• 한국통신학회논문지
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• 제34권11B호
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• pp.1191-1199
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• 2009

As the Internet service evolves from the best effort data service to a multimedia service such as a mix of voice, data and video, a need for the guarantee of the quality of service to network services became one of the hot issues for the network operators. On the other hand, the introduction of the multimedia services over the IP network requires a managed differentiated service that adopts a prioritized treatment of packets. This incurs a need for a differentiated pricing scheme for the packets that receive different level of quality of service. This work proposes an analytic framework about packet pricing scheme for these services, and investigate the effect of service differentiation to the packet price for each class. Via numerical experiment, we validate our argument and illustrate the implication of the work.

• 한국멀티미디어학회논문지
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• 제11권12호
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• pp.1730-1738
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• 2008

Quality of Service (QoS) Guarantees grant ways for service providers to establish service differentiation among subscribers. On the other hand, service subscribers are also assured the level of service they paid for. In addition, the efficient level of service quality can be selected according to the subscribers' needs thus ensuring efficient use of available bandwidth. While network utility optimization techniques assure certain QoS metrics, a number of situations exist where some QoS goals are not met. The optimality of the network parameters is not mandatory to guarantee specified QoS levels. This paper proposes a joint data rate and power control scheme that guarantees service contract QoS level to a subscriber using Goal Programming. In using goal programming, this paper focuses on finding the range of feasible solutions as opposed to solving for the optimal. In addition, in case no feasible solution is found, an acceptable compromised solution is solved.

• 한국항만경제학회:학술대회논문집
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• 한국항만경제학회 2006년도 국제학술대회
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• pp.291-309
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• 2006

In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

• Asia Marketing Journal
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• 제16권3호
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• pp.57-75
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• 2014

This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers' expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes configuration is desirable according to the characteristics of the consumer segment. Hence, according to the characteristics of each consumer segment formed based on their expectation toward the telematics service, a product differentiation strategy of the automotive telematics system can be designed and be proposed to the product line designer.

• 유통과학연구
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• 제3권1호
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• pp.23-42
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• 2005

The service offer expectation and the desire of customers to a large-sized rate influence store also increase as a result of such environmental change. the counter where research of a book was upgraded from differentiation pursuit by competition between business condition in business condition in the case of the domestic rate influence store which has put the focus on service strengthening The work shrine which cannot reach here the competition predominance in the domestic market it will be hard coming to secure, when environmental change of inside large-sized rate influence store industry is taken into consideration The research which tried to receive customer service failure recovery carried out actual proof analysis in the influence to which fair nature lateness of a customer attains to the re-purchase intention to this store of customer satisfaction and future by service recovery process for an object in the customer who held service failure recovery experience in the domestic large-sized rate influence store.

• 한국항공운항학회지
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• 제6권1호
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• pp.71-98
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• 1998

The study proved the fitness between competitive strategy and service operation strategy of service companies. The competitive strategy of a corporation is a major strategy playing the role of bridge linking both corporate strategy and functional strategy. And it is a choice of method how to win competitors in given area. There have been such a specific methodologies for acquiring competitive advantage as Porters competitive strategy, Miles and Snows adaptive strategy, and Life cycle strategy. But, many scholars have pointed that its more important for high corporate performance to determine the competitive strategy of a corporation fitting the external environment and internal structure. So its needed for successful cost-leadership or differentiation strategy to differentiate organizational function, resources, and various organizational factors. But there have been no methodologies or practical guidelines fitting competitive strategy, corporate structure, and external environment in sprite do service corporations growth. So, the study proved the fitness between competitive strategy and service operation structure in Airlines after selecting service structural elements necessary for strategic management.

• 제어로봇시스템학회논문지
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• 제20권6호
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• pp.676-688
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• 2014

The IEEE 802.11e EDCA (Enhanced Distributed Channel Access) mechanism has been proposed to improve the QoS (Quality of Service) of various services in WLANs (Wireless Local Area Networks). By differentiating the channel access delay depending on ACs (Access Categories), this mechanism can provide the relative service differentiation among ACs. In this paper, we consider that WLAN is deployed in medical environments to transfer medical traffic and we reveal that the quality of the medical traffic (in particular, ECG signals) is significantly deteriorated even with the service differentiation by IEEE 802.11e EDCA. Also, we analyze the reason for performance degradation and show that IEEE 802.11e EDCA has difficulty in protecting the transmission opportunity of high-priority traffic against low-priority traffic. In order to assure medical-grade QoS, we firstly define the service priority of medical traffic based on their characteristics and requirements, and then we propose the enhanced channel access scheme, referred to as DIFF-CW. The proposed scheme differentiates CW (Contention Window) depending on the service priority and modifies the channel access procedure for low-priority traffic. The simulation results confirm that the DIFF-CW scheme not only assures the QoS of medical traffic but also improves the overall channel utilization.

