• Title/Summary/Keyword: social influence model

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Study on the Use of SNS(Social Network Service) for Tasks :Focus on the Task-Media Fit (과업수행을 위한 소셜네트워크서비스(SNS)의 활용에 대한 연구: 과업-매체적합성을 중심으로)

  • Park, Kyung-Ja;Park, Seong-Joon;Jang, HeeYoung
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.577-586
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    • 2014
  • As SNS has increased its influence on the society as a whole, companies also have started to consider how to take advantage of the new service paying specific attention to its characteristics of immediacy, sharability and interactivity. This study aims to circumstantiate the relationship between a task support tool of SNS and task-media fit, user characteristics and performance by focusing on its usage in work field. To address this issue, a Task-Technology Fit model is used to propose a research model considering the characteristics of SNS as a social element, information technology as well as its user characteristics. The outcome shows that job characteristics, virtual competence and media characteristics have a significant influence on task-media fit, whereas virtual competence and SNS characteristics variables have a significant influence on SNS usage. Besides, task-media fit has a significant influence on SNS usage and work performance while SNS usage has a significant influence on work performance. The study suggests that strategic use of SNS helps improve work performance and these individual characteristics should be considered in planning of SNS utilizing strategy.

Mobile Coupon Gift-giving Intention Model in Mobile Instant Messenger Environment (모바일 메신저 환경하의 모바일 상품권 선물증여 의도 모형)

  • Yeo, Hyun-Jin;Nan, Chun-Ji;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
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    • v.42 no.4
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    • pp.717-728
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    • 2014
  • Purpose: The purpose of this research is to develop a model tat explains the motivation of mobile coupon gift intention in mobile instant messenger service. Methods: This study utilized Structural Equation Model to clarify factors those influence mobile coupon gift intention under mobile messenger environment. Results: The research model in this study is verified with two hundreds sample data. This study found that mobile coupon gift-givers's giving intention is influenced by experimental and obligated motivation, price utility, social value of gift-giving, and perceived ease of use of the technology. Conclusion: This study verified five factors those influence to mobile coupon gift-giving intention. Although this study initially suggests and verify gift-giving intention model, we expect further research that related to other factors affecting the intention and other recent technology factors such as personal innovation and others.

Estimating the Natural Cubic Spline Volatilities of the ASEAN-5 Exchange Rates

  • LAIPAPORN, Jetsada;TONGKUMCHUM, Phattrawan
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1-10
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    • 2021
  • This study examines the dynamic pattern of the exchange rate volatilities of the ASEAN-5 currencies from January 2006 to August 2020. The exchange rates applied in this study comprise bilateral and effective exchange rates in order to investigate the influence of the US dollar on the stability of the ASEAN-5 currencies. Since a volatility model employed in this study is a natural cubic spline volatility model, the Monte Carlo simulation is consequently conducted to determine an appropriate criterion to select a number of quantile knots for this model. The simulation results reveal that, among four candidate criteria, Generalized Cross-Validation is a suitable criterion for modeling the ASEAN-5 exchange rate volatilities. The estimated volatilities showed the inconstant dynamic patterns reflecting the uncertain exchange rate risk arising in international transactions. The bilateral exchange rate volatilities of the ASEAN-5 currencies to the US dollar are more variable than their corresponding effective exchange rate volatilities, indicating the influence of the US dollar on the stability of the ASEAN-5 currencies. The findings of this study suggest that the natural cubic spline volatility model with the quantile knots selected by Generalized Cross-Validation is practical and can be used to examine the dynamic patterns of the financial volatility.

Validating a Structural Model of Using Mobile Technology for Learning among High School Students

  • YUN, Heoncheol;PARK, Sanghoon
    • Educational Technology International
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    • v.21 no.1
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    • pp.1-29
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    • 2020
  • Despite the existing body of literature focusing on the effects of one-to-one mobile technology integration in teaching and learning, research discussed that the determinants of mobile technology acceptance and use in secondary school settings are still unclear. Hence, this study examined the extent to which determinants influence high school students' behavioral intention to use one-to-one mobile technology for learning. The newly proposed model incorporated three additional constructs beyond those in the unified theory of acceptance and use of technology (UTAUT) model, including computer self-efficacy, attitude toward using technology and computer anxiety, as suggested by recent literature. Data were collected from 247 U.S. Midwestern high school students who participated in an online survey. Using a structural equation modeling approach, this study established construct validity for the nine-construct extended UTAUT model to assess high school students' intention to use mobile technology. The results of structural relations in the proposed model showed that their behavioral intention to use mobile technology was significantly predicted by social influence and attitude toward using technology. Also, their strong behavioral intention and facilitating conditions were associated with frequent use of mobile technology in learning. Discussion, implications, and conclusion were addressed in this study.

