• International Journal of Human Ecology
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• 제15권1호
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• pp.64-71
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• 2014

This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

• 한국학교보건학회지
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• 제30권3호
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• pp.251-265
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• 2017

Purpose: This study is an integrative review to analyze articles about sex education for school age children in Korean journals. This study explored the year, methods, major variables and key findings of previous studies. Methods: Five electronic databases and eleven journals of nursing in Korean language were searched to find studies done until 2017. 75 papers published from 1995 to 2017 were selected (43 were survey studies and 32 were intervention studies). Results: Among the intervention studies, there was no Randomized Controlled Trial (RCT) study. Most intervention studies were conducted to change sexual knowledge and sexual attitudes. Among the survey studies, Q methodology and content analysis were used. The subjects' sexual knowledge and sexual consciousness were measured low in some studies. The sex education for school age children was composed of elementary school students' perception, understanding and needs related to sex. In addition, sex education was carried out to improve students' informational aspects such as sexual knowledge, prevention of sexual violence and secondary sexual character as well as emotional aspects such as sexual attitude. However, research on sexual consciousness, sexual values and sexual identity was insufficient. Conclusion: In order to develop an effective sex education program for school age children, it is necessary to consider the degree of their perception, understanding and needs and reflect both the social and cultural aspects as well as the informational and emotional aspects.

• 한국학교ㆍ지역보건교육학회지
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• 제1권2호
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• pp.1-16
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• 2000

Objectives: The purpose of this research is to identify and understand sexuality in 10th grade co-ed students in Seoul, Korea in order to construct practical curriculum for sex education for youth. Method: One-hour class per week was done to the 3 classes among 6 classes for Spring semester in 1999: small group discussion(for 3 classes) & questionnaires(6 classes) were taken. Results: Despite the increased number of sex education programs, peers apparently remain the major source of information and the counselor of their sexual problems. The rate of correct answer of the sex knowledge is still low, especially on biological aspects of opposite sex. Western culture and women's movements have changed our society. In turn, sexual sterotypes and roles have been changing. Small group discussions were taken after the classes of pregnancy, abortion and unmarried parents. Their opinions on maintaining virginity were collected. The condition of choosing spouse and boy/girl friend is quite different in many aspects.

• 한국식품영양학회지
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• 제2권2호
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• pp.31-39
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• 1989

The objective of this study is to collect basic data about sex bias in intrahousehold food distribution, by investigating 124 housekeepers living in Seoul . This Survey was performed using questionnaire about the experience of male-female dietary disparity and the attitudes about sex-differential nutrition Results were summarized as follows ; 1. 38% of housekeepers had been experienced in male-female disparity of food distribution at meal time in her childhood. Protein foods(meats & fishes) and special foods were not distributed evenly to both sexes. 2. The major causes of these unbalanced, sex-differential food distribution was rather masculine priority than food shortage. 3. Compared with the past, male-female dietary disparity was disappeared. However, 47.7% of housekeepers took more care for son's meals than daughter's, consciously or unconsciously.

• 복식문화연구
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• 제22권1호
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• pp.42-54
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• 2014

This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.

• 한국학교보건학회지
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• 제25권1호
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• pp.122-132
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• 2012

Purpose: The purpose of this study is to determine the effectiveness of cooperative learner-centered methods of sex education. Methods: This study was carried out on 5th grade elementary school students in D-district. Nine classes were divided into 3 groups using each different teaching methods: group A (a cooperative learning), group B (a lecture) and group C (a control group for a comparison). The study period was from Oct. 17 to Dec. 2 in 2011. Both groups A and B received sex education lessons for 40 minutes for 4 weeks and were tested their sex knowledge and attitude to compare the differences. Results: The scores of sex knowledge for all three groups were increased and their sex attitude was increased as well. The points of sex knowledge between pre and post test in group A are greater than the group B's. Thus, the cooperative learning approach with Group A was more effective to improve student's sex knowledge. But the difference between the sex attitude scores was not statistically significant. Group A and B showed a positive improvement in both their sex knowledge and attitudes compared with the control group. Conclusion: This experiment shows that an active teaching methods is more effective to improve student sex knowledge than a passive approach. Thus, a cooperative learning method results in increases of both student's sex knowledge and interests in learning sex education. It needs to develop more diverse teaching methods and programs on sex education that are more systematic and tailored.

