• Title/Summary/Keyword: service quality management

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An empirical study on the relationship between medical service quality and value and customer behaviour (의료산업 서비스 품질 및 가치와 고객행동간 관련성 실증연구)

  • Lee, Deok Soo;Park, Roh Gook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.179-187
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    • 2013
  • It is the recent trend that the valuation criteria on product quality depends on the customer satisfaction instead of conformance to specifications. It also applies to the service quality. This study deals with an empirical study on the relationship between service quality and value and customer behaviour in the medical service industry. This study also investigates the effect of service-related quality on the service quality/value and customer behaviour. A statistical research reveals that 1)the service quality and value each has a positive relationship with customer behaviour, 2)the service-related quality strongly influence the service quality/value and customer behaviour.

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The Relationship between Empowerment and Service Quality, and Moderating Effects of Tenure (종업원 임파워먼트와 서비스품질의 관계 및 재직기간의 조절효과)

  • 안관영;곽영환
    • Journal of Korean Society for Quality Management
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    • v.31 no.4
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    • pp.19-35
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    • 2003
  • With the increase in family income in Korea and the improving quality of life, there is a rapid growth in the restaurant industry. Therefore there is a demand for quality service in this industry. This paper reviews the relationship between service quality and the degree of employee empowerment. The first objective of this research is to test the effects of employee empowerment on service quality, and the second one is to test how tenure affects this relationship. According to statistical analysis, meaning, competency, and autonomy generally have an affirmative impact on many service quality factors. Also the results of regression analysis to test the moderation effect show that long term employees are more sensitive to autonomy than short term employees.

The Importance-Satisfaction Analysis of Service Quality in University (대학교육 서비스품질의 중요도-만족도 분석 연구)

  • Kim, Myung Kyum;Park, Jongwoo
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.807-822
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    • 2019
  • Purpose: To increase the competitiveness of the university and improve the quality of education by providing education services that meet the student's satisfaction needs based on the education service quality survey of university students. Methods: A questionnaire consisting of 6 elements and 38 questions was prepared and students were surveyed. The importance and satisfaction ISA analysis was conducted. Results: The results of this study are as follows; there was a difference in the perception of importance and satisfaction by student characteristics regarding the results of educational service quality measurement. Working students need an extra effort in the educational environment and foreign students in student services. Conclusion: The importance of educational service quality-satisfaction survey should be used to identify the factors of educational service quality by student characteristics to improve student satisfaction, improve the quality of education, and support educational services with a strategic approach.

The Effects of Service Relationship Quality on Customer's Behaviors (서비스 관계품질이 고객행동에 미치는 영향에 관한 실증연구)

  • Lee, Deok-Soo
    • Proceedings of the Safety Management and Science Conference
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    • 2013.04a
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    • pp.69-81
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    • 2013
  • It can be said that nowadays, customers don't recognize that only good quality products as selection attribute regarding products quality can satisfy them. The case in service industries is also the same. Service quality is most affected by the criteria that customers themselves evaluate. Customers who are not satisfied with services provided institutions will disregard them. In consequence, this will affect their profitability. Collected questionnaires were analyzed using SPSS v.15 for the concrete proof analysis and the results are as follows. First, Service quality works as an important factors on customer's behavior. Second, Relationship quality serves as a mediated role between service quality and customer's behavior.

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Quality System for Venture Telecommunication Business (벤처통신산업에서의 품질시스템 구축방안 -W사를 중심으로)

  • 최성운;김경근
    • Journal of the Korea Safety Management & Science
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    • v.3 no.1
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    • pp.107-116
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    • 2001
  • ISO 9000 has brought about significant positive effects to the quality management system and quality improvement. This paper develops effective and flexible ISO 9000 quality system based on telecommunication manufactured goods with CSU(Channel Service Unit), ADSL(Asymmetric Digital Subscriber Line), Fiber Optic Multiplexer, HDSL(High-bit-rate Digital Subscriber Line), FDSU(Flexible Data Service Unit), 73 DSU(Digital Service Unit). The case studies of venture telecommunication corporation in establishing ISO 9000 qualify system are also discussed.

