• Title/Summary/Keyword: social influence model

Search Result 1,312, Processing Time 0.029 seconds

A Study of Factors Influencing on the Intention to Use Internet Primary Bank (인터넷 전문은행 사용의도에 영향을 미치는 요인 연구)

  • Kwon, Hyeok Gi;Lee, Moon Bong
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.23 no.1
    • /
    • pp.97-108
    • /
    • 2018
  • The objective of this study will investigate the approach to increase the intention to use Internet primary bank for those who do not use it at present. This study establishes a theoretical model that includes five independent variables - performance expectancy, effort expectancy, social influence, channel trust and trust toward bank - and one dependent variable - use intention -. The empirical results obtained in a sample of 145 university students are followings; The use intention is positively influenced by the performance expectancy, social influence and channel trust. The performance expectancy is the strongest predictor of the use intention. Effort expectancy and trust toward bank has no effect on intention to use Internet primary bank.

A Study on the Effect Factor of End User's Satisfaction for Smart Work System's Success : Focused on P Corporation (스마트워크 시스템 성공을 위한 사용자 만족의 영향요인에 대한 연구 : P그룹사를 중심으로)

  • Jung, Chang Hyun;Hwang, Chan-Gyu;Hong, Soon-Geun
    • Journal of Information Technology Applications and Management
    • /
    • v.20 no.3_spc
    • /
    • pp.259-278
    • /
    • 2013
  • At the center of the repeating evolution of IT industry, there is mobile computing in the ubiquitous environment, and the increasing usage of smart phones contribute more to its growth. P corporation co-developed with Google and implemented smart work system called SWP for the purpose of 'communication and collaboration with co-workers' beyond the general goal of increasing productivity and comfort of employees. The primary objective of this study is to objectively analyze the influence of the effect factor from end user's perspective and user satisfaction on SWP usage, intention for continuous usage and individual performance. To accomplish this research purpose, this study established research models and hypothesis by collective review about information system success models, and tested the research hypotheses using the structural equation modeling technique by data collected from 320 SWP system users of P corporation. Variations for system satisfaction evaluation standard are 1)SW system usage 2) intention for continuous usage 3) individual performance, effect variations are 1) social factors 2) technical factors 3) combination of social and technical factors. Therefore, this study is about influence factors on success of SWP system and how the factors impact the outcome. The test results of this research model is summarized as follows. Firstly, system user's satisfaction had positive impact on all three; SWP system usage, intention for continuous usage and individual performance. Secondly, social factor 'SWP control system' and technical factor 'information quality' and 'system quality' had positive impact on SWP system user satisfaction, while social factor 'shared value' and technical factor 'service quality' did not have significant effect on user satisfaction. Shared value however, had interactive effect with 'information quality' and 'service quality'. This study is expected to contribute to spread of academic research on smart work system by suggesting a model that can show important factors for corporation while explaining the successful implementation of SWP and its continuous usage.

The Effects of Social Capital on the Economic and Noneconomic Performance: Considering the Causal Relationship of Dimensions of Social Capital (사회자본이 경제적 성과와 비경제적 성과에 미치는 영향: 사회자본 차원들의 인과관계를 고려한 접근)

  • Bae, Sang-Wook;Yun, Han-Sung
    • Journal of Distribution Research
    • /
    • v.15 no.1
    • /
    • pp.73-101
    • /
    • 2010
  • Using data collected from franchisees from Busan, we empirically examined the relationship both structural (tie strength), relational (trust), and cognitive (shared value) of social capital and between those dimensions and the patterns of economic performance and noneconomic performance (relationship continuity intention). So we established 9 hypotheses to test the structural relationship among dimensions of social capital and performances like below. H1: A franchisee's perceived tie strength with its franchisor will positively influence its trust in the franchisor. H2: A franchisee's perceived shared value with its franchisor will positively influence its trust in the franchisor. H3: A franchisee's perceived tie strength with its franchisor will positively influence its economic performance. H4: A franchisee's perceived shared value with its franchisor will positively influence its economic performance. H5: A franchisee's perceived trust in its franchisor will positively influence its economic performance. H6: A franchisee's perceived tie strength with its franchisor will positively influence its relationship continuity intention with the franchisor. H7: A franchisee's perceived shared value with its franchisor will positively influence its relationship continuity intention with the franchisor. H8: A franchisee's perceived trust in its franchisor will positively influence its relationship continuity intention with the franchisor. H9: A franchisee's perceived economic performance will positively influence its relationship continuity intention with the franchisor. The conceptual model specifying the relationship among dimensions of social capital and performances is presented in Fig. 1. Tests of the hypotheses were performed using a structural equation model. This model also reflected a good fit to the data ($\chi^2$=101.12 df=62 p=0.004, RMSEA=0.050 GFI=0.936 AGFI=0.895 NFI=0.959 CFI=0.986). The standardized solution estimated by the AMOS 7 program was for interpreting the structural results (Table 1). As was expected, tie strength and shared value were founded to be significant predictors of trust (H1 supported; H2 supported). Tie strength and trust have a significant positive effect on economic performance (H3 supported; H5 supported). But shared value have not a significant effect on economic performance (H4 Rejected). Tie strength were not associated with relationship continuity intention (H6 Rejected). While on the other higher shared value, trust, and economic performance have a significant effect on the relationship continuity intention (H7 supported; H8 supported; H9 supported). The results show integratedly that, first, tie strength does not affect directly but affects indirectly on relationship continuity intention via trust and economic performance. Second, shared goals affect directly and do indirectly via trust on relationship continuity intention. But shared goals does not affect via economic performance on relationship continuity intention. Finally, the study suggests important implications for both research and practice for franchise system especially.

