• 한국조리학회지
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• 제21권3호
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• pp.29-39
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• 2015

본 연구에서는 지역특산물의 메뉴품질에 따라서 가치지각과 행동의도에 미치는 영향요인들과 그 요인을 이용한 앞으로의 활용방안을 제시하고자 한다. 총 280부의 설문지를 배포하여 불성실하게 응답한 12부의 설문지를 제외한 나머지 268부의 유효한 설문지를 실증연구에 사용되었다. 조사 연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 다중회귀분석을 실시하였다. 분석결과를 보면 메뉴품질에 대한 측정항목의 탐색적 요인분석 결과, 6개 요인으로 KMO 값은 0.827, 총분산비율 65.638%, 가치지각에 대한 요인분석은 전체설명력 59.855%, KMO 값은 0.782 으로 나타났다. 행동의도에 대한 요인분석은 전체 설명력 64.427%, KMO 값은 0.757로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 메뉴품질에 따른 가치지각이 행동의도에 미치는 영향에 관한 가설은 부분채택 되었다.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.494-504
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• 2021

넷플릭스를 대표하는 OTT(Over-The-Top) 서비스의 확산과 코로나19로 인한 사회적 거리두기 현상은 국내 멀티플렉스 영화관에 있어 전반적인 악재로 작용했다. 이에 더해 디지털 시프팅(Digital Shifting) 현상이 가미되며 국내 오프라인 영화관은 새로운 성장의 판로를 모색할 필요성이 대두되었다. 본 연구는 이러한 문제의식 속에서 소비자의 가치 인식이라는 개념에 주목하여 소비자의 가치 인식 유형에 따른 멀티플렉스 영화관의 브랜드이미지와 구매 만족도의 관계를 규명하고자 시도되었다. 총 350명의 연구대상자에게 설문조사를 통해 자료를 표집한 뒤, 연구 모형에 따른 실증분석을 시행한 결과는 다음과 같다. 오프라인 영화 관람객의 가치인식 유형 중 실용성이 브랜드이미지 구축에 대해 가장 강한 영향을 미치고 있었으며, 자기충실성이 오프라인 영화 관람의 구매 만족도에 대해 가장 강한 영향을 미치고 있었다. 또한, 오프라인 영화관의 브랜드이미지는 영화 관람객들의 구매 만족도에 정(+)적 영향을 미쳤다. 본 연구는 이를 토대로 오프라인 영화관의 뉴노멀 시대 속의 새로운 생존 전략을 제시하였다.

• 유통과학연구
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• 제14권2호
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• pp.123-133
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• 2016

Purpose - Understanding how service convenience drives shopping performance is imperative for retailers such as department and large discount stores. Retailers have to enhance shopping productivity by reducing the costs of shopping, as convenience triggers customers' perceived shopping value, leading to customer satisfaction, and ultimately patronage behavior. Consumers, generally considering time as a scarce resource, are more sensitive to the time costs of tasks in regard to shopping trip, differently from forming perceptions of convenience in time orientation. Therefore, this study attempts to examine the moderating effects of consumers' time orientation on the relationships among service convenience of retailers and shopping performances such as shopping value and service performances. Research design, data, and methodology - The department and discount store chains were chosen as the point of analysis in this study. Data were collected from a survey of real-life consumers and all respondents were screened to ensure only those who had visited in the department and discount store chains within past six month prior to the day of data collection. Out of 600 self-reported surveys that were distributed, a total of 530 responses were returned and after excluding 20 incomplete responses, the final sample size was 510. The three hypotheses were proposed and tested in this study. The one hypothesis was on the moderating effects of time orientation for the effects of service convenience on shopping value (hedonic and utilitarian shopping value). The other two hypotheses were on the comparisons between high and low time-oriented customers with the effects in shopping value from service performance. Hierarchical moderated regression analysis was used to test the hypotheses. Results - The results suggest that the effect of service convenience on utilitarian shopping value and the positive effect of utilitarian shopping value on customer satisfaction are greater in low time orientation than high time orientation customers. Conversely, when customers are highly oriented toward time, the effects of hedonic shopping value on customer satisfaction and revisit intention are greater than for customers who are lowly oriented toward time. Conclusions - This study has two-fold significance. First, this study contributes to the consumer behavior and services marketing literature by incorporating customers' time orientation into the service convenience-shopping performance. Although the effect of service convenience on shopping performance might differ from customers' perceptions concerning shopping, there has been little investigation or comparison between customers' perception on time. This study is a first attempt to consider how the effects of service convenience on shopping value and service performance vary with differing levels of customers' time orientation. This study advances prior studies by showing that the service convenience-shopping value and service convenience-service performance relationships vary across different combinations of the customer's time orientation. The findings of this study suggest that the retailers need to enhance the experiential aspects of the stores for their high time-oriented customers. Conversely, for the low time-oriented customers, the retailers should boost the visual distinctiveness and ease of store navigation.

