• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.33-44
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• 2008

The purpose of this study was to investigate the effects of the style and the color of jacket, the style of shirt, and stimulus-manufacturing method on men's image perception. A quasi-experimental method by questionnaire was used, and the experimental design was $2{\times}2{\times}2{\times}2$ (jacket style${\times}$jacket color${\times}$shirt style${\times}$stimulus-manufacturing method) factorial design. Computer simulation picture and photograph were used for stimulus-manufacturing method. Subjects were 377 women in the metropolitan area of Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$-reliability coefficient, and three-way ANOVA. The men's image derived five dimensions by factor analysis; neatness, ability, activity, individuality, and sociability. Tailored jacket with jean pants was evaluated higher in ability, individuality, and sociality than jumper with jean pants, and jumper was evaluated higher than tailored jacket in activity. The indigo jacket was evaluated lower in individuality in the picture stimuli than in the photograph stimuli. The beige tailored jacket with jean pants was evaluated higher in activity than indigo tailored jacket. However, the indigo jumper was evaluated higher in activity than beige jumper. Dress shirt under the tailored jacket was evaluated higher in ability and individuality than T-shirt under the tailored jacket. T-shirt under the jumper was evaluated higher in activity than dress shirt.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.271-276
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• 2001

In this study, We endeavored to revaluate the effects of different types of clothing and colors on clothing microclimate in the subjects wearing sports wear at sunlight environment. This study was conducted 4 different kinds (cotton 100%) of clothing ensembles, that was W-1(long trousers and shirt of white color), B-1 (long trousers and shirt of black color), W-s (short trousers and shirt white color), B-s (short trousers and shirt black color) and were done in a climate chamber under sunlight ambient temperature ($33.67{\pm}1.8^{\circ}C$, $46.0{\pm}8.5%RH$) by three males subject who are in good healthy. Start a 20-min rest period, 20-min bouts of exercise and final 20-min recovery period were performed. The kinetic load was given for 20 minutes under the condition of 6.0 km/hr walking speed on the treadmill. The results is as followed In case of same type of garment, temperature within clothing which is based on difference of color the white ensemble keeps higher temperature than black one. According to distribution chart of temperature within clothing in case of chest, white one shows higher temperature than black one, in case of back, black one shows higher temperature than white one. Difference of heart rate was so clear and sequence is W-1>B-1>W-s>B-s, so we could find same tendency with temperature within clothing.

• The Research Journal of the Costume Culture
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• v.20 no.1
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• pp.72-82
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• 2012

The purpose of this research to look into formative characteristics of eco T-shirt design. Previous study researchers have mostly focused on overall eco fashion design, but on the other hand the research on eco product entity leaves much to be desired. We analyzed formative characteristics of eco T-shirt design that is easily accessible in real life and is easy to passing message. We selected 23 eco brands through internet and analyzed total 500 photos of eco T-shirt. Each photo was categorized by sex and the nations which belong to the eco fashion world associations. The content and statistical analysis was used for data analysis. The content of the research is as the following. First, it was found out that basic straight silhouette, achromatic color, human pattern, plant pattern, and eco-friendly organic material were used for the design of eco T-shirt. Second, it showed difference of silhouette, color, pattern according to nations. Third, it showed difference of silhouette, color, pattern according to sex. Fourth, symbolism of eco T-shirt was nature love, nature support, society ethicality, anti-sociality, and economics. This research aims for providing practical help and assistance to the development of eco T-shirt and its relevant industries.

• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.632-645
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• 2005

The purpose of this research was to investigate the harmony evaluation and the effects used clues on harmony perception in terms of 32 tone on tone coloration of male shirt and necktie by male and female students when it comes to the coloration of male clothes shirts and necktie, after shirts matched necktie with warm and cool color, such as red, blue, and changed only value among three attributes of color. The results are as fellows. As to the red, light-dull, dull-dark was evaluated as harmonized coloration regardless of area-ratio by both male and female students. As to the blue, vivid-dark, light-dark, dull-dark was evaluated as harmonized coloration regardless of area-ratio by both male and femate students. Among 16 red tone on tone coloration stimuli, both female and male students evaluated the same 10 set as harmonized, but among 16 blue tone on tone coloration stimuli, female students evaluated 9 set, male students 12 set, so proved that male's range of harmony more extensive than that of female. It is significant difference between female and male on red dull shirt and vivid tie, blue dull shirt and dull tie combination. Females were positive to red dull shirt and vivid tie combination, males were negative, on the other hand, males were positive to blue dull shirt and dull tie combination, females were negative.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.851-861
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• 2003

