• Proceedings of the KSR Conference
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• 2010.06a
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• pp.2122-2136
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• 2010

Existing model formula in the 4 phase model is limited in the estimation of the demand for urban railway because the administrative region-based formula reflects no spatial characteristics of station surrounding area(SSA) that urban railway forms. The purpose of this study is both to analyse the behavior in selecting the method regarding spatial range of SSA and to do the basic research for the development of new model through the survey conducted in the stations of the metropolitan area. This study will review the domestic and foreign cases about designation of SSA, study the spatial range of SSA through case studies, analyze the selection of methods by the spatial range and estimate the demand of the station on the basis of social and economic indices regarding SSA. This study focuses on the verification of real results and model estimates, due to the time constraint and lack of resources for collecting and analysing the data. According to this study, 500m,1000m division of SSA shows the closest results of the model estimates to the real demand of the targeted stations.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.209-220
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• 2016

Although organizations are providing information security policy, education and support to guide their employees in security policy compliance, accidents by non-compliance is still a never ending problem to organizations. This study investigates the factors that influence employees' information security policy compliance behavior using elements of Triandis model. We analyzed the relationships among Triandis model's factors using PLS(Partial Least Squares). The result of the hypothesis tests shows that organization can induce individual's information security policy compliance intention and behavior by information security policy and facilitating conditions that support it, and proves the importance of members' expected value, habit and affect about information security compliance. This study is significant in a way that it applies Triandis model in the field of information security, and presents direction for members' information security behavior, and will be able to provide measures to establish organization's information security policy and increase members' compliance behavior.

• International Journal of Computer Science & Network Security
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• v.21 no.8
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• pp.353-359
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• 2021

Information technology and the need for timely and effective communication during the Covid-19 have made most governments adopt technological approaches to provide their services. E-government services have been adopted by most governments especially in developed countries to quickly and effectively share information. This study discusses the reasons why governments in the Gulf region should develop a new model for information technology knowledge management practices. To achieve this, the author identified possible benefits of adopting information technology knowledge management practices and why most governments in the Gulf find it hard to adopt them. Knowledge management allows for learning, transfer as well as sharing of information between government organizations and citizens and with the development of technology, the effectiveness of electronic services can easily be achieved. Also, effective adoption of information technology can improve knowledge management with the help of techniques that enhance capture, storage, retrieval as well as sharing of information. The author used systematic literature review to select 28 journals and articles published post 2019. IEEE, Google Scholar and Science Direct were used to select potential studies from which 722 journals and articles were selected. Through screening and eligibility assessment, 21 articles were retained while the back and forward search had 7 more articles which were also included in the study. Using information gathered from these articles and journals a new conceptual model was developed to help improve information technology knowledge management for governments in the Gulf region to effectively deliver e-services during Covid-19. This model was developed based on the process of KM, Theory of Planned Behavior and Unified Theory of Acceptance and Use of Technology. Based on the developed model. From UTAUT model, performance expectancy, effort expectancy as well as social influence had a great impact.

• Journal of Distribution Science
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• v.13 no.7
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• pp.85-90
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• 2015

Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.79-87
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• 2017

The previous studies of online entrepreneurship education were conducted only on the effect of education on actual entrepreneurship, but did not analyze the effectiveness of education. In this study, beyond of limits of previous studies, we investigated the effect of social presence on learning expectancy and educational satisfaction. In addition, we examined the influence of learning expectation on the relationship between social presence and educational satisfaction. For the research hypothesis test, we conducted a questionnaires survey on 189 graduate students who taken online courses related to entrepreneurship, hypothesis and questionnaires were made based on the research hypotheses precedent theories. And educational satisfaction was divided into operational satisfaction and content satisfaction. As a results of the analysis using the structural equation model, social presence has a positive effects on learning expectancy. Next, the learning expectancy has a positive effects on the operational satisfaction and the content satisfaction. Finally, when social presence affects operational satisfaction, learning expectation has a complete mediation effects and content satisfaction has a partial mediation effects. The implications of the results of this study were as follows. There was a need for a way to interacted with learners when conducted online entrepreneurial education. When increased the satisfaction level of the learning operation, it is necessary to reduced the burden of learners and raised the expectancy.

• Journal of Distribution Science
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• v.14 no.9
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• pp.73-83
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• 2016

