• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.26-33
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• 2024

With the start of COVID-19 in 2020, the MBTI test became popular among Korean young generation and then developed into a nationwide hot topic. This paper aims to investigate the characteristics of the MBTI popularity in Korea and the public opinions toward this phenomenon. With the analysis of the reports contents, 231 news reports related to MBTI were selected from KINDS (Korea Integrated News Database System) as research samples. The general attitude of the media towards MBTI tests and the reasons for the formation of positive and negative evaluations will be discussed from three perspectives: media attention, media attitudes and cognitive sources. The research finds that the increasing interest in MBTI among the younger generation in Korea is driven by a post-epidemic desire for self-exploration, emotional planning, and online group affiliation. MBTI has gained quasi-scientific status, similar to horoscopes, influenced by celebrities and a substantial fan base in online communication. While widely used for entertainment and social currency, there are concerns that extensive labeling may unconsciously impact individuals' self-perception and hinder the development of a holistic and objective cognitive framework.

• Korean Journal of Family Social Work
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• no.23
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• pp.43-70
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• 2008

This study investigated the relationship between social support and caregiving self-efficacy among 530 mothers of persons with intellectual disabilities in their childhood(age 3-12), adolescence(age 13-18), and adulthood(age 19-35), exploring the moderating effect of the life span affiliation of the children with disabilities. The analysis revealed that greater perception of social support predicted higher level of caregiving self-efficacy for all the mothers. However, the moderating effect was detected indicating that there were differences in the effects of social support on caregiving self-efficacy across groups. Although social support was found to have some positive effects on caregiving self-efficacy for each group of mothers of both adolescents and adults, no effects for a group of mothers of children. These findings suggested that greater emphasis be placed on the expanded provision of social support for families of persons with intellectual disabilities in their developmental stages following the childhood.

• Asia pacific journal of information systems
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• v.18 no.1
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• Knowledge Management Research
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• v.17 no.1
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• pp.17-47
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• 2016

People use social network services (SNSs) for various purposes, for example, to share information, to express themselves, and to strengthen social relationships with others. Meanwhile, problems of personal information leakage and privacy infringement become a social issue and thus information privacy concerns about inappropriate collection and use of personal information increase in SNSs (e.g., Facebook). Although people have privacy concerns in SNSs, they behave in a contradictory way, voluntarily presenting themselves and disclosing personal information. This phenomenon is called 'privacy paradox'. Using dual factor theory, this study investigates the phenomenon of privacy paradox by looking into enablers (e.g., self-presentation) and inhibitors (e.g., information privacy concern) for continuous use of Facebook that can co-exist independently of each other. It also includes antecedents of self-presentation (i.e., narcissism, need for affiliation, involvement, and self-efficacy) and those of information privacy concern (i.e., previous experience of privacy infringement, privacy awareness, and privacy control). The results show that most hypothesized relationships were supported. These findings provide strategic implications for SNS providers who want to promote continuous use of SNS. Under the current circumstances in which enhanced privacy policies are required, this study would be a useful reference for future research on information privacy issues in SNSs.

• Journal of Korean Public Health Nursing
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• v.35 no.2
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• pp.224-238
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• 2021

Purpose: This study aimed to identify factors associated with the self-rated health of married immigrant women in South Korea. Methods: Data, collected in August 2018, were derived from the 2018 National Multicultural Family Survey. Study subjects were 9,230 married immigrant women. Data were analyzed using logistic regression. Results: Of the study subjects, 23.2% rated their health as poor. Results showed that individual factors (age, ethnic affiliation, duration in South Korea, and depressive symptoms); social and community networks (relationship with spouse, parenting efficacy, Korean proficiency, perceived discrimination, social support, and social activities); and living and working conditions (life satisfaction and unmet heath needs) were associated with health. Married immigrant women in their 50s or older, living in Korea for more than 15 years, experiencing depressive symptoms, low life satisfaction, and having unmet health needs were especially at high risk of poor health. Conclusion: More detailed health policy that considers age, length of stay, and country of origin. To prevent the rapidly deteriorating health of married immigrant women after middle age, mental health support should be given priority, and systematic improvement is needed to increase accessibility healthcare services.

