• Informatization Policy
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• v.20 no.4
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• pp.51-70
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• 2013

The flaming which is defined as posting deliberately hostile messages online has been perceived as one of the most dangerous behaviors on the Internet. Although the previous research on flaming focused on finding the effects of anonymity and individual differences, more comprehensive explanation is still needed. This research attempted to find social variables which affect the attitude toward and the act of flaming based on the differences between high school and college students. Findings show that both high school and college students are strongly influenced by their affiliated groups in the intention to commit online flaming and past experiences of the number of the acts of flaming. At the same time, vicarious learning was positively associated with high school students, but direct utterance was positively associated with college students. The implications of the study was also discussed.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.53-60
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• 2017

The purpose of this study was to identify the factors affecting intention and attitude of artificial intelligence technology(AI) of university students in healthcare using UTAUT model. Participants were 278 college students and the data were collected through self-reported questionnaire from May 15 to June 14, 2016. The collected data were analyzed using PASW Statistics/AMOS 22.0. The results were as follows. The effect of expectation factor, social influence, usefulness of work, anxiety factor had a significant effect on use of AI technology Intention. Factor of expectation effect, social influence, usefulness of work, anxiety factor had a significant effect on use of AI technology. As a result of verifying the significance of the indirect effect, it can be seen that the direct effect of the anxiety factor on the attitude factor is partially mediated by the use intention factor and the intention to use was partially mediated in the direct effect of the usefulness factor of the task on the attitude factor. This result means that it is important to increase the expectation factors, social effects, and perceived usefulness through accurate information based on facts and to reduce vague anxiety in order to increase the positive intention and attitude of university students' use of AI technology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.349-356
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• 2016

This study analyzed the influence of online consumers' shopping values on customer satisfaction and loyalty. The shopping values in this paper include the utilitarian-, hedonic-, and social engagement-shopping values. The hypothesized research model was proposed based on five main constructs: three shopping values, customer satisfaction, and customer loyalty. This study tested the hypothesized model using the data from 182 consumers who purchased accommodation products over the last six months. The findings showed that consumers' shopping values have a significant impact on customer satisfaction. In addition, the customer satisfaction has a significant influence on customer loyalty. Online accommodation booking sites need to make efforts to recognize the consumers' different shopping values and social influences to use a website as a tool for managing customer relationships.

• Management & Information Systems Review
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• v.32 no.1
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• pp.19-41
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• 2013

The primary purpose of this study is to identify the influencing factors on the acceptance behavior of user in smartwork. For this purpose, a research model and hypotheses are developed based on relevant literature reviews. The data have been collected from 320 potential users and respondents were employee of Daejeon and Chungnam region. The results of hypotheses testing through covariance structural model analysis are summarized as follows. First, individual innovativeness has positive influence upon perceived ease of use and acceptance intention of smartwork, and self efficacy has positive influence upon perceived ease of use. Second, subjective norm of social influence has positive influence upon perceived ease of use and image has positive influence upon perceived ease of use and perceived usefulness. Third, number of exception of task characteristics has positive influence upon perceived ease of use and autonomy has positive influence upon perceived usefulness. Lastly, perceived ease of use has positive effect on the perceived usefulness and acceptance intention, and perceived usefulness positively related to acceptance intention in smartwork. Based on the findings, this study ends with theoretical and practical implications, as well as limitations and future research directions.

• Korean Journal of Child Studies
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• v.20 no.4
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• pp.179-193
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• 1999

This study examined the effects of the Empowering Parents Training(EPT) program with emphasis on mother's parental satisfaction and communication skills and children's self-esteem and social competence. Subjects were 73 mothers and their 4th to 6th grade children in elementary schools in Seoul and Kyonggi-do. Thirty-seven mother-child dyads were assigned to the education group and 36 dyads were assigned to the comparison group. Mothers in the education group received EPT in 7 sessions. Statistical methods adopted for data analyses were ANCOVA and Scheffe test. EPT had a positive effect on enhancing mothers' parental satisfaction and communication skills. EPT had some positive influence on children's self-esteem and social competence. The executive model of EPT used in this study was considered effective by the parents and lecturers.