Purpose - Previous studies have not paid attention to global self-corporate brand congruity and affective approach from the viewpoint of global self. This study explored an inducement of gratitude that, under the circumstance of corporate association, consumers feel toward corporate's responsible activities, pride related to corporate's ability, and global self congruity. Current researches also have examined positive behavior effects of global self-corporate brand congruity and the feelings on corporate products. Research design, data, and methodology - This research theoretically reviewed that corporate ability and social responsibility association would influence global self-corporate brand congruity, that corporate ability association could induce consumers' sense of pride, and that social responsibility association might induce gratitude. This study, furthermore, examined theoretically whether global self-corporate brand congruity, pride and gratitude could make consumers behave positively toward corporate products, and developed hypotheses. For the empirical analysis with the questionnaires, 231 employees and common people completed the questionnaires, and structural equation model of AMOS 18.0 was used. Results - From the empirical analysis, the outcomes are as followings. First, corporate ability association makes consumers feel proud. Second, corporate social responsible association makes consumers feel grateful. Third, both corporate ability association and social responsibility association let consumers be aware of global self-corporate brand congruity. Fourth, being conscious of each of pride, gratitude and global self-corporate brand congruity prompts consumers to behave positively toward corporate products. Fifth, mediation effects of pride and the congruity in the roles of corporate ability association on the positive behavior, and those of gratitude and the congruity in the roles of corporate social responsible association on the positive behavior are identified. Conclusions - Based on the results, it can be said that a marketing manager should endeavor to make consumers associate the corporate ability and social responsibility. However, the degree of consumers' feelings such as pride and gratitude can differ according to their cultural backgrounds. It is, therefore, needed to be explored by the types of feelings that can be caused more from the difference in cultural backgrounds by corporate association, and to be investigated differently and positively with behavioral effects on the corporate's products between the types.

• Journal of vocational education research
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• v.37 no.6
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• pp.63-83
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• 2018

The purpose of this study is to identify the main factors helping university students sucessfully adapt to campus life and achieve academic accomplishment through a critical period in personal development. For this purpose, the analysis verifying influence of self leadership as an individual trait variable and social support as a socio environmental trait variable on academic achievement of university students and the mediating effect of school adjustment among them was conducted. Total 271 responses collected by implementing a questionnaire survey in "S", a four-year private university located in Seoul, were used for the analysis. The validity of the measurement was verified through confirmatory factor analysis and the relationship among the variables was examined through structural model equation, bootstrap and sobel test. The major finding of this study are as follows. First, this study confirmed the causal relationship of self leadership and social support impacting on academic achievement of university students. This result suggests that an integrated approach taking into account both individual and socio environmental factors is necessary to support academic achievement of university students. Second, it was proved that self leadership and social support indirectly influences academic achievement through school adjustment. This demonstrates that school adjustment is an important predictor of academic achievement as well as plays a major role in mediating among self leadership, social support and academic achievement. In conclusion, the results of this study conveys its significance in suggesting the necessity to provide insititutional support on individual trait and socio environmental factor enabling university students sucessfully to adapt to campus life and achieve academic achievement.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.58-69
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• 2022

The purpose of this study is to find a way that companies can use social media trust effectively to increase brand trust and intelligently increase it by linking with brand authenticity. Therefore, the purpose of this study is as follows. First, a conceptual definition of the research variables of trust in social media, trust in information sources, and trust in messages is established, Second, the casual relationship between two conceptually defined independent variables and mediator variables of perceived risk and self-efficacy was verified. Third, the casual relationship was verified on whether it affects brand authenticity and brand trust through perceived risk and self-efficacy, which are mediators of social media trust. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study, it was intended to present academic and practical implications on how social media trust can effectively enhance brand trust.

• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.551-578
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• 2020

The purpose of this study is to identify the moderating effect of each of the three stress response (problem-centered treatment, pursuit of social support, and positive thinking) in the effect of work-family conflict between dual-earner couples on marriage satisfaction. To this end, 369 married couples (369 wives, 369 husbands) who raise children under the age of 6 were surveyed on stress coping (problem-centered, social support, and positive thinking), work-family conflicts, and marriage satisfaction. Based on the Actor-Partner Interdependence Model (APIM), the collected data verified six research models by distinguishing the moderating effects of each of the three coping strategies from the direction of Work to Family conflict and Family to Work conflict. Interaction graphs were also presented to determine the pattern of significant buffering effects. As a result, first of all, the problem-oriented strategy of the wife buffer the negative impact of the husband's WFC on the husband's own and wife's marriage satisfaction. It was also found that problem-oriented strategy that husband himself uses to buffer the negative impact of the husband's FWC on his wife's marriage satisfaction. Second, the pursuit of social support confirmed that the negative effects of the husband's WFC on the husband's marriage satisfaction were mitigated by the pursuit of social support used by his wife. Third, in the case of positive thinking, the effect of the positive thinking on the husband's WFC on the marriage satisfaction of the husband and wife was shown, and the positive response effect of the wife's FWC conflict was also shown. Finally, based on the results of this study, the discussion and implications of the study were presented.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.63-68
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• 2022

This After the debut of 5G, our lives have changed a lot. In particular, the proliferation of wireless network services through smartphones and LTE has completely changed the existing mobile communication services that are limited to voice/text communication between individuals and individuals, and new innovative services have emerged in all aspects of personal and corporate activities. This study verified the relationship between the social characteristics of 5G services and users' willingness to use 5G services. It analyzed the influence relationship between independent variables (social reality, subjective norms), media variables (perceived usefulness) and dependent variables (use intention), set hypotheses, and identified the media effects of perceived usefulness. The measurement items of variables are defined, and the research model of 5G service usage intention is designed. A questionnaire survey was conducted on the measurement items for users who have experience in using 5G services. Based on this result, among the social factors of users of 5G services, social reality and subjective norms are suitable factors to improve users' intentions. And through this research we put forward the enlightenment, discussed the limitations of the research and future research directions.