The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.1-16
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• 2006

The purpose of this study was to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2{\times}4{\times}4{\times}2$ factorial design: colors(red and blue), shirt tones(vivid, light, dull, and dark); tie tones(vivid, light, dull, and dark) and perceivers' gender(male and female). The materials in the experiment developed for this study were composed of 32 upper body photographs which were color printed and 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. We unified those colors of shirts and neckties, and then made shirt and necktie tone different. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions - potency, activity, attractiveness, visibility and tenderness. All the image by the match of shirt and tie could be possible to make various images by the color, the shirt tone and the tie tone. Blue was given more effective potent image, vivid or light tone shirt in blue was the active image. As shirt and tie had different tone, regarded as the attractive image. Vivid tone tie was evaluated the visible image, light tone shirt is the tend image.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.843-859
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• 2014

The purpose of this study is to find the differences among the clothing brands through examination of present situation about uniform design in domestic coffee houses and provide the basic materials in developing uniform designs to reflect the brand identity. For research contents and method, the overall circumstances were examined about the domestic coffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs were reviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktie according to the individual brand are added with basis of shirt and apron in composition of coffeehouse's uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logo or symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly with long or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape and color. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or black are largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret, and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.107-120
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• 2001

The purpose of this study is to characterize the preference for fashion design according to fashion value of Net generation's. This study has 824 samples of individuals aged from 13 to 24. These sampling data are analyzed by frequency analysis, cross-tabs analysis, T-test, LSD-test, MANOVA and ANOVA utilizing SPSS WIN package. The results of this study are as follows; Net generation's is economic value higher than other fashion value and prefer for ring cuffs, mandarin sleeves, shirt collar, round neckline, tailored pants, blue color, check pattern according to economic value. It is proved that in case of shirt, people prefer ring cuffs, raglan sleeves, shirt collar, for jacket, prefer coat cuffs, mandarin sleeves, tailored collar, for jumper, they prefer single cuffs, set in sleeves, soutien collar and for T-shirt, prefer round neckline. For the design and length of pants, people prefer long tailored pants, color of blue and check designed one. It is proved that women haute a higher degree of preference for sleeve-design, neckline-design and color than men do.1318 teenagers have a higher preference for sleeve-design, neckline-design and color than semi-adult. Above university educational-course Net generation has a higher degree of preference for sleeve-design, neckline-design and color than high school educational-course Net generation does. A class of average monthly income of 2-3 million won has a higher degree of preference for neckline-design and color than other lasses do. And there is no difference at the preference for the fashion design when considered classes of average monthly expenditure on purchasing clothes.

• International Journal of Human Ecology
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• v.7 no.2
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• pp.43-52
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• 2006

This study analyzed and compared the color characteristics of preferred textiles for blouses and shirts of college students. After the survey of preference in fabrics for blouses and shirts of college students according to season, colors of preferred fabrics were analyzed. Spectral data were measured and a chromaticity diagram was drawn. The color of shirt fabric that college students preferred in the spring/fall was PB (Purple-Blue) and light shades, and in summer, PB color and pale shades. Generally achromatic black or a simple color that is close to an achromatic color, light and soft shades were preferred. For blouse fabric, PB, d (dull) and g (grayish) tones were preferred in spring/fall, G (Green) and It., d. were preferred in summer. Achromatic white and medium, soft shaded chromatic especially greenish colors were preferred. In spring fall, regardless of the clothing item, PB was the most preferred color. Y (Yellow) was the most preferred color for shirts, and for blouses, R (Red) was the most preferred. For achromatic color, black is preferred for shirts, white is preferred for blouses. In summer, the color of preferred shirt fabric was PB, and blouse fabric had a lot of G color. College students prefer simple colors which are close to achromatic colors, and light and soft color were preferred for shirt fabric and they preferred various, medium shaded and closer to pure colors for blouses because college students tend to consider the aesthetic side as important and usually wear blouses less often than shirts.

• Journal of Fashion Business
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• v.4 no.4
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• pp.135-151
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• 2000

The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.