Effects of Educational and Cultural Facilities on Housing Prices in Seoul from an Accessibility Perspective

  • Sung, Minki;Ki, Junghoon
    • Journal of People, Plants, and Environment
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    • v.24 no.5
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    • pp.529-544
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    • 2021
  • Background and objective: A great deal of previous research has highlighted the value of educational and cultural facilities embedded in housing prices, by taking a large spatial area as the focus, such as the city or district level. However, few studies have investigated the extent to which educational and cultural facilities influence the formation of housing prices from an accessibility perspective. This study aims to identify the value of educational and cultural facilities embedded in the housing prices in Seoul Metropolitan City with a focus on the concept of the residents' neighbourhood and accessibility. Methods: To this end, this research used a spatial regression model with educational and cultural facilities as the independent variables and housing prices as the dependent variable. The model assessed the accessibility of cultural and educational facilities by considering geographic effects. Results: The findings are as follows. First, the spatial error model was found to be the best fit for multi-unit housing, while the spatial lag model was more appropriate for single-unit housing and apartments. Second, private educational facilities and art museums had positive effects on single- and multi-unit housing prices, while historical sites had a negative effect. Finally, private educational facilities positively influenced apartment prices, whereas public libraries and urban park areas had a negative effect. Conclusion: These findings indicate that the accessibility of educational and cultural facilities reflects residents' preferences and needs, which will ultimately influence housing prices.

A Diagnostic Study on the Registered Beneficiaries of Health Centers - From the Perspective of the Precede Model - (보건소 건강관리회원의 진단적 연구 - PRECEDE 모형을 중심으로 -)

  • Yun, Soon-Nyung;Park, Jung-Ho;Park, Sung-Ae;Park, Hyeoun-Ae;Kim, Chun-Mi
    • Research in Community and Public Health Nursing
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    • v.13 no.2
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    • pp.292-305
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    • 2002
  • Purpose: The purpose of this study was to conduct a systematic assessment on the level of health status, and quality of life of the health care beneficiaries registered in health management programs of public health centers. In order to investigate the level of health status and the quality of life and to find factors affecting them, the PRECEDE model, that was developed by Green, et al. for the purpose of a comprehensive diagnostic research, was used. Method: The subjects were 81 residents who resided K-gu, Seoul. Data were collected from September, 1999 to August, 2000 using a self reported questionnaire. The data were analyzed by descriptive statistics, t-test, Kruskall-Wallis test, Pearson's correlation coefficient. and path analysis. Results: 1. The quality of life and the level of health promoting lifestyle were moderate or more, but were not significantly different by sex, age, marital status, educational level. occupation, and monthly household income. 2. Self-efficacy was significantly correlated to be a perceived benefit, social support and health-promoting lifestyle. Perceived benefit had a significant correlation with social support and health promoting lifestyle. There was also a significant correlation between the level of satisfaction, and the availability of the health promotion program. 3. Social support, health promoting lifestyle, and health status were found to influence the quality of life directly, whereas self efficacy and perceived benefit affected the quality of life indirectly through social support. Conclusion: The results of this study suggest that the health promotion program should include strategies to strengthen self efficacy and perceived benefit to enhance social support, and to encourage health promoting behaviors in order to improve the quality of life of the health care beneficiary.

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Mobile Health Applications Adoption for the Management of Smartphone Overdependence (스마트폰 과의존 관리를 위한 모바일 건강관리 어플리케이션 수용 모델)

  • Rho, Mi Jung
    • Korea Journal of Hospital Management
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    • v.26 no.4
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    • pp.12-28
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    • 2021
  • Purposes: The convenience of smartphones have lead to people's overdependence on devices, which may cause obstacles in daily life. It is useful to manage smartphone overdependence by using mobile health applications. We aimed to investigate the acceptance of mobile health applications designed to help in the management of smartphone overdependence. Methodology/Approach: We developed the extended model based on the Unified Theory of Acceptance and Use of Technology 2. The modified model had six hypotheses with six variables: result demonstrability, performance expectancy, effort expectancy, social influence, perceived risk, and behavioral intention to use. We randomly included 425 smartphone users in an online survey in 2020. A structural equation model was used to estimate the significance of the path coefficients. Findings: Performance expectancy and social influence had a very strong direct positive association with behavioral intention to use. Result demonstrability had a direct positive association with performance expectancy. Perceived risk had a strong direct negative association with performance expectancy. Performance expectancy and social influence were the main factors directly influencing the acceptance of mobile health applications for the management of smartphone overdependence. Practical Implications: We demonstrated smartphone users' acceptance of mobile health applications for smartphone overdependence management. Based on these results, we could develop mobile health applications more effectively.

