• Journal of the Korean Society of Costume
• /
• v.65 no.3
• /
• pp.117-130
• /
• 2015

The purpose of this study is to investigate the 'sexy look' of the Paris Haute Couture evening dresses of the past 10 years from 2005 to 2014. The results are as follows: According to the occurrence frequency analysis of the fashion images of sexy look evening dress, the type of sexy look that appeared the most is the romantic sexy look, followed by erotic sexy look, ethnic sexy look, minimal sexy look and avant-garde sexy, respectively. According to the design component-specific analysis of evening dress for each Haute Couture house, 7 Haute Couture houses have used H-line silhouette over the past 10 years, each H-line silhouette being different. In terms of material, Valentino, Elie Saab, Givenchy, Chanel and Dior have shown a trend of favoring see-through material, Gaultier and Armani showed a lot to combine different materials. In terms of color, Valentino, Chanel, Dior, Gaultier, Armani have shown a general trend in the last 10 years to express sexy look by using attractive and mystical black tones, Elie Saab has shown skin color a lot by using brown family colors and Givenchy has used white family colors. According to the design components analysis for each sexy look fashion image, the H-line silhouette showed the most frequency to represent sexy looks. In terms of material, avant-garde sexy look, ethnic sexy look and minimal sexy look showed a lot to combine different materials to express sexy looks, but erotic sexy look and romantic sexy look are characterized by using thin see-through material. As for the color, black series has been most represented in the last 10 years for the Haute Couture evening dress sexy look.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.9_10 s.146
• /
• pp.1316-1328
• /
• 2005

The purpose of this study was to compare the differences in recognition of sexy body parts and apparel designs by gender and correlations between sexy body parts and apparel designs. Data were collected through a survey of 265 males and 303 females. Data were analyzed by included t-tests, f-tests, and Pearson's correlations. The results were as follows: 1. Females found male body parts were sexier than males did. Males found female body parts were sexier than females did. 2. Females found men's clothing designs were sexier than males did. Also, males recognized women's clothing designs as sexier than females did. 3. Males found see-through and body-consciousness, the methods of designing sexy styles, were sexier than females did. Differences in sexy color recognition by gender were also found. 4. There were correlations between most of sexy body parts and designs which emphasized that body parts. The results of this study shows the differences in recognition and correlation by gender. The results may be applied to develope sexy designs for different genders.

• Korean Journal of Human Ecology
• /
• v.14 no.5
• /
• pp.847-858
• /
• 2005

The purpose of this study was to compare the differences in recognition of sexy body parts and apparel designs by age and to discover the correlations between sexy body parts and apparel designs. Data were collected through a survey of 265 males and 303 females. Analyses included t-tests, f-tests, and Pearson's correlations. The results were as followings; 1. The 20's-30's age group found female body parts were sexier than 40's-50's did. 20's-30's believed the male body was sexier than 40's-50's did. 2. The age groups found men's clothing designs were different by different age groups. Also, differences in female clothing designs were recognized by different age groups. 3. The 40's-50's age group recognized see-through sexier than 20's-30s did. Differences in sexy color recognition by age were also found. 4. There were correlations between most of sexy body parts and designs which emphasized the body parts. The results of this study show the differences in recognition and correlation by age. The results may be applied to developing sexy designs for different targeted age groups.

• The Research Journal of the Costume Culture
• /
• v.26 no.6
• /
• pp.872-887
• /
• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.910
• /
• pp.1329-1340
• /
• 2004

The purpose of this study is to survey about the images of the sexy clothes that young women sympathize in modern society, that is, to make a research into the cognitive dimensions of 'Sexy image' and the constructive peculiarity of clothing. The researches into dimension of image by sexy clothing make that female mainly consist of in their twenties during May to October in 2003. The independent variables were: 1) The physical beauty dimension, 2) The negative estimate dimension, 3) The characteristic devaluation dimension,4) The elegance/ high grade dimension,5) The freshness/ beauty dimension,6) The sex appeal/ exposure dimension. Judging from each characteristic of costume in classified by articles, that is, colors, texture, shapes, details, and others-phenomenon of outerization of under clothing, print. We can know the clothes showing up our nice figures are the sleeveless design tied with strap, soft texture as silk chiffon and the colors that are not strong. And there were no embarrassed, ugly and pitiful clothing. Expressing sexy beauty by clothing is the result that the wearer produces intentionally by compounding design factors, it's the ideal when the observer's reaction and the wearer's intention correspond. Therefore, it will be helpful in expressing ideally if the subject, what kinds of sexy beauty the compounding design factors express, is studied carefully. Also it is expected to be used in grasping modem consumers' desires that want to look sexy, finding out how to express, dealing with the consumers' desires correctly, and the reference materials of the planning goods, sales promotion, and selecting of a medium of advertisement according to the consumers' desires.

