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http://dx.doi.org/10.13087/kosert.2020.23.6.151

An Analysis of the Experience of Users of National Ecological and Cultural Exploration Routes Using Big Data - A Focus on the Buan Masil Road and Gunsan Gubul Road -  

Lee, Hyun-Jung (Dept. of Forestry and Landscape Architecture Wonkwang University)
An, Byung-Chul (Dept. of Forestry and Landscape Architecture Wonkwang University)
Publication Information
Journal of the Korean Society of Environmental Restoration Technology / v.23, no.6, 2020 , pp. 151-166 More about this Journal
Abstract
Various experience keywords were derived through text mining analysis of two National Ecological and Cultural Exploration Routes. The results of this study were drawn as follows: The interaction between the experience keywords was analyzed by the degree centrality, closeness centrality, and betweenness centrality value calculated through the centrality analysis of the research site experience keywords. First, In the text mining analysis, 'walking' appeared as the top keyword in the I, II, and III periods of the two target areas. The keywords related to the stay type of "rental cottage" and "recreational forest" were derived for Masil Road in relation to accommodation facilities. However, the keywords related to the accommodation were not derived in Gubul Road. Second, as a result of the centrality analysis, the degree centrality of the keywords "walking", "sea", "look", "salt flats" of Masil Road and "walking", "lake" and "park" of Gubul Road was high. The keywords located at the center are "walking" and "sea" in the Masil Road, and "walking" in the Gubul Road. As an influential keyword, Masil Road is "experience" and Gubul Road is "history". Third, According to the results of the analysis, the keywords that appeared at the top of the Gubul Road are derived from the keywords related to the 1 ~ 8 course, and it is judged that the visitors are visiting the 1 ~ 8 course trail evenly. However, the Gubul Road only appears in the top keyword only for a few courses. Through this, it seems that three courses are intensively visited as the main course of 6 Gubul Road, 6-1 Gubul Road, and 8 Gubul Road.
Keywords
Textmining Analysis; Social Network Analysis; Centrality; Influential Keyword; interaction;
Citations & Related Records
Times Cited By KSCI : 15  (Citation Analysis)
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