A Study of the Factors Influencing Adoption of Mobile VoIP: Applying the UTAUT Model (모바일 VoIP 수용에 영향을 미치는 요인 연구 : UTAUT 모형을 중심으로)

  • Kim, Su-Yeon;Lee, Sang Hoon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3238-3246
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    • 2013
  • The progress of Information Technology enables people can communicate each others using the Internet. As a smartphone proliferates, many free mobile VoIP(Voice over IP) application are developed and accepted by smartphone users. In this study we investigate the factors affecting the acceptance of mobile VoIP applications and the structural relationship among these factors. We review the related works and extract the related factors and build a research model describing the causal relationship among these factors. We conduct an empirical study - a survey and statistical analysis - to verify the research model. EFA(Exploratory Factor Analysis) is applied for variables in the survey and SEM(Structural Equation Model) is used to reveal the structural relationship among the factors. We can find that two factors - usefulness of mobile VoIP and social influence - positively affect usage intention and actual use. These findings imply that it is required to emphasize the benefits of mobile VoIP use and add S/W functionalities enhancing social influence.

Structural Relationship among Object Relations, PAD Factors, and Satisfaction of Instagram Users (인스타그램 이용자의 대상관계 요인과 감정반응 요인, 만족도의 구조적 관계 연구)

  • Park, Jong Soon;Kim, Su Kyeom
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.3
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    • pp.55-73
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    • 2022
  • This study aims to identify the object relations and PAD factors of Instagram users, apply the object relations to the emotional response (PAD) factors, and empirically study the structural relationship between these factors and satisfaction. To this end, we proposed a research model to which the four factors of object relations theory and the three factors of emotional response (PAD) theory that emphasize the emotions of users are applied. Surveys were conducted on the college students in Seoul and Suwon who had used Instagram. As a result of this study, the following conclusions can be drawn: Non-alienation has a significant influence on pleasure, arousal, and domination. Secure attachment does not have a significant influence on pleasure and arousal, while it does have on domination. Social ability does not have a significant influence on pleasure, arousal, and domination. Egocentrism has a significant influence on arousal, but not on pleasure and domination. Pleasure has a significant influence on arousal and satisfaction. Arousal has a significant influence on domination and satisfaction. Domination has a significant influence on satisfaction. In conclusion, when emotions are shared among the users of Instagram, not alienated, it affects their satisfaction.

The Effect of a balanced time perspective on growth after adversity in adolescence: Mediating Effect of Social Connectedness (균형적 시간관이 청년기 역경 후 성장에 미치는 영향력: 사회적 유대감의 매개효과)

  • Kim, Min-jin;Park, Jeong-yun
    • Korean Journal of Culture and Social Issue
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    • v.28 no.2
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    • pp.163-186
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    • 2022
  • The study was conducted to reveal the influence of variables causing post-traumatic growth and suggest ways to utilize it in the counseling and clinical field. Data from 208 youths in Korea were collected and analyzed using the SPSS 25.0 and AMOS 26,0 statistic programs. This study took the perspective that post-traumatic growth was affected by the balanced- time-perspective and social-connectedness and tried to examine the influence and relation of the two variables. A frequency-analysis was performed to identify the demographic characteristics and the trends of the variables, and a Pearson's -correlation analysis was conducted to examine the relations between variables. A hierarchical- regression- analysis was performed to examine the influence of the major variables, And path-analysis was carried out to verify the research model, and the indirect effect was confirmed by using the bootstrapping method. First, religion, among all demographic variables, showed a significant effect on the post-traumatic growth. Second, the balanced-time-perspective and social-connectedness had a significant effect on post-traumatic growth. Third, the balanced time perspective influenced social-connectedness and through this process, the path explaining how post traumatic growth occurs was revealed. This suggests that the both balanced time perspective and social connectedness are important for inducing post- traumatic growth, and the utility of the variables in the counseling and clinical field.