• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.4
• /
• pp.179-193
• /
• 2021

As pets such as dogs and cats have been accepted as family members and companions, calling them companion animals has become more and more common. As the trend of identifying companion animals with humans and treating them as members of a family is spreading, people are more concerned about food, health, and leisure for companion animals, searching for expensive products, and accelerating the growth of related businesses. This study collected data by conducting an online questionnaire targeting customers who visited online companion animal shopping malls. Data collected only for people who have purchased companion animals at least once in online shopping malls for companion animals were used for empirical analysis. Questionnaires from 205 people were collected, but a total of 198 copies were used for the analysis, excluding the questionnaire that gave an insincere response. The results are as follows. First, through exploratory factor analysis, it was confirmed that the service quality factors of the online shopping mall for companion animals consisted of four dimensions: communication-transaction, safe security, design, and information provision. Second, it was found that communication-transactions, information provision, design, and safe security, which are the service quality factors for companion animal online shopping malls, all have a significant positive (+) effect on customer satisfaction. Third, it was confirmed that customer satisfaction in online shopping malls for companion animals had a significant positive (+) effect on loyalty. Fourth, in the relationships between service quality factors (communication transaction, safety security, design, information provision) and loyalty of companion animal online shopping mall, it was confirmed that customer satisfaction has complete mediating effects.

• Journal of agricultural medicine and community health
• /
• v.46 no.4
• /
• pp.253-265
• /
• 2021

Objectives: The aim of the study is to identify the success factors of 6 months of smoking cessation targeting male workers in small and medium-sized businesses. Methods: The subjects of this study were smoking male workers who had got the visiting services at a tobacco control center to stop smoking from January 2018 to December 2020. Total number of the participants was 767. Results: The male workers in small and medium enterprises had a success rate of 20.2% for smoking cessation for 6 months. With multiple logistic regression, the factors causing the differences in the success rate for 6 months of the workers were as follows. - The odds ratios (ORs)(95% confidence interval, CI) of the age group of under 29 and 40-49 years were 0.10 (0.03-0.29) and 0.43 (0.24-0.76), respectively, compared to the 50 years and older group. The ORs (95% CI) of the daily average of smoking group of 11-20 and more than 21 were 0.52(0.34-0.80) and 0.46(0.24-0.90), respectively, when compared to the group of 1-10. The ORs (95% CI) of the supporting persons for quitting smoking group of with spouse and other family were 1.99(1.18-3.34), compared to the group with no one. Conclusions: This study showed that the chance of success for smoking cessation for 6 months is higher when the subjects have spouses and other family Supporting persons for quitting smoking. And it also shows that the less they smoke a day and the older they are, the more likely it is to succeed in quitting smoking.

• Journal of the Korea Convergence Society
• /
• v.10 no.10
• /
• pp.153-160
• /
• 2019

In this study, The purpose of this study is to analyze how the rating scale and review contents attributes of social network-based services and products affect consumer purchasing patterns. information provided by screening the main factors. These analyzes are closely and quickly integrated between individuals and businesses, and enable to analyze the transaction that the impact of changing consumers on consumption and purchasing through the usefulness and a priori estimates of reviews and ratings at this time when networks and smart technologies are involved in a wide range of consumer activities. For this study, hierarchical analysis (AHP) and delphi (Delphi) methods applied to classify the high end variables into usefulness, technicality and value, Each subvariable was grouped into three factors and analyzed for importance through evaluation weights. As a result, we could analyze the importance of durability, usefulness, technological innovation, and cost and quality of value. Therefore, this study is expected to provide supplementary and additional useful information to consumers and companies participating in economic activities in various ways by simultaneously analyzing the review score and the reliability of posting information provided by verifying the main factors.

• Journal of the Economic Geographical Society of Korea
• /
• v.23 no.4
• /
• pp.425-437
• /
• 2020

In Korea, the proportion of self-employed and unpaid family workers is relatively higher than other OECD countries and the operation periods of their businesses are generally shorter than others. This indicates frequent startups and closures and thus unstable employment status and income, which inevitably generates huge social costs. Restaurants are a representative business that self-employed workers easily enter and their 5-year survival rate is found to be lower than 20%. This is shorter survival period than other business sectors. This study aims to examine the associations of transport accessibility with restaurants' survival in Gwangju metropolitan area. Convenient location has been known to be a crucial factor for sales improvements and longer operation and such location is closely linked with good transport accessibility. Results from survival analysis on empirical data show that better access to road networks is significantly associated with longer survival of restaurants though subway accessibility is not. This can be explained by low modal share of subway in the study area and at the same time, requires further case studies where more developed and matured subway systems are in operation.