• 지능정보연구
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• 제20권3호
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• pp.151-171
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• 2014

SaaS는 사용자가 필요한 소프트웨어를 인터넷을 통해 원격으로 서비스 받을 수 있도록 하는 모델로 소프트웨어 시장에서 차지하는 비중이 커짐과 동시에 관련 분야의 비즈니스 요구사항의 증가에 따라 지속적인 성장이 기대되는 분야이다. 이에 본 연구는 SaaS 공급업체들을 대상으로 기업에서 추구하는 차별화 전략 및 낮은 가격전략과 고객획득성과와의 관계를 살펴보고 더 나아가 이들 간의 관계에서 SaaS 기술성숙도 수준의 매개효과와 조절효과를 알아보고자 하였다. 이를 위해 SaaS 제공업체 및 국내 CNK(commerce net Korea) 데이터베이스에 등록된 업체의 어플리케이션을 대상으로, 175개 기업 총 199개 SaaS 전략사업단위의 설문결과를 분석에 활용하였다. SaaS 기술성숙도가 차별화전략 및 낮은가격전략과 고객획득성과와의 관계를 매개하는지 검증하기 위해 Baron and Kenny (1986)가 제안한 절차에 따라 회귀분석을 실시하였고, SaaS 기술성숙도의 조절효과를 살펴보기 위해 위계적 회귀분석(hierarchical regression analysis) 방법을 적용한 상호작용효과를 검증하였다. 분석결과, 첫째, SaaS 제공업체가 추구하는 차별화 전략(업종특화, 파트너활용, 전담인력수) 및 낮은 가격전략(월이용료, 초기설치비)과 같은 기업전략은 고객획득에 긍정적인 영향을 미치는 것으로 나타났다. 또한, SaaS 공급업체의 기술성숙도 수준(어플리케이션 서비스 제공, 웹 기본 어플리케이션, 웹 서비스 어플리케이션)과 고객 획득성과 간에 유의미한 긍정적인 관계가 있는 것으로 확인되었다. 마지막으로, SaaS 기술성숙도 수준의 기업전략과 고객획득성과와의 관계에 대한 조절효과는 주로 차별화 전략에 대해 나타난 반면, 매개효과는 주로 낮은 가격전략에 대해 나타남을 확인하였다.

• Agribusiness and Information Management
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• 제10권1호
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• pp.26-34
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• 2018

Development, availability and users' participation in the information service of agricultural food sector is slower than that of other sectors in Korea. This phenomenon comes from the lack of development strategies and comparative analyses with other sectors, as well as the agricultural food industry's own characteristics which is developed based on the offline market. In this research, we will discuss about how to improve the public information service of agricultural food sector based on the example of establishing service improvement strategy by the most representative Okdab. In this research, we have drawn the following implications for development strategy of Okdab service based on three core keywords derived from benchmarking KOSIS. Three core subjects for upgrading public information service are 'analysis information with expertise and differentiation,' 'user cooperation-oriented platform,' and 'intuitive nd effective UX,' and to strength B.I. as an integrated information service of agricultural food sector, we need to identify the users' satisfaction and needs for the existing service, establish an optimized operating strategy on a short-term, mid-term and long term bases, and implement them in a positive way. Based on this positive action, it can become a trustworthy information service for the users, and we can expect the improvement of the users' recognition for its consistent usability and efficiency.

• International Journal of Human Ecology
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• 제6권2호
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• pp.73-83
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• 2005

The purpose of this study was to analyze the needs of future users for services at senior congregate housing and to look into the development directions of the service standards for senior congregate housing. A survey was conducted among middle-aged people in their fifties, who lived in Seoul, using the systematic random sampling method. The final sample included 498 respondents. The survey was conducted from November 3, 2003 to November 14, 2003. The results of this study were as follows. Firstly, as the need for housing services were high, it was quite clear that various services at senior congregate housing should be provided. Secondly, a service differentiation strategy should be proposed to meet the characteristics of the users. Thirdly, it was hereby suggested that service standards should be established in the following manner considering the relationship between the needs for services and the income level directly influencing the provision of services: 'Basic services' to be provided regardless of income, 'Optional services' to be selectable among the preferable services per income level, and 'Supportive services' to be provided for low-income people.