• Journal of Information Technology Services
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• 제14권1호
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• pp.195-215
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• 2015

Recently, as the number of smart-phone users has been rapidly increased, enterprise managers have a keen interest in business application of social media. Most previous studies have focused on perspective of the individual unit of analysis instead of enterprise level unit. The study is focused on the relationship between the enterprises' recognition and behavioral intention (and use) about social media application. The purpose of this study is to develop the model of small and medium enterprises' social media application, and to find the factors affecting their behavioral intention or use behavior. The moderating effects of four corporate characteristics on the relationship between the enterprises' recognition and behavioral intention are also examined. We surveyed 900 corporate staffs and received 203 responses. After questionnaires with unreliable responses had been excluded, 182 effective samples were used in the final analysis. The findings suggest that Performance Expectation, Social Influence, Facilitating Conditions significantly affect Behavioral Intention of social medea, and Behavioral Intention affects USE. Furthermore, some corporate characteristics have moderating effect on the relationship between recognition of social media and Behavioral Intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• 제14권5호
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• pp.43-59
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• 2019

The promotion of social economy is one of the Korean government's top 100 initiatives. As of August 2019, there are 2,249 certified social enterprises in Korea, showing explosive growth with a 41-fold increase from 2007 when the Social Enterprise Promotion Act was first enacted. Currently, the discussion of the sustainability of social-economic organizations is lively, including the issue of changing the certification system to the registration system. Noting the unusual management structure of social enterprise - seeking both social and economic value, this study identifies factors affecting the performance of social enterprises. The study focuses on an empirical investigation of the relationships between characteristics of entrepreneurs' experiences in social economy, strategic competency, the extent to which they seek social value, and their performance. This study is unique in social enterprise research due to its approach to the hybrid management structure of social enterprise with a focus on entrepreneurs' characteristics. Accordingly, this empirical investigation focuses on how social-value seeking mediates the relationships between strategic competency emphasized in typical for-profit enterprises, the characteristics of experiences stressed in social-economic organizations, and the performance of social enterprises. The study findings suggest that, firstly, social entrepreneurs must seek social value as a top priority and improve economic performance using strategic competency to keep pursuing social value, and secondly, social-value seeking must be founded upon entrepreneurs' understanding and experiences in social economy. Practical implications of the study findings include concrete directions for training in social enterprises offered by relevant agencies and the establishment of competency models for current and future entrepreneurs.

• Journal of Digital Convergence
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• 제19권9호
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• pp.135-144
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• 2021

Social and economic polarization such as the collapse of self-employed people and job losses are becoming social problems due to the COVICD-19 crisis, and the role of social enterprises in providing social services to vulnerable people in various business sectors is very important. Social enterprises are complaining of difficulties in sustainability due to the hybrid nature of creating social value and economic value. Support for professionals matching the business sector of social enterprises is urgently needed for sustainability, but support for professionals is very insufficient due to insufficient budget. This study studied how specialized personnel affect the sustainability of social enterprises through the medium of social enterprise characteristics, indicating that specialized personnel affect the expansion and sustainability of the corporate main business sector. Based on the above findings, practical implications of social enterprise financial support projects were presented.

• Korean Journal of Social Welfare Studies
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• 제49권3호
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• pp.209-245
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• 2018

In this study, various performance types, the combinations of the performance types for growth were investigated to suggest viable policy recommendations for the sustainable growth of social enterprises. The data of the economic and social performance of social enterprises from 2011 to 2016 were obtained and the changes were investigated. Among total of 235 social enterprises that participated in Cho et al, 2011, the research subjects were 164 social enterprises, which were still being operated in March, 2018. The performance of 6 years, since 2011, was surveyed, and total of 104(recovery factor: 69.8%) of social enterprises were analyzed using the growth mixture model, cross tabulation. First of the results, the latent trajectory classes of sales, which are of economic performance, were investigated through the analysis of growth mixture model. The optimal model including three latent classes was adopted. The three latent classes were named as 'mature sales type', 'growing sales type', and 'average sales type'. Second, the latent trajectory classes of employment rate, which are of social performance, were investigated. The optimal model including three latent classes was adopted. The three latent classes were named as 'average employment type', 'declining employment type', and 'increasing employment type'. Third, cluster in $3{\times}3$ tabulation, which is a distribution of the latent trajectory classes of social performance based on the latent trajectory classes of economic performance of social enterprises, was looked into.

