• Asia pacific journal of information systems
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• v.30 no.1
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• pp.94-119
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• 2020

Digital platforms characterized by network effects enable provisioning of various types of services and provide a mechanism for linking producers and consumers. Identifying the key Quality of Service attributes of such platforms is vital for their continued success and growth. In this paper, a set of quality attributes for platforms is first extracted from different extant quality models. Then actual user feedback data from three platform providers are analysed and mapped against the set of quality attributes to determine the key attributes that are relevant. These findings are corroborated with qualitative data from interviews of different stakeholders. The results show that service quality characteristics are important to the success of platforms. Functional characteristics of platforms assume importance where the digital contributions of the platform is higher. Apart from these, 'fitness for use' as a major determinant of quality is also important in digital platforms.

• The Journal of Information Systems
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• v.31 no.1
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• pp.59-90
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• 2022

Purpose This paper presents a new method of classifying online platforms. It also explains how to apply the framework using case studies and generate new insight about platform strategies and policy development. Design/methodology/approach This paper focuses on the relationship between platforms, especially the hierarchy and power relations, and broadly classifies platforms as follows: content/services, meta information, app stores, operating systems, and cloud. Both the content/service platform and the meta information platform have matching as their main function. However, most content/services tend to collect and access information through meta-information platforms, so meta-information platforms are closer to infrastructure than content/service platforms. App store, operating system, and cloud can be said to be platforms of platforms. A small number of companies in the US and China dominate platforms of platforms, and become the recent development and regulatory targets of their respective governments. Findings We should be wary of the attempts to regulate domestic platforms by importing foreign regulations that ignore the hierarchical structure that our framework highlights. We believe that Korea's strategy to become a true platform powerhouse is clear. As one of the few countries with significant companies in the area of meta information platforms, it will be necessary to fully utilize the position and advance into the strategically important area of platforms of platforms. Furthermore, it is necessary to encourage world-class companies to appear in Korea in the app store, operating system, and cloud. To do so, the government needs to introduce promotion policies to strategically nurture such platforms rather than to regulate them.

• Korean small business review
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• v.43 no.2
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• pp.59-86
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• 2021

The platform concept has been used for business operations in various forms: product platforms, transaction platforms and industry platforms. All these platforms have common characteristics of having 'core' that is reused frequently and 'peripherals' that are less reusable and changed often. Companies use platforms to enable efficient development and creation of product family, transactions and innovation. These platforms provide new opportunities for many small and medium-sized companies (SMEs) by bringing changes to traditional industrial structures focused on the products rather than platforms. The service robotics industry in South Korea is mainly composed of technology-intensive SMEs due to its small market size. Although these SMEs succeed in developing technologies, they have difficulties creating and expanding markets to sell products. Thus, this study addresses the characteristics and problems of the South Korean service robotics industry and analyses how ROBOPRINT, one of the SMEs in the service robotics industry, successfully creates and continuously expands the service robot market by adopting platform concept. The results indicate that ROBOPRINT has been applying two types of platforms: product and transaction platforms. First, ROBOPRINT created art robots that were apartment mural service robots. Rather than selling art robots, the company developed various robots such as painting robots, building exterior wall-cleaning robots by reusing the core technology of the robots. The company also developed various robots according to the buyers request. In addition, the company used the robots to directly provide apartment mural services for customers. This mural service has been extended into various areas, not only in apartments but also in soundproof walls, underground passages, and retaining walls. Besides, ROBOPRINT added new services continuously by developing technologies such as virtual reality. Second, ROBOPRINT mediated mural service buyers and mural designers. This platform reduced buyers' workload, which necessitates requesting mural services to ROBOPRINT and searching for mural designers. For designers, this opened up new opportunities to participate in the mural business. The platform attracted both mural buyers and designers who were scattered before. Finally, ROBOPRINT seeks to expand the platform's scope to outside company. To share internally reused ROBOPRINT's technology with other companies, the company participated in Daegu city's 'New Technology Platform Industry'. Furthermore, ROBOPRINT is trying to share the service platform by leasing robots to other companies. This allows external agents to develop technologies and provide services by reusing resources from ROBOPRINT. This study contributes to existing theories by showing that SMEs continuously create and expand markets by building various platforms. Moreover, it provides useful implications for practitioners by describing the firm's specific platform-building strategy.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.473-474
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• 2019

