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The Analysis on Integrated brand of Local government (지방자치단체의 통합브랜드에 대한 분석)

  • Kim, Jong-Sung;Kim, Jun-Hwan
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.109-118
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    • 2015
  • Brand integration is necessary for the effective development and implementation of local brand. However, integrated brand can't be successfully used without 2 key points, concrete foundation and effective use of the brand image. The brand integration research was operated by selecting eight states council and 10 local cities that have more than one million populations. In states side, seven of eight states were experiencing lack of effective development and controlling process. On the other hand, integration effort need to be made in 10 city brands, though brand controlling process was not bad. It seems that brand improvement process that can express variety of important meaning in one simple integrated brand image is necessary. Therefore, we need to make effort to develop those integrated brands by setting brand strategies that could easily deliver wide range of meanings with simple image and making manuals to systematically manage them.

A Study on Factors Determining the Level of Smartwork : Focusing on the Role of Middle Level Manager (스마트워크 수준 결정요인에 관한 연구 : 중간관리자 역할을 중심으로)

  • Cho, Young-Ku;Hyun, Keum-Yi;Lee, Han-Chul;Park, Seong-Taek
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.63-71
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    • 2012
  • Smart is becoming a social fever since Apple had invented iPhone. It looks old fashioned, if the word Smart is missed in TV, phone even white electronic goods. Korean's major firms made a slogan Smart Work as an important business strategy and tried to implement some activities. These Smart trends influenced the way people's working and organization. In this research, we explore the key factors related to smart work and empirically test the significance of antecedent variables such as Dynamics, Collaborativeness, Connectivity in determining the smartwork level. The statistical result, based upon survey responses, shows that organizational dynamics, organizational collaborativeness and process collaborativeness are the most salient factors for smarkwork level. As a conclusion, the academic and practical implications of these findings are also discussed.

A Study on Interrelationship among Smartwork Supporting Tool, Exploration, Exploitation, and Smartwork Performances (스마트워크 지원도구, 조직 내 탐험 및 활용활동, 스마트워크 성과 간 상호관계 분석)

  • Park, Seong-Taek;Cheong, Heung Gyo;Kim, Tae Ung
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.185-193
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    • 2012
  • Korean's major firms made a slogan Smart Work as an important business strategy and tried to implement some activities. These Smart trends influenced the way people's working and organization. Based on the actual practices of Korean's major firms, we extract the smart-work supporting tools and practices, exploratory and exploitative activities as the important factors influencing the smart work performances. The statistical result, based upon survey responses, shows that exploratory and exploitative activities are the salient factors for smarkwork level, and that three types of he smart-work supporting tools and practices indirectly influence smarkwork level through exploratory and exploitative activities. As a conclusion, the academic and practical implications of these findings are also discussed.

A Study on the generative background and Characteristics of Gesamtkunstwerk Design Theory advocated by Wiener Werkstätte and Josef Hoffmann (빈 공방과 요제프 호프만이 주창한 총체예술(Gesamtkunstwerk) 디자인론의 생성배경과 특성에 관한 연구)

  • Kim, Hong-Ki
    • Korean Institute of Interior Design Journal
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    • v.25 no.1
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    • pp.115-123
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    • 2016
  • In the turn of the twentieth century, Vienna emerged as a great cultural centre that stood at the forefront of developments in music, psychology, and the natural sciences. Equally influential, and still tremendously popular today, are the designs of the Wiener $Werkst{\ddot{a}}tte$ a group that was at the heart of the city's cultural scene and whose collaborators included such luminaries as the architect Josef Hoffman and the designer Koloman Moser under the slogan of Gesamtkunstwerk. The term "Gesamtkunstwerk" was introduced in the romantic period. It describes the desire for and practice of combining various art forms into a whole, such as performances that combine text, visual arts, various design and architecture. Richard Wagner was one of the early theorists of the concept, inspiring many modernist artists. As a co-founder of the Wiener $Werkst{\ddot{a}}tte$, Josef Hoffmann had a decisive influence on modern Viennese architecture and Interior design on the basis of the concept of Gesamtkunstwerk. In this view point, this study is to analyze about the generative background and design characteristics of gesamtkunstwerk advocated Wiener $Werkst{\ddot{a}}tte$. Josef Hoffmann was by all accounts a very successful architect and Interior designer in Vienna. His influence would undoubtedly have been felt simply because of his talent and energy. His special ability to range across multiple domains, coupled with a willingness to collaborate with other artists has created a synthesis and synergy that is compelling to this day.