• Asia Marketing Journal
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• 제14권4호
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• pp.23-33
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• 2013

This case focuses on WE CAN Cookies, a social enterprise in South Korea that was founded in 2001 with the support of the Korean Roman Catholic Church. WE CAN Cookies specializes in the making of high quality organic cookies. As a nonprofit organization that uses a labor force of mostly mentally disabled workers, the company faces many challenges that normal companies do not experience. The company had to initially overcome the social prejudice that the handicapped cannot make good cookies. Despite the religious background and social agenda of the company, it started making inroads as a cookie-making business only after its managers, including the nuns who run it began adopting modern management philosophies and practices. The WE CAN Cookies case illustrates three main marketing-related concepts: One, WE CAN Cookies is a good example of how social enterprises face a broader spectrum of challenges when compared to conventional profit-seeking enterprises. Two, WE CAN Cookies demonstrates that social enterprises need flexibility in formulating their business strategies. Even though WE CAN Cookies is subject to many constraints, as a social enterprise it can also take advantage of new opportunities for obtaining support from the government and from the private sector. Three, WE CAN Cookies shows that these types of operations need to create greater balance in their social and business competencies to ensure the long term viability. Social enterprises are certified by governments with the stated goal of improving the lives and the wellbeing of special interest group. As important as achieving these objectives are, social enterprises also must additionally be able to build their operational capabilities not only in manufacturing but also in functions such as marketing.

• Korean journal of food and cookery science
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• 제29권6호
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• pp.637-645
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• 2013

The purpose of this study was to investigate the consumers' selection attributes of social enterprises type cafe by IPA(Importance-Performance Analysis). Data were collected through a self-administered questionnaire by 309 random consumers in several social enterprises type cafes in Seoul and Gyonggi area. The data was analyzed using SPSS windows(ver. 17.0) for descriptive analysis, t-test, one-way ANOVA and factor analysis. The importance of cafe's selection attributes were divided into five factors including 'promotion and menu', 'service quality and atmosphere', 'location', 'taste', and 'brand name'. The mean scores of importance and performance for cafe selection attributes were 4.01 and 3.68 out of 5, showing a significant difference between importance and performance. According to the IPA results of 17 selection attributes for social enterprises type cafe, the selection attributes with relatively low performance but high importance(II quadrant) was 'easy accessibility'. The factor to be improved through the IPA was accessibility factor, showing that the consumers had a low satisfaction compared to the significance of cafe's location.

• Journal of Digital Convergence
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• 제18권1호
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• pp.83-92
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• 2020

Establishing a financial independence is essential for sustainable growth of social enterprises. In this vein, this study investigated the key factors that affect customer loyalty about the products or services provided by social enterprises. Commitment and trust in social enterprises were considered as main factors affecting customer loyalty. We also examined the effects of functional, hedonic and social value about the products or services of social enterprises on purchasing decision-making processes. The research model analysis was conducted on 204 consumers using social enterprises in Dong-gu, Daegu. The analysis of research model has shown that commitment and trust had a significant impact on customer loyalty about the product or service of those enterprises. Functional value did not have a significant effect on commitment, while it had a significant effect on trust. Hedonic value had a significant impact on both commitment and trust. Social value had a significant effect on commitment, but not on trust. Value congruence had a significant effect on both commitment and trust. Based on the our findings, it is expected that it would help establish operational and marketing strategies to improve competitiveness in products and services of social enterprises.

• Journal of Industrial Convergence
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• 제8권2호
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• pp.41-60
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• 2010

Unlike ordinary business. it prioritizes employment over profit. So it is important to Identify the know-how of prosperous social enterprises and apply it to other cases for social enterprises to survive and be competitive. Bench-marking is not just imitation but recreation process. So it is the best management tool for distribution of successful examples.

• Journal of Korea Society of Industrial Information Systems
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• 제15권5호
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• pp.247-257
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• 2010

Social responsibility of enterprises has recently been emphasized in practice. However, most of the previous studies on social responsibility has been mainly made on the large enterprises, not including small and medium enterprises. This study investigates the literature of previous studies and conducts the survey to find out how the fitness of small and medium enterprises' social responsibility affects corporate reputation and purchase intention. According to the analysis results of 101 valid responses, the study shows that fitness of small and medium enterprises' social responsibility affects corporate reputation and purchase intention, and corporate reputation has an effect on purchase intention. The results of this study may provide many small and medium enterprises with guidelines for their social responsibility activities.

• Journal of the Korean association of regional geographers
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• 제22권3호
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• pp.499-514
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• 2016

Social enterprise is defined as a sort of companies that pursue both publicity and profitability. It is usual that their business activities and viability are dependent upon localized resources in terms of a labor market, raw material procurement and sales market. Also, the characteristics and viability of social enterprises based on local resources within the framework of social economy policy. The social economic policy in Korea is generally treated as means of local developments. This paper aims to examine the localness and socio-economic foundation of social enterprises which are located in the west of Gyeongnam province in Korea and to provide policy recommendations for promoting local resource-based social enterprises. The selection of the case study firms was chosen by considering various factors such as the viability of the firm, location of a company and the types of organization. The research result shows that most of local social enterprises had a viability and profitability to effectively utilize local resources. But it is claimed that the government policy for promoting local social enterprises reveals some limitations to promoting effectively local social enterprises. First, it is necessary to limit the qualification of applying to the government support program. Second, financial support should be changed from hardware-centered programs to software-centered programs such as training and education for human resource development and the business consulting. Finally, it is necessary for the government policy to focus on follow-up programs for firms which are no more capable of receiving the government financial support. For these firms, the government policy needs to focus on facilitating activities of cooperation between local universities and local social enterprise.