A Comparative Study on the Service Efficiency Index(SEI) and Service Quality Consistency Index(SQCI) using the SQI

SQI를 이용한 서비스효율성지수(SEI) 및 서비스품질 일관성지수(SQCI)의 비교연구

  • Song, Gwang-Suk (Division of Business Administration, Kyungpook National University) ;
  • Yoo, Han-Joo (Division of Business Administration, Soongsil University)
  • Published : 2008.12.31

Abstract

The most widely used models to study the quality of service are the SERVQUAL and SERVPERF models that measure service mechanisms. This paper is to estimate service efficiency and consistency for Retail Industry. We tried to measure the service quality and overall satisfaction by using DEA and PCI, degree of combination and top2box which is a little bit different methodology from traditional ones. Rather than using the usual method of converting the service quality index by mean value, the Service Efficiency Index(SEI) and Service Quality Consistency Index(SQCI) are used to measure the efficiency and consistency level, which in turn can be used as the new service quality indices. The result of SEI and SQCI show the efficiency frontier in retail industry that 6 DMUs are analyzed relative efficient DMUs, 12DMUs are inefficient DMUs and retail Industry consistency level appeared low(0.35-0.47) Also, there is a significant difference in terms of efficiency and consistency in the each retail industry. Finally, we showed the summarized result as the Effi-Con Matrix.

Keywords

References

  1. 김태일(2000), "자료포락분석 기법에 의한 자치단체 행정의 생산성 향상에 관한 비판적 논의", 정책분석평가학회보, Vol.10, No.1, pp.185-207
  2. 박병선, 이충훈, 조중재(2002), "2차원 벡터 공정능력지수 $C_{p}와C_{pk}$의 근사 신뢰영역", 품질경영학회지, Vol.30, No.4, pp.44-57
  3. 송광석, 유한주(2008), "서비스품질일관성지수의 개발 및 측정에 관한 연구", 한국생산관리학회, 제19권, 3호, pp.150-178
  4. 유한주, 송광석(2007), "서비스품질경영시스템의 효율성 비교분석에 관한 연구", 품질경영학회지 vol.35, No.3, pp.21-36
  5. 유한주, 송광석, 김백륜(2008), "서비스품질 일관성 평가를 위한 서비스품질 역량지수(SQCI)의 개발 및 측정에 관한 연구", 한국경영공학회, 제13권, 2호, pp.243-258
  6. 윤경준(2003), "공공부문 효율성 측정을 위한 DEA의 활용:평가와 제언", 정부학연구, Vol.9, No.2, pp.7-31
  7. 이도경(1999), "공정능력지수 개발", 금오공과대학교 논문집, Vol.20, pp. 153-160
  8. 이도경, 최문석(2005), "측정 대상이 여러 규격을 포함하며 고정되지 않는 경우의 공정능력 측정지수 개발", 산업경영시스템학회지, Vol. 28, No.4. pp.48-54
  9. 임태진(2005), 공정능력분석 및 관리도 설계, 숭실대학교출판부
  10. 임태진, 변시섭(2000), "불량률과 일치하는 공정능력지수", 품질경영학회지, 28권, 2호, pp.103-122
  11. 최민영, 김백륜, 유한주(2007), "서비스품질일관성 지수의 개발에 관한 연구", 서비스경영학회지, 8권, 3호, pp.211-226
  12. Asmild, M., Paradi, C. J., Resse, N. D., Tam, F.(2006), "Measuring overall efficiency and effectiveness using DEA", European Journal of Operational Research, Vol.30, pp.1-17 https://doi.org/10.1016/0377-2217(87)90002-6
  13. Chan, L. K., Cheng, S. W., Spiring, F. A.(1988), "A New Measure of Process Capability," Journal of Quality Technology, Vol.20, pp.162-175 https://doi.org/10.1080/00224065.1988.11979102
  14. Charnes, A., W. W. Cooper and E. Rhodes.(1978), "Measuring the Efficiency of Decision Marking Units," European Journal of Operational Research, No.2, pp.429-444
  15. Hsing, T. C. And Taguchi, G.(1985), "A Tutorial on Quality Control and Assurance-The Taguchi Methods," ASA Annual Meeting Report, Las Vegas, LV
  16. Juran, J. M.(1974), Quality Control Handbook, 3rd ed. McGraw-Hill, New York, NY
  17. Kane, V. E.(1986), "Process Capability Indices," Journal of Quality Technology, Vol.18, pp.41-52 https://doi.org/10.1080/00224065.1986.11978984
  18. Kocherlakota, S. and Kocherlakota, K(1990), "Process Capability Indices : Bivariate Normal Distribution," Communication in Statistics Theory and Methods, Vol.20, pp.2529-2547
  19. Mittal, V., Kamakura, W. A.(2001), "Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics", Journal of Marketing Research, Vol.38, pp.131-142 https://doi.org/10.1509/jmkr.38.1.131.18832
  20. Montgomery, D. C.(2001), Introduction to Statistical Quality Control, 4th Edition, John Wiley & Sons
  21. Pearn, W. L. Kotz, S.; and Johnson, N. L.(1992), "Distributional and Inferential Properties of Process Capabilities", Journal of Quality Technology, Vol.24, pp.216-231 https://doi.org/10.1080/00224065.1992.11979403
  22. Plante, R. D.(2001), "Process Capability: A Criterion for Optimizing Multiple Response Product and Process Design," IIE Transactions, Vol.33, pp.497-509
  23. Sullivan, L. P.(1984), "Reducing Variability: A New Approach to Quality", Quality Progress, Vol.17, pp.15-21
  24. Thompson, R. G., Singleton. Jr, F. D., Thrall, R. M. and Smith, B. A.(1986), "Comparative Site Evaluations for Locating a High-Energy Physics Lab in Texas", Interfaces, Vol.16, No.1, pp.35-49 https://doi.org/10.1287/inte.16.6.35
  25. Wu, D., Yang, Z., Liang, L.(2006), "Using DEAneural network approach to evaluate branch efficiency of a large Canadian bank", Expert System with Applications, Vol. 31, pp.108-115 https://doi.org/10.1016/j.eswa.2005.09.034
  26. Zhu, J.(1996), "Data Envelopment analysis with preference structure", Journal of Operation Research Society, No.47, pp.136-150 https://doi.org/10.1057/jors.1996.12
  27. Zhu, J.(1998), "Data Envelopment analysis vs. principal component analysis: An illustrative study of economic performance of chinese cities", European Journal of Operation Research, Vol.111, No.1, pp.50-61 https://doi.org/10.1016/S0377-2217(97)00321-4
  28. Zhu, J.(2003), Quantitative Models for Performance Evaluation and Benchmarking, Kluwer Academic Publishers