• 한국게임학회 논문지
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• 제7권3호
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• pp.13-22
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• 2007

본 연구는 온라인게임의 사회적 자기 효능감과 만족도의 관계를 분석해 보았다. 설문에 응답한 유저는 온라인 게임 <군주>를 사용하고 있는 1,754명이었다. 분석 결과에 따르면, 온라인 사회적 효능감과 온라인 사회적 지원은 단일 요인으로 구성된 변인이었고 온라인 게임 체험 만족도는 관계 만족도와 성취 만족도로 구성된 변인으로 나타났다. 게이머의 온라인 사회적 효능감은 온라인 커뮤니티의 사회적 지원을 매개하여 온라인 게임 체험 만족도를 증가시키는 것으로 나타났다. 사회적 지원에 의한 완전 매개 모형과 부분 매개 모형을 비교한 결과 부분 매개 모형이 자료를 더 잘 설명하는 것으로 나타났다.

• 대한간호학회지
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• 제43권1호
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• pp.81-90
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• 2013

Purpose: This study was done to test structural equation modeling of health-related quality of life (QOL) of men with obstructive sleep apnea in order to identify parameters affecting QOL and provide guidelines for interventions and strategies to improve QOL in these patients. Methods: Model construction was based on 'The conceptual model of patient outcome in health-related QOL' by Wilson and Cleary, using the variables; age, physiological factors, social support, cognitive appraisal, symptoms and QOL. Participants were 201 adult male patients recruited at a tertiary university hospital in Seoul. Data were collected via questionnaires, polysomnography, and clinical records. Results: Age and symptoms directly influenced QOL. Social support and cognitive appraisal about sleep did not have a direct influence on QOL, but indirectly affected it via symptoms. QOL was lower in patients who were younger and had more severe symptoms. Symptoms were more severe for patients with lower social support and more dysfunctional cognitive appraisal. When social support was lower, cognitive appraisal was more dysfunctional. Conclusion: These results suggest it is necessary to not only manage symptoms, but also apply interventions to increase social support and cognitive appraisal about sleep in order to increase QOL in patients with obstructive sleep apnea.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.94-99
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• 2007

In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

• 한국컴퓨터정보학회논문지
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• 제21권10호
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• pp.149-156
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• 2016

The purpose of this study is to suggest some policy and theoretical implications for the youth's internet game addiction by analyzing the moderating effects of social support in the relationship of Oiettolie propensity and game addiction behaviors. For the purpose of this study, this study set a research model about the causal relationships among the study variables by reviewing previous studies and surveyed high school students for this research. The analytical results of this study are the followings. First, lack of communication and impulsivity have significant influences on Oiettolie propensity. Second, Oiettolie propensity has a significant influence on youth's game addiction. Third, social support moderates the relationship between Oiettolie propensity and youth's internet game addition. This study suggests some implications for the youth internet game addiction.

• Asia pacific journal of information systems
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• 제28권3호
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• pp.183-203
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• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• 디지털융복합연구
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• 제19권12호
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• pp.1-9
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• 2021

본 연구의 목적은 사회적기업의 지속가능한 성과에 영향을 미치는 요인들의 구조적 관계를 실증적으로 규명함으로써, 사회적경제 생태계와 사회적기업 이해관계자들에게 필요한 성공전략을 제시하는 데 있다. 선행연구를 통해 사회적기업의 성과요인에 대한 가설과 연구모형을 수립하였고, 설문조사에서 수집된 92개의 표본자료를 PLS-구조방정식모델링으로 가설의 유의성을 검토하였다. 분석결과, 성과요인으로 설정된 사회적미션, 고객지향성, 사회적네트워크는 모두 사회적성과에 유의한 정(+)의 영향을 미치는 것으로 파악되었다. 그리고, 사회적성과는 사회적미션을 제외한 고객지향성과 사회적네트워크를 매개하여 경제적 성과에 유의한 (+)의 영향을 미쳤고, 이 관계를 비즈니스모델이 강화하는 것으로 나타났다. 본 연구를 통해 사회적기업 성과요인들의 구조적 영향관계를 입증했다는 이론적인 의의와 함께, 사회적기업가들에게 성장과 성과 창출을 위해 집중해야 할 요인들을 제시했다는데 실무적인 시사점을 찾을 수 있다.

• 한국IT서비스학회지
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• 제20권2호
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• pp.147-166
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• 2021

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2013년도 제48차 하계학술발표논문집 21권2호
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• pp.321-323
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• 2013

Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.

• 한국생활과학회지
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• 제18권5호
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• pp.995-1008
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• 2009

This study investigated the causal relationships among the elderly, looking at social participation, depression, self-reported health, and life satisfaction. It was especially focused on the mediating effects of depression and self-reported health on the relationship between social participation and life satisfaction. From the 2006 Korean Longitudinal Study of Aging, data for 4,155 elderly over age 65 was analyzed with structural equations modeling with Amos 7.0 and sobel test. Major findings were as follows. First, social participation of the elderly has a negative influence on depression and a positive influence on self-reported health and life satisfaction. Second, self-reported health has a partial mediating effect on the relationship between social participation and life satisfaction. Third, the direct effect of depression on life satisfaction was not statistically significant, while the direct effect of social participation was significant. Therefore, depression was not proved as a significant mediator. This study tested the effects of social participation on depression, self-reported health, and life satisfaction empirically and confirmed the partial mediating model, in which social participation improves the elderly's self-reported health, which in turn improves the elderly's life satisfaction. These results suggest the importance of an integrated approach for the healthy and successful aging and the diverse types of social participation in an elderly person's quality of life.

• 한국융합학회논문지
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• 제8권10호
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• pp.339-349
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• 2017

본 연구는 농촌여성노인의 사회적지지망과 사회적지지가 우울에 미치는 영향을 파악하고자 시도되었다. 본 연구대상자는 충청남도의 일 농촌지역에 거주하고 있는 65세 이상의 여성 노인 112명으로 설문지를 통해 친족과 비친족의 사회적 지지망(크기, 접촉빈도, 만족도), 사회적지지(정서적지지, 물질적지지), 우울을 측정하였고, 경로분석을 통해 사회적 지지망과 사회적지지가 우울에 미치는 영향력을 분석하였다. 연구결과 농촌여성노인의 친족만족도와 물질적지지가 우울에 직접효과를 갖는 요인으로 확인되었고, 친족크기와 친족만족도는 물질적지지를 매개로하여 우울에 영향을 미치는 요인임을 확인할 수 있었다. 본 연구결과를 바탕으로 농촌여성노인들의 우울을 감소시키기 위해 친족만족도를 향상시키고 물질적지지를 제공할 수 있는 다양한 사회적지지 체계가 마련되어야 할 것이다.