• 농촌의학ㆍ지역보건
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• 제26권1호
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• pp.105-114
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• 2001

농촌 여자고등학생들의 성 관련 지식과 태도에 미치는 성교육의 단기 및 중기 효과를 평가하기 위해 2개 고등학교 여학생 119명을 대상으로 150분에 걸쳐 성교육을 실시 한 후 교육 실시전과 실시 후 1개월과 6개월에 각각 l회씩 설문조사를 실시하였다. 에이즈와 관련된 지식의 수준은 교육 전 8.46점에서 교육 1개월 후에 11.90, 6개월 후에는 11.87로 교육 후 상당기간이 경과해도 지식의 수준은 유지하였으며, 사랑하는 사람과는 혼전에 성 관계를 가져도 좋고, 인공유산은 죄를 짓는 것이라는 것 그리고 미혼모, 강간 혹은 질병으로 인해 부득이 하게 인공유산을 받아야 하는 경우를 찬성하는 학생의 비율이 성교육 후에 증가하였다. 고등학생 시절에 이성간에 교제를 하는 것은 긍정적이다라는 생각은 교육 전에도 83.2%로 매우 높았으며 교육 1개월 후와 6개월 후에도 각각 83.9%와 84.9%로 매우 높은 수준을 유지하였으나 중학생 시절에 이성교제를 하는 것에 대해서는 다소 부정적인 의견을 나타내었다. 에이즈에 대한 태도는 성교육 후에 긍정적이며 적극적으로 변화하였으며 특히, 환자를 인간적으로 대하고, 공개적으로 관리해야 한다는 생각이 증가하였다. 결론적으로 성교육을 통하여 성 관련 지식과 태도는 6개월이 지난 시점에서도 상당한 수준으로 유지하였다. 앞으로 더욱 효과적인 성교육을 위해서 보건소와 학교는 서로 긴밀한 협조관계를 유지하여 성교육 사업에 필요한 재정적 바탕을 마련해야 할 것이고 그 다음으로는 그 내용에 충실을 기해야 하겠다. 그리고 학교에서는 쌍방향의 대화식 성교육을 통하여 충분한 지식의 습득과 실질적인 피임기술을 익힐 수 있는 시간의 화보에 노력하여야 할 것이다. 또한 한 두 번의 일과성의 성교육으로 끝나서는 안되도록 학교에서는 장기적인 계획을 세워 규칙적이고 지속적인 교육이 되도록 교과과정을 조정하고 보건소에서는 학생들이 싫증을 가지지 않도록 흥미 있고 다양한 교육내용을 개발하거나 중앙부처나 단체에서 개발한 프로그램을 도입하여 학교에 제공하여야 할 것이다.

• Child Health Nursing Research
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• 제17권3호
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• pp.153-160
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• 2011

Purpose: The purpose of this study was to identify differences in sexual knowledge, attitudes and perspectives of sexual values for female students as these factors related to sexual characteristics. Methods: The participants were 835 girls in junior or high school from Seoul and Kyunggi province in Korea. Data were collected using self-report questionnaires and analyzed using descriptive statistics, t-test, F-test and Scheffe with the SPSS 14.0 WIN program. Results: The major results were as follows: First, for sexual knowledge, there were significant differences for girls from homes with conservative atmosphere and for those who had experiences related to porno. Second, related to sexual attitudes, students who had experience related to porno, were significantly more positive, and had a more open attitudes than students with no experience. Third, for perspectives of sexual value, students who perceived a conservative home atmosphere, who had boy friend, and who had experiences related to porno, had a more positive sexuality, and attitudes towards sexual equality. Conclusion: The findings indicate that it is necessary to develop special sex education programs for both school and parents so that teachers and parents can guide these students appropriately.

• 한국과학교육학회지
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• 제16권3호
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• pp.286-294
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• 1996

In this study, the image of scientists and the self-image in terms of stereotypical masculine and feminine characteristics were investigated for 562 primary and secondary school students. The perceived differences between the image of scientists and the self-image were quantified and compared across grade levels and gender. Their relationships with science-related attitudes were also studied. The results indicated that students hold more masculine characteristics in the image of scientists and more feminine characteristics in the self-image. The perceived differences between the image of scientists and the self-image were greater for female students than male students. Female students also had more negative attitudes than male students on Career Interest in Science and Enjoyment of Science Lesson of the Test of Science-Related Attitudes. It was found that the differences between the perceived images were negatively correlated with science-related attitudes. Although the relationships were found to be statistically significant, the magnitudes were relatively small. Educational implications are discussed.

• 한국생활과학회지
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• 제14권5호
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• pp.709-720
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• 2005

The purpose of this study is to provide practical information which can prevent the adolescents from sexual derailment by identifying types of sexual attitudes and their perception of sexual abuse incidents. The results are as followings; 1. The sexual attitudes were grouped into three types: passive type, active chaser, and conservative introvert. Most adolescents belonged to passive type and least to trend of chaser. The results showed that Korean adolescents tended to be passive to the matter of sex. They also had different perceptions to sexual attitude and sexual abuse incidents in relation to their sexual attitude type, sex and grade. Thus, sex education with different contents and approaches in relation to their sexual attitude type, gender and age seems to be effective. 2. Majority of the adolescents thought sexual abuses could take place at anytime and anywhere. Belief that the offender would be a male and the victim would be a female was most common. Most respondents thought the offender would be responsible for sexual abuse, and that the offender would be a male. Most were the replies that one would report the offender and go to counselling center for help. Although these replies are very desirable, there are doubts that if they would be able to behave that way in the actual situation. That is because it is hard to get help from counselling center due to the system and the lack of counselors. Therefore, it is essential to improve the system to make it possible to give practical help to adolescents.