• 가정과삶의질연구
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• 제7권2호
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• pp.179-197
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• 1989

The study was mainly concerned with providing a basis of the development of consumer's attitude to the advertisements, and the change of sex role portrayals in advertisements. This study was to analyze the consumer's attitude to the advertisements. For the purpose of this study, 550 questionaires were distributed to the married men and women in Seoul. The 418 data were analyzed by Frequency, Percentage, Oneway ANOVA, Duncan's Multiple Range Test, Multiple Regression Analysis and Pearson's correlation. The Major findings of this study were as follows ; 1) Advertisement preferences were significantly related to the age, educational level, income, and family size the cases of men, in the cases of women, the significant variables were age and educational level. 2) Good purchasing attitudes were significantly related to the age and family size in the cases of men. In the cases of women, the significant variable was age. 3) Advertisement preferences were significantly related to the sex role attitude. 4) Good purchasing attitude were significantly related to the advertisement preferences. 5) In good purchasing attitude, the most significant variables were advertisement preferences.

• 한국의류학회지
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• 제1권2호
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• pp.65-70
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• 1977

The purpose of this study was to investigate the relation of attitudes and usage of denim cloth-ing to masculinity femininity, attitudes toward women's role, and four aspects of clothing interests. Masculinity-femininity was assessed by The Fe Scale of the California Psychological Inventory. Attitudes toward women's role was measured by selected items from The Inventory of Feminine Values and The Sex Ideology Scale. Measures of attitudes toward denim clothing consisted of: 1) attitudes regarding practicality and youth symbol, 2) possession, and 3) frequency of wearing denim clothing. Four aspects of clothing interests in general were assessed by statements dealing with choice of design, conformity-individuality, fashion and practicality in clothing. The sample consisted of 388 students in Sookmyung Women's University in Seoul, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlation. The results indicate that: 1) Masculinity-femininity was related to youth symbol attitudes, possession, and frequency of wear-ing denim clothing. 2) Attitudes toward women's role was related to practicality attitudes, and frequency of wearing denim clothing. 3) Practicality attitudes toward denim clothing was related to conformity-individuality, and practicality in clothing. 4) Youth symbol attitudes toward denim clothing was related to fashion in clothing. 5) Possession of denim clothing was related to fashion and the choice of design in clothing. 6) Frequency of wearing denim clothing was related to the choice of design, and conformity-individuality in clothing.

• 한국과학교육학회지
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• 제11권1호
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• pp.37-50
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• 1991

The CAI (Computer-Assisted Instruction) system for science teaching has been increasing both in quantity and in quality during the last two decades. However, science learning by computer has not played a leading role in the science teaching process. Therefore, the purpose of this study was to analyze the effectiveness of tutorial CAI programs according to the learner's characteristics such as sex, inquiry skills, attitudes toward science subject, logical thinking skills, achievement motivation, science content achievement in science teaching. One group pretest-posttest design was used as an experimental design. The three tutorial science CAI programs were used for thirty males and females selected in grade eight. According to the analysis of CAI achievement scores the female students showed significantly higher (P<0.05) than the male students. Also, one-way analysis of variance was used to investigate the effects of interaction between sex and achievement motivation. The significant difference on the effects of interaction between sex and achievement motivation has not found. The effects of tutorial CAI between logical thinking skills, attitudes toward science subject, inquiry skills, achievement motivation, science content achievement according to upper and lower levels were investigated by using the statistical analysis of one-way ANOVA. The results indicate that tutorial CAI might provides a good opportunities for the improvement of science achievement to the lower level students of attitudes toward science subject, inquiry skills, science content achievement.

• 여성건강간호학회지
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• 제13권4호
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• pp.272-279
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• 2007

Purpose: The purpose was to test the effects of a premarital education program for singles on their sex role attitude and marriage expectations. Method: Forty seven single people were recruited through website advertisements. Volunteers were randomly assigned either to participate in a 4 week premarital education program(2 hours per week)(n=23) or the option to get a hand-out used with the experimental group after a post-test(n=24). An interviewer blinded to the randomization collected questionnaire data from all subjects at pre and post test. The program covered 2 thematic areas: the value of marriage and gender equity-relations. The data was analyzed using $X^2$-test, t-test, and ANCOVA. Result: There was a significant difference in the marriage-expectation score between the two groups. However, the sex role attitudes score in the experimental group was not significantly different from that of the control group. Conclusion: This premarital education program for singles had positive effects on marriage expectations but not on sex role attitude. Longer follow-up might be needed to evaluate these effects.

• 복식
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• 제60권3호
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• pp.99-109
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• 2010

The purpose of this study was to examine the differences of appearance management behavior and body exposure attitude according to sex role identity. The method of this study was a survey research method by questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. The data were analyzed by SPSS program. Analysis methods used were frequency, factor analysis, Cronbach's $\alpha$-reliability coefficient, one-way ANOVA and Duncan's multiple range test. The subjects were divided into 4 types of sex role identity: androgynous, masculine, feminine, and undifferentiated type. The female androgynous group had skin care the most, while the male androgynous type had clothing management and weight control the most among the 4 types. Both male and female androgynous groups had hairstyle care the most. Both the male and female masculine groups wore chest exposing clothes the most, while the female masculine type wore shoulder exposing and leg exposing clothes the most. The female androgynous group showed the highest appearance management expenses.