• Asia-Pacific Journal of Business
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• v.8 no.1
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• pp.15-32
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• 2017

This study was designed to examine the antecedents of mobile app usage among smart phone users. An extended TAM, which included the additional factors of perceived enjoyment, perceived informative usefulness and perceived social usefulness, was applied to predict people's intention to use mobile apps. Overall, the hypothesized research model did a fairly good job explaining significant associations between the independent variables and the dependent variable. The findings had showed that perceived social usefulness, perceived enjoyment and attitude were significantly affect intention to use mobile apps. Meanwhile, perceived ease of use (PEOU) and perceived informative usefulness were not significantly effects attitude towards intention to use mobile apps. Therefore, mobile apps developers should develop mobile apps that are easier for the users to seek information. For the information available should be more precise and bringing more benefits to the users.

• Journal of Agricultural Extension & Community Development
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• v.26 no.2
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• pp.57-68
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• 2019

This paper was done as an exploratory study aiming to identify the relationship between small group characteristic factors and perceived performance in the Village Development Committee (VDC) in Saemaul Undong project in Laos. The data were gathered from 166 members in 17 VDCs in Vientian province, however 135 questionnaires were used in analysis. Structure Equation Model was applied in the analysis with Amos 21. The major finding of this study were as follows; firstly decision making was more influenced by task cohesion than social cohesion, secondly organizational citizen behavior was influenced by both task cohesion and social cohesion. However, social cohesion had more influence than task cohesion, thirdly the VDC members learned their technical knowledge from decision-making process, and influenced to their perceived performance level and to VDC sustainablity, and fourthly in overall, committee members implemented their jobs based on task-oriented.

• The korean journal of orthodontics
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• v.43 no.4
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• pp.193-200
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• 2013

Objective: To evaluate the psychosocial impact of malocclusion, determine its relationship with the severity of malocclusion, and assess the influence of gender and social class on this relationship in adolescents. Methods: A random sample of 627 Spanish adolescents aged 12 - 15 years underwent intraoral examinations by 3 calibrated examiners (intraexaminer and interexaminer kappa > 0.85) at their schools. Psychosocial impact was measured through a self-rated Psychosocial Impact of Dental Aesthetics Questionnaire (PIDAQ). The severity of malocclusion was measured by the Index of Orthodontic Treatment Need (IOTN). Gender and social class were also recorded. Results: The total PIDAQ score and those of its 4 subscales, social impact, psychological impact, aesthetic concern, and dental self-confidence, presented significant differences ($p{\leq}0.05$ by analysis of variance) and linear relationships with the IOTN grades ($p{\leq}0.05$ by linear regression). Stepwise linear regression models showed that the IOTN dental health component was a predictive variable of the total and subscale PIDAQ scores. Neither gender nor social class was an independent predictive variable of this relationship, except the linear model for psychological impact, where gender was a predictive variable. The occlusal conditions responsible for higher PIDAQ scores were increased overjet, impeded eruption, tooth displacement, and increased overbite. Conclusions: Malocclusion has a psychological impact in adolescents and this impact increases with the severity of malocclusion. Social class may not influence this association, but the psychological impact seems to be greater among girls.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.1-29
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• 2014

Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.199-211
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• 2021

This study analyzed the factors that influence the domestic SMEs that have introduced smart factories on their intention to accept at a higher level for qualitative advancement. 375 copies collected through an online survey were analyzed using SPSS and AMOS with UTAUT and the extended two-stage information system continuous model. Performance expectancy, effort expectancy, social influence, and facilitating conditions have a statistically significant effect on user satisfaction and user satisfaction and CEO's will have an effect on the intention to accept the advancement. However, the suppliers' technology didn't have a direct effect on the advancement acceptance intention and user satisfaction has a mediating effect between performance expectancy, effort expectancy, social influence, facilitating conditions and the advancement acceptance intention. SME's advancement for smart factory, it is important to improve the satisfaction level and the CEO's will to become smart.