Recently, data security and convenience are critical requirements to the interaction and collaboration of tourism service systems for the tourism industry. However, there are still many challenges for current tourism service systems to fulfill these requirements since they have inconsistent structures with different access control models and security policies. Blockchain has the potential to evolve the conventional tourism industry benefiting by its unique features such as data privacy and transparency. This paper mainly aims the interworking mechanism of heterogenous blockchain platforms for secure tourism service. We propose interworking scheme to connect multi-blockchain platforms for enhancing data integrity in the tourism industry. A proof of concept design and implement based on Hyperledger Fabric and Winding Tree.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.370-372
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• 2022

In an on-demand economy that provides products and services immediately in response to consumer needs, consumers have a significant influence on pricing. In the travel-related fields, service providers are also making great efforts to reflect the needs of consumers and provide better services. In this paper, unlike many travel-related service platforms where sellers unilaterally determine prices, we propose a reverse auction-based service platform method in which consumers propose travel-related services and prices. The proposed matching service platform is expected to be able to provide two-way services differentiated from existing standardized travel-related services by analyzing the needs of various consumers and reflecting the collected response data.

• Journal of the Korea Society of Computer and Information
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• v.27 no.11
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• pp.287-294
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• 2022

The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.

• Journal of Institute of Control, Robotics and Systems
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• v.22 no.2
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• pp.153-161
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• 2016

This paper proposes a bridge model for data exchange and service invocation between OPRoS and ROS platforms, shows the validity of the proposed model via applications, and compares the proposed model with the OPRoS platform and the ROS platform using performance measures such as data exchange time and service response time. The proposed model operates independently of OPRoS and ROS Platforms using its configuration file with mapping information among the OPRoS data/service port and the ROS topic/service. The configuration file makes easy connections between OPRoS data/service and ROS topic/service without changing the source code of the platform and components.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.2
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• pp.68-77
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• 2017

In order to implement the smart home environment, we need an intelligence service platform that learns the user's life style and behavioral patterns, and recommends appropriate services to the user. The intelligence service platform should embed a couple of effective and efficient data mining algorithms for learning from the data that is gathered from the smart home environment. In this study, we evaluate the suitability of data mining algorithms for smart home intelligent service platforms. In order to do this, we first develop an intelligent service scenario for smart home environment, which is utilized to derive functional and technical requirements for data mining algorithms that is equipped in the smart home intelligent service platform. We then evaluate the suitability of several data mining algorithms by employing the analytic hierarchy process technique. Applying the analytical hierarchy process technique, we first score the importance of functional and technical requirements through a hierarchical structure of pairwise comparisons made by experts, and then assess the suitability of data mining algorithms for each functional and technical requirements. There are several studies for smart home service and platforms, but most of the study have focused on a certain smart home service or a certain service platform implementation. In this study, we focus on the general requirements and suitability of data mining algorithms themselves that are equipped in smart home intelligent service platform. As a result, we provide a general guideline to choose appropriate data mining techniques when building a smart home intelligent service platform.

• Journal of Information Technology Applications and Management
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• v.31 no.1
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• pp.163-175
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• 2024

This study conducts topic modeling analysis on four electric scooter sharing platforms: Alpaca, SingSing, Kickgoing, and Beam. Using user review data, the study aims to identify key topics and issues associated with each platform, as well as uncover common themes across platforms. The analysis reveals that users primarily express concerns and preferences related to application usability, service mobility, and parking/accessibility. Additionally, each platform exhibits unique characteristics and challenges. Alpaca users generally appreciate convenience and enjoyment but express concerns about safety and service areas. SingSing faces issues with application functionality, while Kickgoing users encounter connectivity problems and device usability issues. Beam receives overall positive feedback, but users express dissatisfaction with application usability and parking. Based on these findings, scooter sharing service providers should focus on enhancing application features, stability, and expanding service coverage to meet user expectations and improve customer satisfaction. Furthermore, highlighting platform-specific strengths and providing tailored services can enhance competitiveness and foster continuous service growth and development.

• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.