• IEIE Transactions on Smart Processing and Computing
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• 제2권5호
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• pp.255-265
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• 2013

3DTV is expected to be a promising next-generation broadcasting service. On the other hand, the visual discomfort/fatigue problems caused by viewing 3D videos have become an important issue. This paper proposes a perceptual quality assessment metric for a stereoscopic video (SV-PQAM). To model the SV-PQAM, this paper presents the following features: temporal variance, disparity variation in intra-frames, disparity variation in inter-frames and disparity distribution of frame boundary areas, which affect the human perception of depth and visual discomfort for stereoscopic views. The four features were combined into the SV-PQAM, which then becomes a no-reference stereoscopic video quality perception model, as an objective quality assessment metric. The proposed SV-PQAM does not require a depth map but instead uses the disparity information by a simple estimation. The model parameters were estimated based on linear regression from the mean score opinion values obtained from the subjective perception quality assessments. The experimental results showed that the proposed SV-PQAM exhibits high consistency with subjective perception quality assessment results in terms of the Pearson correlation coefficient value of 0.808, and the prediction performance exhibited good consistency with a zero outlier ratio value.

• 문화기술의 융합
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• 제10권3호
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• pp.851-860
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• 2024

디지털 시대의 도래와 함께 전 세계적으로 확산한 온라인 스트리밍 서비스, 특히 OTT(Over The Top) 서비스는 소비자들에게 주요 콘텐츠 소비 매체로 자리매김하여 그 경쟁이 치열해지고 있다. 이에 본 연구는 OTT 서비스를 소비자 관점에서 미디어 소비 패턴에 미치는 영향을 분석하였다. 소비자 중심의 서비스 가치가 OTT 플랫폼 선택, 소비자 만족도, 브랜드 충성도에 어떤 영향을 미치는지에 대해 연구하였으며, 콘텐츠의 다양성, 사용 용이성, 가격성, 브랜드 인지도, 개인화 서비스 등 다양한 요소들을 분석하였다. 연구 결과, 콘텐츠의 다양성, 사용 용이성, 가격성은 소비자 만족도와 브랜드 충성도에 긍정적인 영향을 미치는 주요 요인으로 나타났으며, 이는 OTT 플랫폼 선택에도 중요한 동기가 됨을 보여준다. 반면, 개인화 서비스는 예상과 달리 유의미한 영향을 미치지 않았다. 이 연구는 OTT 서비스 제공자들이 소비자 중심의 가치를 강화하고 경쟁력 있는 서비스를 제공하기 위한 전략 수립에 중요한 통찰을 제공한다.

• 경영과학
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• 제32권4호
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• pp.209-236
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• 2015

This study focuses on the network externality effect related to the platform supplementary services. This study designs the network externality of platform and suggests a supplementary service adoption model. Additionally, this study examines the moderating effect of demand forecasting for the platform. Using AMOS program, a structural equation modeling has been used to analyze the research model. The findings can be summarized as follows : First, we find out the structural relationship among the factors (usefulness, perceived value, purchase intention) affecting adoption of the supplementary services. Second, positive perception of platform flow can promote the platform interaction. Third, positive perception of present users based on platform can arouse friendly evaluation in the platform interaction. Fourth, loyalty to the platform brand can improve the perceived usefulness of supplementary services, but cannot lessen the resistance to supplementary service cost. In addition, the moderating effects of demand forecasting for the platform in the path leading from platform factors to supplementary service factors were identified. In conclusion, traditional brand strategy may be effective in platform marketing activities but the extent of performance in the strategy can appear to be quite different. Therefore, taking the relationship with network externality into consideration should be involved in the marketing strategy in platform.

