• 제목/요약/키워드: social influence model

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보건복지협력에 영향을 미치는 업무환경과 실행자의 역할 - 두 시범사업에 대한 E-S모델의 적용 - (Working Atmosphere and The Role of Agency Influencing Collaborative Working between Health and Social Welfare Services -The Application of E-S Model to Two Pilot Projects-)

  • 이은경
    • 한국사회복지학
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    • 제62권1호
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    • pp.155-183
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    • 2010
  • 본 연구는 사회구성주의 시각에서 보건복지사무소와 사회복지사무소에 참여한 직원들의 보건복지 협력경험을 벤슨의 균형모델(Benson, 1975)과 바이크의 센스메이킹 이론(Weick, 1995)으로 분석함으로써 업무환경과 실무자의 역할을 구상하는데 함의를 얻고자 함에 그 목적이 있다. 두 시범사업의 각 네 지역을 선정하여 총 27명의 직원을 대상으로 반구조화된 면접을 실시한 결과, 양 분야 실무자들이 통합서비스 업무를 담당할 수 있는 구조적 관계적 환경을 초기에 구성하여 직역간 벽을 허물 수 있는 계기를 마련하는 것이 중요하다는 것이 부각되었다. 이러한 연구결과는 향후 이용자 중심 사회서비스 설계에 있어 보건 복지간 협력이 보다 중요해지고 관련된 정책구상이 불가피하다는 점에서 시사하는 바가 클 것으로 본다.

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소셜 지능로봇의 특성이 만족과 사용의도에 미치는 영향: 1인 가구 소셜 지능로봇 사용자를 중심으로 (The Effect of Characteristics of Social Intelligence Robots on Satisfaction and Intention to Use: Focused on User of Single Person Households)

  • 전규리;이채현;정성미;최정일
    • 품질경영학회지
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    • 제52권1호
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    • pp.95-113
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    • 2024
  • Purpose: This study focused on the societal changes associated with the entry into an ultra-aged society and the increase in single-person households. The core objective of this research is to investigate how social intelligent robots can bring about positive changes in the lives of individuals in single-person households and how such changes influence user satisfaction and the intention to use these robots. Methods: The study employed a cross-sectional analysis using a structural equation model. A survey designed to assess the impact of social intelligent robots' characteristics, such as perceived encouragement, empathy, presence, appearance, and attachment, on user satisfaction and usage intentions was conducted. Data were collected from a total of 335 users and analyzed using the structural equation model. Results: In the characteristics of social intelligent robots for single-person households, it was found that empathy, presence, and attachment significantly influenced satisfaction, while perceived encouragement, empathy, and attachment significantly influenced usage intentions. The research results indicate differences between enhancing user satisfaction and increasing the intention to use social intelligent robots. The findings suggest the essential need for a user-centric approach in the design and development of social intelligent robots. Additionally, it was observed that emotional support plays a crucial role in users' experiences with social intelligent robots. Conclusion: This study verified the impact of social intelligent robots on satisfaction and usage intentions based on users' experiences. It examined the influence of linguistic, visual, and personal characteristics of robots on user experiences, providing insights into how technological and human aspects of social intelligent robots interact to shape user satisfaction and usage intentions. Consequently, the study confirmed that social intelligent robots can bring positive changes to human life, emphasizing the necessity for the advancement of robot technology in a human-centric direction.

사회적 자본, 지식 품질 그리고 온라인 브랜드 커뮤니티의 성공 (Social Capital, Knowledge Quality, and Online Brand Community Success)

  • 윤철호;김창규;김상훈;박일규
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.183-200
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    • 2014
  • Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

사회적 지원기능이 브랜드 개설 SNS 페이지 소비자 수용에 미치는 영향에 관한 연구 (The Influence of Social Supports on Intention to Use of Brands' SNS Page)

  • 이윤재;이정훈
    • Journal of Information Technology Applications and Management
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    • 제22권1호
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    • pp.17-36
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    • 2015
  • Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.