  • PDF

A Study on How Social Comparison Between Players on Mobile Puzzle SNG When Competeing on leaderboard, Affect the Competition and Chllenge - Focused on Self-Evaluation maintenance model - (모바일 퍼즐 SNG 순위경쟁상황에서 플레이어의 사회비교가 경쟁심과 도전감에 미치는 영향 - 자기평가유지모형을 중심으로 -)

  • Kim, Jaehyun;Choi, Chris Seoyun;Kim, Hyunsuk
    • Journal of the HCI Society of Korea
    • /
    • v.13 no.3
    • /
    • pp.5-15
    • /
    • 2018
  • The biggest characteristic of Social Network Game(SNG) is that games are played through competition and cooperation with the actual acquaintances based on SNS. Even though such competition and challenge spirit have been dealt importantly as preceding factors having influence on the flow in games in the existing game area, it is rare to find researches deeply considering the characteristics of ranking competition between acquaintances in SNG. Moreover, it was not considered that such acquaintances could be the targets of competition and also challenge at the same time in SNG. Therefore, this study examined the achievements(big differences in ranking, small differences in ranking) of the targets for comparison and closeness(strong ties, weak ties) with the targets for comparison as factors having influence on competition and challenge spirit, and also empirically analyzed the influence of such factors and interactions between factors on players' competition and challenge spirit in the ranking competitive society, by analyzing the characteristics of ranking competition between acquaintances in the mobile puzzle, SNG based on SNS through the analysis on the preceding research on the self-evaluation maintenance model of the social comparison theory. In the results, when preferentially exposing competitors with small difference in ranking and also exposing competitors with stronger ties, players' competition is stimulated, so that it can improve their challenge spirit. Such results of this study can be expected to a lot contribute to the actual design work of SNG ranking table contents.

  • PDF

Exploring Factors Affecting Acceptance Attitudes of Robot-Based Education in Special Education: Based on the Technology Acceptance Model (특수교육에서 로봇활용교육의 수용태도에 영향을 주는 요인 탐색: 기술수용모형을 바탕으로)

  • Baek, Je-Eun;Kim, Kyung-Hyun
    • The Journal of Korean Association of Computer Education
    • /
    • v.20 no.2
    • /
    • pp.35-45
    • /
    • 2017
  • Factors influencing the attitude towards the use of robot-based instruction in special education are explored using the technology acceptance model (TAM). Their interrelatedness is also analyzed. Research data were obtained via a questionnaire survey of elementary, middle, and high school special education teachers in North Chungcheong Province. The results reveal that three factors influence the attitude towards using robot-based instruction in special education: perceived usefulness, perceived ease of use, and social influence. Of these, perceived usefulness exerts the strongest influence. Perceived ease of use was found to be influenced by personal innovation and social influence, and perceived usefulness is influenced by perceived ease of use and personal innovation. Efforts should be made to induce a receptive attitude towards the use of robot-based instruction among teachers for its stable acceptance.

The Effects of Risk Factors and Protective Factors on Children's Problem Behavior: The Theoretical Process Model (아동의 문제행동에 영향을 미치는 위기요인과 보호요인의 이론적 과정모델)

  • Lee, Seon Kyung;Lee, Jae Yeon
    • Korean Journal of Child Studies
    • /
    • v.19 no.2
    • /
    • pp.49-64
    • /
    • 1998
  • The theoretical process model was used to study problem behavior of children growing up at-risk. A sample of 339 children living in at-risk families were selected from among 2, 134 children in grades 4, 5, and 6 of five elementary schools in Seoul. The instruments were five risk factor scales and four protective factor scales. The Child Behavior Checklist was also used. The results of the hypothetical model of children at-risk showed that the factor of socioeconomic status led to positive child rearing attitudes in mothers, which is turn influenced children's problem behavior indirectly. In contrast, stressful life events and mother's depression influenced children's problem behavior directly. However, negative family functioning, marital discord and father's depression did not influence mother's child rearing attitudes or children's problem behavior. Mother's child rearing attitudes directly influenced children's social competence and academic achievement and indirectly influenced their problem behavior. Academic achievement did not influence problem behavior directly, but social competence influenced it directly. Mother's child rearing attitude was the most significant factor affecting children's adaptation.