• 한국산학기술학회논문지
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• 제19권5호
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• pp.199-206
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• 2018

이 연구의 목적은 보육전공 학생들의 자기효능감과 직업가치가 전공만족도에 영향을 미치는 요인은 무엇인지를 알아보고자 하였다. 이러한 연구목적을 달성하기 위하여 A시에 소재한 예비보육교사 281명을 대상으로 질문지를 사용하여 실시하였다. 자료처리 및 분석은 SPSS 통계패키지 프로그램을 활용하여 일반적 특성을 알아보기 위해 빈도분석 실시하였으며 변인별 인식수준을 알아보기 위하여 평균과 표준편차를 구하였다. 또한, 신뢰도 검증을 위하여 Cronbach's ${\alpha}$를 산출하였고, 각 변인간의 관련성을 알아보기 위해 상관관계분석과 단계적 회귀분석 방법을 활용하였다. 연구결과에 대하여 첫째, 보육전공 학생들이 지각한 자기효능감에서는 자기조절효능감과 자신감이, 직업가치에서는 내적가치가, 전공만족도에서는 일반만족과 인식만족애서 높게 인식하는 것으로 나타났다. 둘째, 보육전공 학생들의 자기효능감, 직업가치, 전공만족도에서 통계적으로 유의미한 상관관계가 있는 것으로 나타났다. 셋째, 보육전공 학생들의 자기효능감과 직업가치가 전공만족도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과로 볼 때, 보육전공 학생들의 전공만족도에 대한 중요성을 인식하고 질 높은 보육직무를 수행할 수 있도록 적절한 자기효능감과 올바른 직업가치가 형성될 수 있도록 다양한 연구가 진행되어야 할 것으로 사료된다.

• 유통과학연구
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• 제16권10호
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• pp.39-46
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• 2018

Purpose - this research is to examine the relationship between Franchise's experiential value, lovemarks, respectful recognition, and brand loyalty focusing on the control variables. Control variables such as age, occupation, education, monthly income, and kinds of restaurant are included to measure influence on these as well. Research, design, data, and methodology - 500 questionnaires were distributed from June 10th to July 10th, 2017. 225 respondents were totally included in this analysis using SPSS and AMOS program. In order to test hypothesis, factor analysis and reliability verification firstly were employed, and then covariance structure analysis was used. Results - Empirical results are as followed. First, it can be mentioned that the esthetics of dessert cafe is analyzed to have a positive effect on the perception of love and respectful perception. Second, playfulness has a positive effect on perception of love. Third, respect perception has a positive effect on brand loyalty. When variables such as age, occupation, education, monthly income, and restaurant type were used as control variables, only monthly income had a significant effect on respect recognition. This shows that the control variable has a significant effect on the causal relationship of the variables. Conclusions - In summary, it can be stated that it is necessary for marketers to establish marketing strategies in order to boost customers' experiential value such as esthetics of franchise and also to strengthen lovemarks for respectful recognition and brand loyalty.

• 한국응급구조학회지
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• 제23권1호
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• pp.71-85
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• 2019

Purpose: The purpose of this study was to provide basic data for developing strategic programs based on 119 emergency medical technicians leadership perception types. Methods: The subjects were thirty six 119 emergency medical technicians working for out-of hospital in Jeollanam-Do, Korea. Data were collected from July 20, 2017 to October 30, 2017. Q sample of 40 statements and P sample of 36 persons using PC QUANL software. Results: Three types of leadership styles were identified from the explanation (71.5% of the variables). The relationship oriented progressive type (the most common), the performance and value oriented type (the second most common), and the experience oriented filed participation type (the third most common). Conclusion: The fire department will need to develop and implemented leadership improvement programs based on the leadership types in order to meet the organization's goals.

• 한국포장학회지
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• 제27권2호
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• pp.71-84
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• 2021

The purpose of this study is to establish a new management strategy to meet customer needs of discount stores as customers demand higher and more diverse services in addition to low prices. An empirical analysis on consumers to explore the structural relationships between the quality, environmentally friendliness, consumer perception, service value, and emotional response of retail ready packaging (RRP) in discount stores in order to find out how they affect customer satisfaction and repurchase intention. First, it was confirmed that the RRP quality of discount stores that affects customer satisfaction is mediated by the emotional response. Second, it was found that RRP in discount stores should continue to devise strategies to improve service quality along with efforts to provide more benefits perceived by customers to increase customer satisfaction and repurchase intention. Third, it was confirmed that the RRP image of discount stores has a positive (+) effect on service value, emotional response, customer satisfaction, and repurchase intention.