• The Research Journal of the Costume Culture
• /
• v.9 no.4
• /
• pp.639-650
• /
• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.2
• /
• pp.333-345
• /
• 1997

The purposes of this study were 1) to identify the differences between the sexes in the perception of sexuality in jeans fashion advertising, 2) to find out the differences between the high and low sexy advertisements and the differences between the groups which had different orientation of the characteristics of new young generation in preferences of advertisements and intentions to purchase product in sexy fashion advertising. The data were collected using questionnairs which contained nine advertisements of Guess Jeans, from 441 college students (female= 225, male= 216) living in Seoul, Korea participated in the study and the data were and analyzed by paired 1·test and t-test. The results of this study were as follows: First, there were significant differences between male and female in the perceptions of sexuality in jeans advertisements. Second, by paired t-test, male preferred highly sexy advertisement to low sexy advertisement, and female's intention to purchase product was higher in the advertisement of high sex appeal than that of low sex appeal. Third, there were partially significant diferences between two groups which had different orientation of the characteristics of new young generation in preferences of sexy advitisements. The differences of intentions to purchase product between two groups were significant in highly sexual advertising. But in low sexual advertising, the significant differences between two groups were not found in advertisement preferences and intentions to purchase products.

• MALSORI
• /
• no.57
• /
• pp.73-84
• /
• 2006

The purpose of this study was to explore the acoustic characteristics of sexy voice. In this study, we measured acoustic parameters (fundamental frequency, jitter, shimmer, and nasalance) of a sustained vowel sound produced by 40 actors (20 males and 20 females) and 40 non-actors (20 males and 20 females). Digital audio recordings were made in the sustained vowel |a| for acoustic analyses using Praat (version 4.1.9) and Nasal View (version 4.5). Twenty voice pathologists participated in the listening experiment and judged the degree of sexiness on a 7-point scale. The results showed that fundamental frequency, shimmer and nasalance had significant differences between actors and non-actors. The acoustic parameters of sexy voice matched perceptual aspects of a previous study: Low fundamental frequency-low pitch and high shimmer-husky voice. On the other hand, the nasalance score did not match that of the previous study: Decreased nasalance had a higher score on sexiness scale judged by the listeners. It would be desirable to study the voice quality by analyzing and controlling more acoustic and auditory parameters for practical applications in the future.

• Proceedings of the Korea Society of Costume Conference
• /
• 2003.10a
• /
• pp.81-81
• /
• 2003

The purpose of this research is to find out the cognitive dimensions of the term, ′Sexy′ Clothes gives individual′s identity including concept about distinction of sex and clothes indicate of sexuality. Specially, clothes has inseparable relation with ladylike substance first of all an equality is formed "Her = dress that she wears".

• Journal of the Korean Home Economics Association
• /
• v.35 no.1
• /
• pp.291-306
• /
• 1997

The purposes of this study were 1) to identify the gender differences in the perception of sexuality in jeans fashion advertising 2) to identify the differences between fashion opinion leaders and followers in the preferences of advertisements and followers in the preferences of advertisements and intentions to buy the advertised jeans in highly and low sexual advertising. The data were collected via a questionnaire from 441 collesge students(female=225, male=216) living in Seoul. Korea, and analyzed by t-test. The results of this study were as follows: First there were significant differences between male and female in the perception of sexuality in jeans fashion advertising. Second to significant differences between fashion opinion leaders and followers in intentions to buy the advertised jeans of highly sexy advertisements were found in the data collected from male. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of highly sexy advertisements in female's data. Third there were significant differences between fashion opinion leaders and followers in the preference of low sexy advertisements in female's data. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of low sexy advertisements in male's data.