• Food Science and Industry
• /
• v.53 no.2
• /
• pp.235-247
• /
• 2020

Current status of the domestic food industry and major issues are reviewed, and some problems derived from the R&D aspect are analyzed. Particularly, the role of the public sector and the direction of R&D are presented in order to enhance the vitality of the food industry and strengthen the competitiveness of small and medium-sized businesses. At first, the government needs to provide a consistent R&D roadmap through macroscopic coordination, and public institutes and private companies should come up with practical and concrete collaborative measures. It is also necessary to set the investment direction for food R&D in the public sector, taking into account the strategic importance of core technology and the global level difference, targeting on basic research and public platform technology. More efforts to discover agendas focused on food technology and link them to large-scale R&D projects are urgently needed to solve national and social problems through food research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.1
• /
• pp.87-97
• /
• 2021

It is not easy to go on business. Many businesses are fails for many reasons. The purpose of this research was to study ongoing business intention of entrepreneurs that were related to the business burdens such as economic loss, psychological stress, bankruptcy and other failure stresses. To study this search, wide surveys were conducted targeting entrepreneurs of small and medium size companies. About 300 research papers were distributed and 260 papers were collected and 247 questionaries were used for final analysis. And SPSS 24.0 programs were used. The results of this study were as follows. First, the entrepreneurial intention was closely related to the debt burdens. If the burdens of debt were high, ongoing entrepreneur intention went down. Second, the recognition of bankruptcy systems gave positive impacts for the entrepreneurs of small and medium size companies. Third, among the psychological costs, the intention of business stop gave negative impacts to ongoing business intention. There are many obstacles and difficulties in real business world. Especially in Korea failure costs are considered to individual costs and responsibilities. However, countries such as U.S., E.U. and Israel, the costs of failures considered to social costs. According to this study, burdens related to business failure were closely related to entrepreneur intentions. Therefore, the implications of this study are diverse solutions to easy business burdens are necessary.

• Informatization Policy
• /
• v.29 no.1
• /
• pp.38-59
• /
• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

• 한국노년학
• /
• v.40 no.2
• /
• pp.269-289
• /
• 2020

The purpose of this study was to analyze the policy and programs of the Seoul50Plus Foundation and to propose policies and programs to promote active aging of middle-aged and elderly people. A single case study was utilized as a research method. The analysis framework of case was approached with four frameworks: the context of policy and program, ideology-goal analysis of policy and program, supplier and customer analysis of policy and program, and process and domain analysis of policy and program. The analysis data included the homepage content of the Seoul50Plus Foundation, related 50+ policy and program data, active aging research papers at home and abroad, and presentation and meeting materials. The results of the research showed that the policy and program background and environment were essential elements for responding to environmental changes in the aging society. In terms of the philosophy-goal, job creation, social participation, and approach to life design were systematically carried out for the ideology of 'creating a new life vision' and promoting active aging. In terms of subject-target, the subject of policy implementation is systematically composed of three stages: 50+ foundation, 50+ campus, and 50+ center. The target was limited to 50+ generations(age 50~64) and had a problem that is limited to applicants. In the process-area analysis, programs such as educational support, work and entrepreneurship support, counseling information, and new-age cultural creation activities were designed to increase added value according to the characteristics of the middle-aged people. In conclusion, the future Seoul50Plus Foundation's policy and lifelong learning programs need to be systematically promoted through cooperation with businesses and universities, expanding the target audience, matching the characteristics of the middle-aged and elderly, and linkage among programs.

• Journal of the Economic Geographical Society of Korea
• /
• v.25 no.3
• /
• pp.281-298
• /
• 2022

The COVID-19 pandemic has so far given the world a great shock and fear that cannot be compared to other infectious diseases, and local economies are experiencing a serious economic crisis accordingly. This paper examines the regional characteristics of economic recession and resilience due to the COVID-19 pandemic, focusing on the employment fluctuations in 85 cities nationwide. Although the overall trend is in line with national employment indicators, there are some differences in the shock response and the recovery of employment in individual cities. The difference between cities is somewhat greater in the resilience of the recovery stage than the resistance, which is the shock-response stage. In terms of resilience, cities in the capital area have relatively good condition compared to cities in the non-capital area. The weak resilience of large cities such as Seoul, which has a high population density, can be explained to be the effect of the COVID-19 pandemic of infectious diseases. Regarding the economic structure of the city, the ratio of service and sales workers, wholesalers and retailers, and food and lodging businesses are analyzed as valid explanatory variables for the resilience of cities.

• Korean small business review
• /
• v.41 no.3
• /
• pp.129-150
• /
• 2019

It is very meaningful to research on how people's perception on equality and psychology on class movement can have effect on the entrepreneurial intention at the present time when the Korean Government persuades people to create new businesses and the polarization between the rich and the poor gets severe. Accordingly, in this study, an empirical analysis was conducted to find out how the proportional equality acceptance level can affect the entrepreneurial intention via the upward mobility expectation by considering the proportionate equality acceptance level as independent variable, upward mobility expectation as a medium variable and the entrepreneurial intention as a dependent variable and then the hypothesis was tested through regression analysis. The results are as follows. First, it was found that the proportional equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention and the upward mobility expectation. On the other hand, it was found that proportional equality acceptance level over opportunity does not make any significant effect on each of entrepreneurial intention and upward mobility expectation. Second, it was found that the upward mobility expectation makes the positive (+) effect on the entrepreneurial intention. Third, it was found that the proportional equality acceptance level over opportunity and equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention through upward mobility expectation as a medium, thus showing the partial effect. This study has critical implications as it is an empirical analysis for finding out how the individual's level of perceiving equality makes an effect on entrepreneurial intention and testing the upward mobility expectation's mediating effect, thus reflecting the current society's situation.