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The Effects of the Perceived Call Center Service Quality on Service Loyalty - Focused on Mediating Effects of the Perceived Brand Personality - (콜센터 서비스에 대한 인지된 품질이 서비스 로열티에 미치는 영향 - 인지된 브랜드 개성의 매개효과를 중심으로 -)

  • Lee, Myeong Sik;Kim, Gyoung Suk
    • Journal of Korean Society for Quality Management
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    • v.40 no.4
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    • pp.531-542
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    • 2012
  • Purpose: This study examines the causal relationship among perceived call center service quality, perceived brand personality, and service loyalty. Methods: This study employs call center services in mobile phone, credit card, and internet shopping, to collect data from respondents via on-line survey, and analyzes causal relationship among above-mentioned three constraints. Results: Perceived call center service quality has a positive impact on perceived brand personality and service loyalty. Perceived brand personality has a positive impact on service loyalty. Cognitive loyalty has a positive influence on attitudinal loyalty. Attitudinal loyalty has a positive impact on behavioral loyalty. Perceived brand personality has a mediating effect towards perceived call center service quality and service loyalty. Conclusion: In order to improve service loyalty, it is necessary to understand diverse variables. Call center service companies are required to find the ways to improve their service quality, while positively applying the techniques of differentiating the brand personality used by manufacturing companies.

A Comparative Study on the Service Efficiency Index(SEI) and Service Quality Consistency Index(SQCI) using the SQI (SQI를 이용한 서비스효율성지수(SEI) 및 서비스품질 일관성지수(SQCI)의 비교연구)

  • Song, Gwang-Suk;Yoo, Han-Joo
    • Journal of Korean Society for Quality Management
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    • v.36 no.4
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    • pp.102-116
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    • 2008
  • The most widely used models to study the quality of service are the SERVQUAL and SERVPERF models that measure service mechanisms. This paper is to estimate service efficiency and consistency for Retail Industry. We tried to measure the service quality and overall satisfaction by using DEA and PCI, degree of combination and top2box which is a little bit different methodology from traditional ones. Rather than using the usual method of converting the service quality index by mean value, the Service Efficiency Index(SEI) and Service Quality Consistency Index(SQCI) are used to measure the efficiency and consistency level, which in turn can be used as the new service quality indices. The result of SEI and SQCI show the efficiency frontier in retail industry that 6 DMUs are analyzed relative efficient DMUs, 12DMUs are inefficient DMUs and retail Industry consistency level appeared low(0.35-0.47) Also, there is a significant difference in terms of efficiency and consistency in the each retail industry. Finally, we showed the summarized result as the Effi-Con Matrix.

A Study on the Measuring Service Quality of University Organizations by SERVQUAL (대학행정서비스 품질측정에 관한 연구 -SERVQUAL을 이용한 품질측정-)

  • Kim Yong-Ho
    • Management & Information Systems Review
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    • v.6
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    • pp.89-115
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    • 2001
  • Recently, administrators of Korean university are struggling to survive against rapidly changing environment. But, the customer service of university organizations are generally recognized inferior to those of business service. Thus, the measuring of service quality is the beginning of works to improve customer service in university. SERVQUAL is known the most generalized scale to measure service quality. After SERVQUAL was published as a measure of perceived service quality by PZB(1985), several arguments have been made against its validity and the other measures have been suggested by Tears(1993), Cronin and Taylor(1992). Therefore, this paper reviews about SERVQUAL controversies. Also, this paper analyzed the dimensions of service quality and its relevant concepts. For this empirical study, 288 respondents drawn from university student in Pusan area are collected and 5 hypotheses are analyzed by using regression analysis. The results of empirical study are as follows. (1) three dimensions of service quality(specialty, reliability, tangiables) are perceived from factor analysis. (2) dimensions of service quality are related to the overall service quality and customer satisfaction, especially specialty is varified as the most important dimension. (3) customer satisfaction affects repurchase intention and word-of-mouth effect positively. In conclusion, however this study have a few limitations about sampling and questionnaire, offers some strategic directions for improving the service quality of university organizations.

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A Study on Nonlinear Measurement of Service Quality (비선형성을 고려한 서비스품질 측정 모형에 관한 연구)

  • 서창적;최순재;윤영진
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.1-16
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    • 2001
  • The existing studies on measuring service quality have focused on moderating expectation. But one of real problems of measuring service quality is the assumption that customer's perceived quality is increased linearly by gap(performance-expectation). In this study, we assumed non-linearity of customer's perceived quality. The results of empirical study show that NL-SERVQUAL(suggested model in this paper) is better than SERVQUAL and SERVPERF.

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