• 경영과학
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• 제26권1호
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• pp.183-196
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• 2009

Customer retention has been a pressing issue for companies to get and maintain the loyal customers in the competing environment. Lots of researchers make effort to seek the characteristics of the churning customers and the loyal customers using the data mining techniques such as decision tree. However, such existing researches don't consider relationships among customers. Social network analysis has been used to search relationships among social entities such as genetics network, traffic network, organization network and so on. In this study, a customer network is proposed to investigate the differences of network characteristics of churning customers and loyal customers. The customer networks are constructed by analyzing the real purchase data collected from a Korean cosmetic provider. We investigated whether the churning customers and the loyal customers have different degree centralities and densities of the customer networks. In addition, we compared products purchased by the churning customers and those by the loyal customers. Our data analysis results indicate that degree centrality and density of the churning customer network are higher than those of the loyal customer network, and the various products are purchased by churning customers rather than by the loyal customers. We expect that the suggested social network analysis is used to as a complementary analysis methodology with existing statistical analysis and data mining analysis.

• 정보관리학회지
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• 제27권1호
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• pp.61-77
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• 2010

최근 다양한 주제 분야의 블로그가 이용자의 정보요구를 충족시켜주는 웹 정보원 중 하나로 활용되고 있다. 본 연구에서는 블로그 페이지의 검색 성능을 향상시키기 위하여 이용자가 부여한 태그 및 트랙백을 이용하여 블로그 페이지의 검색 실험을 수행하였다. 실험을 위해 4,908개의 블로그 페이지와 각 페이지에 트랙백으로 연결된 다른 블로그 페이지의 URL을 수집하였다. 검색 자질로 본문의 용어에 이용자 태그를 추가하였을 경우와 네트워크 중심성 값을 반영하였을 경우 모두 검색 성능이 향상되었고, 본문 용어와 이용자 태그를 검색 자질로 함께 사용하고 여기에 중심성 값을 반영하였을 경우 가장 좋은 성능을 보였다.

• 농촌계획
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• 제23권3호
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• pp.121-131
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• 2017

Although the educational facility are an important considerations on a social equity standpoint, educational environment in rural areas has been continuously deteriorated by numerous social problems such as decreasing birth rate and increasing of local school closing. The purpose of this study is to evaluate the accessibility of educational environment in rural areas on village level. First, we evaluate physical accessibility based on legally defined commuting distance. Second, the implication of village population of potential accessibility is analyzed. Lastly, the facility centrality index of each village is estimated for assessing the relations of educational accessibility. The main results of this study are as follows; (1) The accessibility of most villages in Pyeongchang-gun is vulnerable that 81.10% for elementary school, 73.17% for middle school, and 82.32% for high school, respectively; (2) The average commuting distance per student considering estimated number of students for each educational facilities indicated 2.75km for elementary school, 4.37km for middle school, and 5.79km for high school; (3) the facility centrality index is highly correlated to educational facilities but not to village population.

• 복식문화연구
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• 제27권3호
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• pp.251-263
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• 2019

As the spread of the health and wellness trend continues worldwide, many consumers are spending much time on sports activities and expressing their individuality through sportswear. This study analyzes the trade networks of major exporters and importers of athleisure wear to provide an exporting policy for Korean apparel companies. As a result, The USA was found to import the most athleisure wear. On the other hand, China had the largest number of athleisure wear exports, and India's exports, which are becoming increasingly important as apparel producers were notable. Next, using the concept of the centrality of social network analysis, it was found that the USA was the largest importer and the center of athleisure wear's export network, but its influence has decreased gradually since 2010. China has the highest out-degree and betweenness centrality and center in the export of athleisure wear. The centrality of Asian countries such as India and Vietnam has increased. In Korea, the import of athleisure wear has increased greatly, but the export of athleisure wear has continuously decreased. Korea has less price competitiveness than other developing countries in Asia, but many Korean athleisure wear clothing brands are now attracting popularity not only in Korea but also in other countries with their excellent technology and design. In the future, the exporting policy of Korea's athleisure wear should focus on high value-added and differentiated products.

• 패션비즈니스
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• 제23권3호
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• pp.51-66
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• 2019

The aim of this study is to identify research trends of "Journal of Fashion Business" by analyzing the keyword network of the paper published between 2006 and 2017. The papers selected for analysis in the study were 287 fashion design articles and 281 fashion marketing articles published between February 2006 and December 2017 and titles, volumes, publishing years, authors, keywords, and abstracts of each paper were collected for data analysis. The research was carried out through selection, collection of article data, keyword extraction and coding, keywords refinement, formation of network matrix, and analysis and visualization process. First, based on the title of the paper used in the analysis, the fashion design/aesthetics, marketing/social psychology, clothing materials, clothing composition, and other fields were classified. Research analysis used the Netminer 4 (Ver.4.3.2) program. Results indicated showed that the intellectual structure of the "Fashion Business" research paper showed key word changes over time, and the degree centrality and between centrality of the keywords.

