• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.

• 한국시뮬레이션학회:학술대회논문집
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• 한국시뮬레이션학회 2002년도 춘계학술대회논문집
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• pp.15-20
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• 2002

Most of marine casualties are caused by not only wrong operation of equipments but also lack of knowledge about navigational equipments or systems. But we can say these casualties result from lack of ship handling skill or lack of situational awareness. This study aims to investigate the recent status of SHS and suggest several recommendations such as teaching skills, evaluation skill, etc. to make more efficient crew training with SHS (ship handling simulator).

• 대한인간공학회지
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• 제2권2호
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• pp.11-16
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• 1983

In designing a man-machine system(machines, work surfaces, work places, etc.), human's internal and external characteristics should be considered. But the resulting system may not be perfect, and many idiosyncratic and situational errors occur while operating. The entropy model with the limited data is known as a useful method to verify the internal system status. This paper shows a quantitative method to describe the system compatability between man and machine by entropy model and error data.

• 산업경영시스템학회지
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• 제19권40호
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• pp.291-299
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• 1996

This study is concerned with the evaluation model construction of Man-Machine System(MMS) using Transfer Function in order to improve the control characteristics of an operator in the system and the procedure for ergonomic system design, When man, as a subsystem, performs his allocated functions in a system, many physical and physiological problems such as fatigue, stress and error occur. And the imperfect design of a MMS may itself be a situational factor that accelerates stress as well as an idiosyncratic factor that causes errors. So, the economy of design should be considered together with the ergonomic characteristics on the evaluation of MMS.

• 디자인학연구
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• 제16권4호
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• pp.423-432
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• 2003

본 연구는 제품디자인에 대한 사용자의 심리적 반응프로세스을 모형화하고 있다. 제품디자인 자체의 심미성요소에는 형태, 구조, 질감 및 색채 등이 있으며 사용자는 1차 적으로 이러한 디자인요소를 평가하게 된다. 그러나 이와같은 1차적 심미성 요소는 절대적인 가치를 갖기보다는 제품이 처한 상황, 개인적 요소 및 환경적 요소에 따라 영향을 받는다. 즉, 동일한 디자인이라 할 지라도, 가격수준, 브랜드 및 마케팅 프로그램과 같은 제품의 상황적 요소, 기호, 관여도, 개성, 라이프스타일, 인구통계변수와 같은 사용자의 개인적 요소 및 문화, 하위문화, 사회계층, 준거집단 및 가족과 같은 환경적 요소에 따라 사용자의 디자인에 대한 평가는 달라지게 된다. 사용자가 디자인을 어떻게 평가하는지에 대한 이해는 사용자에게 좋은 반응을 유발할 수 있는 디자인창출의 가능성을 높이기 위해 필요하며 또한 사용자중심디자인과 디자인마케팅의 기본적인 출발점이기도 하다. 향후 연구에서는 본 연구에서 다루지 못한 다양한 세부요소들에 대한 탐색과 각 요소 및 사용자의 반응과의 구체적인 관계에 대한 연구가 이루어져야 할 것이다.

• 대한화학회지
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• 제64권6호
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• pp.360-370
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• 2020

이 연구에서는 증강현실을 활용한 소집단 학습에서 개념 이해 및 몰입, 상황 흥미를 촉진할 수 있는 학습 환경을 학생들의 자기조절 수준에 따라 탐색하였다. 서울시에 소재한 남녀공학 고등학교 1학년 95명이 연구에 참여하였다. 한 모둠에 마커와 스마트 기기를 각각 1개(1-1), 2개(2-2) 또는 4개(4-4)를 제공하는 세 가지 학습 환경을 구성하고, 학생들을 4인 1모둠으로 편성하여 각 학습 환경에 무선 배치하였다. 통합과학 교과의 화학 결합 개념에 대하여 증강현실을 활용한 소집단 학습을 2차시 동안 실시하였다. 이원 변량 분석 결과, 개념 이해도 검사에서는 4-4 학습 환경의 점수가 1-1 또는 2-2 학습 환경보다 유의미하게 높았으며, 자기조절 수준이 낮은 학생들이 학습 환경 변화의 영향을 받았다. 몰입감 검사에서는 4-4 학습 환경의 점수가 1-1 학습 환경보다 유의미하게 높았고, 자기조절 수준이 높은 학생들이 학습 환경 변화의 영향을 받았다. 상황 흥미 검사에서 4-4 및 2-2 학습 환경의 점수는 1-1 학습 환경보다 통계적으로 유의미하게 높았고, 학습 환경 변화는 자기조절 수준 높은 학생과 낮은 학생 모두에게 영향을 주었다. 연구 결과를 바탕으로 증강현실을 활용한 소집단 학습에서 학생들의 개념 이해 및 몰입, 상황 흥미를 촉진할 수 있는 학습 환경에 대한 교육적 함의를 논의하였다.