  • PDF

An Empirical Study on Consumer Acceptance of IPTV Service

  • Kim, Jung;Ryu, Myong-Hwan;Lee, Dong-Won
    • 한국IT서비스학회:학술대회논문집
    • /
    • 2008.11a
    • /
    • pp.153-156
    • /
    • 2008
  • In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

  • PDF

Analysis on the Stages of Change in Fat Reducing Behavior and Social Psychological Correlates in adult Female (성인 여성을 대상으로 한 지방섭취제한행동 변화단계에 따른 사회심리적 요인 분석)

  • 오세영;조미란;김진옥
    • Korean Journal of Community Nutrition
    • /
    • v.5 no.4
    • /
    • pp.615-623
    • /
    • 2000
  • Under the assumption that people go through stages in making dietary behavior change, this study was attempted to apply the stages of a change model for fat intake by examining the associations of social psychological variables with stages of change in dietary fat reduction. Derived from social psychological theories, 10 social psychological variables on motivational beliefs(6), social influence(3) and self-efficacy(1) related specifically to selecting every day diets low in fat were constructed. Fat and energy intakes were assessed by a short form semi-quantitative food frequency questionnaire. The associations of stages of change with motivational beliefs, social influence, and self-efficacy variables and energy and fat intakes were assessed in 333 female adults from large cities in Korea. Dietary stage groups differed significantly on most of the social psychological variables in ways predicted by theory. Motivational factors that lead to a psychological state of readiness to take action were important in the early stages of the dietary change process. Social influences were more important in the stages as people decide to take action. Self efficacy and motivational beliefs, particularly, reduction of perceived barriers were important in maintaining fat reduction behavior. The results of our study indicate differences in stages of change in fat reduction behavior in terms of nutrient intakes and social psychological correlates and suggests that adding a time dimension to social psychological models increases our understanding of dietary change, which assist us in designing nutrition education interventions that are more appropriately targeted by stage of change. (Korean J Community Nutrition 5(4) 615∼623, 2000)

  • PDF

The Influence of Efficient Container Terminals Using DEA and SNA (DEA와 SNA를 이용한 효율적인 컨테이너 터미널의 영향력에 관한 연구)

  • Son, Yong-Jung
    • Journal of Korea Port Economic Association
    • /
    • v.31 no.3
    • /
    • pp.155-166
    • /
    • 2015
  • This study selected container terminals of Gwangyang and Busan Ports to evaluate the influence of efficient container terminals. For the study, after data envelopment analysis (DEA) using the CCR and BCC models, the decision-making unit (DMU) system was used to define nodes; and with the use of a reference group in DEA (BCC model) and a lambda value, this study created a social network and analyzed the influences of efficient DMUs through a centrality analysis of eigenvectors. The results are presented as follows: First, as a result of the DEA, CCR efficiencies in PNC, HJNC, and HPNT container terminals of Busan Port were 1 and BCC efficiencies at Singamman Terminal, Wooam Terminal, PNC, HJNC, HPNT, and BNCT container terminals of Busan Port were 1. Second, as a result of undertaking social network analysis (SNA), according to an eigenvector centrality analysis, HJNC Terminal was referred to the most (influence score of 0.515), which indicates that it is the most influential as a container terminal. The influence of PNC Terminal was 0.512, while that of Wooam Terminal was 0.379. CJ Korea Express in Gwangyang Port was ranked fourth in influence, but its influence score of 0.256 indicates that it was the most influential of the container terminals at Gwangyang Port.

A Multi-level Study on Volunteering and Giving - Local Public Social Expenditure and Individual Socio-demographic Characteristics - (자원봉사와 기부에 관한 다층적 영향요인 연구 - 지역 공공복지 지출규모와 개인특성 요인을 중심으로-)

  • Jung, Jin-Kyung;Song, Jeong An
    • Korean Journal of Social Welfare
    • /
    • v.68 no.1
    • /
    • pp.5-22
    • /
    • 2016
  • We examined how public social expenditure and individual socio-demographic factors affect individual voluntary activities(volunteering, giving). Hierarchical linear model(HLM) was employed to a nested data set with 37,648 individual subjects and 16 local governments in Korea. HLM analyses yield an insignificant direct effect of public expenditure to volunteering and giving, while individual factors all have significant effects on them. Finally, this study discussed why public social expenditure factor does not have significant influence in this data, and suggested policy implications for promoting volunteering and giving.

  • PDF