• Korean Journal of Remote Sensing
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• v.37 no.6_3
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• pp.1975-1984
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• 2021

Urban expansion results in raising the temperature in the city, which can cause social, economic and physical damage. In order to prevent the urban heat island and reduce the urban land surface temperature, it is important to quantify the cooling effect of the features of the urban space. Therefore, in order to understand the relationship between each object of land cover and the land surface temperature in Seoul, the land cover map was classified into 6 classes. And the correlation and multiple regression analysis between land surface temperature and the area of objects, perimeter/area, and normalized difference vegetation index was analyzed. As a result of the analysis, the normalized difference vegetation index showed a high correlation with the land surface temperature. Also, in multiple regression analysis, the normalized difference vegetation index exerted a higher influence on the land surface temperature prediction than other coefficients. However, the explanatory power of the derived models as a result of multiple regression analysis was low. In the future, if continuous monitoring is performed using high-resolution MIR Image from KOMPSAT-3A, it will be possible to improve the explanatory power of the model. By utilizing the relationship between such various land cover types considering vegetation vitality of green areas with that of land surface temperature within urban spaces for urban planning, it is expected to contribute in reducing the land surface temperature in urban spaces.

• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Journal of The Korean Association For Science Education
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• v.39 no.2
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• pp.233-248
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• 2019

This study shows that the Argovian Cantonal School in Aarau, Switzerland, which Albert Einstein attended from 1895 to 1896, had been closely related to the ideological education controversy in German Gymnasium throughout the 19th century. Due to this controversy, Einstein hardly received a formal science education in Bavaria. Despite the lack of formal education in Germany, he had a habit of self-studying from an early age and continued with this practice all through his life. He had a hard time at the authoritarian school in Munich, but at the democratic school in Aarau, where freedom and autonomy were secured, he was able to achieve emotional stability. For a long time, the city Aarau prevailed as a location of tolerance and multi-culturalism, without religious, regional, and national discrimination. This was possible due to the influence of external and unrestricted social mobility, as well as the Enlightenment from France. As a result, this small public school was able to acquire a mass of qualified human resources from outside of Switzerland. As a consequence of the controversy regarding the educational ideology, the Cantonal School adopted practical thoughts and the Enlightenment that fit the spirit of the times. The school consisted of two independent educational organizations: the Gymnasium, where the 'neuhumanistsch' education for the elite training was conducted, and the 'Gewerbeschule', where a more realistic education system was set up to suit the citizen life. In particular, after 1835, the Gymnasium changed gradually from the pure humanistic education to the 'utraquistisch' ways by introducing practical subjects such as natural history. Thereafter, the Cantonal School became an institution that was able to achieve a genuine humanity, academic, and civic life education. Einstein, who attended the 'technische Abteilung' of the 'Gewerbeschule,' considered this school as a role model of an institution that realized true democracy, and that left an unforgettable impression on him.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.33-46
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• 2019

Even though Korea is strengthening the support for startups due to the limitations of growth policies focusing on large companies, the survival rate of startups is very low, so that there should be more efforts to increase the survival rate of startups. As the existing startup support institutions have provided only fragmentary supports to startups, it would be necessary to have the comprehensive support institutions. As an alternative, the accelerator providing the comprehensive support such as spatial support, education, mentoring, networking, seed investment, and connection for follow-up investment to the initial startups was legalized in Korea of 2016, based on the registration system. Currently, within less than two year from then, there have been much interest in it enough to have about 136 registered accelerators. In the United States, the accelerator was introduced more than ten years ago. In Korea, however, it is still in the initial stage, so that the researches or social consensus on the accelerator are not sufficient. Thus, this study aims to suggest the measures for the development of accelerator and the consensus on the decision making for the selection of accelerator of startups, by researching which parts are considered when startups in the accelerator stage select the accelerator. As a result of the empirical analysis, the factor that has the greatest influence on decision making factors when startup chooses an accelerator was the subsequent investment attraction. This can be explained to the accelerator as desired, considering the factor that the startup of the initial stage places the most importance on growth as investment. We hope that these research results will be sustainable in future research related to accelerators, in hopes that it will be useful for establishing accelerator policies for domestic startups and direction for revitalizing related industries.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.401-410
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• 2021

Since the outbreak of Corona 19, Universities and Lifelong Education Center's arts and sports classes are mainly conducted online. Unfortunately, even in dance where practical practice through face-to-face classes is important, the satisfaction of students is falling because of the limitations of online education. Therefore, it is necessary to measure the quality of education service they feel. In addition, since their academic departure is increasing, we intend to comprehensively study user satisfaction, continuous use intention, and academic continuity intention related to online education. This study confirmed the causal relationship between these 4 variables through exploratory factor analysis, reliability analysis, model fit and validity verification, and path analysis. As a result of the study, 3 out of 6 hypotheses were adopted, and the of education service quality had a positive effect on satisfaction and use in online dance education. But there was also a limit that did not affect the intention to continue the study. In order to solve fundamental problems such as academic departure, follow-up studies taking into account more diverse social variables are needed.