A Modern Meaning of Worker's Equal Rights to Share Profits of Private Companies in the first Korean Constitution of 1948 (제헌헌법상(制憲憲法上) 이익균점권(利益均霑權)의 현대적(現代的) 의미(意味))

  • Shin, Jae-Myung
    • Journal of the Korea society of information convergence
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    • v.7 no.2
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    • pp.41-48
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    • 2014
  • Capitalism of altitude in modern society has brought a brilliant development of human civilization. But there is a side effect of capitalism. It is just such as alienation of labor, polarization. The need to consider the worker's equal rights to share profits of private companies in the first Korean Constitution of 1948 is to mitigate the adverse effects of this capitalism. It is considered that the present government aims at "economic democracy" slogan and also be matched. The worker's equal rights to share profits of private companies means the distribution rights of workers to receive excess profits of the company. The review of these worker's equal rights to share profits of private companies is thought very meaningful.

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The establishment of requirement and kinematic analysis of mechanism for deployable optical structure (전개형 광학구조체용 메커니즘 요구조건 수립 및 후보 메커니즘의 기구학적 해석)

  • Jeong, Seongmoon;Choi, Junwoo;Lee, Dongkyu;Hwang, Kukha;Kim, Sangwoo;Kim, Jangho;Kim, Byungkyu
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.42 no.8
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    • pp.701-706
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    • 2014
  • In these days, there have been numerous researches on nano and micro satellites under the slogan of "Faster, Smaller, Better, Cheaper". Since optical structure occupies large portion of satellite volume, research on deployable optical structure gains great attention to reduce total volume of the satellite. In this paper, we establish the requirement of deployable optical structure based on specification of conventional optical structure and propose two candidate mechanisms which can satisfy the degree of deployment precision. Then, in order to evaluate the degree of deployment precision, we carry out kinematic analysis on de-space among tilt, de-space and de-center which influences optical characteristic of a satellite.

The Eviction and Preservation of Gängeviertel in Hamburg - From the Gentrification to the Right to the City - (함부르크 골목구역의 철거와 보전 -젠트리피케이션에서 도시에 대한 권리로-)

  • Jeong, Moon-Soo;Chung, Chin-Sung Dury
    • Journal of Navigation and Port Research
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    • v.36 no.6
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    • pp.465-474
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    • 2012
  • Hamburg's development politics like "metropolis Hamburg - a growing city" demonstrates an important economic and demographic growth during 1997 to 2008. Beyond the positive factors with the idea of creative city, only selected class of people are involved in the city's active living, the others experience only gentrification. The G$\ddot{a}$ngeviertel, where the Hamburg's working class and dockworkers had lived, will be analysed as a historical important place of the gentrification since the end of the 19'century. This paper focuses on the actual Hamburg's movement of the initiatives "Komm in die G$\ddot{a}$nge" and " Right to the City", which took over the last 12 buildings of the G$\ddot{a}$ngeviertel. The G$\ddot{a}$ngeviertel Project, with the slogan "the city is neither a business nor a brand, but a community" could be an example of an alternative and sustainable solution for better living in the urban area of the Hamburg.

A preparation and Strategy against Chemical and Biological Terrorism (화생방 테러의 양상과 예방대책)

