1 |
Aaker, Jennifer L.(1997). Dimensions of brand personality. Journal of Marketing Research, 34(August), 347-356.
DOI
ScienceOn
|
2 |
Ahn, Kwang Ho, Hwang, Sun-Jin, & Jung, Chan-Jin (2010). Fashion marketing(3th ed.), Seoul: Suhaksa.
|
3 |
Bang, Joung Hae, Jung, Ji Yeon, Lee, Eun Hyung, & Kang, Hyun Mo(2010). An exploratory study on the effects of relational benefits and brand identity: Mediating effect of brand identity. Asia Marketing Journal, 12(2), 155-175.
|
4 |
Bem, Sandra L.(1974). The measurement of psychological androgyny. Journal of Consulting and Clinical Psychology. 42, 155-62.
DOI
ScienceOn
|
5 |
Bem, Sandra L.(1975). Sex role adaptability: One consequence of psychological androgyny. Journal of Personality and Social Psychology, 31, 634-643.
DOI
|
6 |
Bem, Sandra L.(1979). Theory and measurement of androgyny: A reply to the pedhazur-tetenbaum and locksley-colten critiques. Journal of Personality and Social Psychology, 37, 1047-1054.
DOI
|
7 |
Bem, Sandra L.(1981). The BSRI and gender schema theory: A reply to spence and helmreich. Psychological Review, 88, 369-71.
DOI
|
8 |
Bhattacharya, C. B., & Sen, S.(2003). Consumercompany identification: A framework for understanding consumers' relationships with companies. Journal of Marketing, 67(2), 76-88.
DOI
ScienceOn
|
9 |
Deaux, K.(1985). Sex and gender. Annual Review of Psychology, 36, 49-81.
DOI
ScienceOn
|
10 |
Deaux, K.(1991). Social identities: Thoughts on structure and change. In Curtis, R.C. (Ed.) The relational self: Theoretical convergences in psychoanalysis and social psychology. New York, Guilford Press.
|
11 |
Fishbein, M., & Ajzen, I.(1975). Belief, attitude, intention and behavior: An introduction to theory and research. Denver: Addison-Wesley Pub.
|
12 |
Fitzmaurice, Julie(2005). Incorporating consumers' motivations into the theory of reasoned action. Psychology & Marketing, 22(11), 911-929.
DOI
ScienceOn
|
13 |
Fournier, Susan(1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(March), 343-73.
DOI
ScienceOn
|
14 |
Grohmann, B.(2009). Gender dimensions of brand personality. Journal of Marketing Research, XLVI (February), 105-119.
|
15 |
Heo, Young Hoi(2011). Consumer, parent brand, and extension product category on brand extension evaluation and purchase intention. Unpublished master's thesis, Inha University, Incheon, Korea.
|
16 |
Hong, Kyung-Hee, & Lee, Yoon-Jung(2009). The influence of salespersons attributes on relationship commitment between college students and salespersons and their performance. Journal of the Korean Society of Clothing and Textiles, 33(1), 33-44.
과학기술학회마을
DOI
ScienceOn
|
17 |
Jung, Kwon, & Winston Lee(2006). Cross-gender brand extension: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions. Advances in Consumer Research, 33(1), 67-74.
|
18 |
Kim, Chong yon(2007). A gender characteristics in contemporary men's fashion. Unpublished master's thesis, Hanyang University, Seoul, Korea.
|
19 |
Kim, Sung Hwan(2013). The effects of perceived similarity of employee by customers on likablility and interpersonal trust -Focused on demographic and perceptual similarity-. Unpublished doctoral dissertation, Kyonggi University, Suwon, Korea.
|
20 |
Lee, hak-sik, Choi, Jae Ik, & Lim, Ji hoon(2004). Brand's attitude toward consumer purchasing behavior: It's role in the consumer-brand relationship. Korean Society of Consumer Studies, 15(2), 85-108.
|
21 |
Lee, hak-sik, Kim, Jang-Hyun, & Yang, Sinhye(2009). The effects of the consumers' social psychological gender and brand gender congruity on brand attitudes. Korean Society of Consumer Studies, 20(1), 177-208.
|
22 |
Lim, Jong Won(2000). An empirical study on virtual store choice. Unpublished master's thesis, Myoungi University, Seoul, Korea.
|
23 |
Lim, Sook Ja, Hwang, Sun Jin, Lee, Jong Nam, & Lee, Seung Hee(2009). The social psychology of clothing. Seoul, Suhaksa.
|
24 |
Markus, H. R., & Kitayama, S.(1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224-53.