노인의 사회적 자본 의식에 영향을 미치는 요인: 사회참여의식을 중심으로 (Determinants of the Social Capital Awareness of the Elderly with a Focus on Social Participation Awareness)

  • 홍성희
    • 가족자원경영과 정책
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    • 제20권2호
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    • pp.19-41
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    • 2016
  • This study examines the human capital, economic capital, and psychological factors that influence social participation among the elderly in the future. The data, 'Survey on the Elderly in 2014', were collected from 'The Ministry of Health & Welfare' and the 'Korea Institute for Health and Social Affairs'. The samples included 10,279 elderly people who were over 65 years of age. Multiple regression analysis was used to analyze the research model. The findings are as follows. First, the highest participation awareness level of all was for the hobbies and leisure activities, and the lowest participation awareness level was for volunteer activities. Second, human capital factors such as age, education level, and health status, and economic capital factors such as household consumption expenditure and standard of living signigicant affected social participation awareness among the elderly. Psychological factors such as self-esteem, depression, and the subjective age of becoming elderly, also affected the social participation awareness. Third, awareness differed by sex. In particular, age and depression were restrictions of social participation awareness that were more common among elderly women than among elderly men, although single women were more likely to participate in religious, learning, and hobby and leisure activities. In contrast, chronic diseases and household consumption expenditures were more restrictive of social participation awareness among elderly men compared to elderly women. These results show that human capital, economic capital, and psychological factors heavily influence the social participation awareness of the elderly, although the degree of influence of these factors differs by sex.

공동주택 지속가능성 평가항목 선정에 관한 연구 (A Study on the Extraction of Assessment Items of the Sustainability in the Multifamily Housing)

  • 이강희;황은경
    • 한국주거학회논문집
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    • 제14권6호
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    • pp.69-77
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    • 2003
  • The environmental problems aren't only restricted in single area or country, but also related in all around the world. Various approaches have been tried to protect and utilize properly the environment. Especially, building area has been attempted to provide the model which could explain the degree of environmental influence and technology development criteria to lessen the environmental impact in building life cycle. The environmental impact in the building life cycle can be overally explained with sustainability. Sustainability can be utilized to establish the target level of building to environmental influence. This paper aimed at extracting items to evaluate the building sustainability, divided into social, economic and environmental aspects. First, 93-items is extracted from 3 areas through existing literature review. Second, the 93-items would be controlled and reviewed into 21 items, which are five social aspect items, two economic aspect items and twelve environmental items, because 93 items can not properly be applied and evaluated. And, it provided the model to combine the extracted items of each area. In social aspect, the outdoor noise is more affect than any other items. In environmental aspect, the item of surface-to-volume is more affect than any other items.

Factors Influencing Users' Word-of-Mouth Intention Regarding Mobile Apps : An Empirical Study

  • Chen, Yao;Shang, Yu-Fei
    • 산경연구논집
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    • 제9권1호
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    • pp.51-65
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    • 2018
  • Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

대학의 교실수업에서 이러닝시스템 이용의 활성화에 관한 연구: 사회적, 기술적, 개인적 특성 (A Study on the Factors to Increase the Usage of e-Learning Systems in Class-based Education: Social, Technological, and Personal Factors)

  • 최수정
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권4호
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    • pp.233-260
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    • 2008
  • Universities have recognized e-Learning Systems as the critical IT resources which contribute to improving the competitiveness of the universities as well as the quality of the traditional class-based lectures. Instructors deliver the main contents in the class. Other supplementary activities like online discussions, sharing of teaching-learning materials, submission of homeworks, communication among the learners and between the instructors and the learners, and so on can be efficiently facilitated using e-Learning Systems. In other words, e-Learning Systems enable a blended learning combined class-based lectures and e-learning in a variety of ways. Nonetheless, compared to the level of implementation of e-Learning Systems, the usage of both the instructors and the learners is not high. Accordingly, this study examines the determinants to affect on the usage of e-Learning Systems from the learners perspective. To draw the key determinants, we review the IS literatures related to adoption or use of the IS like Media Richness Theory (MRT), Technology Acceptance Model (TAM), Social Influence Model (SIM), and Self-efficacy Model. The variables are drawn out to be expected on the usage of e-Learning like Media Richness, Ease of Use from MRT, TAM and Instructor's Influence, Co-learner's Influence from SIM, and Self-efficacy. To test our model and hypotheses, we have collected data in the class-based lectures using e-Learning System complementary. The results of the test with 192 data are as follows: Firstly, it shows that the Instructor's Influence and the Media Richness are the influential determinants to affect on the Perception of Usefulness of e-Learning Systems. Additionally, the Co-learner's Influence and Ease of Use in order is significant to the Perception of Usefulness. Secondly, as to the degree of use of the e-Learning Systems, the Co-leaner's Influence, the Media Richness, and the Ease of Use are, in that order, the significant determinants. The Perception of Usefulness, also, founded a key factor on increasing the use of e-Learning Systems. On the other hand, the Instructor's Influence is not significant to the use of e-Learning Systems. Finally, it has been found that Self-efficacy is significant to the Perception of Media Richness, Ease of Use, but not significant to the Perception of Usefulness.