• 대한화학회지
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• 제68권2호
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• pp.93-106
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• 2024

이 연구에서는 증강현실을 활용한 소집단 학습에서 도구 공유 정도에 따른 학생들의 현존감, 몰입, 상황흥미의 차이를 조사하였다. 중학교 2학년 학생 84명이 각각 4명씩 소집단을 구성하여 연구에 참여하였다. 각 소집단을 마커와 스마트폰의 공유 여부에 따라 공유 환경(마커와 스마트폰 공유 사용), 혼합 환경(마커 공유 및 스마트폰 개별 사용), 개별 환경(마커와 스마트폰 개별 사용)으로 무선 배치하였다. '물질의 특성' 단원에서 증강현실을 활용한 소집단 학습을 3차시 동안 실시하였다. 종속 변인에 대한 일원 분산 분석 결과, 공유 환경 대비 혼합 환경에서는 현존감과 상황흥미가, 개별 환경에서는 몰입과 상황흥미가 각각 통계적으로 유의하게 더 높았다. 각 종속 변인의 하위요소에 대한 다변량 분산 분석 결과, 현존감에서는 실제성, 몰입에서는 선행요소와 경험요소, 상황흥미에서는 순간적 즐거움, 새로움, 전체 흥미에서 각각 통계적으로 유의한 차이가 있었다. 면담 및 수업 관찰 결과, 공유 환경과 개별 환경의 학생들은 증강현실을 활용할 때 개별적으로 스마트폰을 사용하는 경향이 있었지만 혼합 환경의 학생들은 스마트폰을 협력적으로 사용하며 더 활발하게 상호작용하는 경향이 나타났다. 연구 결과를 바탕으로 도구 사용 환경의 측면에서 증강현실을 활용한 소집단 학습의 효과를 높이기 위한 방안을 제안하였다.

• 한국의류학회지
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• 제19권2호
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• pp.264-277
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• 1995

is designed to study the college women's desirable clothing behavior in campus, and to find out the difference in person perception according to appropriate or inappropriate clothing. Detailed object is to find out the following differences according to appropriate and inappropriate clothing in campus: 1) formation of impression 2) inference of value. Addi\ulcorner tionally the difference in person perception according to major, grade and preference group are studied. For data collection, 460 college women who are attending Ewha Woman's University are included, and convenience sampling method is used. Frequency, percentage, mean, factor analysis, t-test, ANDV A. duncan test, correspondent analysis are used for data analysis. The result are as follows: 1) Wearer's impression is devided into four factors: appearence evaluation, personality evaluation, ability and activity. 2) There are significant differences in impression formation and value inference according to situational appropriateness. 3) There are significant differences in person perception according to major, grade and preference group.

• Asia Marketing Journal
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• 제14권3호
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• 한국의류학회지
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• 제34권12호
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• pp.2022-2038
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• 2010

Our study was designed to provide some insights on positive country image and the mechanisms of influence that Asian fashion industries can draw upon for future benefit. We focused on a country image and fashion products with Asian ethnic influence. Asian traditional costume elements reflected in contemporary fashion products may be important representative tools for national cultural identity. This study qualitatively investigated how and to what extent country image and additional information influence the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress. We conducted four focus-group interviews (FGI) with 30 students from a fashion program at a university in the United States. We analyzed the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress, and their associations with country image. Our qualitative analysis offered more developed empirical evidence for the various paths through which country image affects the evaluation of fashion products influenced by the ethnic dress of Asians. The results of our study showed that the more direct the source of prior knowledge, the larger the influence on product evaluation. This study showed that certain cues in the evaluation of fashion products with Asian ethnic influence induce changes in the affective state (that stem from the psychological and social nature of fashion products) and illustrate the necessity of considering the affective processes involved in the appropriate use of the country image. In the fashion industry, extrinsic properties such as the country image significantly influence the attitude and purchasing decisions of consumers. The significance of this study lies in its verification of the relationship between the country image and additional information. Modular and situational-contextual influences are also revealed as important factors that deserve more attention, as well as considerations regarding the dimensions of the country image described in attitude theory.