DOI
|
25 |
McCracken, Grant(1988). Culture and consumption: New approaches to the symbolic character of consumer goods and activities. IN: Indiana University.
|
26 |
Mittal, B.(1990). The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: A second lool. Journal of Marketing Research, 27(2), 209-219.
DOI
ScienceOn
|
27 |
Na, Kwang Jin(2010). A study of brand identification path and personal identification path on brand loyalty. Journal of Korean Marketing Association, 25(3), 169-191.
|
28 |
Nam, Sujung(2010). Metro-sexual consumption in accordance with identity of gender roles, selfesteem and cultural-social attitude toward appearance. Journal of Korean Living Science Association, 19(1), 91-102.
|
29 |
Park, Jong Choi(2009). The effects of retail salesperson's effort of attitude of the salesperson and purchase intention: Adjust the effect of the remarkable convenience. Korean Academic Society of Business Adminstration, 209-221.
|
30 |
Osmonalieva, Gulmira(2004). Study on effects of the salesperson and company's images to the product purchase behavior of consumer: On the basis of the financial services industry. Unpublished master's thesis, Seoul University, Seoul, Korea.
|
31 |
Park, Seong-Yeon, & Lee, Yoo Kyung(2006). Effect of the congruence between brand personality and self-image on customer satisfaction, consumer-brand relationship and brand loyalty in Korean Culture. The Korean Journal of Advertising, 17(1), 7-24.
|
32 |
Rio, A. b., Vazquez, R., & Iglesias, V.(2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(4/5), 410-425.
DOI
ScienceOn
|
33 |
Russell, M. L.(2009). The missional entrepreneur: Principles and practices for business as mission. Birmingham: New Hope Publishers.
|
34 |
Sirgy, M. Joseph(1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(December), 287-299.
DOI
ScienceOn
|
35 |
Sirgy, M. Joseph, Grewal, Dhruv, Mangleburg, F. Tamara, Park, Jae-ok, Chon, Kye-Sung, Claiborne, C. B., Johar, J. S., & Berkman, Harold(1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science, 25(3), 229-241.
DOI
ScienceOn
|
36 |
Sondhi, N., & Singhvi, S. R.(2006). Gender influences in garment purchase: An empirical analysis. Global Business Review, 7(1), 57-75.
DOI
|
37 |
Yoo, Hong-sik(2007). A study on gender-less in fashion products for Korean apparel industry-centering on a woman's dress. Journal of Korean Traditional Costume, 10(3), 57-72.
|
38 |
Yang, Jinok(2010). The influence of brand history appeared in brand stories of old fashion companies on consumer brand attitude. Unpublished doctoral dissertation, Korea University, Seoul, Korea.
|
39 |
Yang, Sinhye(2008). Gender as a personality: The relation between consumer-brand gender congruity and brand attitude. Unpublished master's thesis, Hongik University, Seoul, Korea.
|
40 |
Yi, You Jae, & La, Sun A(2002). Brand personality - brand identification - brand equity model: An exploratory study on the difference between users vs. non-users. Journal of Korean Marketing Association, 17(2), 1-33.
|
41 |
Veg, N., & Nyeck, S.(2007). Brand gender and crossgender extensions. Cahier, 364(mai).
|
42 |
Smith, J. Brock(1998). Buyer-seller relationships; Similarity, relationship management and quality. Psychology and Marketing, 15(January), 3-21.
DOI
|