Herding Behavior Model in Investment Decision on Emerging Markets: Experimental in Indonesia

  • RAHAYU, Sri;ROHMAN, Abdul;HARTO, Puji
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.53-59
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    • 2021
  • This research aims to examine the model of investor herding behavior in making investment decisions in the Indonesian capital market, which is influenced by social and information impacting on the value of the Book Value Per Share (BVPS). The latest stock market conditions show that most investors make the same error pattern in making investment decisions that result in losses. The experiment involves two independent variables, namely, information about BVPS and social influence. This study used a 2×2 factorial design laboratory experimental method. Data collection was carried out through treatment of a sample of 100 individual investors listed on the Indonesia Stock Exchange. Univariate Two-Way Analysis of Variance (ANOVA) statistical tool was used to test the independent variable on the dependent variable. Research results showed that the social influence originating from expert investors is more influential than the Book Value Per Share (BVPS) information on the behavior of herding investors in making investment decisions. These findings suggest that investors know their psychological factors, thereby increasing self-control and investment analysis skills. Further research can use psychological bias and other indicators of accounting relevant information such as Earning Per Share (EPS) to test herding behavior in investment decision making in the capital market.

최고경영진의 인적 및 사회적 자본이 정부의 R&D 지원제도 활용과 초기 성과에 미치는 영향 (Top Management's Human and Social Capital Effect on Governmental R&D Support System Utilization and Success)

  • 김제금;황희중;송인암
    • 유통과학연구
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    • 제13권6호
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    • pp.71-78
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    • 2015
  • Purpose - This study attempts to analyze whether or not there are characteristics among the top management of companies that promote corporate performance at venture companies. It investigates the characteristics of the human and social capital that are inherent in top management at a venture company and conducts an empirical analysis of hypotheses examining if these characteristics will affect utilization of the governmental R&D support system as well as affect the firm's initial success. Research design, data, and methodology - This study conducted theoretical and empirical research together to accomplish the goal of the study. The pilot study researched human capital and social capital as the independent variables; the governmental R&D support system as the parameter; and, the initial success as the dependent variable. The empirical study carried out research on the model, establishment of hypotheses, and the statistical treatment. A survey was conducted targeting top management of high-tech venture companies in Daedeok Innopolis; 500 questionnaires were distributed; and, 222 were collected. Results - The human and social capital inherent in top management at venture companies in the early stages of their existence become good evaluation data for those who are invested in similar resources. If top management includes strong human and social capital, access to external resources will be easier; these will have a positive influence on the selection of overnmental support systems; and, this proper support will also have a positive influence on the initial success of the venture company. The results revealed the following. First, it was found that when the educational level and functional background, (the top management human capital), are the output function, top management human capital had a significant influence on selection of governmental R&D support funds. Second, it was found that the internal social capital and external social capital, (the top management social capital), had a significant influence on selection of governmental R&D support tasks. Third, it was found that selection of the governmental R&D support tasks at the start of the venture company had a positive influence on the corporate financial performance such as sales, business profits, and the increase in workers; and, had a significant influence on nonfinancial performance such as market share, competitive position, product competitiveness, and the future product development. Conclusions - Selection of the governmental R&D support system is not recognized as part of the direct sales of a venture company in its early stages, but as it can reduce costs for technical development and helps significantly in creating test products and mass production, it has a positive influence on the company's financial performance and nonfinancial performance as a result. Therefore, companies should take great efforts to frequently be selected as a candidate in the governmental R&D support system, as it can help facilitate R&D that requires extensive funds. As a result, companies can expect effects such as job creation and patent applications and they can advance future product sales.