  • Kim, Kyung-Hoe
    • Korean Security Journal
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    • no.5
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    • pp.19-40
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    • 2002
  • For front, aspect of terror may have to prepare indeed even chemical terror or rocket and small size missile and radioactivity terror because is predicted to become various. Furthermore, when see motion of every countries about nuclear engineerses' bringing round and illicit sale of plutonium, our country may have to prepare in terrorism which is expected thus. So that can finish international event successfully because the United States of America supports great manpower and budget since New York's World Trade Center terror and when see that is considering terror prevention countermeasure, we operate temporarily bursting tube state complete charge team such as terror by each field specialist such as a concern interested including special CBR complete charge moving team among 2002 World Cups soccer game period ahead of international event, must consider safety countermeasure. Specially, biology weapon of chemical weapon and cholera etc. 13 kinds of 5000ton that North Korea plans CBR terror society confusion that North Korea that to terror support nation as well as nuclear weapons development suspicion is defending South Korea communization strategy as real condition that is amplified as well as is saving production brand gets imprinted uses CBR terror at normal times, when see that is planing powerlessness communization unity using CBR weapon at time of war, must operate until bias 2002 World Cups international event finishes cooperation safety countermeasure utensil safely under closer talk between the South Korea ${\cdot}$ Japan ${\cdot}$ North Korea. As for us which must serve 2002 World Cup successfully to accomplish perfectly preparedness of CBR terror firstly, all inhabitants knows well CBR protection trick, and secondly, CBR existing formation that solidify realignment CBR complete charge moving team which of course is consisted of CBR specialist compose and keeping immediate going out attitude operating, by third, that expand CBR individual protection equipment and CBR evacuation equipment and establish individual and group protection attitude naturally, supplement as there is main room that actualize CBR pollution patient's slogan countermeasure by fourth, and develop standard model for CBR terror provision by fifthBecause constructing infra of CBR safety establishing CBR preparedness that utilize it, must minimize damage and contribute inhabitants' life and property protection.

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Low-Informative Region Detection based on Multi-Layer Perceptron for Automatical Insertion of Virtual Advertisement in Sports Image (스포츠 영상 내에서 자동적인 가상 광고 삽입을 위한 다층퍼셉트론 기반의 저정보 영역 검출)

  • Jung, Jae-Young;Kim, Jong-Ha
    • Journal of Digital Contents Society
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    • v.18 no.1
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    • pp.71-77
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    • 2017
  • Virtual advertisement is an advertising technique that using computer graphic in a media production such as a sports image for inserting product image, logo, advertising slogan, etc. Recently, the image insertion of virtual advertisement is actively spreading due to the satisfaction of technical element for the image insertion of virtual advertisement in sports advertisement by increasing of the image processing technology and the computing performance. In addition, image processing technology for automatic insertion has become an important research field in the virtual advertisement field. In this paper, we propose the method of extracting less-informative region by using image processing technique and machine learning to insert a virtual advertisement automatically in sports image. The proposed method analyzes the brightness level of image through the histogram and extracts the less-informative region using the machine learning method.

The Survey Study on ChungGyeCheon users's Satisfaction in Terms of the Utilization Aspects of the Pedestrian Space of the City Street (도시가로 보행자공간의 활성화 측면에서 바라본 청계천 이용자의 만족도 조사연구)

  • Kwak, Seung-Mee;Kang, Boo-Seong
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.327-331
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    • 2009
  • Covering structures and elevated road of Cheonggyecheon are the by-products of the developing era when functionality and efficiency were emphasized. Historic river restoration project around Cheonggyecheon which had been emerged as a threat to the safety of the citizens due to its corrosion and structural defects as time passes had been performed during the period from July, 2003 through October, 2005 under the slogan of future-oriented urban environment creation. By dint of this river restoration project, its value is being heightened as almost all the rivers of Seoul including Seongbukcheon, Chungreungcheon and Honghaecheon have been arranged by inter-active linkage. In addition, this river is becoming a place frequented by the numerous visitors at home and aborad by providing the citizens with an attractive space for utilizing leisure time. Currently in the diversified areas, an academic research on the Cheonggyecheon restoration is under progress. In this study, sampled questionnaire for the visitors was carried out by site visit with the necessity of users' satisfaction survey in terms of revitalization of pedestrian space of the city street. As a result of this, natural restoration and provision of leisure space were surveyed to be highly assessed in terms of satisfaction and insufficient provision of convenience facilities including toilet and parking space was pointed out as a matter to be improved. As Cheonggyecheon is invigorated from the obstacle of urban environment through its epochal restoration, its value provided to us will be evaluated and by supplementing the deduced problems, we intend to find its meaning in our hope that this would become a sustainable future assets providing a basic data.

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