• The Korean Journal of Franchise Management
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• v.12 no.2
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• pp.7-21
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• 2021

Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

• Journal of Family Relations
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• v.22 no.4
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• pp.135-156
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• 2018

Objectives: This study aim to determine adolescent meal time, which provides the important context of parent-child sharing time. We divided mealtime into family meal and alone meal, and analyzed the time/space context of each meal time as well as the social determinations. Method: We employed adolescents age 10-18 who live with married patents and attends school at the present (n=5,128) from the original data of Korean Time Use Survey. Results: More adolescent were engaged in family meal rather than eating alone in daily bases. However, the trend show difference by day of week and academic grade; family meal are more prevalent in weekends rather than weekdays. As adolescent reaches high school age, the proportion of eating alone beats the proportion of family meal time. Most of the meal occur at home. Having meal outside was relatively scares, especially on weekdays. Tobit and logistic analysis reveal that, on weekday meal, less school hours, more time spent at the private academy, having family leisure event, and long mother's housework hours were positively associated with family meal time. In weekend model, father's education gradient was associated with family meal time, showing higher the father's education level, there were higher chance of having weekend family meal. As for the eating alone, relevant factors were similar with family meal but the directions were the opposite; having family leisure were negatively associated with alone meal, both weekdays and weekend. Long academy hours, meal preparing and leisure alone were positively associated eating alone. Overall, weekday meal time was strongly linked with adolescent daily schedules and time use, while for weekends meal, in both family meal and alone meal, the influence of parent factors were discovered. Conclusion: The results indicates that alone meal and the family meal are not exclusively related but seem to be complementary. Families tend to enjoy family meal yet, there are some necessary situation that adolescent need to be on their own. Increase in ready-made food industries, growing independence of children by age seem partly allow adolescent children to eat alone. Careful attentions may require for monitoring weekends meal situation and the family factor of adolescent in future studies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.790-797
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• 2020

This study aimed to identify the effects of adolescents' self-perceived health on their life satisfaction and verify the mediating effects of the relationship between the two factors. The analysis was conducted using the Korean Children and Youth Panel Study (KCYPS, Ed. 6), and the results are as follows. In terms of the factors, the mean value of the adolescents' self-perceived health was 3.13, which was regarded as a moderate level, while the values of life satisfaction and self-esteem were 2.80 and 2.90, respectively, which were regarded as low levels. An analysis of the study model showed that the adolescents' self-perceived health affected their life satisfaction, and self-esteem played a meditating role in such a relationship. In other words, a higher level of self-perceived health would help improve self-esteem, which would promote a level of life-satisfaction. Therefore, this study has implications that healthcare or psychological/ emotional resources have been identified to influence adolescents' life satisfaction. Furthermore, multidimensional interventions are needed to reinforce the individuals' psychological and develop emotional resources in healthcare or welfare fields. Moreover, efforts are needed to enhance the adolescents' self-perceived health that would affect their life satisfaction.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.215-228
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• 2021

The purpose of this qualitative study was to identify cultural factors among older Americans that could influence them to accept new welfare technologies. This study also explored how social and cultural-based plans could increase the acceptability of welfare technologies for improving the quality of life of older adults in the future. In-depth interviews were conducted with ten professionals who work with older adults. The collected interview data were subsequently analyzed using a two-cycle open coding process. The data analysis generated 29 codes that were organized into 7 primary codes, or categories, and 22 secondary codes nested within the primary codes. Several themes were identified: individualism, family-oriented culture, pragmatism, low-context culture, privacy, fun-seeking culture, and a less hierarchical culture. These findings will inform the development of a future survey to examine the relationship between older adults' intentions when using technology and socio-cultural factors in community settings. In order to explore the different impact levels of the cultural factors found in this study, the future study will need to include measures for identifying socio-cultural variations among individuals in one country or across countries.

• Journal of The Korean Association of Information Education
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• v.25 no.2
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• pp.355-365
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• 2021

Online teaching has become a daily routine in schools after 2020, and at the same time, the ability to design and conduct classes using smart devices and apps is becoming more important to teachers. Therefore, in this study, we tried to find out how the demonstration of classes using smart devices and apps online has an effect on the intentions of prospective teachers who want to use them in the future. To this end, classes were designed according to the design principles for improving smart education capabilities of pre-service teachers, and the classes were conducted for pre-service teachers. Afterwards, the variables included in the UTAUT model, such as Performance Expectancy, effort Expectancy, social influence, Voluntariness of Use, Behavioral Intention, and Facilitating Conditions, were measured before and after classes, respectively, and the effectiveness of the class was verified through t-test of response samples. As a result, it was confirmed that all variables except the Facilitating Conditions had a significant positive(+) effect. These results suggest that online class demonstration education can be a way for pre-service teachers to more practically adapt to the educational field where smart education is required.