• Human Ecology Research
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• 제56권6호
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• pp.603-617
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• 2018

This study analyzed research trends in the field of Practical Arts (Technology & Home Economics) education. From 958 articles published between 2010 and 2018 in the Journal of Korean Practical Arts Education (JKPAE), Journal of Korean Home Economics Education Association (JHEEA), and Korean Journal of Technology Education Association (KJTEA), 958 keywords were extracted and analyzed using NetMiner 4. When the general network structure was analyzed, keywords such as practical arts education, curriculum, textbook, home economics education, and students were high in the degree centrality and closeness centrality, and textbook, practical arts education, curriculum, student, home economics education, and invention were high in the node betweenness centrality. The cluster analysis showed that a four-cluster solution was most appropriate: cluster 1, technology and experiential learning activities; cluster 2, curriculum studies and practical problem; cluster 3, relationships; and cluster 4, creativity and character education. The three journals showed differences in the knowledge network structure: The topics of JKPAE and JKHEEA focused on general content knowledge and curriculum, while the topics of KJTEA were spread across invention and creativity education, and curriculum studies.

• 무역학회지
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• 제44권6호
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• pp.267-283
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• 2019

This study analyzes how the port connectivity network has changed with the restructuring of the liner shipping alliance and explores the impact of these changes on network characteristics using social network analysis (SNA). While due to economies of scale, the scale of ports and liner shipping has expanded, the goal of shipping companies has changed to achieve cost-effectiveness due to the diseconomies of scale. Such changes in the environment have greatly affected ports according to the strategies of major liner alliances, and port centrality has shifted in response to restructuring in strategic alliances. This research confirmed that port centrality has continuously changed, and the reason for this phenomenon was analyzed through the derived main network centrality indices. This finding provides significant implications for port authorities and terminal operators to consider different perspectives when planning for sustainable growth and management.

• 한국의류산업학회지
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• 제20권5호
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• pp.533-547
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• 2018

The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.

• 인터넷정보학회논문지
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• 제17권1호
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• pp.47-53
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• 2016

워크플로우 소속성 네트워크는 워크플로우 기반 조직의 수행자와 업무 사이의 연관관계를 나타내는 소셜 네트워크의 한 형태이며, 이를 기반으로 연결 중심도, 근접 중심도, 사이 중심도, 위세 중심도 등과 같은 다양한 분석 기법들이 제안되었다. 특히, 전사적 워크플로우 모델을 기반으로 하는 소속성 네트워크의 근접 중심도 분석은 워크플로우 소속성 네트워크의 규모가 증가함에 따라, 중심도 및 랭킹 계산의 시간 복잡도 문제점을 가진다는 것을 발견하였다. 본 논문에서는 근접 중심도 분석의 시간 복잡도 문제를 개선하기 위해, 근사치 추정 방법을 이용한 워크플로우 기반 소속성 네트워크의 추정 근접 중심도 기반 랭킹 알고리즘을 제안한다. 노드의 타입이 수행자인, 워크플로우 예제 모델을 추정 근접 중심도 기반 랭킹 알고리즘에 적용한 성능 분석을 실시하였다. 수행 결과, 네트워크 규모 관점에서의 정확도는 평균적으로 47.5% 향상되었고, 샘플 모집단 비율 관점에서는 평균적으로 9.44%정도의 향상된 수치를 보였다. 또한, 추정 근접 중심도 랭킹 알고리즘의 평균 계산 시간은 네트워크의 노드 수가 2400개, 샘플 모집단의 비율이 30%일 때, 기존 근접 중심도 랭킹 알고리즘의 평균 계산 시간보다 82.40%의 높은 성능을 보였다.

• 한국환경복원기술학회지
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• 제23권6호
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• pp.151-166
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• 2020

Various experience keywords were derived through text mining analysis of two National Ecological and Cultural Exploration Routes. The results of this study were drawn as follows: The interaction between the experience keywords was analyzed by the degree centrality, closeness centrality, and betweenness centrality value calculated through the centrality analysis of the research site experience keywords. First, In the text mining analysis, 'walking' appeared as the top keyword in the I, II, and III periods of the two target areas. The keywords related to the stay type of "rental cottage" and "recreational forest" were derived for Masil Road in relation to accommodation facilities. However, the keywords related to the accommodation were not derived in Gubul Road. Second, as a result of the centrality analysis, the degree centrality of the keywords "walking", "sea", "look", "salt flats" of Masil Road and "walking", "lake" and "park" of Gubul Road was high. The keywords located at the center are "walking" and "sea" in the Masil Road, and "walking" in the Gubul Road. As an influential keyword, Masil Road is "experience" and Gubul Road is "history". Third, According to the results of the analysis, the keywords that appeared at the top of the Gubul Road are derived from the keywords related to the 1 ~ 8 course, and it is judged that the visitors are visiting the 1 ~ 8 course trail evenly. However, the Gubul Road only appears in the top keyword only for a few courses. Through this, it seems that three courses are intensively visited as the main course of 6 Gubul Road, 6-1 Gubul Road, and 8 Gubul Road.