• Journal of Distribution Science
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• v.22 no.2
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• pp.115-123
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• 2024

Purpose: Using the association concept as a basis, businesses offer association cues-trademarks and logos, for example-to support consumers' associative memories. These stimuli can be connected to anything, including a product's unique personality or the advantages it offers the company that made it. The purpose of this study is to comprehend how hypermarkets' business affiliation, relationship commitment, and trust affect consumers' attitudes and behaviors. Data, methodology, and research design: Regression analysis was used in this study to confirm the relationship between the independent and dependent variables, as well as to forecast how the changes in the independent variable would affect the changes in the dependent variable. Results: These are the findings of the research. First, it was discovered that trust and relationship commitment were significantly impacted by the hypermarket product association, corporate management-related associations, and social responsibility associations. Second, it was discovered that both behavioral and attitudinal loyalty were impacted by hypermarkets' level of trust. Third, it was discovered that both behavioral and attitudinal loyalty were impacted by a hypermarket's relationship commitment. Conclusions: Corporate associations with the hypermarket play an important role in shaping and maintaining consumers' awareness of the company or brand. Since this is affected by various factors such quality of products and services, and corporate social activities, companies need to positively induce awareness of products or services.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.12B
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• pp.1509-1521
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• 2011

WfMC, which is one of the international standardization organizations leading the business process and workflow technologies, has been officially released the BPAF1.0 that is a standard format to record process instances' event logs according as the business process intelligence mining technologies have recently issued in the business process and workflow literature. The business process mining technologies consist of two groups of algorithms and their analysis techniques; one is to rediscover flow-oriented process-intelligence, such as control-flow, data-flow, role-flow, and actor-flow intelligence, from process instances' event logs, and the other has something to do with rediscovering relation-oriented process-intelligence like process-driven social networks and process-driven affiliation networks from the event logs. The current standardized format of BPAF1.0 aims at only supporting the control-flow oriented process-intelligence mining techniques, and so it is unable to properly support the relation-oriented process-intelligence mining techniques. Therefore, this paper tries to extend the BPAF1.0 so as to reasonably support the relation-oriented process-intelligence mining techniques, and the extended BPAF is termed BPAF2.0. Particularly, we have a plan to standardize the extended BPAF2.0 as not only the national standard specifications through the e-Business project group of TTA, but also the international standard specifications of WfMC.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.575-586
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• 2017

The purpose of this study was to examine the effect of career barriers and social support on the career decision making self-efficacy. It was established the study modeling which shows the moderation effect of social support in the relationship between career barriers and career decision making self-efficacy. The questionnaire has carried out for 307university students. The research findings were follow: There are significant differences in career decision making self-efficacy to sex. but there are non significant differences in career decision making self-efficacy to grade and affiliation. Career barriers has significant influenced on the career decision making self-efficacy. The more they had career barriers, the less they had career decision making self-efficacy. And there exist significant moderating effect of social support. The higher level of social support, the more the effects of career barriers on career decision making self-efficacy.

• Journal of Family Resource Management and Policy Review
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• v.19 no.2
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• pp.27-49
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• 2015

The purpose of this study is to identify poorly understood factors related to the recent rapid decline in fertility in Korean society. Along with Becker's child demand theory, personal psychological traits, such as independence, nurturance, and affiliation, were given special attention in this study. We examine the processes of resource transfers between married women and their parents on childbearing intention in order to verify the effects of both factors. Five hundred and seventy-six women in their early stage of marriage from the 2009 wave of the National Survey of Marriage and Childbirth were analyzed. Main results of the study are as follows. First, Becker's child demand theory is not supported. Instead, the women who were not given economic support from their parents in getting a residence at the time of their wedding turned out to be more willing to have a child, potentially because they were more independent. Second, the women who provided caretaking and emotional support to their parents had higher childbearing intentions, potentially because they were more nurturing. In conclusion, these personal psychological variables are important in understanding the childbearing behavior of women. We suggest that the government should pay more attention to the micro-personal factors raised in this study when executing policies to reverse the current trend of low fertility.

• Korea Trade Review
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• v.46 no.3
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• pp.203-226
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• 2021

Sustainability is considered to be one of the most important social and environmental requirements of modern companies located in global supply chains, since the strong worldwide regulation on carbon emission due to global warming has been emphasized. Sustainable Supply Chain Management(SSCM) could be one of the great alternatives for global companies to maintain a pleasant business environment while fulfilling their social and environmental responsibilities. This paper aims to provide research trends and future directions on SSCM through a systematic literature review. From January of 2004 to May of 2021, 185 English-written and peer-reviewed articles published in eminent journals were selected for the review. The all reviewed papers have been published in SSCI, SCI and SCIE indexed journals and should have accredited by WOS and JCR. A descriptive analysis was followed by a content analysis with regard to research design and methods, and data analysis techniques. We found that the number of research in the field of SSCM have been recently increasing and researchers and their affiliation have been expanding to all over the world, especially to emerging countries. We also found that the rate of the empirical studies and relevant research methodologies applied to the selected papers were relatively high. In the future, it is desirable to be increased the number of the specific industry-oriented research and the quantitative research pursuing the optimality.