• 여성건강간호학회지
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• 제9권1호
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• pp.5-17
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• 2003

Purpose : The purpose of this study was 1) to classify university student's attitudes toward sex, 2) to confirm the effects of sexuality course on sex-role stereotypes and sexual attitude in university student s. Method : The subjects in this study were 212 K university students in Kangwon Province between 3/7/2001 $\sim$ 6/13/2001. The instruments used for this study were the general characteristics, sexual attitude and sex-role stereotypes. The data was analyzed by frequency, percentage, mean, standard deviation, paired t-test, ANOVA, Pearson correlation coefficients, Factor analysis and Cronbach's $\alpha$ using the SPSS program. Result : 1. University students' attitude toward sex are divided into three types. Type I are called open mined : 16, 33, 28, 10, 18, 2, 30, 25, 26, 27, 22, 19, 29, 21, 9, 5 items. Type II are supporters of virginal purity : 8, 6, 31, 17, 14, 33 items. Type III express love through sexual intercourse : 20, 24, 7, 3, 15, 32 items. 2. There was a significant difference in the appearance and occupational characteristics of sex-role stereotypes before and after the sexuality course (t=2.562, p<.05). 3. In Type III, there was a significant difference in sexual attitude before and after the sexuality course (t=3.576, p<.0001). 4. The data showed the relationships between type III of sexual attitude and sex-role stereotypes (r=-.3 15, p<.0001). 5. Sex-role stereotypes according to the demographic characteristics before sexuality course were significantly different by age, gender, experience of military service, experience of sex edu cat ion an d experience of sexual intercourse. Sex-role stereotypes according to the demographic characteristics after sexuality course were significantly different by gender and experience of sexual intercourse. 6. Sexual attitude according to the demographic characteristics before sexuality course were significantly different by maj or (type I), age, grade, experience of military service and experience of sexual intercourse (type II), age, grade, gender, experience of military service, experience of sex education and experience of sexual intercourse. Sexual attitude according to the demographic characteristics after sexuality course were significantly different by religion and major(type I), age and grade(type II), age, grade, gender, religion and experience of sexual intercourse. Conclusion : This study showed that a sexuality course was effect ive in changing the sex-role stereotypes and sexual attitude of university students.

• 기본간호학회지
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• 제15권1호
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• pp.98-106
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• 2008

Purpose: This study was conducted to identify the relationship between college students' acceptance of the rape myth and variables in gender-role attitude, which have been known to forecast the acceptance of the rape myth. Method: This study was a survey research. Data were collected from May 1, 2006 to February 31, 2007 with 240 undergraduate students. Descriptive statistics, Pearson's correlation coefficients, and regression analysis with SPSSWIN 12.0 program were used for data analysis. Results: Men were more acceptable to the rape myth than women. Men were very likely to see the occurrence of rape incidents as the rapist being provoked by women, and this attitude made them misunderstand and perceive women as responsible for the occurrence of the incident. Women on the other deny their idea. As a result of analyzing the difference between males and females in attitudes related to gender-role, male students were shown to have a much more traditional and patriarchal attitude than female students. Conclusion: It was found that a hostile attitude toward women and the justification of violence to others act as the main factors in forecasting the acceptance of the rape myth.

• 가정과삶의질연구
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• 제15권2호
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• pp.127-140
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• 1997

Researches found that the attitude of adult married children played an important role for the satisfaction and stability of the elderly remarriage. Therefore this study focused on the children's perception of the elderly remarriage. The results were as follows: Sex was found to be influential to elderly remarriage. Males were more positive than females. The degree of sex-stereotyping and supporting experience of the elderly parents were found to influence on children's perception. adult children positively perceived elderly remarriage as giving emotional satisfaction mutual-dependence and liveliness or freedom of later life. Meanwile they negatively considered elderly remarriage mainly because of traditional public attitudes toward remarriage difficulties of adaptation with step-familes and financial or legal conflicts. Adult children regarded health character financial independence and children's agreement level as the most considerate factors whereas the elderly the adaptati n among step-family members marital adaptaion and public attitudes toward their remarriage.

• 한국의류학회지
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• 제6권2호
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• pp.41-48
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• 1982

The purposes of this study were (1) to investigate the relationships among the variables of unisex attitudes toward clothing, sex-role identification, hobbies and preferences, age, and educational level and (2) to find out any significant differences in the acceptance of unisex clothing between rural and urban residents and between males and females. The following results were obtained by interviewing 127 females and 117 males. (1) The acceptance of unisex clothing for females was generally higher than for males. (2) Younger and more educated persons had higher tendency in the acceptance of unisex clothing. (3) Persons with higher unisex attitude toward sex-role identification showed higher acceptance of unisex clothing and persons with higher unisex attitude toward hobbies and preferences seemed to have higher acceptance of unisex clothing for females. (4) Females showed higher tendency in the acceptance of unisex clothing for females than for males. (5) No significant differences were found in the acceptance of unisex clothing between rural and urban residents.

• 대한가정학회지
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• 제30권2호
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• pp.21-34
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• 1992

The purpose of this study was to investigate (1) the effect of a masculine-feminine image in women's blouse·skirt on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(skirt color) × 2(blose color) × 3(masculine-feminine blouse forms) factorial desing of a blouse·skirt set. The experimental materials developed for this study were a set of stimuli and 2 response scales. The stimuli consisted of 12 drawings of woman's clothing made by systematic manipulations of 2 independent variabels (color and form) in drawings of blouse-skirt. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of occupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives and accounting for 33.3% of the variance in blouse-skirt. On the blouse-skirt set, the form of the blouse had an effect on activity and evaluation for both sexes, while the color of the skirt had an effect on evaluation for both sexes as well as on potency for men. Strong effect of color and form on blouse·skirt were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupations, the effects of color and form of blouse·skirt differed by sex of the subjects. Male subjects determined suitability by the color of the blouse, while female subjects determinied suitability on the basis of the form of the blouse. Perceiver's sex-role attitude and occupation partially influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations.