• 제목/요약/키워드: self-exploring

검색결과 357건 처리시간 0.025초

Store's Visual Sensory Cues, Emotion, and Reusage Intention

  • Choi, Nak-Hwan;Zhang, Jia-Ling;Chen, Chang
    • 유통과학연구
    • /
    • 제16권2호
    • /
    • pp.35-45
    • /
    • 2018
  • Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

층류 동축류 제트에서 공기측 헬륨 희석이 화염진동에 미치는 영향 (Helieum-dilution Effect of Coflow Air on Self-excitation in Laminar Coflow Jet Flames)

  • 이원준;박정;권오붕;백세현;고성호
    • 한국연소학회지
    • /
    • 제17권4호
    • /
    • pp.51-59
    • /
    • 2012
  • Experimental study in coflow jet flames has been conducted to investigate the helium-dilution effect of coflow air on self-excitation. For various helium mole fractions and jet velocities, two types of self-excitation were observed: buoyancy-driven self-excitation and Lewis-number-induced self-excitation(here after called Le-ISE) coupled with buoyancy-driven one. The difference between buoyancy-driven and Le-ISE is clarified by using the Mie-scattering visualization as well as exploring the different features. The mechanism of Le-ISE is proposed. When the system Damk$\ddot{o}$hler number was lowered, Le-ISE is shown to be launched. Le-ISE is closely related to heat loss, in that it can be launched in even methane jet flame (Lewis number less than unity) with helium-diluted coflow air. Particularly, Le-ISE becomes significant as the Damk$\ddot{o}$hler number decreases and heat-loss becomes significant.

Brand Public Benefits and Consumer Engagement

  • CHOI, Nak-Hwan;WANG, Jing;CHEN, Chang
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제6권2호
    • /
    • pp.147-160
    • /
    • 2019
  • Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

Higher-Order Goals, Trust-in-Leader, and Self-Efficacy as Mediators of Transformational Leadership Performance: The Case of Multi-level Marketing Organizations in China

  • Shu-Chuen, Anthony Tsui;Lee, Bernard
    • Journal of Information Technology Applications and Management
    • /
    • 제25권4호
    • /
    • pp.79-114
    • /
    • 2018
  • Although former scholarly studies mostly focus on exploring leadership effectiveness under the traditional hierarchical leader-subordinate relationship, the research of leadership performance for non-hierarchical organizational structures, particularly the mediating factors of higher-order goals, trust-in-leader, and self-efficacy have been ignored. This study, therefore, makes an attempt to ascertain the impacts of transformational leadership on the performance of subordinates through the mediating effects of higher-order goals, trust-in-leader, and self-efficacy and the differences of these effects in the context of multi-level marketing (MLM). Like the small-sample studies adopted by Barling, Weber, and Kelloway [1996], Barling, Slater, and Kelloway [2000] and Bass, Avolio, Jung, and Berson [2003], this study adopts a sample of 123 MLM distributors of an MLM company in Hong Kong, with a high response rate of 80.4%. The results indicate that the mediating effect of self-efficacy between transformational leadership and performance is significant under non-hierarchical organizational structures such as MLM in China.

Personality-Culture Interaction as a Predictor of Emotion Suppression on Facebook

  • Kim, Jinhee;Stavrositu, Carmen D.
    • 감성과학
    • /
    • 제24권4호
    • /
    • pp.91-106
    • /
    • 2021
  • Although personality and culture have been employed as independent predictors of emotion regulation, less is known about the interplay between them. Thus, the present study tests their interaction by focusing on the match between personality (public self-consciousness) and culture (valuing independence vs. interdependence) in modulating an emotion regulation strategy, namely, emotion suppression, on Facebook. Furthermore, relationship concern related to the expression of positive and negative emotions on Facebook is explored as a potential underlying mechanism. An online survey on Facebook users in the United States (n = 320) and South Korea (n = 336) was conducted through two professional survey companies. The results revealed that the positive association between public self-consciousness and emotion suppression was stronger among respondents who value interdependence (vs. independence), which led to a significant interaction between the two predictors. Furthermore, public self-consciousness was associated with emotion suppression through relationship concern for the expression of positive, but not negative, emotions. Furthermore, this mediated relationship was stronger among respondents who value interdependence (vs. independence). Lastly, the study discussed the importance of exploring the interplay between personality and culture and the implication of dialectic emotions.

프라이드의 유형과 광고유형의 광고제품평가에 대한 상호작용효과 (The Interaction Roles of Ambient Pride Type and Advertisement Type on Product Evaluation)

  • 최낙환
    • 유통과학연구
    • /
    • 제13권5호
    • /
    • pp.61-70
    • /
    • 2015
  • Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.

OPERA-3d 전처리기에서의 변수화 모델링 기법 (Parametric Modeling Technique in OPERA-3d Preprocessor)

  • 임인택;이상진
    • 대한전기학회:학술대회논문집
    • /
    • 대한전기학회 1998년도 하계학술대회 논문집 A
    • /
    • pp.214-216
    • /
    • 1998
  • Parameterizing a model is one of the most efficient ways of conducting "virtual prototying" i.e. exploring the "What if?" scenario. But it is very difficult to construct parameterized models in commercial based FEM programs, because they usually adopt the mouse inputs in their GUI, which cannot be parameterized. We consolidated a parametric modelling technique in OPERA-3d preprocessor, which is one of world leading electromagnetic analysis programs, by combining the mouse inputs in GUI with it's FORTRAN-based self script command language.

  • PDF

가족응집성과 청소년의 행복: 청소년의 긍정태도의 매개효과 (Family Cohesion and Happiness of Youth: Mediating Effects of a Positive Attitude)

  • 김민지;고재홍
    • 아동학회지
    • /
    • 제37권1호
    • /
    • pp.83-94
    • /
    • 2016
  • Objective: This study investigated how family cohesion influences adolescents' positive attitude formation and their happiness as classified into hedonistic happiness and eudaimonistic happiness. We also examined whether adolescents' positive attitude functions as a mediator between family cohesion and the two kinds of happiness. Particularly, positive attitude consists of three subfactors: positive perspective, self-positivity, and social positivity. This study focused on exploring which subfactor primarily plays a mediating role. Methods: A total of 320 middle school students participated in the present study. Results and Conclusion: The findings of the study are as follows: first, positive attitude was shown to function as a mediator between family cohesion and two kinds of happiness. Second, through an analysis of multiple mediation, self-positivity and social positivity were found to be mediators between family cohesion and hedonistic happiness. However, positive perspective and self-positivity were revealed to serve as mediators between family cohesion and eudaimonistic happiness. Only self-positivity, being considered as a core construct of positive attitude, turned out to be a common mediator between family cohesion and the two kinds of happiness.

부러움의 유형과 자아해석의 고저수준에 따른 탐닉적 소비성향의 차이 (The Effects of Types of Envy and Self Construal Level on Indulgence)

  • 최낙환
    • 산경연구논집
    • /
    • 제9권5호
    • /
    • pp.73-81
    • /
    • 2018
  • Purpose - When indulging in hedonic items is construed as wasteful and evokes anticipated regret or guilt, consumers are more likely to seek reasons to justify their indulgence. Justification requirement for spending on indulgences over necessities could lead to the places of their finding the ways that mitigate the anticipated regret and guilt. However the previous research focusing on consumers' own great effort leading to positive outcomes has not given much attention to other's outcomes induced from his or her little or no efforts, by which consumers could feel envy. The guilt associated with consumers' indulgence could vary according to envy type felt according to their evaluation about other's outcomes and their self construal level. Current research explored the envy type's effects on consumers' spending on hedonic products, and moderation effects of self construal level on the envy type's effects. Research design, data, and methodology - 2(envy type: benign versus malicious) × 2(self construal level: high versus low) between-subjects design was employed. Data for empirical analysis were from 173 undergraduate participants. ANOVA was used to verify hypotheses. Results - The tendency of choosing utilitarian product versus hedonic product was moderated by the envy type. The participants who felt benign envy were more likely to choose utilitarian product versus hedonic product than those who felt malicious envy were. And the tendency of benign envy-felt participants' choosing hedonic versus utilitarian product was more weakened to those with lower-level self construal than to those with higher-level self construal. However the tendency of malicious envy-felt participants' choosing hedonic versus utilitarian product was not moderated by the self construal level. Conclusions - This research could advance the theory related to indulgent hedonic consumption by exploring the effects of self construal level and envy type on hedonic indulgence. In view of the results from current study, marketers should make efforts of communicating and selling utilitarian products to persuade consumers with lower-level construal when they feel benign envy to others. And they should conduct marketing acts for hedonic products to persuade consumers when they feel malicious envy to others.

경력간호사가 체험한 행복 (A Phenomenological Study on Happiness Experienced by Career Nurses)

  • 이경우;서연옥
    • 간호행정학회지
    • /
    • 제20권5호
    • /
    • pp.492-504
    • /
    • 2014
  • Purpose: The purpose of this study was to understand the meaning and essence of happiness by exploring and describing career nurses' lived experiences. Methods: Qualitative research was used in this study. Hospital nurses who had 3~5 years of experience in the clinical setting were interviewed and the data were analysed using Giorgi's phenomenological method. Results: Six main meanings and seventeen themes emerged. The six main meanings were as follows: self-confidence as a professional nurse, passion for self-realization, feeling of satisfaction in performance of nursing care, being grateful for working environment, emotional intimacy in interpersonal relationships, and taking delight and pleasure in leisure life. Conclusion: The results of this study provide deep understanding of happiness as positive experiences that increase job satisfaction and aid retention to the nursing profession. These results can be used in the development of effective strategies to improve and expand nurses' happiness.