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http://dx.doi.org/10.9723/jksiis.2018.23.1.097

A Study of Factors Influencing on the Intention to Use Internet Primary Bank  

Kwon, Hyeok Gi (동의대학교 경영학과)
Lee, Moon Bong (동의대학교 경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.23, no.1, 2018 , pp. 97-108 More about this Journal
Abstract
The objective of this study will investigate the approach to increase the intention to use Internet primary bank for those who do not use it at present. This study establishes a theoretical model that includes five independent variables - performance expectancy, effort expectancy, social influence, channel trust and trust toward bank - and one dependent variable - use intention -. The empirical results obtained in a sample of 145 university students are followings; The use intention is positively influenced by the performance expectancy, social influence and channel trust. The performance expectancy is the strongest predictor of the use intention. Effort expectancy and trust toward bank has no effect on intention to use Internet primary bank.
Keywords
Internet Primary Bank; UTAUT; Performance Expectancy; Effort Expectancy; Social Influence; Channel Trust; Trust toward Bank;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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