• 통상정보연구
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• 제10권1호
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• pp.375-393
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• 2008

The purpose of this study is to investigate the Chinese investment environment and analyze the actual investment condition of Korean enterprises in China and examine the points at issue. In general, the investment environment in China shows satisfactory progress. China has a multiple and regional extension policy in investment. And the environment for investment changes to insufficiency of company profit, extension of service market, maintenance of legislative system, and insufficiency of preference about foreign company. There are situations of inclining to manufacturing, inclining of region, preference of independence investment, small-sized investment by small and medium enterprises, difficulty of financial assistance, excess of logistic cost, delay of logistic term, difficulty of settlement of legal dispute and difficulty of taking a relative information in investment of Korean enterprise in China. The results of the study indicate mostly that the investment of Korean enterprise into China needs turnover of service trade-tertiary industry, portfolio of investment territory, cooperation with Chinese enterprise through joint venture investment and a large-scale investment for extension of Chinese domestic market.

• 디자인학연구
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• 제15권3호
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• pp.191-200
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• 2002

이탈리아는 1980년대에 경제적 공항기를 맞이하였으나 국민적인 단합과 디자인을 통한 산업의 발전적 도약을 이루어 세계적인 디자인 강국이 되었다. 특히 이탈리아는 Clusters System이라는 단계별 구조 속에서 중소기업들이 각 지역에서 동 업종에 의해 집적되어있고, 유연성, 상상력, 과단성이 있는 중소기업의 탄력적인 경영 방식, 가족 경영, 컨소시엄의 발전 등이 특징이다. 이러한 이탈리아의 디자인 경쟁력 강화 요인들을 도입하여 우리나라의 디자인 산업의 경쟁력을 강화시킬 수 있는 방안을 연구하였다. 우리나라는 장인정신, 혈연중시, 지역특성을 지니고 있으므로 지역의 특산품과 전통공예품 등을 상품화하여 세계화시킬 수 있고, 생산과정의 전문화된 구조와 중소기업간의 컨소시엄으로 경제적 효율을 높일 수 있고, 소비자와 생산자를 긴밀하게 연결시켜 시장에서 경쟁력을 키운다면 우리나라도 디자인 강국이 될 수 있다.

• 벤처창업연구
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• 제12권6호
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• pp.41-47
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• 2017

본 연구는 중소벤처기업무역이익에 관한 실증적 분석을 위하여 수행되었다. 그간 무역후생에 대한 연구들이 우리나라 전체 기업규모를 대상으로 수행되었거나, 대표적 기업(평균)을 중심으로 이루어졌으나, 본 연구에서는 중소벤처기업과 대기업을 분리하여 파레토 및 대수 정규기업규모분포에 대한 결정모수를 추정하고, 이 자료를 바탕으로 무역이익을 분석하였다. 분석결과는 다음과 같이 요약된다. 첫째, 기업규모의 이질성이 클수록 무역후생이 크게 나타났다. 이 결과는 중소벤처기업 및 대기업의 경우에도 동일하게 나타났다. 무역이익은 파레토규모분포를 가정할 경우 대수정규분포를 가정한 경우보다 압도적으로 크게 나타났다. 둘째, 대기업의 경우가 중소벤처기업의 경우보다 무역후생이 크게 나타났다. 이 분석결과는 대기업규모분포가 중소벤처기업규모분포보다 이질성이 더 크기 때문에 나타난 결과이다. 셋째, 기업규모분포가 동질적이라고 가정할 경우에 무역후생의 차이가 존재하지 않았다. 마지막으로 본 연구의 정책적 시사점으로 무역후생증대의 관점에서 기업규모이질성은 매우 중요한 역할을 차지한다. 중장기적으로 중소벤처기업의 다양성을 증대시키는 중소벤처기업정책이 필요한 이유이다.

• 유통과학연구
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• 제8권3호
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• pp.37-47
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• 2010

CRM은 고객에 대한 가치를 잘 이해하고 고객정보를 바탕으로 하여 그들의 욕구를 충족시키고 나아가서는 평생가치(Life Time Value)를 극대화시킬 수 있는 전략수립 및 고객관리프로세스를 통합적으로 잘 운영하는 것이다. 또한 이를 고객들과 좋은 관계로 유지 발전시켜서 궁극적으로는 회사의 수익을 최대화하기 위한 경영활동이다. 성공적인 CRM을 위한 전략은 고객접점을 담당하는 조직의 변화와 고객관리 프로세스를 재설계한 후에, 기업이 장기적인 계획으로 고객관계를 유지시키는 마케팅 전략과 시장 환경대응에 적절한 방법으로 통합시스템을 구축하여 전사적인 프로그램으로 전개되어야 한다. 또한 CRM 프로그램을 꾸준히 기업 특성에 맞게 개선과 보완활동을 펴나가야만 한다. 특히 중소규모의 유통업체들의 성공적인 CRM을 위한 전략은 다음과 같다. 첫째, CRM에 대한 인식을 바꾸고 고객에 대한 관심을 깊이 기울여야 한다. 둘째, 선진기업들의 CRM 기법을 벤치마킹하여 성공 포인트를 찾아내어 활용한다. 셋째, 나만의 재주와 장기를 마케팅에 접목하는 아이디어를 통해 자사 여건에 알맞은 방법을 모색한다. 넷째, 작지만 화제성 강한 이벤트 행사 등을 통하여 스위스의 소상공인의 사례처럼 개별고객에 대한 관계증진을 키울 수 있는 CRM 모델을 개발하여야 한다.

