree to the study. Results: In emotional labor, there was a significant difference in job satisfaction and marital status, and in compassion competence, there were significant differences in job satisfaction, final education, and marital status by group. In dental hygiene work performance, compassion competency showed a statistically significant positive correlation. In other words, it was found that the higher the compassion competence, the higher the dental hygiene work performance. It was found that the total number of years worked and the compassion competence that influenced dental hygiene work performance were statistically significant. Conclusion: In summary, in order to improve the dental hygiene work performance of clinical dental hygienists, it is necessary to compassion competence with the subject. To this end, it is believed that various supports, measures, and systematic management should be implemented to compassion competence of clinical dental hygienists.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.11
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• pp.1321-1329
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• 2019

With the development of social information networks, the marketing methods are also changing in various ways. Unlike successful marketing methods based on existing celebrities and financial support, Influencer-based marketing is a big trend and very famous. In this paper, we first extract influencer features from more than 54 YouTube channels using the multi-dimensional qualitative analysis based on the meta information and comment data analysis of YouTube, model representative themes to maximize a personalized video satisfaction. Plus, the purpose of this study is to provide supplementary means for the successful promotion and marketing by creating and distributing videos of new items by referring to the existing Influencer features. For that we assume all comments of various videos for each channel as each document, TF-IDF (Term Frequency and Inverse Document Frequency) and LDA (Latent Dirichlet Allocation) algorithms are applied to maximize performance of the proposed scheme. Based on the performance evaluation, we proved the proposed scheme is better than other schemes.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.10
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• pp.1441-1446
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• 2022

Modern people can access various information about food recipes very easily on the Internet or social media. As the supply of food recipes increases, it is difficult to find a suitable recipe for each user in the overflowing information. As such, the need to provide information by reflecting users' requirements has increased, and research related to food recipes and cooking recommendations is becoming active. In addition, the Internet, video, and application markets using this are also rapidly activating. In this study, in order to classify recipes from the user's perspective of food recipe users, the user's review data was applied with the k-mean clustering technique, which is unsupervised learning, and a "food recipe classification model" was derived. As a result, it was classified into a total of 25 clusters including information needed by many users, such as specific purposes and cooking stages.

• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.19-31
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• 2021

This study investigates how domestic entertainment companies' CSR activities, risk management, and producing abilities affect consumers' perception of their integrated brand assets. A survey was conducted on college students enrolled in a four-year university, and a total of 423 data were used for analysis. The result indicates the following. First, consumer evaluation of economic activity and philanthropic activity showed a positive causal relationship with the perception of integrated brand assets. Second, the higher the risk management and producing ability on evaluation of entertainment companies, the more positive the perception of integrated brand assets. Third, the main effect of producing ability was found to be significant among the four companies. In addition, regardless of the evaluation level of CSR activities and risk management, the group with a high producing ability evaluation showed a higher perception of integrated brand assets than the group with a low level of evaluation.

• Journal of Society of Preventive Korean Medicine
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• v.26 no.3
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• pp.1-16
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• 2022

Backgrounds : Doctor of Osteopathy (D.O.) in the United States have drawn attention as one of the future models of Korean Medicine doctors in Korea in that they have their own fields of care and therapies that distinguish them from medical doctor (M.D.), but are also able to carry out the treatment of general doctors. By analyzing D.O.'s specialization strategy, this study intends to preview points for establishing the future role of Korean Medicine doctors. Methods : We searched books, research papers, reports, conference presentations, and media articles, and chronologically classified and organized the collected data. In addition, the latest update information on related institutions' web pages and expert opinions released were also reviewed. Results : The D.O. emerged as a form of doctor in alternative medicine, however it rapidly turned to an M.D. substitute during the pandemic of the 1910s and World War II in the 1940s. Through the American Osteopathic Association (AOA)'s organizational activity, curriculum specialization, research development, and financial support, D.O. now has secured the status of M.D. in 50 states and federal law in the US. It has its own and exclusive full practice rights, capable of prescribing drugs and practicing surgery, as well as manual therapy. Beginning in July 2020, M.D.-D.O. achieved the full integration-unification of the professional training and residency program. Conclusions : In order to introduce the D.O. model to Korean Medicine system, it is necessary to strengthen biomedicine in the curriculum, and significantly expand the educational infrastructure and faculty manpower.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.3
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• pp.71-96
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• 2023

This study aimed to investigate key research areas in the field of Library and Information Science (LIS) by analyzing trends and identifying emerging topics. To facilitate the research, a collection of 40,897 author keywords from 11,252 papers published in the past 30 years (1993-2022) in five journals was gathered. In addition, keyword analysis, as well as Principal Component Analysis (PCA) and correlation analysis were conducted, utilizing variables such as the number of articles, number of authors, ratio of co-authored papers, and cited counts. The findings of the study suggest that two topics are likely to develop as promising research areas in LIS in the future: machine learning/algorithm and research impact. Furthermore, it is anticipated that future research will focus on topics such as social media and big data, natural language processing, research trends, and research assessment, as they are expected to emerge as prominent areas of study.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.1
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• pp.32-41
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• 2023

Recently, many studies are being conducted to extract emotion from text and verify its information power in the field of finance, along with the recent development of big data analysis technology. A number of prior studies use pre-defined sentiment dictionaries or machine learning methods to extract sentiment from the financial documents. However, both methods have the disadvantage of being labor-intensive and subjective because it requires a manual sentiment learning process. In this study, we developed a financial sentiment dictionary that automatically extracts sentiment from the body text of analyst reports by using modified Bayes rule and verified the performance of the model through a binary classification model which predicts actual stock price movements. As a result of the prediction, it was found that the proposed financial dictionary from this research has about 4% better predictive power for actual stock price movements than the representative Loughran and McDonald's (2011) financial dictionary. The sentiment extraction method proposed in this study enables efficient and objective judgment because it automatically learns the sentiment of words using both the change in target price and the cumulative abnormal returns. In addition, the dictionary can be easily updated by re-calculating conditional probabilities. The results of this study are expected to be readily expandable and applicable not only to analyst reports, but also to financial field texts such as performance reports, IR reports, press articles, and social media.