• 산업경영시스템학회지
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• 제19권40호
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• pp.351-360
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• 1996

Korean construction companies are now in very difficult situation due to the recent construction accident, opening of domestic market, the advent of boundless competition period in WTO, etc .Introduction of quality management system is quite urgent in order to strengthen our international competitiveness through the superiority of quality and foster the long term growth of organization. Substantially, many companies are proceeding with or completed the introduction of quality management system but small and medium sized construction companies have difficulties due to lack of money and man power. In this paper, five stage procedures, which can be efficiently applied to introduction and operation of qualify management system, have been suggested to help the minor construction companies which want to adopt the quality management system. This study is considered to be helpful for the companies which will introduce quality management system.

• 경영과학
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• 제30권3호
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• pp.71-79
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• 2013

This paper investigates and selects the areas that need to be improved in R&D and production management of small and medium size companies. The study on the capability of R&D and production management shows that the areas for evaluating of the R&D and production management levels are composed of 8 elements : R&D resource, R&D support and experience, long-term operations strategy, intermediate range planning, short-term planning, subcontractor management, logistics and inventory management, and quality management. The investigation of the gap between the importance of the areas and the capability of SMEs shows that the most important things are to consolidate supply chain, to improve product and process competitiveness using quality improvement, and to enhance production management through sophisticated short-term planning. The detailed analysis also shows that the areas that need to be improved depend on the size and sales of the company.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.55-61
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• 2010

Many enterprises are looking for counterproposals to be survival through innovation activities and to be held on their continuous businesses for their business management environments nowadays. One of the innovation activities is an improvement of Loss and reinforcement of business structure through Lean, TPM. Another one is an improvement of these innovation activities and have achieved lots of outcomes (profits). But most these activities have been applied for only the industries in Automobile, Semiconductor, Aviation, Construction with large enter in Korea. And most of minor cable enterprises don't even try to import these innovation activities excluding some how the small and medium cable enterprise can import the LEAN / 6 Sigma activities effectively with some of sample in real small and medium cable company.

• 동아시아경상학회지
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• 제7권4호
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• pp.27-40
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• 2019

Purpose - This study aims to analyze PASECO's environment and strategies during its advance into the Middle East to find out the success factors of the kerosene heater market and provide strategic implications for small and medium enterprises' growth based on these factors. Research design and methodology - This study analyzes the success factors of companies operating in the Middle East. As a case analysis study, the method of research analyzes case enterprises through existing literature, newspaper articles, and corporate interview materials. Results - PASECO's success was shown by its high technological power in kerosene heater products, understanding customers' needs, understanding the Middle East market and localization strategy. Conclusions - PASECO has been constantly developing R&D capability to secure competitive products and has released localized products to enhance the satisfaction of its customers in the Middle East and has also been successful by constantly creating new opportunities. The firm's success strategies provide implications for small and medium-sized businesses for greater growth.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2006년도 추계학술발표회
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• pp.141-157
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• 2006

Ten years have passed since the establishment of KOSHBA (Korea Small and medium enterprises Hybrid Business Association). KOSHBA is composed of over 400 regional groups; over 4,000 enterprises are participating in the association. This paper deals with a survey on the present status of the participating companies in HBA of Kangwon province including the motivation of participation, participating period, and the purpose of participation. The survey results show that they are participating in HBA for manpower interchange, information gathering, mutual utilization of management resources, and their company's growth. To become a dynamic and vital association, it is necessary to share, learn, and discuss their managerial problems based on mutual trust and respect at the regular monthly meeting.

• 통상정보연구
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• 제10권3호
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• pp.3-21
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• 2008

This research investigates the strategy for application of E-Trade to SMEs to analyze the economic effect of e-trade. And the influence of the proliferation of e-business and e-trade upon the industrial business conditions, value-chain, and business activities is also analyzed. The subjects of the inquiry are the nationwide petrochemical industries in which small and medium sized companies are in mutual and intimate cooperation. The results show that the business structure of the petrochemical industries are divided into four stages, and, with the introduction of e-business, the value chain is changed by stages. And the change of value-chain explains the transition of the e-business of petrochemical industries including trade business into industrial DB and leads to a variety of the economic effect including the reduction in the trade expense, the change of the production process, and the innovation of trade structure.